DIGITAL LIFESTYLE MALAYSIA initiative

Accelerating adoption of a connected lifestyle and the

Internet of Things

2013-2015

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Launch of MSC Ph. 1 (1996)

National Broadband Plan (2004) – Connecting Communities

Formulation of NBI Strategy (2007) – Broadband for All

MyICMS 886 (2005) – High Speed Broadband as the catalyst for ICMS development

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65% Broadband Household penetration (2012)

High Value

Innovation

Creativity

RMK-9

Leapfrog into

Leadership in the High Income

Economy (2020)

* NBI-National Broadband Implementation

RMK-10

Coverage and subscriptions of fixed and mobile broadband have reached a high level by 2012. Leveraging on this and the innovation and creativity in the industry - we can create value by accelerating development and adoption of new apps and content services for growth.

• High-level steering committee convened to spearhead the development of Singapore's 10-year masterplan to

grow infocomm sector and use infocomm technologies to enhance the competitiveness of key economic sectors

and build a well-connected society

• Desired outcomes

Enriched lives through infocomm

Enhanced economic competitiveness and innovation through infocomm

Increased growth and competitiveness of the infocomm industry

The infocomm industry is a key contributor to Singapore's economy, fuelling the growth of other economic

activities and adding jobs to the economy.

‘Internet + Internet of Things = Wisdom of the Earth’ President Wen Jiabao, China

• Government investment:

Annual IOT International Conference at WuXi

Internet of Things Center established in Shanghai (2010) with total investment of US$117.13m

Japan

The i-Taiwan 12 Projects comprise the most crucial infrastructure blueprint, and play an essential role in

determining the course of Taiwan’s future economic growth. This initiative will increase government investment

and expand domestic demand, injecting a new vitality into Taiwan’s long-term economic development. Some of

the projects include:

• Fast and Convenient Transportation Network; and Intelligent Taiwan

IDA

Singapore

China

We are not alone. Governments are providing support in similar Digital Lifestyle and the Internet of Things initiatives

“Through our life sciences strategy and Innovation and Research Strategy we are laying the foundations for

future financial benefits in these high growth areas of technology.” Universities and Science minister David

Willetts .

£6.2 million competition focused on the ‘Internet of Things’ – March 2013

CASAGRAS (Coordination and Support Action for Global RFID-related Activities and

Standardisation) is a European Framework 7 project - considered the international dimensions concerning

regulations, standardisation and other requirements for realising the concept known as the Internet of Things,

Europe

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ASEAN Single Window

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An electronic system to facilitate trade, increase efficiency of the Government delivery system and provide benefits to all members of the trading community

Globally there are more devices connected to the internet than people - 50b by 2020. There are also opportunities in the ASEAN Single Window and IoT can help in many other ways in our lives

MCMC has been tasked with the national policy objective of establishing Malaysia as a global centre for communication and multimedia information and content services AND to promote a civil society where info-based services provide the basis of continuing enhancements to quality of life.

Digital Lifestyle Malaysia initiative is inline to support and strengthen this

objective by:

Enabling the communication industry to lead the national economy

and contribute to be a market environment transformation

Immerse in an environment that is continually focused on the

future, to lead change and drive innovation

Build the future of technologies and cities

Leverage on infocomm for Malaysia’s economic growth and social

development.

Let’s move towards this global movement.

Don’t just react to change. Create it – take the opportunity

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Strategic Role ... that are poised to deliver:

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•Key strategic collaboration to infuse and empower development of initiatives for the DL ecosystems

Enabler

•Provide direction to meet market needs and demand.

•ETP & GTP Facilitator

•Creation of a DLM Fund to catalyse the development of innovative projects that meet market demand.

Driver

Economic Increase GNI contribution, wealth generation, market capitalisation, productivity & high value jobs

Governance Enable governing entities a greater outreach to constituents, transparency & people focus - citizen centric approach

Social Infusion of technology to uplift quality of life Accelerate adoption and smarter use of technology to improve productivity and sustainability

MCMC – through its strategic role is expected to deliver sustainable socio-economic benefits for all

Conceptual Digital Lifestyle Eco-systems

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Creating mega lifestyle eco-systems to promote use of digital applications to enhance competitiveness and social life – a Digital Lifestyle initiative focuses on linking the Internet of Things (IoT) to the Internet of People.

© SKMM 2012 7

Digital Lifestyle is conceptualised as six key eco-systems that represent activities in our daily life. Four focussed areas are identified for acceleration of development and adoption in the period 2013-2015

Connected Healthcare

Traceability

Home & Living Community

People Friendly Commuting

GUIDED BY THE FOLLOWING PRINCIPLES

Leveraging On The Existing

Infrastructure

Sustainability

Benefits For Rakyat

High Economy Impact

Remote Patient Monitoring Pilot CBC Ehealthcare

Pilot

MyPUTRAS eHalal Track & Trace

Kastam Secured Trade Facilitation

GMBO

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Four Focus Areas Defined

Connected Healthcare

+ Aims for healthy living and wellness assisted by

digital lifestyle services (bringing ICT, connectivity

and people together) for an enhanced service

availability everywhere and at anytime

Home & Community Living

+ Providing support to SMEs/Entrepreneurs/

Developers to create and innovate in building eco-

systems based on a smart connected digital living at

homes and communities

+ Empowering communities with the power of

broadband ICT enables them to create, innovate and to

be able to leverage on it for their better future

People Friendly Commuting

+ Mashing up data created from existing and planned

multimodal transport system and associated services

to provide new information services to commuting

travellers or tourist on traffic info, food, shops, travel

route/mode choices, places of interest, and what can

be found along the way in real time on their mobile

phones

Traceability

+ Applications of traceability in asset and supply

chains management, improving safety and efficiency

and promoting higher value of Malaysian made

products

Raising the Awareness

Accelerate Development

MCMC APPROACH

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• Digital Lifestyle Expo 2013 - collaboration with GoMobile, PIKOM Digital Lifestyle Expo + PC Fair

• Ongoing DLM Workshops

• Engagements in conceptualising ideas to PoC

• Call for proposals

• As projects under NKEA CCI

MCMC facilitation and awareness in exhibitions, workshops, conferences and call for proposals and entry to NKEA CCI

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Concept Digital Lifestyle Centre – is a place/area to experience future digital lifestyle applications and services offered on trial or demonstration

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TRACEABILITY

CONNECTED

HEALTHCARE

PEOPLE

FRIENDLY

COMMUTING

HOME &

COMMUNITY

LIVING

Food

Pharma

Tap &

learn

Remote

Patient

monitoring

Healthcare

apps

Smart

Farming

Agri

bazaar

Digital

Restaurant

Smart

parking

e-Journey

Mobile

Hawker

DL Gateway and Cloud

• A place for visitors to experience model digital lifestyle of the future - focuses on applications and content

• An engagement center for businesses (local and foreign) to explore and demonstrate the 6 eco-system

• Coordinate

- workshops (birds of feather sessions) and research with visitors on the featured applications – inputs may be use to improve demonstration apps

- exhibitions (collaborate to promote Digital Lifestyle via Exhibition, Conference and workshop)

Results of MCMC Facilitation

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U-Pustaka

Dept of Veterinary

Smart Home @MMU

Secure Trade Facilitation Customs Malaysia

Connected Healthcare

Postal

GMBO

MyPUTRAS

Other Projects by Industry

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Ministry of Home Affairs

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Other Projects by Industry

Top 10 Connected Applications by 2020

Connected Applications Value

Connected Car US$600 billion

Clinical Remote Monitoring US$350 billion

Assisted Living US$270 billion

Home and Building Security US$250 billion

Pay-As-You-Drive Car Insurance US$245 billion

New Business Models for Car Usage US$225 billion

Smart Meters US$105 billion

Traffic Management US$100 billion

Electric Vehicle Charging US$75 billion

Building Automation US$40 billion

16 Source: www.gsma.com/toptenappsin2020.

Some examples of Digital Lifestyle Experience

• Telematic Platform - Connected car http://www.youtube.com/watch?v=WValEsWR3R0

• Traceability, augmented reality, smartphone in future of retail shopping or dining (RFID) http://www.youtube.com/watch?v=SIQopzCzN9Y

• Bestari Net - Future smart school http://www.youtube.com/watch?v=KEg1LE8yV-c

• Connected healthcare project - Future Healthcare http://www.youtube.com/watch?v=-SKJIcHOAyU

• Tale of smarter cities – smarter village http://www.youtube.com/watch?v=KxHNVcO0JHM&list=PL34BC81490B7C4B5F

• Our digital lifetsyle of the future (watch your day in 2020) http://www.youtube.com/watch?v=OptqxagZDfM

• Smart village/communities (powered by GMBO/KTW/PI1M/Intel) http://www.youtube.com/watch?v=m07VJ30uf00

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Elements of Digital Lifestyle applications or services – combinations are used to create and innovate on apps to serve in lifestyle eco-systems

Networks & Intelligence Tags (ID) and Sensors (environment) of Things

Readers and Communications

Smartphones users Embedded micro

Thank You

Join us to accelerate towards this future connected

lifestyle

Get connected: dlm.skmm.gov.my

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