DFP Master Presentation

8/11/2019 DFP Master Presentation

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DF PRODUCCIONESBusiness Plan and Manual of Operations


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Contents

1. Philosophy

2. Founders

3. Business Model

4.Milestones

5. Manuals for Operation


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Our Philosophy


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Company Philosophy

A. The most important is always the people.

B. If it doesnt makes you happy lets change it.

C. Work hard, get your reward. Work harder.

D. If you dont understand ASK

E. If you have a problem TALK

F. We all are a team we all work for each other.

G. Everyone must be benefited by company growth.

H. We all have fun while working.


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Company Values

Confidence

Never give up

Sustainability

Passion for work

Respect

Diversity

Love for life

Honesty

Responsibility

People oriented

Common wealth

Change


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Company Values

Transparency

Quick Response

Non Intrusiveness

Story driven

Empower people

Accept Mistakes

Affinity

Inspiration

Engagement

Prolific users

Peace

Vision


7/28Founders


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Edgar Estrada

Luis Ayala

Studies:

International Business, Philosophy, and Entrepreneurship.

Rugby player and Filmmaker.

Professional Experience:

6 years in Advertising and Media Industry

Vision:

Build a digital environment that empowers people.

Studies:

IT Engineering, Master in Business Administration.

Triathlete and Diver

Professional Experience:

7 years in IT Sales and Key Account Management

Vision:

Facilitate peoples access to technology and opportunities.


9/28Business Model


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Business Model

Create the Content for:

Individuals

Professionals

Companies

Brands

Distribute content due:

Social Networks

Our own channels

Search Engines

Online video channels

Create new knowledge for:

Agencies

Companies

Individuals

General Audiences

Company Assets:

Innovation leadership

Audience intelligence

Hub of services

Massive exposure

A. Strategies applicationB. Test and errorC. Re use of strategies

A. Brokering of servicesB. Bridge for companiesC. Consulting and planning


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Milestones


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Branded Content

Provide valuable information

about usage and utilities about

products or services.

Create value out of the message

that is promoting your products or

services.

The message becomes desirable

and useful by itself.


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Content Marketing

Creating a conversation

Tell a story

Better, Meaningful, Valuablecontent.

Content must be useful and free.

Content is adding value.

Sustainable content strategy.

Give people a reason to like, share

and talk about your brand/ content.


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The content advantage

A. Control on what people is reading about your brand.

B. Advertising interrupts, content adds value by itself.

C. Brand loyalty.

D. Brand virality out of quality content.

E. Keep attention and provide entertainment.

F. B2B awareness and opinion leadership.

G. Get into know your audience, allow them to like your brand,trust development.


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Content Strategies

A. Rely on the insights of your community.

B. Allow creative and constructive conversations.

C. Human to human is the right approach.

D. Create: Tips, Tutorials, Wikis, Listings, Top Charts, Suggestions,Plans, Games, etc.

E. Social listening: Showcase surveys, focus on peoples opinion.

F. e-Validation, create a place to belong.

G. Take advantage of local and global approaches accordingly.


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DF Products:

Video Productions

Social MediaManagement

Art Shows andExpos

PR and Events

Branded Content

ContentDevelopment

Content Production:Text, Photo, Video

Music Production


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DFP Services

A. Digital Strategies

B. Marketing Strategies

C. CommunicationManagement

D. Online ClientAcquisition


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Team Dynamic

Creativity

Freedom

Challenge

Goals

Happiness

New Ideas

Communication

Feedback

Monitor

Evaluation

Training

What we need How we will get What It will bring

Bonding

Innovation

Change

Results

Integration

New Concepts


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Project Development

1. Build the Agency:

A. Legal

B. People

C. Services

3. Technology Needs:

A. Equipment

B. Management and Reporting Software

C. Key professionals

4. Consulting and Services:

A. Planning

B. Execution

C. Case Studies

5. Talent Management:

A. Accommodation

B. Incentives

C. Training

6. Key non Core Departments:

A. Accounts Receivables

B. Human Resources

C. Customer Service

2. Sales and Clients:

A. Cold calling

B. Key partnerships

C. Service providers


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Brand Assets we create

Confidence

Passion

Belonging

Action

Security

Connection

Brand as a verb


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What cares now

1. Improve the communication experience.

2. Compelling products, lasting the excitementand keep the added value.

3. People is what actually cares the most.

4. Tell a story.

5. Listen to your audience.


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Where to look?

Interaction with people.

Reach and Targeting.

Paths of action.

Diversify channels.

Measure responsiveness.


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Start Ups Mantras

1. Step Forward, Start!

2. Stop talking, start Building

3. Learn, Evaluate, Switch & Star Over

4. Keep up, keep going.Also remember

A. Selling process, collecting.

B. Business time frame.

C. Development process.

D. Measurements of success.


24/28Manuals of Operation


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Creating a Brief:

1. What is the estimated length of your video?

2. What is your product or service that the video is going to

focus on?

3. Whom are our target audience, what do they like what we

can find them?

4. What is the challenge your product or service is solving for

your audience?

5. What is the key message you want your audience to

understand?

6. Please list the benefits of your product or service.

7. What do you want your audience do after watching your

video?

8. What tone of voice you want to use, funny, serious, informal,

etc.?

9. Is there any other mandatory element that you must include

on the video?


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Social Media Plan

Social Network Diagnosis:

A. Current use of social networks

B. Size of current audience

C. Social Media Justification

Social Media Strategy:

A. Communication needs

B. KPIs Definition

C. Type of management

Budget and Execution:

A. Internal or External execution

B. Channels selection

C. Content development

Time frame and Monitoring:

A. Publishing

B. Measurements

C. Optimization and reporting


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Create a Facebook post:

1. Provide information

2. Be positive

3. Provide a link (call to

action)

4. Use and image or video

5. Post at the right time

6. Questions, facts, figures


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Create a Blog post:

1. Engaging title

2. First paragraph, use

keywords about the fullcontent.

3. Relevant Image

4. Body 500 word average

5. Call to action, links

6. Recommend related content.

Documents

DFP Master Presentation