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Developments in Making Tourism aResponsible Industry

World Tourism Forum, Lucerne

14th April 2011

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Tourism Growth Forecasts

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What does the future really look like?

Economic shift from west to east

Growing gap between rich and poor

Increasing pace of change

Growing population, growing consumption

Resource scarcity

Massive gains in efficiency required

A revolution of innovation

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So what are the real issues ofresponsibility for the tourism industry?

Environmental impact

Carbon footprint

Energy consumption

Water consumption

Waste production

Destination stewardship

Impact on local communities

Impact on local habitats

Social impact

Inclusive growth

Human rights

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And this is about business success

Sustainability a defining issue for this decade?

Accenture survey on sustainability

93% of CEOs say that sustainability is critical for

their businesss success

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And it is happening already

M and S: now generating 10% of profits from theirPlan A

B&Q: maximum wellbeing for minimal planetaryinput

Unilever: doubling sales and halving environmentalimpact over 10 years

Interbrand research: corporate citizenship

accounts for 13% to 20% of brand favourability Investment in clean energy up 30% in 2010

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Destinations

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Transport

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High Speed Rail

Aviation

Modal shift?

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Modal shift?

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Hotels: measurement

IHG:

Green Engage

potential for 15-25% in energy savings

NH:

targeting 20% reduction in water, waste and energy by 2012 over 2007

publishes half-yearly results for water / energy / CO2

Hilton:

LightStay

target to reduce energy, waste and CO2 by 20% over 2008 levels by2014 (and water by 10%)

Marriott:

reducing its carbon footprint by 25% by 2017

global water consumption reduced by 15% over the past 5 years

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Hotels: design

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Hotels: solar

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Hotels: partnership

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The marketplace

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Carbon on Booking Engines

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Inclusive growth and community impact

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Final thought

In the end its not the fastest or the strongest who will

survive, its those who are most able to adapt.

http://en.wikipedia.org/wiki/File:Charles_Darwin_seated.jpg