Digital Innovation On BoardSerdar Gürbüz –Digital Innovation Manager

Istanbul, 1933

Turkey’s flag carrier

location3 hours away to more than50 countries of the world

cultureHarmony of traditional and modern

destinationFlying to more countries than any other airlines in the World

Key Differentiators That Makes Us a Powerful Brand

Growth Requires Technology

100+technology partners

2000+servers

2N+1data centers

300+corporate apps

1033completed fast tracks

112 ongoing projects

620engineers

Technology Is A Must For Growth

Departure Control Systems

CRM

Revenue Management

Reservation and Booking

System

In-Flight Ent. Systems

Revenue Accounting

Ticketing

MobileBig Data

Personalization

Web

Conversational Interfaces

Connected Devices

traditional today+Flight Operations

Inventory Systems

Fares

Distribution Systems IoT

The World Is Changing Fast

Unveiling of the new Pope • Millennials will account greaterpart of the workforce by 2020.

• Internet users will go up to %70 oftotal population by 2020 from %40today

• In 10 years, it’s predicted that %40of the fortune 500 companies willno longer exist due to Y generation

Travel Industry Should Change

Product Focused Customer Focused

Mass Offerings Personalization

Manual Work Automation

Separation Collaboration

Follow Innovation Lead Innovation

Commodity Thinking Differentiation

Digital Innovation @ Turkish Airlines

Executing new ideas that creates business value with the use of

technology

• Cultural transformation• Perception of IT

• Technology adaptation• Direct impact on growth• Business opportunities with tech

Focus on Emerging Technologies

IoT & Wearables

Experience & Efficiency

• Navigation• Tracking• Digital identity• Real time interaction

AI & Machine Learning

Automation

• Personal assistance• Customer relations• Sales

Robotics

Operation

• Automation• Ground services

Augmented and Virtual Reality

Unique Experiences

• In flight products• Virtual service

experience• Rich destination

content

Big Data

Personalization

• Ancillary revenue• Decision making• Risk management• Customer experience

The Building Blocks

Open Innovation and Collaboration

Build, develop and manage relationships with

the ecosystem.

Innovation Projects

Investigate, evaluate, experiment and build

disruptive technologies in customer experience.

Culture

Act, think, build like and with startups.

“The best way to predict the future is to invent it.” Alan Key

The Way To Communicate With The Customer Is Changing

Internet of Things AI

changeThe way to communicate with customers is continuously changing

technology

Technology is driving all businesses

Cloud

The mobile mindshiftwill penetrate the beating heart of our business”People expect all the information to appear at the right time, in the right place, on the right device as if it’s just part of the users environment.

Forrester

Applications

Digital Maps Will Cover Indoor

It’s predicted by Deloitte that at least %25 of human and machine use of digital navigation will include or exclusively be indoors Deloitte 2017 Technology Telecom Media Predictions Report

Solutions On The Ground

• Airport Maps

• Navigation with voice for blinds

• Baggage notifications

• Baggage scale integration with IoT

Your baggage has arrived!Go and get it on

Baggage Claim 2

Passenger Recognition

Mobile ID

$$$$$$$$$$

VS.

$

Mobile ID

LoginLog-in to the app with corporate account information

ScanScan your mobile phone just like your ID card

In-OutAccess to the office! Track your movements within the app

Mobile ID

Anchor Partner of Travel and Hospitality Program

Strategic Global Partnerships

• Innovation program with a SiliconValley based startup center

• Anchor partners with other partieslike airlines, hotels, technologycompanies

• Partnership opportunies with globalstartups and being the first airline touse technology

Dev Center

• To speed up open innovation

• To speed up integrations with 3rdparties

• To build new revenue streams