DHARMENDRA SINGHTel.: +91-99990-34279 (Mobile) +91 987328-4698 (Alternate Mobile) A-10, Sector -61, Noida.Email: ij.dharmendra@gmail.com

Business Development professional with over 7 years experience of Managing Strategic Business Units in the Telecom Infrastructure and Value Added Solutions (VAS).

PROFESSIONAL SNAPSHOT

Marketing and Sales professional with 7 years rich cross functional experience covers Sales and Marketing Management, Business Development, Corporate Communications, Relationship Management, Public Relations. Presently serving as Manager – New Media with Saregama India Ltd (The largest music archive and catalogue in India and a flagship company of the Entertainment sector of the RP-Sanjiv Goenka Group)

Enterprising leader with abilities in motivating teams towards enhancing their performance standards. Possess excellent communication skills that have been honed through interacting with people at various levels; inclusive of the Media, Industry, Corporate Executives, Politicians, Strategic Alliances in India. The varied work experience has brought with it an ample understanding of the global market dynamics in the said fields. Distinction of instituting proactive initiatives towards improving the quality & impact of Management education. Highly successful in building relations with key decision-makers in Corporates, Management / Professional Bodies with focus on constantly bettering the bottom line and customer satisfaction. Adept at people management, maintaining healthy employee relations, handling employee grievances thus creating an amicable & transparent environment. A globally focussed, learned and aware professional who is now looking to leverage the above experience with top Indian/ multinational Organisations.

WORK ASSIGNMENTS IN SALES AND BUSINESS DEVELOPMENT : TELECOM INFRA AND VAS (WIRELESS AND WIRELINE) :

Approximately 7 years in Sales and Business Development of Telecom Infra and Services and Networking Solutions.

Extensive experience in both- Operator as well as Enterprise Sales moulds.

CAREER HIGHLIGHTS

PRESENTLY

MANAGER – NEW MEDIA

SAREGAMA India Ltd

Posted in : BO (Delhi)

Industry : Telecom VAS (LBS Couponing company)

My job entails the business development and product development functions atop Saregama India Ltd, through national telecom partnerships in suitable Digital based Media/Content and applications across different media platforms for Music, CRBT & Voice based content. Being a part of the core group which is currently involved in establishing the organisation in the Digital Music segment.

The KRAs of this role are :

Looking after the business operations encompassing conceptualizing new strategies, handling business operations, and driving revenues of CRBT and other VAS products, portfolios.

Handling entire Music lifestyle portfolio of Saregama in the Airtel Corporate & Circles, including CRBT, HT WAP, Apps, Recommendation Engine, IVR Products, Karaoke Services and Airtel Music Masti Service.

Digital Marketing - Coordinating with various Mobile Ad network/Agencies (Vserv, Google etc.) on regular basis to have Product performance reviews.

Scouting Ad-network medium (Open Magazine, Saregama website & distribution of Posters & kites on event to ARC) to promote maximum HT and provide maximum exposer to the end user.

Scouting for cross selling (like HT on off Deck WAP), giving discounted Price of HT for downloads & using their traffic to sell our products.

Revenue generation by selling other CP content through various Product. Analysis performance reports on daily basis for designing & assessing strategy for building subscriber base for Voice service and customer engagement

Taking decision on up-gradation of existing service for bundling offers, low value packs, content packaging, ease of use, etc.

Ensuring via operator that VAS reaches to customer through marketing communication deployments such as Outdoor, Radio, press, single sheeter at Retail, selling through call centre.

Developing strategies for revenue enhancement, churn & retention, etc.

Creating new target segment based business models, promotional strategies, roadmaps & bridge plans

Maintaining a high recall value for existing products and developing easy access mechanism for new products

Looking after the customer engagement at product level by activities like increasing female base by making promotion on female base, female special show sms, reminder sms, etc.

Evaluated MIS and carried out data analysis for all vertical’s VAS products & Waterfall analysis across KPIs

Handling accounting of day-to-day Promotions on circle levels with the help of respective circle managers of saregama & revenue assurance,

Product end-to-end experience designing to go-live responsibility and incorporation of changes as per product life cycle

PREVIOUS

MANAGER – ALLIANCES & RELATIONSHIPS with

Y2CF Digital Media Pvt Ltd

Posted in : HO (Gurgaon)

Industry : Telecom VAS (LBS Couponing company)

Company incubated by IIM, dealing in Telecom (LBS) USSD, SMS Voice Technologies, MVAS etc. The organisation is head-quartered in GURGAON, INDIA.

My job entails being a part of the core group which is currently involved in establishing the Relationship & Alliances with the operator’s in the Indian Telecom VAS markets as well as Delivery/ Operator service activities.

Also responsible for new product development & business analyst for coupons & Location check-in services.

Proffering offers of the merchants to the users through USSD, SMS & Voice.

Responsible for Circle-vise promotional activity with different modes such as USSD, SMS & VOICE (ATL & BTL).

Responsible for subscriber addition, base management & enhance revenue and profitability for product.

Also responsible for integrations with the operator’s platforms. UAT & Launching of the product is also a part of my business.

Key operator’s Relationships management – Airtel, Tata Docomo, Reliance.

PREVIOUS

ACCOUNT MANAGEMENT (A.M) with

One97 Communications Ltd

Posted in : HO (NOIDA)Rep to : VP

Industry : Telecom VAS (IVRS/ Voice Technologies on Telephony)

Company incubated by DEC-DELHI, dealing in Telecom (Voice Technologies), MVAS etc. The organisation is head-quartered in NOIDA, INDIA.

My job entails being a part of the core group which is currently involved in establishing the Contents & Applications in the Indian Telecom VAS markets as well as Delivery/ CS activities. Also responsible for new product development & business analyst for WAP services & voice services for operators & enhance revenue and profitability for products and services, also looking after Videocon WAP services and OBD including CRBT services. Taking care of Ericsson PRBT Services for BSNL.

MAR 10 to OCT 10

PROJECT MANAGEMENT

One97 Communications Ltd

Posted in : HO (NOIDA)Rep to : GM

Industry : Telecom VAS

One97 ( TATA DOCOMO WAP/SDP Project PAN INDIA) Tata Docomo Onsite

My KRAs include :

Collect the MIS and discuss with the team and with project manager and then seek out the best content which is giving revenue and on the basis of that analysis and proffer the best content to the subscriber

Keeping hawk eye on the market scenario and demand of the content in the market.

Analyzing the portal with competitors and seeking out the loopholes and advice the team member to update the same with more flavor.

Coordinating with the CP's regarding content and helping the team to get the content from the CP’s

Handling the aforesaid responsibility by prioritizing the needs of the clients and ensuring that deliverable within the timelines.

Develop and execute promotional strategy in improving penetration and conversion, coordination with the MIS team for fetching data and approaching operation team for updation in the portal by uploading the fabulous content.

Drilling on customer life cycle to increase the MOU and ARPU. Advise the team for proper testing of the links which we use to

promote in the respective circles. Seeking out the opportunity cost of the content on portal and analysis

the demand of the contents Planning with the team and project manager to create short term and

long term strategy plans and to be revising periodically in line with client requirement.

Taking approval from the Tata for new product/services which we want to proffer to the users.

Making strategy with the CP to enhance revenue and profitability. Sharing strategy with the Tata for better output in terms download. Responsible for all the activities handled by SPOC of Business

operation team, and to assist Project Head.

Dec’09-Mar’10

BUSINESS DEVELOPMENT MANAGER – SALES/MARKETING (VAS) with

Mobisoft Telesolutions Pvt Ltd (Phoneytunes) Posted in : HO (NEW DELHI)Rep to : VP

Industry : Telecom – VAS

MOBISOFT is a telecom Vas Company.

Projects Handled:

BSNL PAN INDIA, TATA DOCOMO PAN INDIA, MTS PAN INDIA

My KRAs include:

Handling the aforesaid responsibility by prioritizing the needs of the clients and ensuring that the deliverables within the timelines.

Handling OTA, WAP (BSNL LIVE) and GPRS services for BSNL pan India.

Looking after, DSTK, WAP (SDP), KIOSK and IVR services for Tata Docomo pan India.

Looking after, BREW, KIOSK and Text services for MTS pan India To enhance revenue and profitability for products and services Revenue Collection Build positive client relationships. To introduce new products and services across telecom operators. Call center operation support for our services. MIS and required data to client. Customer support and enhancement process. Product enhancement. Technical Resolutions. Co-ordination with technical team for fetching out data and changes

to be made in the application for application enhancement. To counter part on the strategies of competitor. Drilling on customer life cycle to increase the MOU and ARPU. Testing and successful implementation of application on the circle

level for new VAS to be launched

Sep07-Nov’09

ACCOUNT MANAGEMENT (Executive) (S&M- VAS) with Cellnext Solutions Ltd.

Posted in : HO (NEW DELHI)Rep to: Sales/Marketing Head.

Industry : Telecom – VAS

Cellnext then under ESCORTS GROUP, dealing in MOBILE-VAS SOLUTIONS).

The organisation is one of the oldest of the Mobility VAS providers with a very wide spectrum of client and operator partnerships. The Company has been especially strong in the BFSI and Enterprise segment.

Projects Handled:

BSNL : PAN INDIA (From Sep 07 to Mar 09)MTNL : DELHI (From Sep 07 to Mar 09)VODAFONE : PAN INDIA (From Mar 09 till date)AIRCEL : PAN INDIA (From Mar 09 Nov09)Acqusition of all new operators / telecom partners (Sistema Shyam, STEL, Comviva, i2i Telesource)

My KRAs include :

Heading the complete gamut of sales and marketing on a Pan-India basis,

Handling Voice, SMS Push & Pull, IVR, WAP and GPRS services for Vodafone pan India, Aircel, MTS. (Earlier for BSNL & MTNL)

Responsible for all licensing and agreements for services to be used in MVAS provided by Cellnext and In-charge of relationship management being responsible for the overall operator.

Responsible for execution of the agreements as per the deals negotiated and also renegotiate the existing ones for renewals

To enhance revenue and profitability for products and services Revenue Collection Build positive client relationships. To introduce new products and services across telecom operators. Call center operation support for our services. MIS and required data to client. Customer support and enhancement process. Product enhancement. Technical Resolutions. Co-ordination with technical team for fetching out data and changes

to be made in the application for application enhancement. To counter part on the strategies of competitor. Drilling on customer life cycle to increase the MOU and ARPU. To achieve the month wise revenue targets Testing and successful implementation of application on the circle

level for new VAS to be launched Planning: To create Short Term and Long Term strategy plans and to

be revising periodically in line with client requirement.

CORE COMPETENCIES

SALES MANAGEMENT AND BUSINESS DEVELOPMENT

Key Accounts Development and Management and strategies of breaking-into and retention. Relationship Management with key Operators at various echelons to maximise customer satisfaction. Identifying and Nurturing of New Operators. Maximising the sell-through from the Subscribers and organising various programs/activity & applications for

developing more business. Oversee the sales through the complete network of Circle managers pan-India ; devising tacticular entry-

points to ensure maximum footfalls ; devising strategies for promotion within the respective catchment area. Working towards meeting the stipulated KRAs and targets for self as well as the whole team (wherever

applicable). Ensuring the meeting of stipulated milestones quarterly and annually. Reviewing the development on a periodic basis and plugging-in the loopholes with cohesive adequity. Ensuring increase in overall market share of respective products, Ensuring Customer Satisfaction at all levels.

Public Relations Handle appropriate media selection as per communication needs. Liaison with Govt Depts / Industry for smooth flow of operations. Promote various Programs in target markets and segments.

ACADEMIC CREDENTIALS

Masters in Business Administration (MBA) – From KIET GHAZIABAD 2004– 2006

B.I.M – Kurukshetra University, 2001-2004

ACHIVEMENTS

Got top achiever award for driving Vodafone contest. Got Rock star for the month for Recovering 10 million from ericsson within one & half month Played the crucial role in establishing Cellnext as a leading content aggregator for SMS/IVR/WAP/GPRS

platforms/services, also responsible for monetization of that content across the carriers and service providers.

Did exclusive deals for Cellnext with Operators like AIRCEL, MTS, Comviva and Vodafone. Successfully launch various Festival based promotion services over the period of last 2 year. Played the pivotal role in launching Cellpaper and WAP in BSNL North and WEST zone. Scored highest marks continuously in Job Knowledge Quiz conducted by the Training and Audits team.

COMPUTER SKILLS

Efficient in Office Software i.e. Microsoft Word, Excel, Power Point and well – verged in E-mail & Internet.

Responsibility to communicate and direct all relevant departments, where necessary, on actions and issues relating to the channels;

Handling Company’s web store Updating the Company’s Webstore by making the latest content live by the time so the product hits the

market

DECLARATION

I am here by declaring that all the above-mentioned details are true to the best of my knowledge and belief.

Place: Noida Date: (Dharmendra Singh)