10
© 2018 Take 5 Media Group. All Rights Reserved. Digital Channel Solutions for Traditional Media & Agency Partners Right Audience Right Time Right Channel Right Device

Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

© 2018 Take 5 Media Group™. All Rights Reserved.

Digital Channel Solutions for Traditional Media & Agency Partners

Right Audience • Right Time • Right Channel • Right Device

Page 2: Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

• Right Audience – Dynamic and responsive audiences including Event-Driven (New Movers, New Parents), Purchase Intent (Auto Lease Expirations).

• Right Time – Target these audiences as they are sourced new to file within 30 to 90 days in market to drive premium response to your advertiser’s messaging and offers.

• Right Channel –Digitize and socially engage your Right Audience through a perfect combination of digital advertising channels (Email, Social Media, Targeted Display and Geo-Fencing).

• Right Device – Deliver your messaging and offers to the right mobile devices and reach consumers wherever they are 24/7.

1

Accomplishing Success the Right Way!

Page 3: Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

Local Audience Data Segmentations

• Owners by Make & Model

• Intent to Purchase

• Lease Expirations

• Insurance Expirations

Automobile Health/Fitness

• Diet/Weight Loss Interest

• Fitness/Gym Interest

• Vitamin/Supplement Buyers

• Organic Food & Product Buyers

Demographic Selects

• Ethnicity

• Gender

• Age Ranges

• Presence of Children

• Age/Gender of Children

• Marital Status

Super Responders

• New Parents

• Expecting Parents

• Newly Engaged

• Newly-Weds

• New College Students

• College Graduates

• New Teen Drivers

• Baby Boomers

• New Movers

• New Home Owners

Household Database

• Homeowner/Renter

• Home Type/Value

• Length of Residence

• Household Income Ranges

• Credit Score Ranges

• Luxury Living

• Pet Owners

Education

• College-Bound Students

• Parents of College Bound Students

• College Undergrad Students

• Parents of College Students

• Online/Continuing Education

• Vocational/Trade Interest

2

• Cuisine Preferences

• Sports Interest

• Concert/Event Interest

• Children's Products

• Collectibles/Hobbies

• Groceries

• Electronics

• Health & Beauty

• Home Furnishings

• Pet Products

Local Retail/Restaurants

Page 4: Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

Email Marketing

• 100% CAN-SPAM compliant

• 160M+ double opt-in emails

• Strong deliverability and meticulous data hygiene

• All email addresses are tied to a matching postal address

Social Media Marketing

• Custom Facebook audiences

• Drives social sharing & viral activity

• Runs concurrent with email program

Targeted Display Advertising (TDA)

• Custom data targeting of local and regional audiences.

• Banner, text and dynamic content to drive maximum engagement.

• 7-, 14- and 30-day campaigns to compliment blended digital strategy.

Geo-Fencing

• Deliver the right message at the right time via Targeted Display Advertising

• Perfect strategy for dealership weekend or holiday sales events

• Up to 10,000 impressions served to consumers near dealership or competitor

Local Digital Channel Solutions

3

Page 5: Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

• Email remains the only one-to-one consumer messaging platform in today’s digital landscape.

• Email is the only digital channel that is consistently pushed, delivered, and viewed 24/7 to a mobile device that is typically no more than 3 feet away from consumers at all times.

• Email is nimble in nature and is the perfect vehicle to test messaging, call to action and offers in a real time environment.

• Email is trackable and measurable. Multiple offers, KPIs and strategies can be accommodated and optimized within a single email communication.

• Email offers the most profitable and scalable return on investment for new acquisition growth and incremental revenue generation.

Email – The Ultimate One-to-One Messaging Platform

4

Page 6: Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

Using our proprietary Social ID identification processes, local consumer audiences are concurrently targeted via Facebook/Instagram campaigns such as this to drive maximum engagement and response.

5

Social Media Solutions

Page 7: Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

Geo-Fencing – Hyperlocal Targeting

• Geo-Fencing is the perfect solution to help individual dealerships deliver the “right message at the right time”.

• Set mileage perimeters around any dealership or competitor’s dealership to deliver messaging to engage consumer targets within those defined boundaries.

• Perfect for dealership weekend events, holiday retail sales or couponing/special time sensitive offers and promotions.

• Each Geo-Fencing campaign is 3-4 days in duration and includes up to 10,000 impressions to targeted audiences within the defined boundary specified for each campaign.

SALE

$3,500 offMSRP

6

Page 8: Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

• All digital campaigns are 100% backed and measured by Google Analytics.

• Confirm ROI by transparently measuring the impact on the stickiness and quality of your traffic.

• Match-back analysis of Right Audience file to end-of-month advertiser sales file to determine ROI

• Take 5 works hard on eliminating bot traffic from reaching your website and polluting your metrics.

Transparency, Sales & ROI

7

Page 9: Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

8

Sample Automotive Campaign

Performance Report

Consumers Targeted 21,984

Total Impressions/ Opens 263,808

Total Clicks 904

Measurement Period: 01/01/18 – 01/31/18

65,952 Total Emails Sent

20 Total Dealer Sales

$6,183 Campaign Cost

$309.15 Marketing Cost Per Vehicle Sold

$1,800 Estimated Front to Back Profit

$36,000 Total Campaign Income

$29,817 Return On Investment

3.07 Sales Per 10,000 Consumers Targeted

Page 10: Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting • Geo-Fencing is the perfect solution to help individual dealerships deliver the

Contact Us!

Corporate Headquarters

2385 NW Executive Center DriveSuite 290, Boca Raton, Florida 33431

Website: Take5mg.com

Don R. Morrischief revenue officerTel: 561.819.5555 Ext. 133Cell:561.644.5146Email: [email protected]

Boca Raton, FL • New York, NY • Atlanta, GA • Costa Rica • Israel

9