Dhanesh Internship

8/11/2019 Dhanesh Internship

1/59

A STUDY ON ABIRAMI VANASPATHI INDUSTRIES IN ERODE

INTERNSHIP REPORT

(2013-2014)

Submitted by

Name: S. DHANESHARAN

Re! N". 12#I#013

Submitted i$ Pa%tia& 'u&'i&&me$t "'

te %eui%eme$t* '"% te a+a%d "'

#.,O (INTERNATIONA #/SINESS)"' #HARATHIAR /NIERSIT

,"imbat"%e

G R D School of Commerce and Internatonal B!"ne""

Dr#G#R#DAMODARAN CO$$EGE O% SCIENCE(Aut"$"m"u* a$d a''i&iated t" #a%atia% /$ie%*ity %e"!$i*ed by te /5,)

Re-a%edited at te &A' Grade le(el )* the NAAC and ISO +,,-./,,0 ,e%ti'iedI$*tituti"$

,"imbat"%e - 641 014.


2/59

G R D School of Commerce and Internatonal B!"ne""Dr#G#R#DAMODARAN CO$$EGE O% SCIENCE(Aut"$"m"u* a$d a''i&iated t" #a%atia% /$ie%*ity %e"!$i*ed by te /5,)

Re-a%edited at te &A' Grade le(el )* the NAAC and ISO +,,-./,,0 ,e%ti'iedI$*tituti"$

,"imbat"%e - 641 014.

CERTI%ICATE

Ti* i* t" e%ti'y tat te I$te%$*i7 %e7"%t at ABIRAMI VANASPATHI

INDUSTRIESSubmitted t" #a%atia% /$ie%*ity i$ 7a%tia& 'u&'i&&me$t "' te

%eui%eme$t* '"% te a+a%d "' B#COM 1INTERNATIONA$ BUSINESS2 I* a b"$a'ied

%e"%d "' te +"%8 d"$e by

Name: S. DHANESHARAN

Re! N". 12#I#013

----------------------------

,"u%*e Di%et"%

Submitted '"% te ia-"e E9ami$ati"$ e&d "$ 26.0.12014

----------------------------- ---------------------------

I$te%$a& E9ami$e% E9te%$a& E9am$ie%


3/59

DEC$ARATION

I 3 S# DHANESH4ARAN e%eby de&a%e tat te I$te%$*i7 t%ai$i$! at

; ABIRAMI VANASPATHI INDUSTRIES 5*ubmitted t"

5.R.D.S,HOO O< ,OER,E AND INTERNATIONA #/SINESS=

i$ 7a%tia& 'u&'i&&me$t "' te %eui%eme$t '"% te a+a%d "' te de!%ee "'

#.,O (INTERNATIONA #/SINESS) i* a %e"%d "' te "%i!i$a&

I$te%$*i7 t%ai$i$! d"$e by me du%i$! my 7e%i"d "' *tudy

Dr#G#R#D#CO$$EGE O% SCIENCE#

Name: S DHANESHARAN

Re! N". 12#I#013


4/59

AC6NO4$EDGEMENT

It i* +it %ee%e$e= I ta$8 my 7a%e$t* +" ae "$*ta$t&y e$"u%a!ed a$d

"$ti$u"u*&y *u77"%ted me em"ti"$a&&y a$d 'i$a$ia&&y t%"u!"ut my aademi a%ee%

a$d i$ *ue**'u&&y "m7&ete&y my 7%">et.

I am e%y !&ad t" "$ey my !%atitude t" DIRECTOR 3 ai$! me ti*

"77"%tu$ity t" u$de%!" ti* "u%*e i$ ti* i$ tei% e*teemed "%!a$i?ati"$.

It !ie* me !%eat 7&ea*u%e i$ e97%e**i$! my ea%t 'e&t ta$8* t" TUTIOR3 SUB 7

TUTIOR AND COORDINATOR.

I am e%y !&ad t" "$ey my %e!a%d* t" M#D or O4NER O% THE COMPANY'"% i* "$*ta$t e$"u%a!eme$t a$d ""7e%ati"$ i$ a&&"+i$! d"i$! ti* 7%">et i$ tei%

e*teemed "%!a$i?ati"$.

I a&*" ta$8 +" di%et&y a$d i$di%et&y e&7ed me t" "m7&ete ti* 7%">et

*ue**'u&&y.

NAME O% THE STUDENT . S#DHANESH4ARAN


5/59

CONTENTS

-# I NTRODUCTION

/# 8UA$ITY ASSURANCE

9# MANPO4ER

:# 4E CARE %OR THE ENVIRONMENT

;# SOURCES AND 8UA$ITY O% E%%$UENT

ECUTIVE SUMMARY

-,# AREAS O% STUDY . 1a2 PRODUCTION DEPARTMENT

1)2 $AB

1c2 %INANCE AND ACCOUNTS DEPARTMENT

--# TYPES O% VANASPATHI

-/# OTHER IN%ORMATION ABOUT THE COMPANY

-9# SYNOPSIS

-:# OB?ECTIVE O% STUDY

-;# SCOPE O% STUDY

-


6/59


7/59

INTRODUCTION.

A$ Abi%ami a$a*7ati i$du*t%y i* &"ated i$ e&&a8"i& i$ E%"de Di*t%it. A$

Abi%ami a$a*7ati i$du*t%y i* te &a%!e*t ma$u'atu%i$! e$te%7%i*e i$ E%"de. A$ Abi%ami

a$a*7ati i$du*t%y +a* e*tab&i*ed $i$e yea%* a!". Te '"u$de% "' Abi%ami a$a*7ati

i$du*t%ie* i* %. A$a$d +" a* d"$e i* mea$ia& e$!i$ee%i$! i$ A$$a /$ie%*ity.

Tey *u77&y tei% 7%"dut a&& "e% Tami&$adu a$d A$d%a P%ade*. Tey 7%"due $ea%&y

@-10 "' t"$e* "' a$a*7ati 7e% day. I$ a$a*7ati tey 7%"due di''e%e$t ty7e* "'

a$a*7ati *u a* Abi%ami a$a*7ati= .S.P a$a*7ati= T.S.R a$a*7ati= A%a*a$

a$a*7ati= T.S.R 5"&d a$a*7ati= T.S.R Sta$da%d a$a*7ati= Abi%ami #a8e%y Pu''

a$a*7ati. Tei% 7a8i$! *ta%t* '%"m @0 !m t" 1@ 8! ti$*.

Te ma$u'atu%i$! 7&a$t "$*ume* ab"ut 2@000 &ite%* 7e% day "' +ate% '"% 7%"e** a$d

2000 &ite%* 7e% day '"% d"me*ti 7u%7"*e. Te 7%"e**i$! i$"&e* De!ummi$! a$d 7%e

$eut%a&i?ati"$= 7%e b&eai$!= Hyd%"!e$ati"$= 7"*t $eut%a&i?ati"$= 7"*t b&eai$!=

de"d"%i?ati"$ a$d &a*t 7a8a!i$!.

Te %a+ mate%ia&* %eui%ed '"% te a$a*7ati 7%"e** i* edib&e !%ade %a+ "i&

'"%m* e9te%$a& *"u%e* a$d d"e* 7%"e**i$! i$ tei% 7%emi*e*. It 7%"due* a$a*7ati "'

400 T 7e% m"$t a$d %e'i$ed "i& "' 100 T 7e% m"$t. Te emia& %eui%eme$t* '"%

te 7%"e** "' a$a*7ati a%e Hyd%"!e$ !a*= Atiated ,a%b"$ a$d Ea%t= ,au*ti Dye=

Ni8e& ,ata&y*t a$d Aid.

I$ ti* "m7a$y te%e a%e $ea%&y 100-1@0 em7&"yee* a%e +"%8i$! i$ ti* "m7a$y.

Te "m7a$y 7%"ide* tem a !""d a$tee$ a$d t%a$*7"%t 'ai&itie* '"% t%a$*7"%tati"$ "'

em7&"yee*. Te "m7a$y 7%"ide* i$*u%a$e '"% a&& te em7&"yee* +"%8i$! i$ ti* u$it.


8/59

8UA$ITY ASSURANCE.

T" e$*u%e te i!e*t &ee& "' ua&ity i$ te 'i$i*ed 7%"dut= a&& "u%

i$"mi$! %a+ a$d "te% mate%ia&* a%e *ub>eted t" *t%i$!e$t a$d e8*. Te ua&ity at

a%i"u* *ta!e* "' te 7%"e**i$! i* a&*" e8ed a$d i* 'u%te% a**u%ed by u*i$! !""d

ma$u'atu%i$! 7%atie*. /$de*i%ab&e "m7"$e$t* a%e %em"ed du%i$! te 7%"e**i$!.

Te !""d 7%"7e%tie* "' te a$a*7ati a%e mai$tai$ed i$tat by te u*e "'

a77%"7%iate 7a8i$!. Ti* e$*u%e* tat te '%e*$e** +e 7ut i$ at te time "'

ma$u'atu%i$! i* te *ame '%e*$e** y"u !et +e$ y"u "7e$ y"u% 7a8. Sim7&y 7ut ti* i*

te u$iue '%e*$e** i$ '%e*$e** "ut be$e'it tat Abi%ami a$a*7ati b%i$!* t" y"u.

Ti* e$*u%e* tat ee%y time y"u buy Abi%ami a$a*7ati= y"u atua&&y a%%y

"me ea&t a$d a77i$e**. T" mai$tai$ a &eadi$! 7"*iti"$ i$ te *u77&y "' 7%"dut* t"

meet te e97etati"$* "' "u% u*t"me%*. ,"%7"%ate ua&ity de%ie* *t%e$!t '%"m di%et

%e7"%ti$! t" ma$a!i$! di%et"%.

Ote% ta$ t%aditi"$a& ua&ity 'u$ti"$* t"day te '"u* i* "$:

P%"7a!ati$! ua&ity ma$a!eme$t *y*tem* a$d t"ta& ua&ity ma$a!eme$t.


9/59

A i! &ee& i$ 7&a$t *a'ety "mmittee e$*u%e* tat te 7%e*%ibed *a'ety

$"%m* a%e *t%it&y t" 7e%*"$$e& *a'ety a* te i!e*t 7%i"%ity. Abi%ami a$a*7ati a*

em7&"yed +e&& ua&i'ied a$d e97e%ie$ed 7e%*"$$e& t" a$d&e a&& it* 'u$ti"$*. Te

+"%8'"%e= &a%!e&y &"a&= i* i$duted t" +"%8 "$&y a'te% a %i!"%"u* t%ai$i$! 7%"e** tat

i$&ude* "$ te >"b t%ai$i$!. A&& +e&'a%e mea*u%e* a%e i$ 7&ae t" e$*u%e tat te

7%"dutie a7aity "' "u% 7e"7&e i* mai$tai$ed at te i!e*t &ee&.

4E CARE %OR THE ENVIRONMENT.

Abi%ami a$a*7ati u$de%*ta$d* it* *"ia& %e*7"$*ibi&itie* a$d te e''&ue$t

t%eatme$t 7%"e** i$ bui&t "$ te "$e7t "' u*i$! e$i%"$me$t '%ie$d&y +a*te di*7"*a&

7%atie*. Te !%ee$ e$i%"$* i$ a$d a%"u$d te 'at"%y bea% am7&e te*tim"$y t" it.

SOURCES AND 8UANTITIES O% E%%$UENT.

Te mai$ *"u%e* "' e''&ue$t a%e '%"m $eut%a&i?ati"$ a$d +a*i$!

*eti"$*. Te ua$tity "' t%ade e''&ue$t i* ab"ut 1@000 &ite%*day. Out "' 1@000 &it%e*Bday=

13000 &ite%*day i* "&&eted i$ ETP "&&eti"$ ta$8 '"% 7%"7e% t%eatme$t. #a&a$e 2000

&ite%*day i* *"a7 e''&ue$t i* di*7"*ed i$t" *"&a% ea7"%ati"$ 7a$*. Te d"me*ti +a*te

+ate% i* ab"ut 2000 &ite%*day. It i* di*7"*ed i$t" *e7ti ta$8. Te b"i&e% b&"+ d"+$

e''&ue$t i* ab"ut @C "' 10000&ite%*day. It i* di*a%!ed i$ t" *"&a% ea7"%ati"$ 7a$*.

TREATMENT SCHEME %OR DISCHARGE O% E%%$UENT.

Te e''&ue$t '%"m $eut%a&i?ati"$ a$d +a*i$! *eti"$* a%e "&&eted

i$ "&&eti"$ ta$8.


10/59

te *u*7e$ded emia& '&"e by 'i&t%ati"$. Te$ te e''&ue$t i* a&&"+ed i$t" 7%ima%y

*ett&i$! ta$8 t" %em"e te *u*7e$ded emia& '&"e by !%aity *ett&i$!. ate% te &a%i'ied

e''&ue$t i* t%a$*'e%%ed i$t" ae%ati"$ ta$8. He%e "%!a$i matte% i* "9idi?ed bi"&"!ia&&y by

mi%" "%!a$i*m* u$de% ae%"bi "$diti"$*. Te$ te ae%ated e''&ue$t i* di*a%!ed i$t"

*e"$da%y *ett&i$! ta$8 t" %em"e te bi"&"!ia& '&"e by !%aity *ett&i$!.


11/59

"ya&ty a$d 7%ide i$ te "m7a$y team 7&ayi$!.

I$te!%ity a$d 'ai%$e** i$ a&& matte%*.

E>ECUTIVE SUMMARY.

Te Abi%ami a$a*7ati b%a$d a* e%y !""d b%a$d ima!e i$ te ma%8et.

Te%e i* a u!e "m7etiti"$ am"$! te 'e+ ma>"% 7&aye%* i$ te ma%8et= a$d te 7%ie "'

a$a*7ati i* a&+ay* '&utuati$! ba*ed "$ te dema$d a$d te e"$"mi "$diti"$*. A7a%t

'%"m 7%ie te%e a%e a &"t "' "te% 'at"%*= +i di%et&y a$d i$di%et&y i$'&ue$e te

ma%8et. I$ "%de% t" be a &eade% i$ te ma%8et a&& te "m7a$ie* a%e im7&eme$ti$!

i$$"atie ma%8eti$!= ade%ti*eme$t a$d *a&e* 7%"m"ti"$a& *t%ate!ie*.

Te 7e%e7ti"$ "' "$*ume%*= a$d a!e$t* 7&ayi$! i$ bet+ee$ "m7a$y a$d

%etai&e%= i* a %itia& 'at"% i$ dete%mi$i$! te "e%a&& 7%"'itabi&ity "' te i$du*t%y. Ti* i*

beau*e *ma&& imba&a$e* i$ *a&e* 7%"m"ti"$ *eme* a$d 7%ie %e*u&t i$ di*7%"7"%ti"$ate

a$!e* i$ te a$a*7ati *a&e*.

Te i$du*t%y i* $"+ e$te%i$! i$t" a 7e%i"d "' "$*"&idati"$* a* a$ be *ee$ by te

*7ate "' aui*iti"$* a$d ta8e"e%* i$ te %ee$t 7a*t. Ti* *"u&d e&7 im7%"e te

"e%a&& 7%ii$! e$i%"$me$t.


12/59

AREAS O% STUDY


13/59

PRODUCTION PROCESS.

Te ma$u'atu%i$! 7%"e** "' a$a*7ati i$"&e* De!ummi$! a$d P%e

$eut%a&i?ati"$= P%e b&eai$!= Hyd%"!e$ati"$= P"*t $eut%a&i?ati"$= 7"*t b&eai$! a$d

de"d"%i?ati"$ a$d &a*t te 7a8i$!.

De@!mmn@ and Pre ne!tralaton.

Ra+ mate%ia& "' 7e%mitted edib&e !%ade i* 7um7ed t" ti* e**e& '%"m te

%a+ "i& *t"%a!e ta$8.

De7e$di$! u7"$ te a%iety a$d ua&ity= te "i& u* t%eated +it 7"*7"%i aid "%

t%i *"dium 7"*7ate t" %em"e te !um* 7%e*e$t i$ te "i& at a tem7e%atu%e "' 60 0,

+i i* "btai$ed by eati$! te "i& by *team t%"u! "i&. Du%i$! eati$! a$d additi"$"' te aid "% T.S.P= te "i& +i&& be u$de% a!itati"$. A'te% a&&"+i$! te !um* t" *ett&e te

!um* a%e d%ai$ed "'' at te b"tt"m "' te e**e&.

Ne9t= te "i& i* a!ai$ eated u$de% a!itati"$ t" te %eui%ed tem7e%atu%e. (Ti*

de7e$d* u7"$ te a%iety "' "i&). Te$ ,au*ti S"da i$ &iuid "$diti"$ i* added t"

%em"e te '%ee 'atty aid* i$ te "i&. Te ua$tity "' ,au*ti S"da t" be added de7e$d*

u7"$ te ua&ity a$d '%ee 'atty aid "$te$t. e$ te "i& i* t%eated +it ,au*ti *"da= it

%eat* +it '%ee 'atty aid* 7%e*e$t i$ te "i& t" '"%m *"a7.

e$ te "i& i* $eut%a&i?ed= te a!itati"$ i* *t"77ed= "t a$d "&d +ate% a%e !ie$

t" ma8e te *"a7 *t"8 t" *ett&e.


14/59

Te time a&&"+ed '"% *etti$! te *"a7 *t"8 a&*" de7e$d* "$ te "i&. A'te% d%ai$i$!

"ut te *"a7 *t"8 at te b"tt"m= te "i& i* t%eated +it "t +ate% t" %em"e a$y t%ae* "'

te *"a7 *t"8 i$ te "i&. Ti* *"a7 *t"8 i* a by 7%"dut du%i$! a$a*7ati ma$u'atu%i$!

7%"e** +i i* a %a+ mate%ia& '"% *"a7 i$du*t%y.

PRE B$EACHING.

Oi& '%"m $eut%a&i?e% a'te% $eut%a&i?ati"$ i* ta8e$ t" 7%e b&eae% e**e&

u$de% auum. e$ te "i& i* a%!ed= eati$! i* *ta%ted t%"u! *team "i&* t" 0 0 , t"

10@ 0 ,. Te$ eati$! i* ut "'' a$d "i& i* a&&"+ed t" d%y t" %em"e te &a*t t%ae* "'

m"i*tu%e. e$ te "i& i* '%ee "' m"i*tu%e= Atiated #&eai$! Ea%t a$d ,a%b"$ t" te

&ee&. (Ti* a&*" de7e$d* "$ te "i&.) A%e added a$d a&&"+ed t" b&eai$! '"% t" F

"u%*.

A'te% b&eai$! te auum i* %e&ea*ed a$d te "i& i* 'i&te%ed t%"u! 'i&te% 7%e**.

Te u*ed b&eai$! ea%t a$d a%b"$ a%e a&&ed *7e$t 'i&te% mud.

HYDROGENATION.

Te 7%e b&eaed "i& i* a%!ed t" te e**e& a&&ed aut" &ae a$d eated t"

100 0 , t" 120 0 , a$d 8e7t '"% "u% '"% d%yi$!. Te$ te "i& i* mi9ed +it u*ed $i8e&

ata&y*t a$d 0.1C '%e* ata&y*t t" "i&. Ti* ata&y*t ae&e%ate* te yd%"!e$ati"$

7%"e**. A'te% te admi9tu%e "' $i8e& ata&y*t= $a*e$t !a* 7u%a*ed '%"m "te%

ma$u'atu%e* i* 'ed u$de% &"+ 7%e**u%e.

Du%i$! ti* 7%"e**= due t" e9"te%mi %eati"$= tem7e%atu%e i$%ea*e*

aut"matia&&y a$d yd%"!e$ati"$ !"e* "$. Te ua$tity "' yd%"!e$ !a* i* ut "'' a$d te

"i& i* ""&ed a$d 'i&te%ed. Te ata&y*t +i %emai$* "$ te &"t i* %ey&ed.


15/59

POST NEUTRA$IATION.

Te "i& '%"m aut" &ae i* ta8e$ a$d 7%"e**ed a* 7e%- $eut%a&i?ati"$7%"e** i$ te 7"*t $eut%a&i?e%.

POST B$EACHING.

P"*t $eut%a&i?ed "i& i* 7%"e**ed i$ te 7"*t b&eae% a* d"$e 7%e

b&eai$! *ta!e.

DEODORIATION.

Te 7"*t b&eaed "i& i* a%!ed a$d eated +it *team "i& u$de% auum

a$d a&*" +it "7e$ *team t" %em"e te "d"u% i$ te "i&. e$ te "i& "m7&ete&y

de"d"%i?ed= it i* %eady '"% te 'i&t%ati"$. Ti* i* ""&ed a$d ta8e$ '"% 'i&&i$!. He%e itami$*

A a$d D a%e added a$d te$ 'i&&ed i$ ti$* "% 7"ue*.

Ti* 'i&t%ati"$ *tu'' i* 8e7t i&&ed %""m a$d ""&ed t" !et te u$i'"%m "$*i*te$y.

N"+ te 7a8ed ti$* a%e %em"ed '%"m te "&d %""m a$d 8e7t %eady '"% di*7at.

PAC6AGING.Tey a%e *"&d tei% !""d* i$ di''e%e$t *i?e a$d a%i"u* b%a$d $ame*. Tat i*

Tn.

1. 1@ !* Ti$

Po!ch:

1. 1 &ite% 7"8et2. @00m& 7"8et=200=100=@0

Te b%a$d $ame* a%e di''e%e$t t" te 7%"dut*. Tat i* '"&&"+*

a$a*7ati Abi%ami 1@ 8!* Ti$

a$a*7ati TSR Pu''*=TSR 5"&d=TSR ,%eam


16/59

%$O4 CHART O% MANU%ACTURING PROCESS.

Ra materal

De@!mmn@

Pre ne!tralaton

Pre )leachn@

H*dro@enaton

Po"t ne!tralaton

Po"t )leachn@

Deodoraton

Pacn@

$AB.

Te *ame 7%"e** "' 7%"duti"$ i* d"$e i$ te A#. #ut e%e u*i$!

e%y *ma&& ua$tity "' %a+ mate%ia&* a%e u*ed &i8e= &e** ta$ 20 m& ta$8 "i&.

it tat tey a%e d"i$! te '"&&"+i$! +"%8*.


17/59

It i* $"ti$! but te te*ti$! "' te "i& +i i* 7%"dued by te

"m7a$y "% buyi$! '%"m "te%*.

GAS $I8UID CHROMATOGRAPH 1G$C2.

Te 7%"e** "' 5, i* 'i$di$! te "i& i* "%i!i$a& "%

du7&iate(mi9i$! t+" "% m"%e).


18/59

%INANCE AND ACCOUNTS DEPARTMENT


19/59

Te '"&&"+i$! b""8* a%e mai$tai$ed i$ te a"u$t* de7a%tme$t:

1. Day b""8

2. Pu%a*e %e!i*te%

3. Sa&e* %e!i*te%

4. St"8 b""8*

@. #a$8 >"u%$a&*

6. ;AG &ed!e%

B. ;#G &ed!e%

. ;,G &ed!e%

. ,"m7ute%i?ed a"u$t*

I# Da* )oo.

It i* u7dated at ee%y day. I$ ti* b""8 ai$! day t" day

e97e$*e*= i$"me*= ba$8 atiitie* a$d a&& %eei7t* a$d 7ayme$t*

a%e e$te%ed i$t" ti* Day b""8.

II# P!rcha"e re@"ter.

It i* $"ti$! but te a"u$t* "' 7u%a*i$! %a+ mate%ia&*=

em7ty Ti$= t""&*= emia&* a&& a%e e$te%ed i$t" ti* %e!i*te%. It i*

t%a$*'e%%ed i$t" ;AG &ed!e% at "$e i$ a m"$t.

III# Sale" re@"ter.

Te *a&e* atiitie* a%e e$te%ed i$t" ti* %e!i*te%. It i* t%a$*'e%%ed

i$t" ;AG &ed!e% at "$e i$ a m"$t.


20/59

IV# Stoc )oo".

Tey a%e mai$tai$ed t+" *t"8 b""8*. O$e '"% 7u%a*e "'

%a+ "i&* a$d %e'i$ed "i&*.. I$ ti* b""8 ai$! "7e$i$! *t"8=

7u%a*e*= *t"8 i$ 7%"!%e** a$d &"*i$! *t"8. A$"te% "$e '"%# COMPUTERISED ACCOUNTS. u*t $"+ tey a%e im7&ied te "m7ute%i?ed a"u$t*. Tey

a%e be&ieed ab"ut tat. Tey 8$"+ te a&ue a$d u*a!e "'

"m7ute%i?ed a"u$t*. Sti&& $"+ tey a%e mai$tai$ed a&& a"u$t*

i$ te ma$ua& a"u$t* "$&y.


21/59

DI%%ERENT TYPES O% VANASPATHI.

I$ a$a*7ati te%e a%e $ea%&y ab"ut *ee$ ty7e* "' a$a*7ati tey 7%"due i$

Abi%ami a$a*7ati i$du*t%y= tey a%e a* '"&&"+*:

Abi%ami a$a*7ati

.S.P a$a*7ati

T.S.R a$a*7ati

A%a*a$ a$a*7ati

T.S.R 5"&d a$a*7ati

T.S.R Sta$da%d a$a*7ati

Abi%ami #a8e%y Pu'' a$a*7ati

A)ram Baer* (ana"Fath.

Ti* Abi%ami #a8e%y a$a*7ati i* *7eia&&y made '"% ba8e%ie*= *" tat te

7%"dut +i tey 7%e7a%e i$ ba8e%y "me* i$ !""d ta*te a$d te 7u'' +i tey

7%e7a%e +i&& "me i$ bi! *i?e *" tat te ba8e%ie* !et !""d 7%"'it.

T#S#R Standard (ana"Fath.


22/59

Ti* T.S.R *ta$da%d a$a*7ati i* *7eia&&y made '"% *+eet *ta&&* beau*e ti*

a$a*7ati i* made i$*tead "' !ee= ti* a$a*7ati +i&& be i$ b%"8e$ *i?e a$d "' *"me it

ta*te* a* "%i!i$a& !ee *" it i* e%y u*e'u& '"% *+eet *ta&& *" tat tey u*e te*e a$a*7ati

i$ mi9i$! +it te !ee.

T#S#R Gold (ana"Fath.

Ti* a$a*7ati i* *7eia& a$a*7ati +i i* made i$ Abi%ami a$a*7ati

i$du*t%y= ti* a$a*7ati +i&& be *m""te% ta$ te "%di$a%y a$a*7ati a$d ti*

a$a*7ati i* te "*t&ie*t a$a*7ati made i$ te i$du*t%y.

A)ram (ana"Fath.

Ti* a$a*7ati i* te "%di$a%y a$a*7ati +i +e u*e i$ "u% "u*e*= a$d

a$"te% a$a*7ati *u a* A%a*a$= .S.P a$a*7ati= T.S.R a$a*7ati i* te *ame a*

Abi%ami a$a*7ati but +it di''e%e$t $ame*.

OTHER IN%ORMATION ABOUT THE COMPANY.

-# Te "m7a$y +"%8e%* ai$! $"$-m"$eta%y be$e'it*= &i8e= media&

i$*u%a$e= b"$u*= d""%= i$%eme$t*= et=.

/# Te "m7a$y !"t te &ie$*e '%"m a&& de7a%tme$t* &i8e= 7"&&uti"$

"$t%"&= +ate%= e&et%iity b"a%d= ea&t= '""d "mmittee a$d i$"meta9.

9# Te "m7a$y *ue**'u&&y %u$$i$! "e% te 13tyea%.

:# Te m"*t "' te +"%8e%* a%e +"%8ed e%e at ab"e 10 yea%* i$ ti*

"m7a$y.


23/59


24/59

SYNOPSIS .


25/59

Te 7%">et i* mai$&y aimed at mea*u%i$! %etai&e%J* 7e%e7ti"$ "$ Abi%ami

a$a*7ati i$ E%"de. Te 7%">et i* d"$e by "$duti$! a *u%ey am"$! te %etai&e%* i$

E%"de. Te 7%">et mai$&y aim* t" ide$ti'y te di*t%ibuti"$ a$$e& "' a$a*7ati a$d it*

"m7etit"%*. Te 7%">et a&*" aim* t" 8$"+ te 7%"m"ti"$a& atiitie* "' a$a*7ati. Te

7%">et i* d"$e by ta8i$! a *u%ey by u*i$! a ue*ti"$$ai%e a$d i$te%7%eti$! a$d a$a&y?i$!

te data !ie$ by %etai&e%* i$ te ue*ti"$$ai%e. Te ty7e "' %e*ea% i* te de*%i7tie

%e*ea% +e%e it i$"&e* 7%ima%y data "&&eti"$.

OB?ECTIVES O% THE STUDY

P%ima%y Ob>etie:


26/59

T" *tudy te %etai&e%* 7e%e7ti"$ "$ Abi%ami a$a*7ati.

Se"$da%y Ob>etie:

T" ide$ti'y te di*t%ibuti"$ a$$e&* "' a$a*7ati K "m7etit"%*.

T" 8$"+ te 7%"m"ti"$a& atiitie* "' a$a*7ati.

SCOPE O% THE STUDY


27/59

Te 7%">et aim* at te %etai&e% 7e%e7ti"$ t"+a%d* Abi%ami a$a*7ati i$du*t%ie*.

Abi%ami a$a*7ati i$du*t%ie* ae it* %etai&e%* K u*t"me%* a&& "e% Tami&$adu K

A$d%a P%ade* a$d it a* !e"!%a7ia& a%ea at Tami&$adu K A$d%a P%ade*.

Te Retai&e%* *e&& te a$a*7ati b%a$d t" te e$d u*e%* a$d te%e'"%e tei%

7e%e7ti"$ +it %e!a%d t" te 7%"dut= it* ade%ti*eme$t= ua&ity= 7%"'itabi&ity mu*t

be 8$"+$ tey a%e te 7e"7&e +" di%et&y %e7%e*e$t te t" te "$*ume%*. Tei%

*ati*'ati"$ "$ te "m7a$y +i&& m"tiate tem t" 7%"m"te *a&e*.

Retai&e%J* *u!!e*ti"$ +it %e!a%d t" a%i"u* 'at"%* ab"ut te "m7a$y a$d te

7%"dut +i&& be ide$ti'ied i$ "%de% t" im7%"e *a&e* t" be a*e%tai$ed t%"u! ti*

*tudy.


28/59


29/59

TOTA$ ;, -,,

CHART -

INTERPRETATION.

It i* &ea%&y 8$"+$ tat "ut @0 %e*7"$de$t*= 1B(34C) %e*7"$de$t* a!e i* 1-

2@y%*= 32(64C) %e*7"$de$t* a!e i* 2@-@0y%*= 1(2C) %e*7"$de$t* a!e i* ab"e

@0y%*. Te%e'"%e ma9imum %e*7"$de$t* a%e bet+ee$ a!e !%"u7 "' 2@-@0y%*.

RETAI$ E>PERIENCE.

TAB$E /

Retal eFerence No of Re"Fondent" Percenta@e

1-@y%* 22 44


30/59

@-10y%* 1 36

Ab"e 10y%* 10 20TOTA$ ;, -,,

CHART /

INTERPRETATION.

It i* &ea%&y 8$"+$ tat "ut @0 %e*7"$de$t*= 22(44C) %e*7"$de$t* *tated

1-@y%*= 1(36C) %e*7"$de$t* *tated @-10y%*= 10 %e*7"$de$t* *tated ab"e

10y%*. Te%e'"%e ma9imum %e*7"$de$t* e97e%ie$e &ie* bet+ee$ 1-@y%*.

Ho man* )rand" of (ana"Fath are *o! "elln@J

TAB$E 9

44

36

20

0 20 40 60 80 100

percentage

Retail

experience

RETAIL EXPERIENCE

1-5yrs 5-10yrs above 10yrs


31/59

CHART 9

INTERPRETATION.

Brand" of (ana"Fath No of re"Fondent" Percenta@e

Abi%ami 2B @4

5"&d m"%e 2 4

5"&d+i$$e% 2 4

A&& te ab"e 1 3

TOTA$ ;, -,,


32/59

It i* &ea%&y 8$"+$ tat "ut "' @0 %e*7"$de$t* 2B(@4C) a%e *e&&i$!

Abi%ami= 4(C) %e*7"$de$t* a%e *e&&i$! 5"&d m"%e= 2(4C) %e*7"$de$t*

a%e *e&&i$! 5"&d +i$$e% K 1(3C) %e*7"$de$t* a%e *e&&i$! a&& te

7%"dut*.

Del(er* of @ood" n tme )* ABIRAMI

TAB$E :#-

Del(er* of @ood" No of re"Fondent" Percenta@e

e%y !""d B 14

5""d 20 40

P""% B 14

N5NP 16 32

TOTA$ ;, -,,

CHART :#-


33/59

INTERPRETATION.

It i* &ea%&y 8$"+$ tat "ut @0 %e*7"$de$t*= 14(2C) *tated e%y !""d=

20(40C) *tated !""d= B(14C) *tated 7""% K 16(32C) *tated $eite% !""d $"%

7""%. Te%e'"%e ma9imum %e*7"$de$t* *tated !""d.

Del(er* of @ood" n tme )* GO$D MORE.

TAB$E :#/


e%y !""d 11 22

5""d 1B 34

P""% 1

N5NP 13 26

TOTA$ ;, -,,

14

40

14

32

0 10 20 30 40

percentage

Delivery

Delivery of goods

verygood good poor NGNP


34/59

CHART :#/

INTERPRETATION.

It i* &ea%&y 8$"+$ tat "ut @0 %e*7"$de$t*= 11(22C) *tated e%y !""d=

1B(34C) *tated !""d= (1C) *tated 7""% K 13(26C) *tated $eite% !""d $"%

7""%. Te%e'"%e ma9imum *tated !""d.

Del(er* of @ood" n tme )* BA6ERY 6ING

TAB$E :#9



35/59

e%y !""d 1

5""d 16

P""% 14 2

N5NP 1 3

TOTA$ ;, -,,

CHART :#9

INTERPRETATION.

It i* &ea%&y 8$"+$ tat "ut @0 %e*7"$de$t*= (1C) *tated e%y !""d=

(16C) *tated !""d= 14(2C) *tated 7""% K 1(3C) *tated $eite% !""d $"%

7""%. Te%e'"%e ma9imum %e*7"$de$t* *tated $eite% !""d $"% 7""%.

Del(er* of @ood" n tme )* GO$D 4INNER.

TAB$E :#:


36/59


e%y !""d 1B 34

5""d 1 3

P""% 6 12N5NP 16

TOTA$ ;, -,,

CHART :#:

INTERPRETATION.

It i* &ea%&y 8$"+$ tat "ut @0 %e*7"$de$t*= 1B(34C) *tated e%y !""d=

1(3C) *tated !""d= 6(12C) *tated 7""% K (16C) *tated $eite% !""d $"%

7""%. Te%e'"%e ma9imum %e*7"$de$t* *tated !""d.

A(era@e monthl* "ale" of (ana"aFath


37/59

TAB$E ;

A(era@e monthl* "ale" No of re"Fondent" Percenta@e

R* @0000 - 100000 16 32

R* 100000- 200000 24 4

Ab"e 200000 10 20

TOTA$ ;, -,,

CHART ;

INTERPRETATION.


38/59

It i* &ea%&y 8$"+$ tat "ut "' @0 %e*7"$de$t* 16(32C) %e*7"$de$t* *a&e* a%e

R*@0000 -100000= 24(4C) %e*7"$de$t* *a&e* a%e 100000 -200000 K

10(20C) %e*7"$de$t* *a&e* a%e ab"e 200000.

Are *o! "at"fed th the ad(ert"ementJ

TAB$E et +"%8. Ee$ t"u! te i$'"%mati"$ !ai$ed

t%"u! te "m7a$y +e%e u*e'u& *"me "' tem +e%e "$'ide$tia& +i te "m7a$y

a$$"t %eea&.

Te mai$ ti$! i* te "m7a$y +a* i$'"%matie '%"m te day I *ta%ted my 7%">et

ti&& te e$d "' te 7e%i"d. I ta$8 a&& t"*e +" +e%e mai$ *"u%e '"% te "m7&eti"$ "'

my 7%">et.


56/59


57/59


58/59


59/59

Documents

Dhanesh Internship