packaging · Diablo 3 Collector’s Edition support materials. Work involved hands-on final production of support materials related to Collector’s Edition packaging (disc labels,

Copyright 2016 Dave Amason • 949.636.1385 • www.daveamason.com

DAVE AMASONp a c k a g i n g

client: blizzard entertainment

Diablo 3 Collector’s Edition packaging. Work involved coordinating between printer, box converter, and multiple outside design agencies to provide dielines and working files, press testing specialty printing techniques, coatings and papers, performing extensive color explorations with prepress house and printer, hands-on final production, and attending press checks in U.S. and Canada.




Diablo 3 Collector’s Edition support materials. Work involved hands-on final production of support materials related to Collector’s Edition packaging (disc labels, digipacks, slipsheets, guest passes, disc sleeves, packaging). Special challenges included maintaining color consistency across multiple printers using conventional, flexo and UV printing, and working with Chinese vendors to develop a complex dieline for one of the pieces, then print and color match.




Diablo 3 Standard Edition packaging. Work involved press tests with printer to explore color and coating issues (Soft Touch), durability of final coated packaging (i.e. no cracking at folds, especially with heavy ink coverage), hands-on final production of mechanical for multiple box dielines (domestic and international release), and press checks.




StarCraft II Collector’s Edition packaging. Work involved extensive color and ink explorations with the printer and prepress house, generating spot plate alpha channels for coatings, hands-on final production of mechanical, and press checks.




StarCraft II Collector’s Edition packaging support pieces. Work involved hands-on final production of support materials related to Collector’s Edition packaging (disc labels, digipacks, slipsheets, guest passes, disc sleeves, packaging). Special challenges included maintaining color consistency across multiple printers using conventional, flexo and UV printing, and press checking pieces in North America, Europe and China.




StarCraft II Standard Edition packaging. Work involved extensive color explorations with prepress house, building spot alpha channels for multiple coatings and inks, hands-on final production of mechanical for multiple box dielines (domestic and international release), and attending press checks in North America and Europe.




World of Warcraft – Cataclysm Collector’s Edition packaging. Work involved extensive color explorations onsite at prepress house, building spot alpha channels for multiple coatings and inks, hands-on final production of mechanical, and attending press checks.




World of Warcraft – Cataclysm Collector’s Edition packaging. Work involved hands-on final production of support materials related to Collector’s Edition packaging (disc labels, digipacks, slipsheets, guest passes, disc sleeves, packaging). Special challenges included maintaining color consistency across multiple printers using conventional, flexo and UV printing, and press checking elements.




World of Warcraft – Cataclysm Standard Edition packaging. Work involved extensive channel mixing/color explorations onsite at prepress house, building spot alpha channels for multiple coatings and inks, hands-on final production of mechanicals for multiple box dielines, and attending press checks at two different printers (one running a UV press with inline coatings, the other conventional with offline spot gloss UV).




World of Warcraft Battlechest packaging. Work involved updating previously existing mechanical and adapting it from a basic dieline to one that featured a flap front, color correcting and retouching, creating spot alpha channels for multiple coatings.




Packaging for employee recognition award. The box was prepped as a seven color job (CMYK + K + PMS Metallic Silver + Reflex Blue). Work involved coordinating with multiple vendors to secure and test for proper fit of dielines, complicated manipulation of spot alpha channels for multiple colors and strike-through varnish coating, extensive color proofing, final production of mechanical, and press checking.



client: concord records artist: sergio mendes

CD digipack, disc and booklet for Sergio Mendes’ “Timeless”. Work performed included wrangling voluminous text content from client, retouching, digital illustration and compositing, alpha channel work for spot color plates, recreating hand-drawn lineart in Illustrator, and all aspects of final production. CD packaging was nominated for a Latin Grammy for art direction.



client: sarathan records artist: airpushers

CD digipack, disc and insert poster for Airpushers’ “Themes for the Ordinarily Strange”. Digipack was printed CMYK on foil stock with selective white underprinting, spot color hits and sculpted embossing. Work performed included formatting content, retouching, digital illustration and compositing, photography, alpha channel work for spot color plates, and all aspects of final production.


DAVE AMASON

client: a&m records artist: blackeyed peas

Graphic elements for the Blackeyed Peas’ album “Monkey Business”. Work performed recreating gravure-style artwork in Illustrator. All line work was done by hand using scanned currency as reference. Guilloche patterns were modified and incorporated into the artwork.

p a c k a g i n g



client: cendant agency: hamagami/

carroll

Dr. Brain Thinking Games packaging. Final production on software box combining material from a wide variety of sources (screen grabs, illustrations, vector artwork), in addition to trapping double hit spot colors and CMYK printing over metallic silver coating.




carroll

Packaging for Blizzard’s StarCraft. Job involved complex Photoshop compositing, creating alpha channel masks for spot gloss UV coating, and all final production.




carroll

Packaging for MGM Interactive’s WarGames. Job involved precise compositing and distortion of 3D renderings, illustrations, and elements created in Illustrator, plus all final production.




carroll

Packaging for Knowledge Adventure’s JumpStart software. Job involved prepping mechanicals for six-color printing. Special challenges included generating alpha channel masks for overprinting CMYK drop shadows over PMS backgrounds, and maintaining visual uniformity of consistent branding/type elements over two different 10-box collections.



client: safeway agency: publicis

Promotional soda packaging for Safeway Select sodas. Work performed included retouching, digital compositing, working with custom dies and all final production.




Color test to visualize ink laydowns in different CMYK color spaces (FOGRA27, GRACoL, Sheetfed and Web). Performed to illustrate how different RGB-to-CMYK color conversions yield quite different ink laydowns, and how that would affect final color management on press.

Documents

packaging · Diablo 3 Collector’s Edition support materials. Work involved hands-on final production of support materials related to Collector’s Edition packaging (disc labels,