ANGELICUM COLLEGE

DIGITAL BRAND HEALTH

WEBSITE

• Angelicum College has a well maintained and regularly updated website• Their website is the first result when “Angelicum College” is looked-up online, followed by a Wikipedia entry• Has social plug-ins• Can donate online thru paypal• Updated content (has team of content editors for web)

WEBSITE: http://www.angelicum.edu.phVia alexa.comGlobal rank – 3,346,797Sites Linked In – 21

*Other data such as Pageviews, Time on Site not available for websites ranked below 100,000

WIKIPEDIA• Angelicum College’s Wikipedia entry seems to be lifted from the website, possibly an effort of the school itself• Other than the school’s profile, accreditations, and degree programs, the entry also lists notable alumni• The only reference link is to the official website

WIKIPEDIA• There is also a Wikipedia entry for Angelicum College Iloilo, which is the top search result when looking up non-graded schools in the Philippines.

FACEBOOK• Angelicum College has an active official Facebook page• Content is mostly news and updates within the school• Activity is from current students and alumni

FACEBOOK• Angelicum College has other Facebook accounts• Angelicum College Iloilo Facebook Page seems to be official; however,

it is unclear whether or not other pages are

TWITTER• Angelicum College has an active official Twitter account• A number of other Angelicum College Twitter accounts came up, including one for the alumni association

MULTIPLY• Two Multiply accounts came up for Angelicum College• One active up to 2010, one without activity since being established in 2007

ONLINE MENTIONSOnline chatter about Angelicum College are generally split into two topics:

FIRST: Current students and/or alumni talking about school activities, news,and generally sharing good news about/experience while in Angelicum College

ONLINE MENTIONSSECOND: People with no affiliations with Angelicum College asking about theschool, generally on its non-graded academic system and how it works, andthe school’s number of celebrity students and alumni• Angelicum College students and alumni are more than happy to answer people’s questions about the school.

ONLINE MENTIONSVia socialmention.com

• Majority of their mentions are YouTube videos of activities in/of the school

ONLINE DIRECTORIES• Uses online directories to generate more brand awareness and

traffic to site.

VISIBILITY• Other mentions of Angelicum College online is in news articles and job postings

ONLINE SEARCHKEYWORD: college manilaRESULT: Angelicum College not in the first 5 pages

• Manila Business College, St. Scholastica’s College, La Consolacion College, San

Sebastian College and San Beda College in the first page of results for the keyword

ONLINE SEARCHKEYWORD: college philippinesRESULT: Angelicum College not in the first 5 pages

• Assumption College and Miriam College are in the first page result; St. Scholastica’s College on the second page

ONLINE SEARCHKEYWORD: school philippinesRESULT: Angelicum College not in the first 5 pages

ONLINE SEARCHKEYWORD: college quezon cityRESULT: Angelicum in the first page result (4th)

• Also included in the first page result are St. Theresa’s College, Trinity University of Asia, St. Mary’s College and Kalayaan College

ONLINE SEARCHKEYWORD: school in quezon cityRESULT: Angelicum in the first page result (10th)

• Also in the first page results are Claret School, St. Joseph’s College, School of the Holy Spirit QC and Lourdes School Interactive – all ranked higher than Angelicum

• RELATED SEARCH: quezon city schools RESULT: Angelicum NOT FOUND in first 5 pages 1st page – Claret School, School of the Holy Spirit, Lourdes School Interactive 2nd page – St. Joseph’s College

ONLINE SEARCHKEYWORD: homeschool in the PhilippinesRESULT: Angelicum not in the first 5 pages

• Included in the 1st page result are Homeschool of Asia Pacific, TMA Homeschool and Catholic Filipino Academy; on the 2nd page is Living Heritage Academy

RELATED SEARCHKEYWORD: accredited homeschool philippinesRESULT: Angelicum not in first 5 pages1st page – Homeschool of Asia Pacific4th page – TMA Homeschool

BRAND HEALTH ASSESSMENT ANALYSISDBH

PILLARBREAKDOWN ASSESSMENT

Asset

Website Angelicum College

Make it social media friendly (social plug-ins)Consider tweaking website content and designIncrease website traffic-driving efforts(e.g. SEM, Banner ads, Digital PR)

Facebook Engagement Score

Review and optimize Wall content to drive higher interactions per post (Likes, Comments, Shares)

Reach Score

Grow the community size by improving Facebook traffic-driving efforts ( Targeted Social Ads)

Reputation

Mentions Increase level of positive mentions; if possible, use the influence of celebrity alumni and ask them to talk about Angelicum College online

Reach Social Mentions are low; encourage brand stakeholders to create and engage in social conversations about the brand

Footprint

Search Rank Improve visibility among Category search. Website has low visibility in search results for category search (e.g.“college manila,” “college philippines,” “school philippines” in Google Ph).

SEO Maximize Website SEO. (Optimize Header Text, Robots, Keywords throughout content.)