Why Acesoftech Academy For DIGITAL MARKETING

Course?

Advanced & Industrial Training. Always Latest and Updated Course. Live Project compulsory for each

student. Training under Industry

experienced Trainers. One-To-One care for Students. 100% Placement support after

successful completion of the course.

What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Topic-1 Understanding Digital Marketing What is digital marketing?

How digital marketing is different from traditional marketing

Why digital marketing must be combined with traditional marketing

How Digital Marketing is affecting business

Topic-2 Website planning and architecture Understanding nature of business for website

Understanding customer requirements and your suggestions

Choosing right domain name

Understanding target audience

Getting the website ready which is mobile friendly

How to get developed User-friendly and SEO friendly website

Why UX/UL of website is crucial for better marketing

Topic-3 Search Engine Optimization (SEO) and Search Engine Marketing (SAM) What is Search Engine Optimization?

How search Engine works

Why we need SEO

Keyword research and competitors analyses

Using different tools for finding best keywords

Using Google’s Keyword Planner for finding best keywords

Finding target audience

Applying the collected the keywords in the website

On-page SEO

Title optimization

H1, H2 etc. optimization

Image optimization

Content optimization

URL optimization

Internet structure and Sitemap

Google sitemap

Google Webmaster

Off-Page SEO

Understanding concept of Back links

How to get effective back links

Social Bookmarking

Content submission

Forum submission

Press-release

Local SEO

How to optimize your website for local search

Why local search you should never overlook

What is Google Local Listing?

How to optimize Google’s local listing

Web audits and analysis

How to use tools to find internal links

How to use tools to find competitors backlines

How to analyse your own website using tools

How to check page speed and optimize it

Topic-4 Social Media Marketing (SMM)

Understanding Importance of Social Media

What is Social Media Marketing and why its important for online presence and branding

Detailed coverage on Facebook

Detailed coverage on Twitter

Detailed coverage on Google Plus

Detailed coverage of LinkedIn

Topic-5 E-mail Marketing

Why email marketing for business

Understanding Do’s and do not’s of E-mail marketing

Creating attractive email content

How to avoid web spamming

How to track you email conversion send visitors through emails

Topic-6 Lead generation and conversion Understanding Lead generation process

Why leads are essential for target customers

How to collect genuine leads

How to use your lead for best results

Understanding newsletter for lead generation

Topic-7 Digital Display Marketing What is banner advertising?

How to advertise your banner on YouTube

How to advertise your banner on Facebook

How to advertise your banner through Ad word

Identifying website where we can advertise our banners

Text Links vs. Graphic links

Topic-8 E-commerce website marketing Understanding concept of how e-commerce websites works

How UI/UX is crucial for e-commerce websites

How to Apply Organic SEO strategy for e-commerce website promotion

Using Facebook for online promotion of e-commerce website

Doing on-page and off-page SEO for e-commerce websites

Topic-9 Ad-word (PPC) campaign What is PPC?

How it’s different from Organic SEO

How to create Ad-word account and manage

How to create successful campaign

How to create better ads

Understanding bidding in Ad-word

Understanding conversion in PPC

Topic-10 Mobile Web Marketing Understanding Mobile Marketing

Why mobile marketing you should not overlook

How mobile advertise is different from desktop version

How to create effective banners for mobile marketing

What is mobile Apps and how to optimize it on Google Play?

Topic-11 Blog and earning through Adsense How to create free blogs

How to write effective blogs

How to optimize blogs

Engaging your visitors in your blog

How to apply for AdSense

How to earn extra money through AdSense

Topic-12 Affiliate Marketing

Understanding Affiliate Marketing

How to find best paying affiliates sites

Detailed coverage in CJ (commission junction)

How to optimize your blog and website for affiliate marketing

Topic-13 Web Analytics and visitors tracking What is Google Analytics?

How to create analytics accounts

How to integrate code on your website

How to track your visitors

How to optimize your blog/websites as per users visits

Changing your business strategy as per your visitors behaviour

Topic-14 Content Marketing Why quality content is essential for website

How to write unique content

How to engage your visitors with useful content

How to submit your content in web for link generation

How to earn as freelance content writer

Topic-15 You Tube Advertising How to post your video on YouTube

How to optimize video for better search presence

How to advertise on YouTube

How to earn money on YouTube

Topic-16 Using WordPress for SEO and Digital Marketing What is WordPress

Why WordPress is best for blogging software

How to install Wordpress

How to change theme

How to add content

How to SEO optimize Wordpress website

Topic-17 Online Reviews and brand reputation What are online reviews?

How this affects your business

How to get reviews from your customers

How to give polite reply for bad reviews

Topic-18 Digital Marketing and Artificial Intelligence What is AI (Artificial Intelligence)?

How AI works?

Use of AI in Digital Marketing.

Topic-19 Guaranteed Earning as a freelancer Freelance & Bidding Course is also included with this course. The course fee is Rs. 5000/-. But we are providing that course free with the Digital Marketing Course in Kolkata. So, there is huge 5000/- discount with this course. There are a lot of students who are successful doing freelance and Bidding course. They are doing job as well as earning from home at their free time. So, why you lag behind ?.

Topic-20 Free Website, Domain and Hosting We provide Free Domain, free hosting and we setup wordpress website for you. To make you a professional Digital Marketer, we don't teach you theory only but make you to do a lot of practice. We provide free '.com' domain name of your choice (if available). We setup your website with wordpress and provide you theme which you can customize.

That website will be totally yours which you can use later even your course is finished. You can use the website as a blog, or ecommerce website also.

We also provide you video which will be helpful for you to modify and customize the website.

If you buy domain+hosting yourself, it will cost you minimum Rs.1500 to Rs.2000 which we provide you free of cost.

While going for interview, you can include this website URL in your resume and show this website as a live project also.

This website you can use as a freelancer and you can earn extra money either through AdSense, Affiliate Marketing or other online sources that we teach.

Recent Placement Testimonials Please visit the below link to watch video Testimonials

https://www.youtube.com/channel/UC6_AjA7R8GGwaxqdcKbupNQ

The Digital Marketing Training will be provided by our CEO Mr. Umar Rahman

Umar Rahman has more than 18 Years of I.T. Experience. You will get advanced and Industrial DIGITAL MARKETING Training from him.

DIGITAL MARKETING FAQs

Q: Do you provide Online Marketing course also? Ans : Yes, we provide online Digital Marketing training

also. This course can be done from anywhere in the world. For foreign students the fees is different from resident Indian.

Q: Are there any Pre-Requisites for the course? Ans : Student should be minimum 12th Pass for this

course.

Know Your Trainer

Our Recent Digital Marketing Students Gallery

Q: Who are the instructors? ANS: Our instructors are industry expert who has experience

of working for long period on Digital Marketing on different projects and also have excellent track record of providing corporate Digital Marketing training.

If your question is not listed in this, please feel free to contact our support team anytime.