DG507 Value Propositioning

Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui

Week 2

DG507 | Group 1 | Week 2

Task Description Analyze “Reasons to Believe” for Philips &

Robijn Perfective Product concept based on the consumer insight

of project.

3 DG507 | Group 1 | Week 2

Reasons to Believe Philips

Well known brand for consumer electronics and household products.

Nationalistic view: Dutch Brand Reputation on:

High quality Classy Innovative

Robijn Knowledge about the care of

fabrics. Reputation on liquids for:

Washing De-Wrinkling Keeping clothes fresh scented

long

4 DG507 | Group 1 | Week 2

Reasons to Believe Perfective

Fulfill need Look good and save time on

household jobs.

Proof Easier ironing experience

because: Smoothest result in one

movement Combined expertise of Philips

and Robijn (reputation)

Technical evidence Computerized spray of

smoothing liquid. Easy use of liquid with

cartridges (can’t make mistakes)

5 DG507 | Group 1 | Week 2

Product Concept Starting Point:

"I want to use the trip to work as a sporting activity. I need to be able to do this safely and comfortably on my bike"

Needs & Criteria Keep fit Not much time for extra sports Competitive Fast transport without limiting freedom Safety during activity

6 DG507 | Group 1 | Week 2

Product Concept Ideas

Bicycle tells it’s position to TomTom’s iPod warning cyclist when he approaches

dangerous situations.

7 DG507 | Group 1 | Week 2

Product Concept Light on body that shows

speed Colour (white -> yellow) Intensity (dim -> bright) Motion (slow -> fast)

Why visibility on person not bike? Person is largest and most

visible surface Adding to sportive bike

makes is easily heavier and less aerodynamic

Bike gets more stress and is more expensive to replace when damaged.

Why visibility on person not bike? Person is largest and most

visible surface Adding to sportive bike

makes is easily heavier and less aerodynamic

Bike gets more stress and is more expensive to replace when damaged.

QuickTime™ and aAnimation decompressor

are needed to see this picture.

DG507 | Group 1 | Week 2

Thank you!

The End