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Digital Diagnostics
• Helpdiagnoseandfixissuesthatweakenwebsitesanddigitalproperties.
• Unique,market-leadingproprietarysoftware.
• Betteruserexperience=strongerperformance.
• Fewermaintenanceandcomplianceissues=lesscostandrisk.
Wealreadydeliversuccessforsomeoftheworld'sleadingclientsinfinancialservices,communicationandmobiletechnology,consumergoodsandretail.
Comingsoon:socialmediareportsthatprovidemetricsonyourbrand’spresenceandreachthroughsocialmediachannels.Thisnewfeaturewillhelpyouunderstandwhereyourcompanystandsinitssocialjourney.
Introducingyourdigital immune system.
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It seems that almost every day, there are problems somewhere in your digital property portfolio.
Brokenlinks,searchissues,slowloadingpages,un-encryptedforms,inaccessiblecontent—theseallcanerodetrustinyourbrand.Customersclickawaytakingtheirmoneywiththem.
Notonlythat,butissueslikepatchytagging,poormetadataandredundantcontentallmakeyourpropertyhardertofindanduse,aswellasmorecomplicatedandtime-consumingtomanage.
Digital Diagnosticsistheanswer.Itrunsregularscansacrosseveryinchofyourportfolio,fromwebsitesandwidgetstosocialandmobile.
Itidentifies,prioritizesandreportsonproblems.Nearlyaseasilyasaspell-check.Thewebisonlygettingmorecomplexandmoredynamic.Ifyou’renotwatchingforbugsinyoursystem,theycouldgetworse—andsowillyourresults.
Arebugsinyourdigitalproperties
infecting your brand?
Abandonment/Bounce rate
Initial load time
Traffic (total visits)
Search ranking
Analytics accuracy
Productivity
Workload
Down over 50% (79% to 26%)
Down from more than 1 minute to 10 seconds
Up 77%, 113% and 377%
Up 30%, 66% and 70%
Up 30%
Up 30% (management and maintenance)
Down 10% (focus, prevent and fix)
Better digital ROI. Better return on media spend
Representative Year-Over-Year Impact
Improveyourdigital health.
Theseareyear-over-yearresultsfromselectcustomerswhouseDigital Diagnosticstochecktheirwebsites.
NotonlydoesthishelpimproveyourdigitalROI,italsohelpstoincreasethereturnontheportionofyourmediaaimedatdrivingtrafficonline.
3 4
Yourdigital fitnessregimestartshere.
Definethestandardsthatmattertoyou
Definethestandardsthatmattertoyou
Automatedpre-launch‘spell-check’
process
First, you need to define the minimum number of standards with the maximum potential impact for improving performance, and/or reducing risk and cost.
Thesearedifferentforeachbusiness.We’llhelpyoupindowntheonesthatmattermosttoyourmarket,yourbusinessmodel,andyourobjectives.
Before any content meets the outside world, it should be automatically checked for quality and compliance.
Anounceofpreventionisworthapoundofcure.Digital Diagnosticssystematicallychecksnewcontentagainstestablishedstandards,identifyingandfixingissuesaheadofproduction.Creatives,editorsandpublisherscanallbetrainedtodothisproactively.
Automatedpre-launch‘spell-check’
process
Automatedregularmonitoring
Automatedregularmonitoring
Legend >80% >50% 0-49%
Definethestandardsthatmattertoyou
Automatedpre-launch‘spell-check’
process
Issues will always crop up over time, especially as content increasingly comes from sources beyond your control, such as users themselves.
Intuitivedashboards(examplebelow)showyouthestateofplayacrossanydigitalproperty,includingwebsites,widgets,socialmediaandmobile.Soyoucanseeexactlyhowyou’redoing,andwhetheranythingneedsfixing.
Automatedregularmonitoring
10
55
46
32
66
22
85
59
20
15
65
72
91
57
89
Group/Site
Corporate
Unit/Brand 1
Unit/Brand 2
Unit/Brand 3
Unit/Brand 4
75
87
56
34
93
PerformanceDrivers
ExperienceDrivers
Compliance &Risk Factors
DevelopmentStandards
5 6
Our prescription: scan,analyze,diagnose,fix. Repeat regularly.
Digital Diagnostics Continuous
Process
Scanwebsiteandcollectdata
Diagnose & Fix elementsandprocessesaffectingperformance
makes checking and fixing every aspect of your content almost as simple as running a spell-check.
Storescanneddatainspatialdataarchitecture
Review standard,search
andcustomreports
Reportondatausingclear,customizabledesktoptools
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We’ll take good care of you.
Traditionalqualityandcompliancedisciplines,whichmakeofflinebusinesssoefficientandeffective,havebeenlargelyleftbehindonline.
Anditshows.
Theycanfrustratecustomers,damageyourbrandandloseyoubusiness.Theycanalsomakeyourdigitalpropertyincreasinglytime-consumingandcostlytomanage.
Whenitcomestosometypesofonlinecompliance,theycouldevengetyouintroublewiththelaw.
Digital Diagnostics automatically checks every single asset and process in your digital property, andalertsyoutodetectedproblemsthroughclear,interactivedashboards.Ithasover100reportsavailablerightoutofthebox.
Asthewebgetsmorecomplexanddynamic,yourcontentchangesmorequicklythanever.Youcan’twatchallthetime.But Digital Diagnostics can.
‘Invisible’issueswithelementsliketags,links,pageweightsandmetadatainfectandweakenyoursystem.
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Let’s talk.
Accenture Digital DiagnosticsispartofAccentureInteractive.AccentureInteractiveoffersacomprehensivesuiteofcontemporarymarketingservicesandsoftwaretoCMOsandbrandleaderstodriveupmarketingperformance,drivedownthecostperinteractionandcreaterelevantconsumerexperiencesonamassivescale.Byfusingconsumeranalytics,technologyplatforms,andworld-classmarketingtalent,wehelptheworld’sleadingbrandsunderstandthebigpictureandthefinedetail,andenablecampaignstargetedatthemostprofitablesegments.
About AccentureAccentureisaglobalmanagementconsulting,technologyservicesandoutsourcingcompany,withapproximately236,000peopleservingclientsinmorethan120countries.Combiningunparalleledexperience,comprehensivecapabilitiesacrossallindustriesandbusinessfunctions,andextensiveresearchontheworld’smostsuccessfulcompanies,Accenturecollaborateswithclientstohelpthembecomehigh-performancebusinessesandgovernments.ThecompanygeneratednetrevenuesofUS$25.5billionforthefiscalyearendedAug.31,2011.Itshomepageiswww.accenture.com
Get in touch now to start the journey toward better-performing, less costly digital experiences.
Get in touch now to find out [email protected]+1 (877) 609-8723+1 (312) 842-5337Visit us on the web at www.accenture.com/interactive-software
Copyright©2011AccentureAllrightsreserved.
Accenture,itslogo,andHighPerformanceDeliveredaretrademarksofAccenture.
