Upload
others
View
6
Download
0
Embed Size (px)
Citation preview
DIGITAL ADVERTISING
THAT WORKS
31 Oct 2019
DIRTYDOZEN
Military conflict
Adult content
Illegal drugs
Obscenity
Firearms
Crime
Death & injury
Online piracy
Harmful sites
Hate speech
Terrorism
Spam
BRANDS ARE VULNERABLE
Malgorithm
Extremist sites
YouTubegone bad
Bot traffic
Fake news
Source: DoubleVerify / Harris Poll Survey
of consumers feel that
brands bear the responsibility
for ensuring their ads run adjacent
to content that is safe.
87%
WHAT CAN PUBLISHERS DO?
▪ Provide balanced content
▪ Educate brands and publishers alike:
Brand safety is a shared responsibility
▪ When we preach to buy direct, make sure
our house is in order. Trust is everything.
INSPIRING BRANDSA C R O S S I N T E G R A T E D P L A T F O R M S
534.7KAvg Monthly Online Users
1.9 million Weekly Listeners
5 hr 22 min Time Spent Listening
641,000Followers
1.2 millionVideo Views
2.3 million Weekly Listeners
5 hr 43 min Time Spent Listening
> 1 millionFollowers
1 millionVideo Views
1 million Subscribers
140,000Followers
9.9 millionAvg Monthly Online Users
5.6 million Avg Monthly Online Users
Source: ABC Report (January - June 2018)*, Nielsen Consumer & Media View (Jan 2018 - Dec 2018), GFK Radio Audience Measurement (RAM) Wave 1 2019, Google Analytics (July 2019)
721,000 Daily readership
77.9 million Avg Monthly online pageviews
25.9 millionMonthly Social Media Reach
2.7 millionMonthly Social Media Reach
2.4 millionMonthly Social Media Reach
> 3 millionWeekly Social Media Reach
394,000Avg Monthly online pageviews
244,000Avg Monthly online pageviews
9.5 millionVideo Views
44.2 millionMonthly Social Media Reach
20.1 millionAvg Monthly online pageviews
4.15 millionAvg Monthly online pageviews
*151,623 Print 86,667 E-paper
238,290 Daily Total Circulation
1.1 millionSM Followers
548,000YouTube Subscribers
20 MILLION REACH ACROSS PLATFORMS
503,000YouTube Subscribers
979,574SM Followers
DEEPFAKEIS HERE
A couple of days after
demonstrating his deepfaketechnology at an MIT conference on Sept 18, Hao Li affirmed to CNBC that ‘perfectly real’ and ‘virtually undetectable’ deepfakes are as little as six months away.
“
DEEPFAKEIS HERE
Digital advertising
that works
THANK [email protected]