DIGITAL MARKETING · Benchmarking Benchmark your ROAS, CPC, conversion rate and impression by device against your competitors. GOOGLE SHOPPING FEATURES AND BENEFITS GOOGLE SHOPPING

With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you’re advertising — let alone how each of your products is performing on every channel and device. ChannelAdvisor Digital Marketing is specifically tailored for retailers, offering in-depth automation, mobile optimisation, channel synchronisation and SKU-level reporting and analysis.

We provide a single platform for managing all your digital marketing channels, starting with how your products are found — whether it’s through Google’s Shopping campaigns, comparison shopping engines or paid search. We’ll help drive new customers to your website with affiliate marketing and optimise your retargeting to make sure you don’t lose them. And with your inventory data in our system, you can send it to a variety of social networks where customers are discussing and discovering your products.

CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO:

• Manage and automate marketing programmes from one platform

• Provide comprehensive data, analytics and suggestions for improvement

• Understand how each of your SKUs is performing across channels

• Optimise your product data to improve findability, visibility and traffic quality

• Manage costs and uncover revenue-increasing opportunities

• Customise your listings and ads for different devices

• Track buyer behaviour to better understand the clicks that lead to conversions

• Compare your performance against your competitors’

And many more

DATA SHEET

DIGITAL MARKET ING

Feature Benefit

Cross-Channel Advertising Dashboard

Gives you an enhanced, full overview of your campaigns, including visibility into feed-delivery statistics, product group performance and overall effectiveness across channels like paid search and comparison shopping engines.

Product Image A/B Tester Allows you to perform A/B tests on your images to make sure you’re using only the best-performing ones.

Negative Keyword Tool Suggests negative keywords to help combat inefficient, overly broad queries by flagging queries that have generated more cost than revenue in the past 30 days.

Performance and Product-Level Reporting

Displays the overall performance of your Google PLAs, including traffic, assists, revenue, cost and orders. You can also drill down into individual product performance within a product group or across all product groups.

Quick PLA Bidding Identifies performance opportunities and changes bids based on calculated specifications.

Automated Bid Management Automatically adjusts product group bids based on your goals and past ad performance.

Mobile and Seasonal Bid Adjustment

Allows you to bid differently depending on device, seasonality and Christmas promotions.

Data-Feed Transformation Leverages the industry’s leading feed-management technology to offer advanced data-feed translations. With our business rules, lookup lists and templates, you’ll be able to automate instead of waiting in the IT queue.

Integrated Merchant Promotions

Provides one workflow for creating Merchant Promotions, assigning inventory and sending your feed to Google, all within the ChannelAdvisor platform.

Digital Marketing Benchmarking

Benchmark your ROAS, CPC, conversion rate and impression by device against your competitors.

GOOGLE SHOPPING FEATURES AND BENEFITS

GOOGLE SHOPPING

ChannelAdvisor has combined the power of its industry-leading feed-management software with reporting and optimisation tools specific to Google Shopping. As a result, you’ll get a holistic offering that provides a unified platform for managing and optimising your Product Listing Ads (PLAs) on this increasingly important and highly visible digital marketing channel.

Feature Benefit


Displays data by date, week, month or quarter comparing sales and trends across all paid search channels, as well as Google Product Listing Ads, comparison shopping engines and feed-based channels.

Keyword Management and Keyword Suggestions

Enables you to post, view and manage keywords across multiple search engines. Determine new keywords to bid on with Keyword Suggestions, and bid down keywords that are detracting from performance.

Campaign Management Gives you the ability to post, view and manage campaigns across multiple search engines and make changes quickly and efficiently.

Automated Bid Management Automatically updates keyword bids based on profitability targets, as well as optimises based on target cost-per-order/acquisition.


Allows you to bid differently depending on device, seasonality and Christmas promotions.

Competition Watch Shares a snapshot of the top keywords being used, both by you and other advertisers. Monitor affiliate ads and keep tabs on competitors’ offers and messages.


Highlights the overall performance of your paid search channels, including traffic, assists, revenue, cost and orders. You can also drill down into individual product performance across channels.


Portfolio Bidder Automatically adjusts bids in campaigns and ad groups to help increase ROI using a proprietary algorithm that predicts traffic and revenue metrics at various keyword ranks.

Expanded Text Ads Optimise your top-of-the-funnel strategies on Google and mobile devices with larger, expanded text ads.

PAID SEARCH FEATURES AND BENEFITS

PAID SEARCHChannelAdvisor Digital Marketing redefines search engine marketing, giving you the ability to manage paid search campaigns for Google, Yahoo and Bing from one interface. ChannelAdvisor streamlines paid search management with fully integrated tools that facilitate the creation, reporting and optimisation of complex search programmes.

No longer are decisions made simply by trial and error — now you can automate a daily snapshot that will identify successful keywords, track competitors, recommend profitable new keywords, manage bids for all keywords, track customers’ click paths to discovery and bid where the buying decisions are made.

Feature Benefit


Displays data by date, week, month or quarter and compares sales and trends across all comparison shopping engines, as well as paid search, Google Shopping, and feed-based channels.

Multiple Site Syndication Provides easy, simultaneous publishing through one data feed to the full spectrum of comparison shopping engines.

Automated Bid Management Automatically updates keyword bids based on profitability targets, as well as optimises based on target cost-per-order/acquisition.

Automated Category Mapping Increases the relevance of your listings by mapping product categories to the taxonomy of each comparison shopping engine.


Allows you to bid differently depending on device, seasonality and holiday promotions.


Displays the overall performance of your comparison shopping engines, including traffic, assists, revenue, cost and orders. You can also drill down into individual product performance across channels.


COMPARISON SHOPPING ENGINE FEATURES AND BENEFITS

COMPARISON SHOPPING ENGINES

Whether it’s Kelkoo or Le Guide, ChannelAdvisor Digital Marketing supports more than 100 comparison shopping engines to make your products visible to as many shoppers as possible. With our industry-leading, feed-based technology, you can send just one product-inventory feed to our platform. That data can then be automated and tailored to meet the data requirements of each shopping engine you want to sell on. You’ll also be able to make better, performance-driven decisions for each engine on a product level.

Feature Benefit

Data-Feed Transformation Uses lookup lists and business rules to tailor your data to the exact specifications of each social site.

Facebook/Instagram Dynamic Ads and Carousel Ads

Send your product feed to Facebook and create, schedule and track your ads from within ChannelAdvisor. View performance reporting at the product level and preview ads as you build them.


Displays the performance of your social sites including traffic, assists, revenue, cost and orders. You can also drill down into individual product performance across channels.


Displays data by date, week, month or quarter and compares sales and trends across all social commerce sites, paid search, Google Shopping and feed-based channels.

SOCIAL COMMERCE FEATURES AND BENEFITS

SOCIAL COMMERCE

Social sites like Facebook, Instagram and Pinterest have become valuable tools for online customers looking to get inspired, share favorite products with friends and even make purchases. Facebook and Instagram, in particular, can now give sellers access to an enormous audience via dynamic ads and carousel ads. ChannelAdvisor Social Commerce enables retailers to easily share, promote and test their products on popular social sites, using just a single feed.

Feature Benefit

Cross-Channel Advertising Dashboard Displays data by date, week, month or quarter comparing sales and trends across all feed-driven channels, as well as paid search, Google Shopping, and comparison shopping engines.

Google AdWords RLSA Support Adjust PPC bid amounts, ad copy and keywords based on the previous activity of past visitors to your website.

Feed Partner Templates Access our library of templates to quickly set up feeds to send to your partners.

Design Your Own Feed Output Use our advanced feed-design system to create your own output.

Flexible Feed Formats Utilize ChannelAdvisor lookup lists and business rules to transform your data to the exact specifications of each channel you’re sending your product data to.

Performance and Product-Level Reporting Displays the overall performance across all your feed-driven channels. You can also drill down into individual product performance across channels.


RETARGETING AND AFFILIATE MARKETING FEATURES AND BENEFITS

RETARGETING AND AFFILIATE MARKETING

Because our entire platform is based on streamlined, feed-based technology, you can expand your e-commerce reach by sending your product-data feed virtually anywhere. You’ll be able to customize your data feed to meet the requirements of partner commerce channels, such as affiliate networks and retargeting providers. ChannelAdvisor Flex Feed technology allows you to simplify your customers’ path to conversion through website optimisation, attract new web traffic with affiliate marketing and retain potential customers through retargeting.

Feature Benefit


Displays data by date, week, month or quarter comparing sales and trends across all comparison shopping engines, paid search engines and other digital marketing channels.

Report Center Get complete insight into your performance with customizable widgets and powerful reports for metrics such as impressions, clicks, revenue and cost for each channel.

Multichannel Assists Tracking

Gives credit to all clicks across all channels that contributed to a conversion and shows the many paths today’s buyers take before ordering.

Buyer Conversion Map Traces buyer interaction with keywords and search paths across channels for a better understanding of customer behavior prior to purchase.

Custom Event Tracking Provides reporting on custom events such as email signups, dealer locator forms, or any other custom event, as well as assigns value to conversions.

Hourly Conversion Reporting

Provides time-of-day reporting for all orders to configure ad scheduling and offer insight into how customers shop.

Products/Orders Report Enables you to view amounts and product details on each order to analyse and attach keywords to items ordered.

Products/Orders Pivot Alternates views between orders received and keyword ads that drove thepurchases to analyse variables such as product ID, name and search term.

Landing Page Reporting Supplies performance (revenue, cost, ROI) and keyword count reporting onindividual landing pages for identification of high- and low-performing areas to enable you to mirror your success across campaigns.

Checkout Tracking Differentiates orders coming from main checkout versus third-party checkout systems for cross-channel checkout tracking.

Omniture Integration Import revenue and orders data from Omniture and view it at the provider level, along with performance data.

REPORTING & ANALYTICS FEATURES AND BENEFITS

REPORTING & ANALYTICS

Once you have a handle on managing and automating your digital marketing from our platform, it’s time to take it a step further. ChannelAdvisor Digital Marketing provides a wealth of real-time reports and custom options for identifying opportunities to grow and refine your selling strategy across all your e-commerce channels. Our analytics tools will allow you to make better — and faster — decisions that are based on past performance data, competitor analysis and future projections. Because ChannelAdvisor Digital Marketing is designed for retailers, our reporting tools take you beyond high-level analysis and provide detailed information on how each individual product is performing across all your digital marketing channels.

SERVICES OVERVIEW

The ChannelAdvisor Digital Marketing Services team is made up of online marketing experts who have helped hundreds of global retailers sell more online. Our experts will ensure that you avoid learning-curve mistakes and costly rework, so you can rest assured that you’re on the right track every step of the way.

SERVICE OFFERINGSManaged SolutionLet ChannelAdvisor Digital Marketing experts manage your product-data feeds using our industry-leading technology and many years of expertise. You’ll have a designated team responsible for the following:

• Inventory data-feed setup and enhancements

• Baseline tracking, category mapping, promotional updates and removal of poor-performing products

• Setup of URL tracking and assistance with pixel implementation

• Keyword coverage on all selected products, categories and brands

• Application of bid-management best practices

• Frequent audit of landing pages and trademark violations

• Weekly status call and report delivery

• Quarterly account planning

Launch Plus SolutionFor savvy retailers that simply need some initial direction to launch their products, Launch Plus is an ideal solution. You’ll receive hands-on assistance during the launch process from a team that will help you apply best practices to optimise data feeds, offer recommendations on account settings, keywords and ad copy, as well as conduct one-on-one platform training.

ADD-ON SERVICES OFFERINGS Strategy as a Service With ChannelAdvisor’s Strategy as a Service, we advise professional online retail marketers on how to set up specific tests, implement best practices to achieve desired goals and deploy timing of these initiatives based on seasonality. This offering gives you the flexibility to request a specific amount of strategy consultation when you need it most.

Why use us? We:

• Bring focus to your campaigns

• Help you find untapped revenue potential

• Provide pathways to improved metrics

ABOUT CHANNELADVISOR

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimisation, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses.

For more information, visit www.channeladvisor.co.uk.

0203 014 2700WWW.CHANNELADVISOR.CO.UK

[email protected] 2016 ChannelAdvisor Corporation. All rights reserved.

http://www.channeladvisor.co.uk

http://www.channeladvisor.co.uk

mailto:ukteam%40channeladvisor.com?subject=

Documents

DIGITAL MARKETING · Benchmarking Benchmark your ROAS, CPC, conversion rate and impression by device against your competitors. GOOGLE SHOPPING FEATURES AND BENEFITS GOOGLE SHOPPING