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DIESEL CONSUMPTION PATTERN IN INDIA
BYMARKETING MAJOR
introductiono DIESEL invented 1892 by Rudolf Diesel to substitute
coal dust in engines.
o Uses- Trucks, Locomotives, Cars, Ships, Generators, Machines for Agricultural purposes, Military vehicles
o Invention of Bio-Diesel has changed the outlook and future.
o Variant of diesel- ATF, SKO, HSD, LDO
Consumption factorso Lower cost and availability.
o Diesel engines seldom stall and provide more torque.
o Engines using diesel fuel are 36% more efficient than their petrol counterparts.
Diesel consumption PATTERN
2006-07 2007-08 2008-09 2009-10 2010-110
10000
20000
30000
40000
50000
60000
42897
47669
51710
56242
59990
720 668 552 457 455
YEAR
CO
NS
UM
PT
ION
OF
DIE
SE
L (
in ‘
000 M
T)
2006-07 2007-08 2008-09 2009-10 2010-11
-20
-15
-10
-5
0
5
10
15
6.7
11.1
8.5 8.8
6.7
-18.4
-7.3
-17.3 -17.2
-0.5HSDLDO
YEAR
CO
NS
UM
PT
ION
OF
DIE
SE
L (
% O
F G
RO
WT
H)
SOURCE: PPACHSD: HIGH SPEED DIESEL LDO – LIGHT DIESEL OIL
present statuso 70% Swift & Ritz - Diesel variant
o 25% i20 (Hyundai) - Diesel variant
o Research on Bio-Diesel
o Car sales have been on the rise
o More emphasis on diesel variants
Possible Reasons…o Low Price
o Fuel Efficient
o Low pressure on machineries
o HSD low Sulphur emission
o Govt. Regulations while price rise
o Not much alternatives available
o More Transportation
conclusiono 4 out of top10 vehicles Diesel powered
o Strict emission standards and gasoline engines
o Most efficient internal combustion engine
o Delivers torque and power
o Diesel vehicles on the rise from production side
o Biodiesel development and implementation is needed.
Thank you…
Questions might be asked…• Inflation and Diesel consumption pattern• Price hike and Diesel consumption pattern• Diff between HSD n LDO• Why LDO Growth decreases where as HSD increases• Swift 70% diesel but why nt in case of i20• Wht is ur expectation regarding the pattern n why? Justify…• Other options…
