Featured in this exclusive Newsletter, are the new digital marketing features and insights our clients should be up-to-date with.

• An Exclusive Interview With The CEO Of East River, Faizan S. Syed - Synergyzer

• Women Will: The Time for Change is Now - Google

• East River – A ‘Google Green & Blue Belt’ Certified Agency

• Eid-ul-Adha & Independence Day Insights - Google

• 3 Keys To Winning The APAC Shopping Season - Think With Google

• Instagram Stories for Dummies - 5wpr

• How To Set Up Chat Bot In Less Than 30 Minutes - Falcon

• How To Build A Full-Funnel Influencer Marketing Campaign - Think With Google

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THE TIME FOR CHANGE IS NOW

THE COURAGE TO HEAD INTO THE UNKNOWN

East River's female leaders attended the very first WomenWill Lead Workshop in Pakistan. The aim of the workshop is to enhance diversity & inclusion, and empower women

in the workplace.

The full-day workshop hosted approximately 70 women from various organizations and focused on career

development and cultivation of leadership skills.

Faizan S. Syed, the CEO of East River, in an exclusiveinterview with Synergyzer, talks about how he added

diversity to the Ziauddin University Hospital Group through HTV, Ziauddin College of Media Sciences,

East River, HibaLife and Faculty of Eastern Medicine.

Here at East River, we have an acronym we that explains our DNA – CIIKOO. CII stands for CREATIVE, INNOVATIVE,

INTERACTIVE and refers to our external facing qualities. KOO stands for KAIZEN, ORGANIZATION, OWNERSHIP and these are our internal team-focused competencies.

This DNA has been inculcated in every single function and person in the organization.

Today, Instagram Stories have become an essential part of the platform, even beginning to overtake permanent posts as the go-to means of sharing content with followers. Furthermore, Stories have led to story ads, and Instagram has even added Highlights so as to allow your Stories to live on beyond their original 24-hour cut-off.

INSTAGRAM STORIES FOR DUMMIES

Team East River attended the Google Performance Gurutraining held in April as well as August, and is now certified as a Google Green and Blue Belt agency in Pakistan.The Google Green Belt is the first step towards achieving a bigger milestone. The program is divided into three levels across three months: Green (Foundation), Blue (Advanced), and Black Belt (Pitch Stimulation), each of which is a prerequisite to the next.

EAST RIVER TEAM, NOW

GREEN & BLUE BELT CERTIFIED

BY GOOGLE PERFORMANCE

GURU

EID-UL-ADHA & INDEPENDENCE DAY FACEBOOK

INSIGHTS

Advertising during the holiday season means higher viewership and when targeted and optimized to reach the core audience, the impact doubles. This time around, Eid & Independence Day arrived together, which indicated a noticeable higher traffic on social media platforms.

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DIGIBIT OF THE MONTH:

By September 2, Ads in mobile newsfeed will:

• Show only 3 lines of primary text, before the link to view more.

• Mask media that is taller than 4:5

As of August 19, Newsfeed Ads will be displayed differently

3 KEYS TO WINNING THE

APAC SHOPPING SEASON Thanks to the rising popularity of e-commerce festivals,

APAC’s shopping season starts as early as September. Our 2019 APAC Retail Playbook shows you how to get a head start on your marketing campaigns so you can connect with consumers from the moment they begin planning the perfect purchase. Explore the latest retail trends, and stay tuned for even more tips and insights to make the most of this year’s shopping season.

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HOW TO BUILD A FULL-FUNNEL INFLUENCER MARKETING

CAMPAIGN

In this age of ads, influencer marketing campaigns continue to be widely adopted by both upstart and traditional companies around the world.

So far, though, it’s a strategy that has mainly been associated with brand-building goals. With more dollars than ever before being invested in influencer marketing, the big question many people have is: Can it also lead to bottom-line growth?

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Stay tuned for moreEast River updates

You can find us on:

https://www.facebook.com/eastriverpk

https://www.instagram.com/east_riverpk/

https://www.youtube.com/channel/UC-u6qP9HtcjIYH8YUvA0fqQ

https://www.linkedin.com/company/eastriverpk/

https://www.eastriver.pk/

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FACEBOOK MESSENGER BOTS:

HOW TO SET UP A CHATBOT IN 30

MINUTES OR LESSAt the most fundamental level, chatbots offer a way for organizations to automate many low-level customer service functions.

Instead of waiting on hold to speak to a service agent, customers can chat with a bot to answer basic pre-purchase questions, or to complete the early stages of an RMA returns reque

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