DEVELOPMENT & OUTREACH 2015

Florida Trail Association

2014 Year End Appeal

Year End Appeal Campaign ran November 26th—December 31st.

Kicked off with week-long countdown to #GivingTuesday (December 2nd). Daily Facebook posts with graphics.

Email appeal campaign, three separate emails plus initial kickoff email letter. Network for Good, 38 donors, $5782.84.

Total $10,395

The Good, The Bad, Etc.

The good: 2013 year end appeal raised $5,420, we doubled that in 2014!

The bad: 54 members donated online in 2013, only 38 this year.

The Ugly: Ice Age Trail, $25k (8-10 donors giving +1,000) North County Trail Alliance, $124k Continental Divide Trail Coalition, $45k

(includes Indiegogo campaign that raised $25k) Pacific Crest Trail Association, $61k

2015 Priorities

Resuscitating (very basic) planned giving program

Continue to grow year-end campaign Include mailer for 2015 Recruit a corporate match for #GivingTuesday

Grow Board Fundraising 100% Board giving (we had it last year, let’s

get back there!) Cultivate Board fundraising & donor care

Crowdfunding Campaign….do we dare?

Planned Giving

Legacy Circle Naming FTA in your estate planning.

Charitable Gift Annuities Donor transfers assets in exchange for a

partial tax deduction & lifetime stream of annual income from the charity.

Trusts Revocable Living Trusts Charitable Remainder Trust Charitable Lead Trust

Planned Giving

Current status: Non-functional… 6 members of the legacy circle. One annuity in a money market account, $5-

$6 annually. No where on the website

Planned Giving

Goals for 2015 Focus on the legacy circle (rename and rebrand?). Create planned giving brochure. Update planned giving section on website.

Nature.org/gift-planning Improve donor relations.

Recognize legacy members at annual meeting. Host special event at HQ for legacy members. Bi-annual check-in (and solicitation!) from BOD or President.

Incorporate planned giving language in ALL communications (mailings, Footprint, annual reports, etc).

The Role of a Board of Directors The Board takes leadership with

fundraising. Staff supports these efforts, but does not do

the fundraising for them! Demonstrate commitment with Board

giving. Strive for 100% participation- funders will ask you about this!!!

All, I repeat, ALL Board members must participate in fundraising.

Who wants to sit on a fundraising committee?

What training and resources do you need to be successful?

Crowdfunding

In 2014, 30% of the $5 billion raised through crowdfunding went to social causes.

How to deal with the perks/rewards? Lots of studies show rewards actually reduce giving. Focus on impact-driven gifts

Crowdfunding works best for targeted campaigns. (Specific-Measurable-Attainable-Relevant-Timely)

Create a compelling page- that means video, messaging and media.

Build your own social media network in advance, you’ll need them to get the word out.

Crowdfunding

Promoters: People that will share your campaign on email, social media, etc. They are your publicity team!

Fundraisers: People that will help solicit donations via peer-to-peer fundraising. They’ll create mini-crowdfunding campaigns on their personal sites. 50% of crowdfunding campaigns funds come in this way.

Donors: People that contribute to your campaign.

Crowdfunding

CauseVox Indiegogo (individuals and nonprofits) Kickstarter (the arts or creative pursuits) FirstGiving (nonprofits & events)

Discussion

Thoughts, comments, questions! Role of chapters in fundraising?