Diesel Be Stupid Catalogue

8/14/2019 Diesel Be Stupid Catalogue

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Spring / Summer 2010


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E

STUPID.

, you see,IS THE RELENTLESSPURSUIT OF AREGRET-FREE LIFE.The world is full of smart people. Ask around. There are all

kinds of people doing all kinds of smart things with other smartpeople, each one smarter than the last.

That is smart.

2. Diesel. Be Stupid Diesel. Be Stupid .3


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SMARTMAY HAVETHE BRAINS,

HAS THEBALLS.

SMART MAY HAVE THEP



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S

CMARTRITIQ .

To be stupid is to be brave. When you risk something,

thats stupid. Its not smart to take risks. Its stupid.

Stupid stands alone. Smart hides within the safety of

huddled masses. The stupid arent afraid to fail. Why?

BECAUSE THEYRESTUPID.



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If you want to do something thats never been done before, dont

go to the guy with the spreadsheet and the blueprints go to the

guy with the imagination and the weed.

YOU CANTUTSMARTTUPID.

UGHHE STUPID ARE THE ONLY ONES BRAVE ENO

OULD DO.O DO WHAT NO ONE IN THEIR RIGHT MINDRSE THINGSHE STUPID, YOU SEE, KNOW THERE ARE W

HAN FAILURELIKE NOT EVEN TRYING.

BLE ODDSBUT TRY THEY DO,TALLYING UP THE IMPOSSIAND GOING AHEAD AND DOING IT ANYWAY.10. Diesel. Be Stupid Diesel. Be Stupid .11


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Stupid is that deliciously greater t hing. Stupid is thatuncertain thing that might go wrong still. Stupid isstorming the Bastille and throwing open the jail cell

doors. Stupid is the idea of networking every computer,everywhere. Stupid is hopping the night train t o Praguewith 17 Euros in your pocket.

Stupid is actually going up and talkingto that girl at the end of the bar ratherthan just talking to your buddy abouthow you should go talk to that girl at theend of the bar.

Stupid is singing songs about Mordor. Stupid is jumpingthe Snake River Canyon on your glorified crotch rocket.

Stupid is deciding to drop out of university so that youmay better build shit in your parents garage.

Stupid is still pursuing the electric car dream some 118years later after it began.

Stupid was the first notion that maybe you didnt have to

paint things how they looked, but how they made you feel.

Stupid was the idea of building a transcontinentalrailroad where no people, let alone towns, even existed.

Stupid is wreaking havoc with yourtypeface to the point of illegibility. Stupidis the first guy who realized you couldextract and synthesize the humble cocaleaf in to a fine, white snortable powder.

TUPID ISTHAT SOMETHING

ELICIOUSLY GREATER.Stupid is concerning yourself with defending theinnocent presumed guilty. Stupid was the very firstrealization of the bikini. Stupid was thinking beyond the

position missionary. Stupid is setting boot to moon dust.Stupid is accepting the last-minute invitation out eventhough you could really use the sleep.

Besides, without stupid we would haveever asked that fat, philosophical query:

HEY

THINKCAN

TIN

STUPID IS WHISTLINGWHILE YOU WORK.



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LISTENING TO YOUR HEART ISHARD. YOUR HEART SAYS YESAND YOUR HEAD SAYS NO.YOUR HEAD ALMOST ALWAYSSAYS NO.Say no and you stay in your climate-controlled,hermetically-sealed comfort zone full of hundreds ofchannels, none of them showing a damn thing good.

Say yes and you might have to actually get out thereand do something.

Only by ignoring the chorus of donts, cants andwonts can you come up with something wholly andcompletely unique.

Sometimes thats just a wholly and completely unique

way to fail, but at least its something. Getting your asskicked by the tag team of trial and error? Now this waygoodness lies.

Happy Accidents.Unintentional Consequences.

Penicillin.

Put another way, if you succeed right out of the gate, youprobably werent trying hard enough. If at first you dontfailtry, try, try again.

LISTENING TO

Doing is deceptively simple:

BEING STUPIDMEANS

VERSUSLISTENING TOYOUR HEAD.



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BECAUSETHE FACT IS,

HAVEIF WE DIDNTGHTSTUPID THO

ED HAVE NINTERESTINGTHOUGHTS A18. Diesel. Be Stupid


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Whereas stupid is being the guy in 1978 in a Ford

Transit driving around and visiting shop owner after

shop owner trying to convince them to sell brand new

denim pants made to look worn.

But dont get us wrong:

TUPII 20. Diesel. Be Stupid Diesel. Be Stupid .21


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Were asking you to turn against all your pre-programmed,screaming DNA directs you to be. We get it. People havefear. People have fear for a reason. After all, being stupidisnt all its cracked up to be. Not only is failure an option,its pretty much a given. Sucks for you. The trick is justnot fearing it. Or fearing it, but not letting on that youreabsolutely, positively terrified. Like the way you do withscorpions and handles on public toilets.

But sometimes the reason for that fear doesnt alwaysmake sensenot when the reward is so great and the riskis so (relatively) small. Sure, you might get hurt. But youmight not. Or you might get hurt and getting hurt mightbe the best thing that ever happened to you. Getting hurtjust might be the thing that makes you gnash your teethand gird your loins and do the heretofore undoablefighting back against That Wretched Unknown. Onlythen will you discover that That Wretched Unknownoften cowers like a pussy.

Now weve all been here a long while. Were gettingcranky and the pits are ripe. So well leave you with this:

WHAT WERE ASKING ISNT EASY.

YOU TOWERE ASKING

THROW 2,

00,

0UTEARS OF EVOTHE FINGER.

e next tme you es re to act ut t ere s t at automat c,mnipresent and looming voice of self-doubt boomingorth telling you ,

DO.DONT BE STUPID,



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GETAccept that there is no such thing as an original idea

and then go inadvertently stumble upon some.

Diesel. Be Stupid .25


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ADIEUMAY LONG L V .Shop online Diesel.com



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Diesel Be Stupid Catalogue