Diesel Mileage Muquabla - Ashok Leyland Oct 12 2011.pdf · Diesel Mileage Muquabla We prove our supremacy. 2 July - september 2011 July - september 2011 1 ... For the first time,

Customer Journal | JULY - SEPTEMBER 2011

Manage your fleet efficiently

Ashok Leyland honoured

Creating products designed for you

Diesel MileageMuquabla

We prove our supremacy

July - september 20112 1July - september 2011

I am delighted to introduce to you the latest issue of Milestones. This is indeed a special issue for us, coming as it does on the heels of a historic performance in the financial year 2010-11. For the first

time, our turnover crossed the `11,000 crore mark, thanks to the support of our customers and the efforts of our channel partners. A proud moment, but also a sobering one. It places increased responsibility on us as we embark on our journey for market share, customer profitability and product and service excellence.

I am very proud to share details of the various accolades and awards

we received this year, including the coveted HCV Truck of the Year at the recently concluded CV Awards.

Over the past few months we have conducted various Mileage Muquablas all across the country, and the results have been more than encouraging. They conclusively demonstrate the superior fuel efficiency of our products – specifically the 3116il – and you will read more about this in the subsequent pages.

Maintenance is a critical aspect of our profitability and in the Tricks of the

Trade segment we share some tips on tyre-care, and also on modern fleet management systems. GenMod is our unique process for creating winning products and I invite you to learn more about this.

As always, we bring to you industry news, environmental initiatives and

other headlines from the world of Ashok Leyland. Join us on this interesting journey and may your business reach many more milestones.

Happy driving.

Vinod DasariManaging Director

Dear Friend,

MessAge FroM the MAnAging DireCtor


green goALsOur efforts towards a cleaner tomorrow

AL honoreDAwards for Ashok Leyland

green goALsOur efforts towards a cleaner tomorrow

over 370 touch points: getting closer to you everyday Ashok Leyland introduces new initiatives to enhance customer support.

driving your fleet. We have been making active investments in expanding our network and getting to as many touch points as we can. In the last 18 months alone we have added

Finding the right product when you want it and getting the right assistance when you need it, are two of the most

important aspects of owning, running and

over 80 customer touch points to our rapidly expanding network and today we have over 370 points of contact along major national highway corridors and across strategic locations, and

ProDuCts & serViCes

ASHOK LEYLAND alok saraogi Vidya Ghosh

SPENTA MULTIMEDIA Executive Publisher maneck Davar

Editorial anosh Khumbatta

Art Director manoj P V

Graphic Design Puja Devare sunil Kadam

Digital Imaging Vikas Padloskar Milestones is the quarterly magazine of Ashok Leyland. Milestones is published and printed by Spenta Multimedia at Peninsula Spenta, Mathuradas Mill Compound, N. M. Joshi Marg, Lower Parel, Mumbai 400 013. Tel: +91-22-2481 1010 www.spentamultimedia.comFor all editorial & marketing queries, e-mail: [email protected]: The views and opinions expressed or implied in Milestones are those of the authors and do not neccessarily reflect those of Ashok Leyland or Spenta Multimedia. Unsolicited articles and transparencies are sent in at the owner’s risk and the publisher accepts no liability for loss or damage. Material in this publication may not be reproduced, whether in part or whole, without the written consent of Ashok Leyland and Spenta Multimedia.

Customer Journal | JULY - SEPTEMBER 2011CONTENTS

30

MessAge FroM the MAnAging DireCtor01

ProDuCts & serViCesWhat we offer to our customers03

CoVer storyThe Diesel Mileage Muquabala08

FrienDs oF LeyLAnDBuilding and sustaining relationships22

24

28

CsrGiving back to society32

14

22

14

08

No.1, Sardar Patel Road, Guindy, Chennai - 600 032. Tel: +91-44-2220 6000 F: +91-44-2220 6001 www.ashokleyland.com; www.utruck.in

triCks oF the trADeTips on fleet and tyre management

30

worLD oF LeyLAnDHappenings

2


screen shot of network locator

It is about understanding your needs as intimately as possible.It is about openness, sharing and teamwork.It is about innovation and execution.

GenMod – a process that focuses on getting the right products to the market at the right time, products that are best-

suited to the unique requirements of our customers.

Feedback from customers

GenmodHow does one create world-class products? How does one ensure a constant stream of category-beating products? How do we constantly understand customer needs and offer customised solutions? In this article we offer a sneak peek into how products are specially designed for you, here at Ashok Leyland.

GenMod is about a fresh approach to meeting customer needs. It is about reducing time-to-market, and helping us present winning products, consistently and cost effectively.

What is GenMod?Not long ago, the entire process of getting a new product to market was managed by separate functions – design teams designed it, manufacturing built it and marketing sold it – a very inward-out way of working. With a rapidly changing business environment (changing emission norms, increased

operating costs etc), and constantly evolving customer needs, this traditional method of product development is not the optimum way of getting new products to the market. We have created a cross-functional initiative that involves all customer-relevant functions such as product development, marketing, HR, finance etc; and this is what GenMod is all about. This new-age process is an outward-in process where every function is involved in understanding customer requirements. Efficient interaction within the team ensures a smooth and structured transition from

ProDuCts & serViCes

we are confident of growing this number to over 400 by the end of this financial year. Our entire network is but a click away – log on to http://locator.ashokleyland.com to see detailed highway maps, where you can filter results by

specifying your location and the nature of the services you require. At Ashok Leyland, we are committed to making you profitable, reducing downtime and ensuring superlative service across the length and breadth of the country.

Our key initiatives to ensure your vehicle remains on-road, all the time• Tie-upswithover200localtruck

garages with Ashok Leyland trained staff

• TheTatkALpromise:Contactwithin 4 hours, repair in-under 48 hours, `1000 per day penalty for every day of vehicle downtime over 48 hours (anywhere on the Golden Quadrilateral or on the North-South, East-West corridors)

• Over16,000trainedmechanics

• Over5,400retailersacrossthecountry for assured after-sales support

• SASSY:Containerisedunitsfor immediate, seamless and comprehensive on-site service support (select dealerships/authorized service centres)


an ashok leyland tipper undergoing trials

The Six Processes

1.Customer Inspired Solutions anticipating and acting on

customer needs

2.Portfolio and Product Planning

Investing in the right products and technologies

3.Programme Management Identifying Programme managers

and cross-functional teams with responsibility for quality, cost and delivery

4.Lean Development Process (LDP)

‘lean’ because it aims to cut wastages. lDP involves seven phases:1) Concept definition 2) Concept evaluation

3) High-level design 4) Detailed design 5) Proto verification and process design followed by Proto validation and homologation 6) Pilot and pre-launch preparation 7) launch and mass production

5.Decision-making and governance

making clear, effective decisions on the portfolio and on programmes

6.Technology Management Cultivating and deploying the right

technology in our products. a proof-of-concept is the alert telematics unit that enables two-way communication between the driver and an ashok leyland call centre allowing fleet owners to track their vehicles

one process to the next, through constant reviews and

course corrections.

Customers come first and at every stepGenMod begins with a series of customer workshops

– Customer Inspired Solution (CIS) – where we meet customers from across the length and breadth of the country to understand and define their needs correctly. Through the process of dialogue and interrogation, we identify new opportunities and conceptualise products and services that meet these needs.

The cross-functional teams visit important markets to capture the voice of the customer. We then interpret this feedback to understand latent demands and convert them into a set of product benchmarks. GenMod provides us with a whole new way of listening to and understanding the ‘voice of the customer’, which in turn helps us channelise time, effort and resources more effectively and in the right direction.

To the drawing boardConclusions from the CIS phase then move to the

next phase of development – the Lean Development Process (LDP). This is where concepts are detailed and developed such that they exceed customer expectations. The product development team puts each concept, each product, through extensive tests and validation processes before building the prototype.

Post prototypeInvolvement of our customers becomes even more vital once the prototype is built. We conduct extensive customer trials to test our vehicles in ‘real’ situations and to ensure that we acquire customer feedback, even before the product hits the market.

This feedback flows back to the design rooms where

appropriate changes are made to ensure that the end

product delivers on all benchmarked norms.

GenMod is more than a process – it is now a way

of life at Ashok Leyland. It is a unique way of creating

future-gazing products and services that will meet

and exceed all parameters of mileage, maintenance

and operating economics, to deliver more profit, more

uptime and greater peace of mind.

ProDuCts & serViCes


Text by Anosh Khumbatta

ashok leyland trucks prove their dominance over competition - mileage muquablas held at locations all over India.

8 9

W ith fuel costs comprising over 60% of operating costs, fuel efficiency is a subject of constant worry

and debate. Inflationary pressures are constantly pushing fuel rates up and keeping fuel costs in check is a key preoccupation for most business operators.

Fuel economy has always been a key design principle in the development of any truck at Ashok Leyland. Our trucks are built to deliver the perfect balance between power and economy. Even with the advent of BSIII emission norms, we have always offered high fuel efficiency, high uptime and low maintenance costs.

Our commitment to providing the best to our customers was proven at the Mileage Muquablas, held in different cities around India in June this year.

RajasthanGurudev Filling station in Nagaur set the stage for the first Mileage Muquabla on June 13 and 14. The enthusiasm, despite the scorching heat, was unbelievable. Many customers took on the challenge and participated, with their drivers ready to prove their might. Mr. L K Prateek, Manager, Service, explained the rules to the 16 participants

To test our mettle against our competitors, we organised mileage muquablas across India. Our trucks went head-to-head with those of competition, and the results establish the superior fuel efficiency of our trucks beyond any doubt.

WArs

CoVer story

MileAge

July - september 201110 11July - september 2011July-september 201110 11July-september 2011

and flagged off the trucks on an 80-kilometre route along the Khinvsar Road.

Drivers could choose the ‘make’ of the trucks they would drive for the challenge. The2516ilwaspittedagainsttheequivalentcompetitive model and clocked the best mileage figures in the competition. Mr. Nazir

Khan ranked first with a fuel economy of

5.06 kmpl, followed by Mr. Dharma Ram and

rajasthan tamil nadu

CoVer story

Mr. Nimba Ram with 4.79 kmpl and 4.76 kmpl

respectively. A customer, whilst cutting the

cake to celebrate the victory of our trucks,

said “We have always believed in the mileage

of Leyland trucks. Today’s performance has

only strengthened that belief.”

Tamil Nadu The Red Hills of Chennai were hosts to the

Mileage Muquabla in Tamil Nadu on June 17 and 18. All participating drivers were provided an opportunity to drive our 3116il and also the equivalent competition models to ensure fair play. The event was flagged off by the Area Manager for Tamil Nadu, Mr. Elangovan M, and participating drivers drove along a 30-kilometre route. Mr. M Sundaram won the day’s event by squeezing out 4.76 kmpl from

our 3116il. Mr. M Sundaram, who drove our 3116il for the first time is now a firm believer in its performance and fuel efficiency. The top 3 spots were bagged by our 3116il proving the efficiency of our product conclusively.

Sundaram Motors hosted Tamil Nadu’s second Mileage Muquabla in Vellore on July 13. Over 20 of our customers were invited to witness the event. Participating drivers

were given tips on economical driving to get superior fuel mileage from their vehicles. All participating drivers were expected to stretch 3 litres of diesel as far as possible, on the 15-kilometrecoursealongNH4.Attheendofthe day, the best mileage figure of 5.23 kmpl was achieved by Mr. V Manokaran, closely followed by Mr. V Anandan who managed 5.17

kmpl in our 3116il. There was a tie for the third

place between Mr. V Vanayagam and Mr. V Prakash, both of who managed to squeeze 5.13 kmpl from their trucks. Customers and drivers were highly impressed by the performance of the 3116il, and were effusive in their praise. We also took this opportunity to educate our customers and their drivers about driving at controlled speeds to achieve the best possible mileage from their trucks.


PatnaDehri on Sone, a major economic hub situated on NH 2 witnessed the mileage muquabla onJune14and15.ClubHPChandraSikhaFuel Centre staged the competition and mileage was calculated over a distance of

29.8 kilometres. Here, we pitted our 3116il

against the equivalent competition model. To

ensure fair play, all 10 drivers drove both, our

July-september 2011 13July-september 2011

Mohan Patidar second with 4.17 kmpl and Mr. Sameer third with 4.07 kmpl.

West BengalTaking the fight to the east, the Mileage Muquabla was held in Kolkata on July 6 and 7, along a stretch of NH 2. Thirteen drivers took tothechallengeanddroveastretchof35.5kilometres from Tatipara to Dankuni and back, to establish the best mileage possible. All participating

Patna and West Bengal IndorePatna and West Bengal

3116il as well as the competitive truck, with

the same amount of load. Our 3116il once

again emerged victorious and bagged all three

top-slots. Mr. Ramnath at 5.12 kmpl, closely

followed by Mr. Harinder Singh at 5.09 kmpl

and Mr. Durga Singh at 5.04 kmpl.

IndoreIndore played host to the Mileage Muquabla

on June 16 and 17 at the Madhur Petrol Pump located near Rajeev Gandhi Chowk. 14 competitors drove our 3116il, and also the equivalent 31-T vehicle from the competition, over the 79-kilometre route. Many financiers like IBL, Sundaram Finance, HDFC, Citicorp visited the stall and offered financing options to our customers. Once again, the top three positions were bagged by the Ashok Leyland truck, with Mr. Gulab Singh coming in first with 4.57 kmpl, Mr. Chandra

drivers were veterans with driving experience of over15yearseach.Thebestmileageclockedinthechallenge was a whopping, 5.51 kmpl achieved by Mr. Ranjit Singh. Mr. Sarabjit Singh who got a mileage of 4.65 kmpl came second followed by Mr. Harpreet Singh with 4.54 kmpl. Yet again the top 3 spots were bagged by our 3116il. Customers were highly pleased by this performance and Mr Ranjit Singh, who bagged the first prize, commented “More than me, the winner in this challenge is the 3116il”

These results have been more than encouraging, clearly demonstrating the superiority and robustness of our products. Fuel efficiency is one of the bulwarks of the business, and our products have proven superior against competition, giving us an edge in this critical area. A big thank you to the hundreds of customers, and to their drivers, who took the challenge and brought out the best in our products.

CoVer story

12


Local mobile service provider

Vehicle fitted with tracking device

Satellite

Customers Computer FMS server

Dial-up/DSL/ Broadband

GSM communication

fleet owners. They were always at the mercy of network and connectivity, making communication unreliable and unstable. Questions about accuracy of information and authenticity of the journey often clouded relations between owners and their drivers.

optimising performance, increasing profitsTechnological advances have greatly affected and simplified fleet management techniques over the past few years.Text by Debanuj Chakraborti with inputs from Aaron rodrigues

The days when we had to manually track the number of vehicles in our fleet are long past. Tedious paperwork,

maintaining physical transport logs, enduring communication gaps; these are but distant memories. Every aspect of the commercial vehicle business has undergone multiple changes and one such area of intense improvement is the Fleet Management System. Fleet Management System (FMS)Simply put, FMS is a method to help you manage the vehicles in your fleet. While this system can be used for all kinds of commercial vehicles – cars, ships etc. – it is of particular relevance to trucks and buses. It helps optimise operations by providing the best-possible managerial control over the vehicle as also over labour. FMS aims at improving the course of purchase, maintenance and at times, even the disposal of vehicles.

Techniques of Fleet ManagementNot so long ago, drivers used mobile phones or two-way radios to stay-in-touch with

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a proper Fms is necessary to keep tabs on your fleet

a graphical representation of a fleet management system

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Needless to say, this lack of transparency was a matter of concern for management. The importance of ensuring quality, real-time communication led to many developments that would help provide the most accurate information to fleet owners and would also help

validate journeys. The most widely methods of FMS are Active System and Passive System.

Active Systems These use a Global Positioning System (GPS) to pin-point the exact location of any vehicle and allow for real-time tracking. The tracking software re-calculates various other aspects of the vehicle such as speed limits and distance travelled. It helps not just locate the vehicle but also provides a log of driver behaviour and vehicle performance. It can help capture real-time data on distance travelled, load carried, speeding, braking, stoppages and other important variables that help you track the performance and efficiency of both the vehicle and the driver. With periodic incremental updates, GPS systems minimise the risk of human errors or even misinformation, putting you in control of your fleet operations. Some GPS tracking softwares can also store information for future processing and analysis.a fleet of airport ground handling trucks

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Advantages of Fleet Management

The prime use of FMS is to successfully track the physical location of your vehicle. Apart from this, fleet management systems perform a variety of functions:

•Optimising vehicle maintenance: It wouldn’t be surprising if you were to sometimes overlook a scheduled maintenance cycle of your vehicles, given the heavy demands on them. Fleet management systems provide alerts on scheduled and preventive maintenance cycles and dates, to help you keep track of their health. Well-maintained, healthy vehicles will, of course, spend more time on-road, maximising their profit potential.

•Fuel management: Keeping track of the mileage provided by your vehicles is an important aspect of maintaining profitability. Fleet management systems trigger an alert in case of a sudden change in fuel levels. This helps curb fuel pilferage

– a key cause of concern for most truck ventures today.

•Vehicle diagnostics, Telematics and tracking: Once pre-programmed, the system triggers alert messages in case of any occurrences like low engine oil, sudden drop in pressure, high engine temperature etc, helping you troubleshoot quickly.

•Speed management: This unique feature allows you to monitor driving habits – speeding, sudden braking and harsh acceleration. You can also influence driver behaviour and ensure the safety of staff, your machine, passengers and cargo.

•Financing: Fleet management systems can also help you manage funds. They can offer comparisons on bank interest rates and equated monthly instalments (EMI) and some systems can also track revenue earned by each vehicle in your fleet, providing you with an accurate gain/loss analysis of your business.

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a fleet of ashok leyland Best buses

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Passive Systems As the name suggests, these systems play an equally effective, but a passive role in providing information relating to the vehicle. Unlike an active system that provides data/information instantly, in a passive system all data points such as harsh braking, kilometres covered, load carried, trip time etc are stored in an on-board memory chip fitted onto the vehicle. Once the vehicle returns to the owner, the data can be downloaded onto a computer for further analysis.

There are many other useful features of the FMS such as labour operations, tracking goods, health management, driver management and safety management, that will help you run a more efficient and profitable fleet operation.

Fleet Management Systems have shouldered much of the burden earlier experienced by fleet owners. Whether it is tracking a simple product or delivering a consignment to another country, fleet management opens up a world of opportunities waiting to be explored.


Increasing the tyre life of your vehiclesA look at getting every last kilometre out of that set of tyresText by Anosh Khumbatta

Heavy vehicles constantly plying on our highways take the maximum toll on tyres. Each stretch of tar or concrete,

every sudden ditch, each broken road, it is the tyres that bear the brunt of it all. Safety, comfort and fuel economy – all depend on the condition of tyres. Next to fuel, tyres are the most critical operating cost for a trucking business and it is important to look after them to ensure they save you money. Keeping an eye on these parameters will help ensure a long and healthy life for your tyres.

InflationA simple yet significant aspect of tyre maintenance is to ensure correct tyre pressure at all times. The more a vehicle is driven, the hotter the tyres get.

No matter how large your vehicle, it is only the rubber surface of the tyres that maintains constant contact with the surface of the road. By keeping a few tyre-care parameters in mind, fleet owners can greatly increase tyre life, leading to more profits.

Maintaining correct tyre pressure will prevent overheating, slow down wear-and-tear and prolong their life. Air pressure should be checked at least once a week, especially after the vehicle has been stationary for a few hours.

Over and under inflation of tyres are the two most common problems related to tyres. Under-inflation while more common, is a serious problem that increases the rolling resistance of the tyres (friction caused by tyre movement against the road).

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Tyres that are under-inflated by just a few Pounds per Square Inch (PSI) can increase fuel consumption, cause faster and uneven tyre-wear, and also affect vehicle handling. Under-inflation is also the main cause of over-heating and bursting of tyres.

On the other hand, tyres that are over-inflated do not grip the road as well, resulting in less traction and poorer handling of the vehicle. An over-inflated tyre will age faster than is required and will make for a jarring and uncomfortable ride.

Truck tyres need to be inflated to the correct pressure based on the axle they are fitted to, and also basis the load being carried. Nitrogen filling stations that have been introduced lately are a boon for tyre upkeep. Tyres inflated with nitrogen are less affected by temperature, help stabilise fuel economy and also result in slower tyre-wear.

Wheel rotationEach tyre wears out at a different rate due to the difference in the weights of each axle. To ensure even tyre-wear, tyres must be rotated periodically (as advised by the vehicle manufacturer). When rotating tyres of the truck, please be mindful

of the weight carried by each position. Worn-out tyres should be placed such that they move in the opposite direction to the one they moved in originally.

Alignment & balancingEnsuring that tyres are properly aligned and balanced is a very important aspect of tyre maintenance. Wheel alignment ensures that all tyres are properly aligned with the suspension and steering components and also with each other. Incorrect wheel alignment can cause uneven tyre-wear and can make the vehicle pull to one side, making precise handling impossible. Alignment needs to be re-checked every time tyres are rotated or changed.

Wheel balancing includes the fitting of small weights to the wheel to ensure even rotation at high speeds (imbalanced wheels will wobble). Improper balancing will hasten tyre-wear and can always use the correct type of tyre for your specific usage

a lot rides on the condition of the tyres


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the tyre is fitted back onto the rim at exactly the same position. A useful tip is to mark the tyre and the wheel with a piece of chalk to ensure they are correctly aligned. If not done properly the wheel will need to be re-balanced.

Tread-depthThe term tread-depth generally refers to the depth of the ‘grooves’ on the tyres, and is an indication of their health. The minimum tread- depth allowed by law in our country is 2mm, by which stage most tyres are well past their prime. It is important to check the tread-depth of tyres regularly and replace them when they wear out. This will ensure maximum traction and grip, helping you avoid any unpleasant surprises on highways. Tread-grooves disperse water from underneath the tyres – deeper treads disperse more water, helping maintain control and ensuring safety.

Load distributionOverloading is a common industry practice. Tyres on incorrectly loaded trucks, wear-out disproportionately due to non-uniform distribution of weight. Ensuring an even distribution of weight over the loading surface will spread the burden equally between axles, preventing a particular tyre from wearing out faster. Increasingly, tyre manufacturers have been investing in R&D to build

also cause the steering wheel to shudder at high speeds. These vibrations get transferred to the suspension, leading to increased wear-and-tear of suspension related components.

If you have a flat tyre ensure that, after repair,

Periodic inspections are necessary

Proper tyre usage means less downtume

extremely specialised tyres, with characteristics to suit the varying forces that act on each axle of a truck. Today there are special tyres available for driven, non-driven and steering axles. Using appropriate tyres in the prescribed manner can greatly improve tyre life.

Periodic inspections Don’t forget to inspect tyres manually. An inspection every few months, can help detect unevenly worn patches, bulges, rips or tears in the rubber and any damage to the sidewall. You can bring this to the notice of your mechanic and ensure timely intervention. Periodic inspections help keep your tyres in good working condition, resulting in less downtime, and will greatly improve the efficiency of your fleet. Besides well maintained tyres, ensure that tyre maintenance equipment is in a good working condition.

Tyres are an extremely crucial and expensive part of any truck and it is important to look after them. It is surprising how simple, everyday tips can help increase tyre life and help extract maximum durability and performance from them.

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an ashok leyland u-4323 tt

tyres for off-road usage require deep treads to retain grip

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Partners in success: KPCL and Ashok Leyland collaborate on a number of new ventures.

Maritime trade is a fast-growing sector and one of the lesser known success stories of the Indian

economy. The Krishnapatnam Port Company Limited (KPCL) is a pioneer and a key player in the marine infrastructure business.

KPCL was formed when the CVR Group won a mandate from the Government of Andhra Pradesh to develop its existing minor port into a modern, deep-water, high-productivity

port.Setupona50-yearBuildOperateShareTransfer (BOST) concession basis, KPCL has since been on a constant growth path. Now in its second phase of development, it is set to become the largest automated port for exports and imports in South Asia, with 42 berths and a bulk cargo handling capacity of 200 MTPA. It rates high on all parameters of operations including optimum cost, reliability, turnaround time and higher service levels to customers. An

all-weather port with a single-day clearance, it has minimal waiting time that ensures faster turnaround for vessels. Once developed to its full potential, the KPCL port will handle 7 MMTEU of container cargo. Its close proximity toNH5andtheNationalRailNetwork(Kolkata-Chennai main line) makes it ideal for handling inland cargo. KPCL and Ashok Leyland have entered in to a multi-level agreement for a one-of-a-kind partnership.

Krishnapatnam port

FrienDs oF LeyLAnD

July - september 2011 23

At-site serviceKPCL owns and operates over 300 of our tippers and trucks. We have set up a dedicated 16-bay 24X7 at-site workshop exclusively for KPCL, equipped comprehensively for all major overhauling jobs. This workshop is capable of handling the entire fleet of trucks and incoming vehicles – in excess of 1,000 vehicles per day.

Training InitiativeWe have set up an at-site Driver Training Institute (DTI) to improve productivity of their vehicles and also increase focus on safe driving. By training local villagers, the institute will create job opportunities and also a pipeline of skilled drivers for the KPCL port. The institute is run by skilled and qualified trainers and there is a dedicated tipper and cut-section models of various aggregates for hands-on training

Lease agreementWehaverecentlyleased85U-truckstoKPCL to meet their requirements within the port. This is the first time that such an arrangement is being tried out in the Indian commercial vehicle industry. While KPCL will use and operate these vehicles, all maintenance and upkeep will be Ashok Leyland’s responsibility. With our shared values we are confident that together we can make this bold, new arrangement a resounding success.

At-site workshop

Lease Agreement between AL and KPCL being signed

Mr. Anil Yendluri, CEO, KPCL, visits the at-site Driver Training Institute



Continuing our initiative to provide the industry with a large pool of skilled drivers, we have established a Driver Training Institute at Chhindwara in Madhya Pradesh (the first time that we have collaborated with the Government of India). While laying the foundation stone in April 2011, Mr. Kamal Nath, Honourable Union Minister for Urban Development said, “The Indian automobile industry is growing at a rapid pace and increased focus on road and infrastructure development will boost freight movement across the country. This centre-sponsored institute will help drivers learn and understand the fundamentals of driving heavy-duty commercial vehicles. The comprehensive driver

engagement program will enable drivers to handle overall on-road safety measures efficiently and avoid mishaps. This driver training institute will help create more employment opportunities in the region.”

Mr. R. Seshasayee, Executive Vice Chairman of Ashok Leyland said that the organisation has been leading the industry by creating and investing in a comprehensive driver engagement programme to strengthen its relationship with the driver community. “We are already running two driver training institutes in the country – one at Namakkal in Tamil Nadu and the other at Burari, near Delhi – that train around 40,000 drivers every year. We are planning to open more institutes in Haryana and

Happenings from our world

worLD oF Ashok LeyLAnD

mr. Kamal nath laying the foundation stone at Chhindwara

Rajasthan,” he added.Our existing Driver Training Institutes in Delhi

and Namakkal have provided training to over 2,00,000 drivers. The idea behind these training programmes is not just to impart technical skills, but also to provide the drivers with a better life beyond driving. In addition to industrial education – they are introduced to yoga and meditation, stress management, first-aid, firefighting and maintenance inputs and insurance coverage, as well as counselling for erratic behavioural patterns and substance addiction. We invite all our customers to take advantage of these institutes and to enhance the skill of their drivers.

Driver Training institute at Chhindwara

Ashok Leyland Defence Systems Ltd. (ALDS) and Krauss-Maffei Wegmann GmbH & Co. KG (KMW), based in Munich, Germany, concluded a Memorandum of Understanding during the

International Defence Exhibition (IDEX) at Abu Dhabi.Both firms will co-operate in the development of advanced defence systems for the Indian defence establishment as well as other defence forces

A year of triumphsThe year 2010-11 was a year of great triumphs for us. Our turnover crossed `11,000 crores (for the very first time), our domestic and export

a strong partnership between alDs and KmW

24

Defence spreads its wings worldwide and will initially develop armoured wheeled vehicles, recovery vehicles, artillery and combat systems, bridge laying systems and other similar products.

volumes were the highest ever and we also introduced the largest number of products to themarket.Netsalesrose53.46%tocloseat

to `11,117.7 crores, up from `7,244.71 crores the previous financial year. Thank you to all our customers who helped make this a reality.


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ashok leyland Defence systems at IDeX

mou for double-decker buses being signed

an ashok leyland double-decker busBangladesh Road Transport Corporation (BRTC) has placed an order of 290 fully built double-decker buses worth around $23.3 million on us. An agreement to this effect was signed by the Chairman of BRTC and Mr. Antony Lobo, Special Director – International Operations, Ashok Leyland, at Dhaka.

Commenting on the order, Mr. Vinod K Dasari, Managing Director, Ashok Leyland, said, “Bangladesh has always been a very important market for us. Our continued focus on this robustly growing market has helped

us establish ourselves today as the second

largest brand in Bangladesh’s commercial

vehicle market. We will continue to maintain

this focus in the coming years.”

In 2010–2011, export numbers zoomed

by 72% to touch 10,306 units, in which

Bangladesh had a significant contribution.

Overtheyears,morethan9,500vehiclesof

different models have been exported through

Ashok Leyland’s sole dealer of over two

decades, IFAD Autos Ltd.

290 double-decker buses for Bangladesh

We have entered the Russian market in partnership with Volgabus - the renowned bus manufacturer from Russia, knownfortheirlargebuses(12m,15mmulti-axleand

eagle 816 being handed over to a customer by mr. Vinod K Dasari

Mr. Vinod K Dasari, Managing Director, Ashok Leyland, inaugurated the Transport and Training Development Institute in Hyderabad on April 13, 2011. Set-up by the Hyderabad Goods Transport Association (HGTA), the institute seeks to provide the best possible training to transport managers, drivers, technicians, and support staff of transport companies.

Demonstrating our strong commitment to training and development for the transport business, we have built a Mechanical Lab and Tool Room, helped develop the course syllabus and also provided course modules.

With constant efforts in R&D and with products becoming more technology-intensive, this institution will play an important role in keep technicians abreast of developments

Inauguration of the transport and training Development Institute at Hyderabad

Moving Forward in Hyderabad

Ashok leyland enters the russian market18m vestibule buses). Volgabus has designed a proto lightweight minibus using the chassis of our Eagle 816 E-IV. This minibus uses fibreglass and composite

material, and was built in all of six weeks. With an order of 300 chassis from Volgabus, this initiative marks our entry in to the Russian market.

Ashok Leyland is the largest supplier of logistics vehicles to the Indian Army. Our Stallion brand, with over 60,000 vehicles in use by the Indian Army, forms the backbone of the Army’s logistics. Armed forces of over 30 nations rely on the systems developed by KMW such as the MBT LEOPARD 2 battle tank, the artillery system PzH 2000 and the DINGO 2 All Protected Vehicle (APV).


ashok leyland honoured for its industry efforts

CV man of the year Mr. R Seshasayee, our Executive Vice Chairman, was named CV Man of the Year in recognition of his commitment and dedication towards the commercial vehicle industry. He has led the company’s transformation into a globally competitive technology leader seeking growth through globalization and diversification, via global acquisitions and joint ventures with Nissan Motor Company, John Deere, Continental AG and Alteams Group to name a few. A respected professional and a well-known personality, his energy and enthusiasm extend beyond the automobile sector. Mr. Seshasayee was the Chairman of Southern Region Council of CII, in 1994. He served as the President of CII during 2006-07. He was the President of Society of Indian Automobile Manufacturers (SIAM), the apex body representing the Indian automobile industry during 2001-03.

CV Truck of the year: U-4923 TTThe U-4923 TT won this year’s award in the Prime Mover category at the Apollo-Commercial Vehicle Awards.

Commercial Vehicle magazine recognises the best in the industry through its annual CV Awards. The eminent jury comprised industry insiders and domain experts like Dominic Martin – Divisional Head Global Marketing, Commercial Vehicle Tyres at Apollo Tyres Limited, S P Singh – Senior Fellow of the Indian Foundation of Transport Research and

Training (IFTRT) and Sridhar Chari – Editor, Commercial Vehicle magazine. Designed to deliver a faster trip time and higher fuel efficiency, the U-4923TT is equipped witha225HP‘H’-seriesCommonRailFuel Injection System (CRS) engine with a matching driveline, ensuring better pickup and acceleration.

This award is an acknowledgement of our unflagging commitment to offering quality products to our customers while leading the

category with constant innovation.

Bhandara plant wins Our manufacturing facility, Bhandara, was awarded the Performance Excellence trophy as part of the Indian Merchants’ Chamber Ramakrishna Bajaj National Quality Award 2010. The Bhandara Unit houses manufacturing and assembly facilities for

sophisticated synchromesh transmission and also has facilities for assembly of vehicles.

Awards for Innovation & Creative AutomationOur team from Hosur Unit-1 bagged 3 Excellence Awards for ‘In house-Innovation and Creative Automation’ competitions at the Automotive Engineering Show, 2011 conducted by the Automation Industry Association (AIA). These awards are specifically focused on celebrating the pioneering role played by mid-level operational management teams. The aim of the event is to create a motivating environment and build credibility in the automotive segment. Participants presented their knowledge and skill on productivity, safety, environment protection, value improvement and energy efficiency. Teams were judged based on creative automations carried out in their workplaces. mr. r seshasayee receiving his award

the award-winning u-4923 tt

Ashok LeyLAnD honoreD

We have been technology leaders in India’s commercial vehicle industry, and our product ideas have gone on to become industry norms. This year has been special since we received four prestigious awards for our outstanding performance in various fields.

HCV truck of the year award received by mr. rajive saharia, executive Director - marketing


green goALs

Plant trees, recycle, reuse – simple lessons taught in school. Most of us go through life oblivious to the

fragility of our environment. At Ashok Leyland, finding better ways of operation to reduce our carbon footprint is a way of life. We take the environment seriously and have nurtured multiple projects - be it in water conservation or in afforestation.

This year we were presented with 3 prestigious awards that acknowledge our efforts in this direction.

Hosur Unit-2 received the ‘Excellent Water Efficient Unit’ award at the National Award for Excellence in Water Management 2010, conducted by CII-Godrej GBC. The award was presented to Mr. Baidyanath Barik, Mr. L. Viraraghavan and Mr. B K Suresha who represented Ashok Leyland.

Hosur Unit-1 received the silver award at ‘The Greentech Environment Excellence Award’, presented to companies that demonstrate the highest level of commitment toward managing the environment. Mr. Kamaleshwar Sharan, President, Greentech Foundation, gave away the award to Mr. T R Ranganathan and Mr. P Subrahmanyam of Hosur Unit-1 at the 11th Global Greentech Environment Excellence Award & Global Conference held in Hyderabad.

Hosur Unit-2 received the ‘Innovative Environmental Project’ award at the CII Environmental Best Practices Awards 2011 for their project ‘Co-processing of Paint Sludge and Oil-Soaked Cotton Waste in a Cement Kiln’. Mr. P Udayappan and Mr.J Kishore Kumar received the award from Mr. Shakti Sagar, Chairman, CII-Andhra Pradesh at the event held in Hyderabad.

These awards have strengthened our commitment to building a better planet for all of us and we continue in our efforts to reduce our carbon footprint.

Best-in-classOur efforts towards a greener tomorrow


Csr

the al telepsychiatry bus

i-Bus2 gives wheels to sCarF Ashok Leyland’s custom-built mobile tele-psychiatry unit reaches out

In a first-of-a-kind initiative we have customized a bus for the Schizophrenia Research Foundation (SCARF), a Chennai-based NGO, to help them

provide healthcare for those without access to hospitals.

Fully computerised, the bus comes equipped with everything necessary to provide healthcare services. The on-board consultation room has state-of-the- art video-conferencing equipment with provisions for data storage and also has a pharmacy. It also has a public address system and external plasma screen for them to conduct awareness programs in villages.

Mr. Surjit Singh Barnala, then governer of Tamil Nadu, launched the mobile rural telepsychiatry unit from Raj Bhawan on February 9, 2011.

People who need psychiatric help in the rural areas are not able to access medical facilities because it is difficult for their family members to travel long distances along with the patient. “We are hoping that if we provide a proximal service, chances of them accessing it are much more,” added R Seshasayee, Executive Vice Chairman, Ashok Leyland, who was also present at the event. a mental health awareness programme being held

July - september 201134

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