Digital Leaders Summit

The Rise of the Chief Digital Officer

December 10 & 11, 2014Hotel Kabuki

San Francisco, CA

ie.Digital

Confirmed Speakers:

Confirmed Speakers:

• Global Head, Marketing Design, Facebook

• Director, Data Science, LinkedIn

• Chief Digital Officer, Smithsonian Enterprises

• Dir. Digital Engagement,U.S Department of Commerce

• Senior Director, Loyalty Marketing, Samsung

• Head, Digital Sales, Under Armour

• Chief Digital Officer, CVS Health

• VP of eCommerce, The Coca-Cola Company

• SVP, Strategy, McGraw-Hill

• Global Head, Digital & eCommerce, AkzoNobel

• Dr., Global Digital Corporate Comms, Avery Dennison

• Chief Digital Officer, PetSmart

• VP, Creative, MTV Israel

• Director, Brand Marketing, The Daily Dot

• Head, Partnerships, The Match Group

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Past Delegates Include

• VP, Strategy, Walt Disney Studios

• VP, Corporate Strategy, VIACOM

• VP, Digital Strategy, Universal

• VP, Digital, NBC News

• Director, Strategy & Planning, Best Buy

• CDO, Harvard University

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the digital industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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The Digital Leaders Summit is a unique executive led conference bringing together multiple industries to discuss the latest trends and opportunities within commerce, mobile, digital privacy and leadership.

It will address the challenges and opportunities within these areas of digital and be compromised of learning objectives, illustrated intermittently with a number of exploratory case studies to include:•Leadership for a changing world. •Mobilizing Employees to Get Social for Inspired Storytelling 

•Building brand equality while growing audience and revenue in digital•What’s driving the evolution of the Chief Digital Officer?•Where can effective digital strategy be found.and much more.

The summit will bring together some of the key thinkers and changers across these industries to discuss the trends and futures of digital, discussing how to implement digital effectively within integrated marketing communications as well as the global impact of digital on the enterprise with the rise of the Chief Digital Officer.

About The Summit

Speaker Information

Bill AllmanChief Digital OfficerSmithsonian Enterprises

William F. Allman is the Chief Digital Officer for Smithsonian Enterprises, the revenue-generating arm of the Smithsonian Institution. He previously worked as Vice President of e-media for www.Bonniercorp.com, and as Chief Content/Creative Officer for The HealthCentral Network, a network of health-related consumer websites. Mr. Allman has been involved in interactive content for more than two decades: He formerly was Senior Vice P/General Manager of interactive new media for Discovery.com, where his duties involved the strategic planning and day-to-day management of all of Discovery Communications, Inc.'s websites, as well as overseeing strategy and development for all ITV and broadband applications.

Snap-Chatting With Dinosaurs

Being the first Chief Digital Officer for the Smithsonian comes with some Brontosaurus-sized challenges -- including knowing that Brontosuaruses are no longer called by that name!) Veteran digital media expert Bill Alllman details the problems, pitfalls, and huge potential of expanding the Smithsonian Institution perspective in the digital age. From content velocity to social media to "intellectual bling", learn the strategies and tactics behind the10-fold audience growth toSmithsonian.com over the past two years.

As Chief Revenue Officer, Spencer manages all revenue at Fiksu as well as all direct client and prospect relationships. Day-to-day, Spencer works with the sales team to make sure the company is presenting itself appropriately in the market. He also works closely with the client management team to make sure Fiksu is giving the best service to our clients. Spencer is well-prepared for this role, having spent the past 10 years in ad tech building up sales and service organizations. He’s also got the added benefit of having run sales at four other companies founded by Fiksu CEO Micah Adler, including serving as Chief Revenue Officer at search engine marketing company Adverplex. He has a Bachelor of Science in Business Administration from Boston University. Spencer is proud to be a part of what he calls “the best team in ad tech.”

The Future of Mobile: Data-Fueled, Programmatic & Dominant

As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.

Speancer ScottChief Revenue OfficerFiksu

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Corinne is an 18+ years experienced international executive, specialised in general management, strategy, business development and turnaround management. Throughout her career, she has been accountable for yearly revenue of 100m€+ and multifunctional teams up to 150 people based in multiple continents, streamlining of organizations in both hyper growth and downsizing contexts in fast moving industries, and developed an ability to formulate a strategy and stretch to execution.

Driving Business Growth by Integrating Digital Into Your Enterprise Wide Strategy

Chief Digital Officers are now facing a complex challenge: how do you question the status quo and help your company disrupt its industry in the digital world, while structuring, rationalizing and building global governance like any other support function. Digital has indeed become critical to the business and at the same time requires significant investments in capabilities : it can no longer be left to a few disconnected initiatives. A global and scalable digital ecosystem is mandatory to support your company’s strategy and to build a sustainable competitive

Corinne AvelinesGlobal Head, Digital & E-commerceAkzoNobel

Speaker Information

Lutz Finger is a director of Data Science at LinkedIn, is an authority on data analytics. Previously he was the co-founder and former CEO of Fisheye Analytics, a media d a t a - m i n i n g c o m p a ny s u p p o r t i n g E u r o p e a n governments and NGOs ranging from the Organization for Economic Co-operation and Development (OECD) to the International Olympic Committee, later acquired by the WPP group. Lutz is a highly regarded technology executive who built a sales center for Dell Europe as well as an incubator for mobile applications at Ericsson.

Data is changing our world. Predictions using massive data has not only improved many products, it has in some industries it has disrupted business models and created new ones. What should your organization do to turn data

Lutz FingerDirector of Data ScienceLinkedIn Turning Data Into Competitive Advantage

into competitive advantage? The answer might surprise you: change your state of mind. In his keynote Lutz Finger, Director of Data Science at LinkedIn and co-author of the book “Ask Measure Learn”, will help you see data in a light you have never seen it before. Companies do not need big data: they need small, focused, actionable advice. Sometimes you need big data to make accurate predictions, but not always. But the real key to success lies in ‘data-driven’ decision making. Lutz will discuss how he built a successful data analytics company that later sold to WPP, as well as how he leads LinkedIn’s data science team.

As Samsung Mobile USA’s Senior Director of Digital Marketing, Colleen McDuffe has spent the last three years building robust social and digital programs to foster loyalty & retention in Galaxy owners. By focusing on best-in-class content and exclusive fan rewards, she has overseen dramatic growth in the brand’s social communities from

Creating Loyalty In The Digital Age

700K to 32.6MM; constructed an impressive loyalty & retention database; and led social and digital activations for industry-wide, recognized programs such as Super Bowl, Jay Z’s Magna Carta Holy Grail album launch, SXSW, and the NBA Ring Ceremony.

Colleen McDuffeSr Director, Digital & Loyalty MarketingSamsung

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As Pet360’s EVP Customer Experience and Chief Marketing Officer, Rose is responsible for consumer s t r a t e g y , m a r k e t p l a c e p o s i t i o n i n g , b r a n d development, merchandising, and P&L for Pet360, Inc. brands. Pet360 is an integrated media and ecommerce company devoted to providing pet parents the information, products and advice they need to raise happy, healthy pets. The Pet360 network reaches more than 12 million pet parents each month and powers industry leading sites such as Pet360.com, petMD.com and PetFoodDirect.com. Rose previously served as the Vice President of E-commerce for Ann Taylor and LOFT, where she oversaw online marketing strategy and analytics to drive multi-channel customer acquisition, engagement and conversion. Rose received The CMO Club’s Rising Star Award and was recognized as Entrepreneur of

the Year by the Women in the Pet Industry Network. She sits on the Board of the Pennsylvania SPCA and holds an MBA from the University of St. Thomas Graduate School of Business.

Designing The Customer Journey

Rose Hamilton will discuss best practices for developing a customer engagement strategy that provides value to your customers beyond the products and services you sell. Hamilton will walk through the development of Pet360.com, an integrated media and ecommerce experience that offers pet parents 360 degree solutions. Hamilton will also address ways brands can begin to see an immediate ROI from their customer engagement efforts.

Rose HamiltonChief Marketing OfficerPet360

Speaker Information

Elad is VP creative for the Viacom brands in Israel, at Ananey Communications: MTV, Comedy Central, NIckelodeon & Nick Junior. Editor in Chief of Music on MTV Israel. Head developer of the department’s digital activities: online, social networks & apps. leading the development of p ioneer ing 2nd screen apps. Collaborators: Bank HaPoalim, Peres Centre for Peace, Sanofi Aventis Group, Soul By Ludacris, Local Municipalities and more. He was Head of MTV Israel from 2009-2013 from the early stages of the launch until the current stage of being Israel’s most favorited youth channel. The MTV Israel channel was the first and only channel on the network to launch online first, and the only one to operate on a commercial-free basis.

Elad SonegoVP, CreativeMTV Israel The Revolution of Syncc Apps

The wonderful world of second screen apps is a relatively new to the old fashioned tv industry, but in the short period of time it’s been around - it has proven to be the best way these days to increase audience engagement with the brand or content, and also even - increase favorability of it’s commercial sponsors. what brings teams from all over the world to try and find the right smart solution and create the perfect SYNC app? why would second screen apps become a must-have thing pretty soon? and how come it has the ability to change the world of television and live events as we know it?

Arthur SilvaVP, Demand Creation & Campaign Strategy Schneider Electric

As a top digital and strategic marketing executive, I bring over 17 years of results-focused expertise in effective branding, targeted marketing strategies, integrated communications, and improving customer experiences.

understand what it takes to connect with target audiences to build brand preference, generate traffic, increase engagement, and drive sales. Beyond expertise, I know how to build and lead the top performing global teams and agency partnerships that are critical to business success.

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Registration Pricing

Digital Leaders SummitDate: December 10 & 11, 2014Location: San Francisco, CAVenue: Hotel Kabuki, 1625 Post St, San Francisco, CA, 94115, USA

For 1 day passes, larger groups or special requests contact Zain Yasin by calling +1 415 992 5352 or email zyasin@theiegroup.com* Team discounts are applicable at the point of registration only.

Group Discount Offers3 Silver Passes: $3300 ($1100 per attendee)5 Silver Passes: $4750 ($950 per attendee)3 Gold Passes: $4200 ($1400 per attendee)5 Gold Passes: $6250 ($1250 per attendee)3 Diamond Passes: $4800 ($1600 per attendee)5 Diamond Passes: $7250 ($1450 per attendee)

Ways to Register+1 415 692 5378 +1 323 446 7673 Register Here

Group Discount Offers3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4500 ($900 per attendee)3 Gold Passes: $3900 ($1300 per attendee)5 Gold Passes: $6000 ($1200 per attendee)3 Diamond Passes: $4500 ($1500 per attendee)5 Diamond Passes: $7000 ($1400 per attendee)

For larger groups or special requests contact Bola by calling +1 415 692 5378 or email bwilliams@theiegroup.com* Team discounts are applicable at the point of registration only.

Silver Pass

$1495Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

$1295Early Bird Price(before Oct 17)

Diamond Pass

$1995Access to all sessions, networking events, annual subscription to all

content on the Big Data & Analytics channels via ieOnDemand

$1795Early Bird Price(before Oct 17)

Gold Pass

$1795Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$1595Early Bird Price(before Oct 17)

1 Day Pass

$795Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

7 dayonline access to event materials

On-Demand Pass

$600Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to

ieOnDemand

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1. Delegate Information...

2. Pass Types...Early Bird Pass Options until October 17, 2014

Early Bird Silver: $1295 Attendees ____ Early Bird Gold: $1595 Attendees ____ Early Bird Diamond: $1795 Attendees ____

Regular Pass Options after October 17, 2014 Silver Pass: $1495 Attendees ____ Gold Pass: $1795 Attendees ____ Diamond Pass: $1995 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4500 ($900 per attendee) 3 Gold Passes $3900 ($1300 per attendee) 5 Gold Passes $6000 ($1200 per attendee) 3 Diamond Passes $4500 ($1500 per attendee) 5 Diamond Passes $7000 ($1400 per attendee)

For larger groups or special requests contact Bola by calling +1 (415) 692 5514 or email bwilliams@theiegroup.com.Group passes only available when all participants register together.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & annual subscription to IE. membershipDiamond Pass: Access to all sessions, networking events, annual subscription to IE. membership & Strategic Analysis Report

Check (Make checks payable to The Innovation Enterprise Ltd) Invoice me

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before November 3, 2014 incur an administrative charge of 50%. If you cancel your registration after November 3, 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormDigital Leaders SummitDec 10 & 11, 2014 | Hyatt Regency Hotel | San Francisco, CAFor registration or more information on the program, please call Bola on +1 415 692 5378,or fax this registration form to +1 (323) 446 7673

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7 Schedule

Networking Drinks 17.00 - 19.00

December 11

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

December 10Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Confirmed Sponsors

For sponsorship information contact Giles at ggodwinbrown@theiegroup.com>F TI L

Media Partner

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Media Partner Media Partner

Bronze Sponsor