1. 1. Social Media: Uncovering yourDigital Dirt CareerDevelopment Center SUNY Plattsburgh fromNowtoNext Angell College Center, Suite 118
2. 2. fromNowtoNext Angell College Center, Suite 118 What social media do you use?
3. 3. Purpose What isDigital Dirt? What doesthismean for you? Recruiters& Social Media Golden Ruleof Social Media Wheredo you start? Cleaning up your Digital Dirt Recovery Following Through fromNowtoNext Angell College Center, Suite 118
4. 4. Social Media Private fromNowtoNext Angell College Center, Suite 118 Content ispublic in someway 6 of separation Tagging Uploaded Tagged
5. 5. Dirt is not just pictures fromNowtoNext Angell College Center, Suite 118 Digital Dirt A negativeonlinereputation; something negativeconnected to your nameonline that otherscan easily find: i.e. drunken pictures, extremerantson messageboards, complaintsfrom exes, talking smack about your boss. Extremedigital dirt isa digital deal breaker Hehadsomegoodinterviews foranewjob untiltherecruiterGoogledhimandfoundhis digital dirtaboutwhyhegotfiredfromhis last job.
6. 6. What does this mean foryou? fromNowtoNext Angell College Center, Suite 118 Online presence matters! Social Mediacan makeor break your career opportunities 73% of companies have found a new hire via a social network 79% of hiring managers have found content online that convinced them not to hire a candidate
7. 7. 86% of recruitersreview candidates social network profiles- whether or not candidatesshare thoselinks fromNowtoNext Angell College Center, Suite 118 PICTURES OF ALCOHOL CONSUMPTION 47% REFERENCES TO DOING ILLEGAL DRUGS 78% POSTS/TWEETS OF A SEXUAL NATURE 66% PROFANITY IN POSTS/TWEETS 61% SPELLING/GRAMMAR ERRORS 54% What employersreact most negatively to
8. 8. Online Presence = In Person Presence fromNowtoNext Angell College Center, Suite 118 Assumetheperson hiring you/ potential bossis onlineaswell. Follow theGolden Ruleof Social Media If you wouldnt let yourmom orboss see it dont post it!
9. 9. What can you do to bury yourdirt ? fromNowtoNext Angell College Center, Suite 118 Googleyourself! Get rid of your inappropriatedirt first Check to seeif you haveadigital twin
10. 10. Whats a Digital twin??? fromNowtoNext Angell College Center, Suite 118
11. 11. Burying vs. Hiding Information fromNowtoNext Angell College Center, Suite 118 Common Name= Burying UniqueName= Hiding/Deleting If you haveadigital twin it isbetter to bury them with your positiveinformation Tip: Try using your middleinitial if you have acommon nameto makeyou stand out
12. 12. Steps to clean up yourdirt fromNowtoNext Angell College Center, Suite 118 Step 1: Find thedirt! Step 2: Remove thedirt! Step 3: Create your social network Step 4: Cultivate your onlinepresence Step 5: Tend to/monitoryour network & media
13. 13. Creating youronline presence fromNowtoNext Angell College Center, Suite 118 CreateaLinkedIn profile
14. 14. Cultivating YourPresence fromNowtoNext Angell College Center, Suite 118
15. 15. MonitorYourPresence fromNowtoNext Angell College Center, Suite 118 Itsnot enough to createnew information or profiles Bevigilant! Makeapoint to check on your onlinepersonato seeif it isstill up to standards. Remember peoplecan tag you in apost Facebook may beapersonal social network but that doesnt mean that you cant be professional
16. 16. Follow Up fromNowtoNext Angell College Center, Suite 118
17. 17. QUESTIONS? fromNowtoNext Angell College Center, Suite 118