SweetDig into aFranchise Opportunity

“I bought a Baskin-Robbins franchise because I wanted to own and operate an iconic brand known

worldwide. Baskin-Robbins also fit my criteria of finding a fairly

simple-to-operate franchise offering a fun experience to customers.”

HUGH WILLIAMS

A Recognized Leader• Ranked in QSR Magazine’s “QSR 50”

• Ranked in Franchise Times’ Annual “Top 200”

• Ranked in Entrepreneur Magazine “Franchise 500”

The Joy in Childhood Foundation provides the simple joys of

childhood to sick and hungry kids. Through the generosity of our

Franchisees, employees, vendors and guests, the Joy in Childhood

Foundation raises funds to support partnerships with children’s

hospitals, food banks and nonprofit organizations directly committed to serving sick and hungry kids.

A Brand People Know and LoveWith more than 7,800 worldwide locations, Baskin-Robbins

is one of the world’s largest chains of ice cream shops.

We are in search of exceptional franchise candidates to

grow with us. If you meet our qualifications, have

a passion for your local community, and of course,

love ice cream – it’s time to consider joining the

Baskin-Robbins family!

Here’s the ScoopThere are plenty of reasons to invest with a brand as fun as Baskin-Robbins. Here’s a taste of why entrepreneurs are considering Baskin-Robbins as their franchise of choice.

• Marketing & Brand Support

• Flexible Development Options

• Training Systems & Field Support

• Financial Incentives

In-Demand ProductsOur world-class culinary team expertly develops products to help keep guests coming back for more. Baskin-Robbins offers something for everyone: creative cones, unique cakes, specialty desserts, frozen beverages and take-home treats. We also offer Bright Choices®, a line of better-for-you ice creams, frozen yogurts and sorbets, including dairy-free, fat-free, light and no sugar added options.

Marketing & Brand Support

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BR_0415_WL004© 2015 BR IP Holder LLC. Price and participation may vary. Limited time only. Display dates: 5/1/15 - 5/31/15.

Try it in a Waffle Bowl Sundae!

™Mom’s Makin’Cookies

FLAVOR OF THE MONTH

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BR_0714_WL003

© 2014 BR IP Holder LLC. Price and participation may vary. Limited time only. OREO, the OREO Wafer Design and AMERICA’S FAVORITE COOKIE are registered trademarks of Mondelez International group, used under license. Display dates: 7/1/14 - 8/31/14.

AMERICA’S FAVORITE COOKIE®

YOUR FAVORITE CAKE

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Q2 2016 POP

Celebrate 31

Wall Poster

BASK Coporate

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24.0” x 36.0”

25” x 37”

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Offer valid January 31st, March 31st, May 31st, July 31st, August 31st, October 31st and December 31st. Participation may vary. Offer good on every scoop. Waffle cones and toppings are extra. Excludes sundaes. Cannot be combined with other offers. © 2016 BR IP Holder LLC.

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COOL DEALS EVERY 31ST

SCOOPSBASK400-0402_C31Y16_WA1.indd 1 1/28/16 1:10 PMFlavor of the Month

National ProgramCakes for any occasion Celebrating the 31st

of every month

TRANSACTION DRIVERS TICKET DRIVERS PROMOTIONS

CREATING A POWERFUL BRAND IMAGE

Our brand complements national marketing with local campaigns and integrates traditional marketing with new media for maximum impact. We also offer our Franchisees a comprehensive suite of promotional materials to use for their own local shop marketing efforts.

Baskin-Robbins offers flexible designs to fit almost

any location!

TRADITIONAL SHOPS Depending on the location you have in mind—freestanding, end-cap or in-line—our real estate and construction experts are ready to assist in the development and build-out of your site.

Site criteria typical for a Baskin-Robbins is 800 to 1,500 sq. ft. with approximately 20 feet of frontage.

NON-TRADITIONAL SHOPS Incorporating the flexible design concepts of Baskin-Robbins into your non-traditional venue allows you to enhance your space and keep customers coming.

Development Options

Airports Mass Transit Terminals

Stadiums GroceryStores

Casinos Colleges & Universities

TRADITIONAL FREESTANDING

SHOP

TRADITIONAL END-CAP SHOP

NON-TRADITIONAL AIRPORT SHOP

Don’t Want to Start from the Ground Up?Existing shops are for sale in many parts of the country.

Buying an existing shop can offer established sales,

staff, systems and community presence. Please visit

restaurantsforsale.dunkinbrands.com for a list of shops

currently for sale.

MINIMUM FINANCIAL REQUIREMENTS FOR BUYING AN EXISTING SHOP:

• Minimum Down Payment of 10% of Purchase Price

• Verifiable Liquid Assets of 30% of Total Selling Price (plus costs of remodels due in the next 24 months)

Baskin-Robbins provides a comprehensive operating system designed

to help build business along with a world-class training program

that covers branding, business management and more. In addition,

Franchisees always have access to an experienced field support team.

3 WEEK TRAINING PROGRAM

Instructor-Led Classroom Training

Online Learning Management System

Mentoring and Skill Building

Technical Training (Live, In-Store)

Training, Systems & Field Support

Turnkey Development Opportunities

• In many cases, a lower cash requirement

• An approved site sourced by Baskin-Robbins

• Real estate secured by Baskin-Robbins: no negotiating necessary

• Development/construction managed by Baskin-Robbins

These opportunities are unique and are only available in select markets.

When compared to more traditional development opportunities, turnkey options offer potential candidates:

“My dream was to be an entrepreneur. With

America being the Land of Opportunity, I decided to follow my passion. That’s what brought me here.

I started my career as a crew member, and my husband was a baker for Dunkin’ Donuts. Now, over 400

Baskin-Robbins Franchisees have gotten trained in my store. And I’m proud of it.

My dream came true.”

TARU PATEL

Franchise Advisory SystemWe value our Franchisees’ thoughts and opinions and

have developed an advisory system to better enable

Franchisees to share their feedback with us. There

are three levels of this system:

DISTRICT ADVISORY COUNCIL Meets regularly throughout the year to discuss ideas or issues on a local level.

REGIONAL ADVISORY COUNCIL Made up of Franchisee leaders in a particular region, these individuals work together to discuss regional-level questions and concerns.

BRAND ADVISORY COUNCIL Franchisee leaders from around the country work directly with brand leadership to provide feedback on national initiatives.

Why Baskin-Robbins?“My wife told me about how Baskin-Robbins supports Military Veterans with attractive financial incentives. With more than 20 years of experience in the Army, I knew I had the management skills to run my own business, but most franchise opportunities were too cost prohibitive for me. After seeing the company’s Veteran incentive program, it was obvious that Baskin-Robbins was the way to go.”

KEN LEWIS

Fun FactThe most popular ice cream flavors at Baskin-Robbins are

Vanilla, Chocolate, Mint Chocolate Chip, Pralines ‘n Cream and

Chocolate Chip.

DEVELOPMENT INCENTIVES50% off 20-year Initial Franchise Fee

($12,500 value) plus 10-year Payment Plan

Reduced Royalty Rates for five years, as described below:

Year 1: 0%Year 2: 1.9%Year 3: 2.9%Year 4: 3.9%Year 5: 4.9%

Standard Royalty Rate of 5.9% in year 6 and beyond

VETERAN INCENTIVESWaiver of 20-year Initial Franchise Fee

on first shop – a $25,000 value

Reduced Royalty Rates for five years, as described below:

Year 1: 0%Year 2: 0%

Year 3: 1.9%Year 4: 2.9%Year 5: 2.9%

Standard Royalty Rate of 5.9% in year 6 and beyond

Financial Incentives for New Shop Development*

*Please see Baskin-Robbins Franchise Disclosure Document for details

Is Baskin-Robbins Right For You?Our exceptional Franchisees are the sprinkles to our ice cream.

Investment Details for New Shop Development*:

• An Initial Investment ranging from $93,550 – $401,800• Advertising Fee of 5% of gross sales

• An Initial Franchise Fee of $25,000 (20-year term)• Royalty Fee of 5.9% of gross sales

*Refer to the Baskin-Robbins Franchise Disclosure Document (FDD) for more information.

OUR IDEAL CANDIDATE WILL HAVE:

• An understanding of brand-building within the community and a drive for local shop marketing

• A demonstrated ability to build a high-performing team dedicated to operational excellence and guest satisfaction

• The desire and financial resources to develop or purchase one or more locations

Minimum Financial Requirements for New Shop Development:

– Verifiable Liquid Assets of $100,000 Total Net Worth of $200,000

Minimum Financial Requirements for Buying an Existing Shop:

– Minimum Down Payment of 10% of Purchase Price

– Verifiable Liquid Assets of 30% of Total Selling Price (plus costs of remodels due in the next 24 months)

Ready To Take The Next Step?

STEP 1:APPLICATION

STEP 2:CANDIDATE REVIEW

STEP 3:BUSINESS PLAN

STEP 5:SITE REVEIW

STEP 4:FINANCIAL REVIEW

STEP 6:GRAND OPENING

To start the process to see if you can become a Franchisee, complete our quick application at baskinrobbinsfranchising.com

Want More Sweet Details? 781.737.5530 | franchiseinfo@baskinrobbins.com

© 2018 BR IP Holder LLC

Baskin-Robbins has the Recipe for a

The Only Missing Ingredient is You!Sweet Franchise