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DEVELOPMENT DOSSIER

DEVELOPMENT DOSSIER - Palladium Hotel Group · DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 2 ... main pillars. At age 21, ... an elegant hotel with a distinct personality,

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Page 1: DEVELOPMENT DOSSIER - Palladium Hotel Group · DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 2 ... main pillars. At age 21, ... an elegant hotel with a distinct personality,

D E V E L O P M E N T D O S S I E R

Page 2: DEVELOPMENT DOSSIER - Palladium Hotel Group · DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 2 ... main pillars. At age 21, ... an elegant hotel with a distinct personality,

DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 2

1.- Palladium Hotel Group | Best experience guarantee · On the right track · Key values of Palladium Hotel Group · Discover of our portfolio of leading brands · Brands mapA match made in heavenOur company works on a global scale, but we ensure each property is unique · A successful formulaTaking care our owners, is what we do best

2.- Our BrandsUshuaïa Unexpected HotelsGrand Palladium Hotels & ResortsThe Royal Suites by PalladiumPalladium HotelsOnly You HotelsAyre HotelesSuccess Story: Hard Rock Hotel Ibiza

3.- Management ServicesSupply Chain Branding StrategyMarketing Services · Offline & Online Advertising · SEO/SEM · Apps · Communication & PR · Social MediaSales Coverage · Online Sales · SupportZentropia Palladium Spa & Wellness Palladium Meetings & EventsPalladium Weddings

Excellent Lifestyle Facilities · Events & Concerts · Gourmet Venues · Sky Lounges / Beach Clubs

4.- New HorizonsIT & InnovationsHuman ResourcesA sustainable approach to responsible businessPalladium project pipeline

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 3

PALLADIUM HOTEL GROUPBEST EXPERIENCE GUARANTEED

7th largest Spanish hotel chain in the worldOwned by Grupo Empresas Matutes+ 50 years experience13.000 rooms. 50 hotels. 6 countries

SPAIN | ITALY | DOMINICAN REPUBLIC | MEXICO | JAMAICA | BRAZIL

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 4

This is a very particular story of a dream come true. Abel Matutes Juan is the creator and owner of the company Palladium Hotel Group, former Fiesta Hotels & Resorts, and Grupo Empresas Matutes. He radiates charisma and has a brilliant mind with a persistent tendency to always look toward the future. Even at 75, he has the brash confidence of youth, and yet his experience of yesteryear provides a fitting chorus to his leadership.

Abel Matutes Juan was born in Ibiza in 1941. Growing up, he had been greatly influenced by the idea of his family of becoming a banker, therefore, he studied Law and Economics. Although his career decision was to become a politician and he served in different positions during his career, including the one of Spain's Minister of Foreign Affairs from 1996 to 2000 and a European Commissioner, he claims he is a born businessman. He has also been involved in aviation, biotechnology and banking companies and is a proud father of four. He started on

the pathway to achieving business success in his native island of Ibiza where he has opened several different companies.

In the late sixties, young Abel Matutes Juan started to work on his dream of bringing Paradise closer to travellers. He planned and designed the most exclusive accommodation where luxury, quality and the best service would be its main pillars. At age 21, he had already opened his first hotel in Ibiza, the family’s first venture into the hotel business. From then on, the Matutes family continued growing their passion, as they expanded their hotel chain in world´s most emblematic destinations including the Caribbean, Mexico, Brazil and Jamaica.In 2007, Abel Matutes Juan was succeeded as president by his son Abel Matutes Prats Today, he remains a crucial figure, providing strong foundations in the business of Palladium Hotel Group, where he executes as a chairman of the company´s board. Together, father and son continue creating and building their mutual dream.

FOLLOWING A DREAM

ABEL MATUTES JUAN

Twenty years after the opening of the first Fiesta Hotel

in Ibiza, Palladium Hotel Group is considered to be the

seventh largest hotel chain in Spain. The creative vision

and the management style of the Matutes family now

form the very essence of the Palladium Hotel Group

we know today.

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 5

Abel Matutes Prats is the youngest of four siblings of the new generation of the Matutes Grupo Empresas Matutes. After spending his early teens in Brussels while his father worked as a European Commissioner, Abel went to Madrid to finish high school and then graduated from Universidad Autónoma de Madrid with a Bachelor's Degree in Economics. He returned to Ibiza to join the family hotel business and continued as an intern in the Group's resorts in the Caribbean in 1999. He attended Citigroup's University Wealth Management Course in New York in 2005.

Abel was only twenty-nine back in 2006 when he was named CEO of Palladium Hotel Group and Vice President of Grupo Empresas Matutes following his father´s footsteps. He claims to have learned a lot from his father, but also demonstrates a strong personality and the capacity of a great business leader.

Although his mother, Nieves, persuaded him not to follow the passion he had for becoming a racing driver, he kept his adrenaline for business management. In 2010, he invested in innovation, technology and originality by supporting and helping to create a unique concept of a hotel that would fuse luxury accommodation with the world´s best DJ performances. The new

Ushuaïa Ibiza Beach Hotel was ready to change the island of Ibiza. Six years later, Abel´s vision is a confirmed success. In fact, the family is so satisfied with its investment at Ushuaïa Ibiza Beach Hotel that they are breaking ground on a second hotel with the same concept in Cancun.

Abel is thirty-nine now, close to the age his father was when the hotel chain expanded to the Canary Islands. He's a father of four and, already famous for being an extraordinary businessman.

In 2012, the company took another decisive step towards the future and renewed the image of the chain Fiesta Hotels & Resorts under the label Palladium Hotel Group. This proved as another successful decision and the group’s well-defined 9 brand concepts continue to create unique experiences for specific target groups to this day.

The same year, Abel received a Medal for Tourism Achievement in Innovation awarded by the Council of Ministers of Spain for his capacity for innovation that made him a key player in the transformation and revitalization of the Playa d'en Bossa area (Ibiza) with the inauguration of hotels such as Ushuaïa Ibiza Beach Hotel, Hard Rock Hotel Ibiza, and Grand Palladium White Island Resort & Spa.

ABEL MATUTES PRATS

Family values remain at the heart of this company that

continues offering the greatest guest experiences at

exclusive hotels and resorts around the world. It is the

family’s passion for exceptional detail and attentive

service that makes a stay at any of the hotels within the

Palladium Hotel Group so unique.The company now

wants to affiliate with a select number of partners and

owners who share these values to offer a further and

greater choice of destinations and experiences.

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 6

ON THE RIGHT TRACK

Palladium Hotel Group is a name that is syno-nymous with hospitality, amazing beachfront destinations, and exclusive options for travellers of all tastes. This Spanish hotel chain, owned by Grupo Empresas Matutes already has over fifty years of experience in the industry.

While most other hotel chains focus on the overall experience, we strive to achieve a well-defined product differentiation. This way each of our brands develops a strong identity and can, therefore, deliver a personalized vacation experience for its target.

We offer a compact and complete experience that attempts to cover all customer needs during their stay, by prioritizing comfort, innovative features, and quality services. Leisure and entertainment programs tailored to each specific destination have proven to be a very successful loyalty-building strategy.

Our management packages will provide you with a committed service and a support network specifically designed to achieve the highest possible returns for your property. Whatever choices you make, they will be backed up by proactive support and our brand’s 100% satisfaction guarantee.

KEY VALUES OF PALLADIUM HOTEL GROUP

ENTERTAINMENTWe entertain you far beyond

your expectations

ENGAGEMENTTurning guests into lifelong fans

is our best promotion

EXCELLENCEWe inspire you to enjoy every

moment of your vacation

INNOVATIONWe share your passion forinnovation and technology

PALLADIUMHOTEL GROUP

VALUES

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 7

Hard Rock Hotels as Franchised BrandMusically-Infused Hotels

Ushuaïa Unexpected HotelsExclusive Adults-Only Luxury Hotel & Club

Grand Palladium Hotel & ResortsVacational Five-Star Hotels & Resorts

The Royal Suites by PalladiumAdults-only Luxury Accomodation

Palladium HotelsVacational Four-Star Hotels

Ayre HotelesModern Urban Hotels

Only You HotelsPersonalized Signature Hotels

DISCOVER OUR PORTFOLIO OF LEADING BRANDS

7 BRANDSWith diverse itineraries, impeccable service and our world famous hospitality.

From music themed hotels to tranquil beach resorts, Palladium Hotel Group offers the world’s best year-round destinations to satisfy all traveller tastes.

In 2012, with its 50th anniversary just around the corner, the company redefined its wide portfolio of brands and announced a clear differentiation in the various concepts offered to guests.

With fifty properties in six countries, Palladium Hotel Group´s portfolio now consists of music themed, city and beachfront hotels in prime

destinations worldwide. We deliver exclusive services for different targets groups such as couples, families, music and city lovers through six well-defined brands: Ushuaïa Unexpected Hotels, The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels, Only You Hotels, Ayre Hoteles and all supported by the strength our umbrella brand, Palladium Hotel Group.

Our two Hard Rock Hotels are both franchises of the HR International Brand and operated by Palladium Hotel Group.

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 8

AYRE HOTELES

Four-star urban hotels, ideal for city-breaks and business trips. Located in Spain’s most important cities, they offer a professional scenario and a first class service that is characterized by its friendly, easy-going nature. Business facilities are also available, featuring state-of-the-art technology.

PR

EM

IUM

UP

SC

AL

E

PALLADIUM HOTELS

Adults-only hotels that offer personalized treatment for couples looking for the perfect place for a romantic holiday, or groups of friends that prefer a kids-free atmosphere in which to enjoy a greater intimacy and privacy in any of the exclusive four-star establishments.

USHUAÏAUNEXPECTED HOTELS

The best and most exclusive daytime parties in an elegant hotel with a distinct personality, Ushuaïa offers its guests a unique combination of the best music and entertainment for adults, featuring the world’s best DJs, an exclusive design, the latest technology, VIP service and an exciting variety of gastronomy.

GRAND PALLADIUMHOTELS & RESORTS

Luxury, all-inclusive five star resorts whose repertoire includes luxurious services for families, couples and groups, as well as a wide range of services for the business traveller or wedding guests. You will not find better equipped or more complete facilities for children anywhere else in these destinations.

THE ROYAL SUITESBY PALLADUM

A new unique adult-only concept of luxury accommodations that provides guests with the privacy and personalized attention of a small VIP resort, complete with the finest amenities and exclusive services in stunning locations with private beach access.

ONLY YOUHOTELS

Only You Hotels is the result of a surprising combination of boutique hotel and the current trend of the so-called “lifestyle establishments”. Only YOU is a signature boutique hotel concept focused on the premium market segment where guests are always the first priority. We combine exclusive products with personalized service to deliver unique, urban experiences.

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 10

VIDEO

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 11

A MATCH MADE IN TECH-HEAVENThroughout its history, Palladium Hotel Group has been truly committed to international expansion, originality and development. We continue to integrate design, state-of-the-art technology and lifestyle innovations in all our hotels.

• The world’s biggest LED curved screen at Hard Rock Hotel Ibiza. Illuminating the skyline of Ibiza from the facade of the hotel, this is a 380 m2 concave and modular screen of high definition Leds.

2016

2014• Smart bracelets at Ushuaïa Ibiza Beach Hotel and Hard Rock Hotel Ibiza. Hi-tech devises that allow guests to access their rooms without a key, make payments through PayPal and share their holiday experiences on social media via multiple touchscreens around the two hotels, as well as enjoying a highly personalised service. We ensure that guests’ information is protected at all times.

• “Smart ForTwo Ushuaïa Limited Edition . Ushuaïa partnered with Mercedes-Benz to launch an unparalleled fine line of SMART cars that comes in coupe.

2016

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 12

2014• Sublimotion, a one-of-a-kind dining experience by Michelin-starred chef Paco Roncero. Guests get to dine in a multifunctional space that recreates a unique atmosphere for all the senses, combining innovative technology with exquisite culinary delicacies.

• High-speed Wi-Fi and the largest bandwidth on Ibiza. Excellent Internet service carried by fiber optics to reach each and every hotel room.

• Free WIFI all throughout the resorts of Palladium Hotel Group. The service covers both public areas and rooms at all Grand Palladium and The Royal Suites resorts across the Caribbean, Mexico, Brazil and in most of our hotels in Spain.

2012• Paytouch at Ushuaïa Ibiza Beach Hotel. Biometric technology that allows guests to make purchases with the touch of their fingertips and enjoy a secure, cash-free holiday.

• Microsoft Surface tablet computers and Xbox 360 entertainment devices. Available in selected suites and around the Ushuaïa Ibiza Beach Hotel lobby.

• Kinect, an infra-red detection system linked to Microsoft’s Xbox 360 consoles. Connects rooms at Ushuaïa Ibiza Beach Hotel and enables video chat.

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 13

• Facebook totems distributed across Ushuaïa Ibiza Beach Hotel. Through their facebook profiles, guests were able to share their experiences in real time.

• Incredible sound system at Pioneer Suite at The Ushuaïa Club. The completely soundproof suites are equipped with Pioneer CDJ 2000 decks, a DJM 2000 mixer, an AMP, 8 speakers and a subwoofer.

2011

• Ushuaïa Ibiza Beach Hotel´s open air daytime

parties. Unparalleled entertainment

offering state-of-the-art production and

technology.

• Two Video walls in the receptions of The Ushuaïa Tower and The Ushuaïa Club, welcome and say goodbye to thousands of people everyday during check-in and check-out. Three giant totems with integrated LED screens project dynamic video and photo materials.

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 14

OUR COMPANY WORKS ON A GLOBAL SCALE, BUT WE ENSURE EACH PROPERTY IS UNIQUE

Almost all our three-star hotels have been successfully converted into five-star establishments. Ushuaïa Ibiza Beach Hotel was first in the line, launched in 2011 and last year, the group successfully inaugurated its last achievement, the luxurious Grand Palladium White Island Resort & Spa.

For more than a decade, this hotel group has

utilised dedication and effort to build ever

stronger foundations. Thanks to this policy,

Palladium Hotel Group is now ready to expand

within a stable and predictable growth pattern.

We want to maintain expansion in world’s most

popular tourist markets such as Europe, Latin

America and the Caribbean while discovering

and developing new markets.

Palladium Hotel Group is above all, a family company. We provide personalized attention to investors and promoters to support them with a hotel product at its best and to make the most of each project. We respect the local architecture, accept and integrate owners´ ideas and analyse specific targets to provide clients with the exact experience they demand. Providing all the necessary services from the most basic conceptualization of design, through operational, commercial and sales strategy – we will position the asset to achieve maximum profitability.

The hotel that changed Ibiza forever. Ushuaïa Ibiza Beach Hotel as we know it today started off with extensive remodeling of the former Fiesta Club Playa d’en Bossa, under the expertise of Palladium Hotel Group's team. The former three-star hotel has become an innovative fusion of an exclusive daytime beach club and a stunning luxury hotel designed as an exclusive music venue.

USHUAÏA IBIZA BEACH HOTEL

A SUCCESSFUL FORMULAREINVENTING OURSELVES

Palladium Hotel Group promotes a tourism model based on a commitment to quality. This is why in the last years, the group has embarked on an ambitious mission to convert Ibiza´s Playa d´en Bossa into one of the main tourist destinations in the Mediterranean. What started off as an ambitious initiative, now seems to become a reality.

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 15

In 2014 the establishments of two three-star hotels were fully refurbished to transform into Hard Rock Hotel Ibiza, the first hotel of the international brand in Europe. The hotel, managed by Palladium Hotel Group, was recognized as Brand Ambassador of the Year by Hard Rock International in 2014.

Following the successful European debut with Hard Rock Hotel Ibiza, Hard Rock’s second project in collaboration with Palladium Hotel Group, the exclusive Hard Rock Hotel Tenerife is set to open in late 2016. The new 624-room, five-star beachfront resort is to be inaugurated as a result of a complete renovation of the former three-star Fiesta Hotel Playa Paraiso.

GRAND PALLADIUM WHITE ISLAND AND PALACE IBIZA RESORT & SPA

In 2012, Grand Palladium Palace Ibiza Resort & Spa, achieved five-star status, becoming part of the luxury brand Grand Palladium Hotels & Resorts and hosting our new spa and wellness centre, Zentropía Palladium Spa & Wellness. In 2015, the refurbishment of the three-star Fiesta Hotel Palm Beach allowed us to create a five-star Luxury resort integrating the new Grand Palladium White Island Resort and Grand Palladium Palace Resort & Spa within one of the most luxurious all-inclusive hotel resorts in Ibiza.

HARD ROCK HOTEL TENERIFE

HARD ROCK HOTEL IBIZA

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DEVELOPMENT DOSSIER PALLADIUM HOTEL GROUP 16

Join Palladium Hotel Group as an owner and become a member of our family. To reward value and continued loyalty to owners we offer them a special service package that includes:

• VIP PALLADIUM OWNERS MEMBERSHIP STATUS• PALLADIUM TRAVEL CLUB MEMBERSHIP

TAKING CARE OF OUR OWNERSIS WHAT WE DO BEST

From its very beginning, Palladium Travel Club’s main goal has been to reward the loyalty of our most special guests: those who continually choose to visit our resorts. Now we offer owners a membership in our most exclusive club of clients, enjoying discounted hotel rates for leisure travel at all Palladium

Hotel Groups´ properties as well as numerous other benefits. In doing so, we strive to build long-term relationships and make sure that everything is taken care of, down to the smallest detail. The Palladium Travel Club family is growing every day and in March 2016, we have reached 7,350 active registered members.

Palladium Travel Club is the maximum expression of our guest experience. It is much more than just a holiday club. It is a family made up of thousands of people who are as passionate about travel as we are.

2010379

+813+1,066

+1,218

+2,016

+1,319

10662258

3476

5492

6811

2011 2012 2013 2014 2015

MEMBERSHIP EVOLUTION

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USHUAÏAUNEXPECTED HOTELS

2 hotels | 415 luxury rooms & suites with stunning sea views

• State-of-the-art technology and innovative features

• + 100 events each season featuring live performancesof the world’s best DJs

• 30.000 m2 adults-only amusement park

• Services and facilities that redefine the VIP concept: concierge service, recording studio, Xpa wellness center,party boxes…

17

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18DEVELOPMENT DOSSIER USHUAÏA UNEXPECTED HOTELS

USP | THE USHUAÏA UNEXPECTED HOTELS BRANDA unique and captivating concept that goes beyond accommodation and strives to create the best leisure and luxury experience. The best daytime parties in the world, combined with a luxury stay, provide guests with the most exclusive and personalized services.

MORE THAN A HOTEL, MORE THAN A CLUB. Ushuaïa Ibiza Beach Hotel consists of two adjoining lodgings: The Ushuaïa Club, featuring the amazing poolside stage, and The Ushuaïa Tower for those looking for the Ushuaïa experience with an exclusive atmosphere.

BRANDTERRITORY

PRODUCTS

BENEFITS

Unique &luxurious

Suites

UshuaïaPremiumEvents

XPAWellnessCenter

PersonalTraining

ConciergeService

UshuaïaFashion Collection

PersonalizedRoom Service

RecordingStudio

La NubeVIP Area

LuxuryBoats

Meetings& Incentives

BestDaytimeParties

Modern andAvant-guarde

Design

First-classProducts and

Services

GourmetCulinary

Experience

Sophisticated XPA Treatments

& Massages

Meeting & EventsExclusive Packages

Performancesof world´sbest Djs

State-of-art audiovisualproduction

LatestTechnologicalGadgets and

Amenities

Young,friendly andprofessional

staff

Exclusivity Glamour

Deluxe attentionto detail

Meeting Pointof Celebrities

Vips& Clubbers

ElectronicMusic Lovers

Paradise

Innovation& Design

BRAND INSIGHTS

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19DEVELOPMENT DOSSIER USHUAÏA UNEXPECTED HOTELS

The Ushuaïa Club is characterized by its three-story bungalow-type buildings boasting a typical Mediterranean white architecture that radiates light towards the sea and embraces a lagoon-shaped pool that has become the epicentre of the summer’s hottest parties. Balinese beds, wild sculptures, giant crocodiles, underwater speakers, lights, colour, and an amazing sixteen-metre stage are just some of the elements that make this hotel a unique place in Ibiza.

The Ushuaïa Tower is a spectacular eight-floor property and the most exclusive venue of this upscale hotel. The 181 double superior rooms have spacious, furnished terraces with exceptional views of the stage, the sea, and the entire beach area. We make sure to deliver a glamourous experience with numerous luxurious amenities and features such as Jacuzzi on the terrace, blackout curtains, maxi-bar, aromatherapy menu, sensual showers and, of course, free Wifi.

THE USHUAÏA TOWER

THE USHUAÏA CLUB

USHUÏA SERVICES & VIP

The complete Ushuaïa experience is complemented with an exclusive selection of services and VIP features. Guests may enjoy our luxurious facilities with the best personalized attention. Pure pampering at its best with services that include personalized room service and two luxury yachts to sail the Ibiza coast.

CONCIERGE SERVICEThe Ushuaïa concierge service makes sure to please guests by booking tables at Ibiza´s most fashionable restaurants and most prestigious night clubs, by getting on the guest list of exclusive private celebrations, renting luxury vehicles and organizing shopping at the most exclusive stores. The highly qualified and multilingual staff is always delighted to help guests enjoy Ibiza even more.

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20DEVELOPMENT DOSSIER USHUAÏA UNEXPECTED HOTELS

XPAThe new generation wellness service at Ushuaïa Ibiza Beach Hotel has created a brand new spa concept that meets the exclusive requirements of its clientele: ¨Xtreme wellness for crazy living¨. Guests can choose the desired treatment, designed in the transgressive spirit of Ushuaïa to hydrate and stimulate body and soul. The exclusive massages involve champagne for a touch of sophistication or coconut oil for a summery feel.

PERSONAL TRAININGNot everyone rises at dusk or wakes up to embrace to an enormous and heavy hangover. We know this. We also realize sports are addictive. This is why in Ushuaïa we have Captain Emo, a team of highly-qualified personal trainers at the disposal of our guests. So no one loses their rhythm or goals. Individualized personal training, group classes or consultations in the fitness room are all available. To satisfy all needs.

LUXURY BOATSFrom virginal nooks only accessible from the sea, to beaches where the most beautiful people gather in beach clubs. The Aiglon sailboat and Lymani yacht are some of the luxurious and spectacular vessels the Ushuaïa Ibiza Beach Hotel provides, so you can discover the most beautiful areas of the Ibiza coastline. An exclusive experience within the reach of the few and privileged.

THE USHUAÏA FASHION COLLECTIONThe Ushuaïa brand has unveiled a special collection for the Ushuaïa generation, and this year launches their first ever kidswear range. Payful, fun and effortlessly cool, the collection includes Ushuaïa´s signature T-shirts, vests and hoodies in various styles and colours for the whole family.

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21DEVELOPMENT DOSSIER USHUAÏA UNEXPECTED HOTELS

PIPELINE

2017-2018 Construction of a 600-room hotel under the Ushuaïa Unexpected Hotels brand is scheduled to begin in the second half of 2017 in Cancún (Yucatan Peninsula, Mexico).

THE USHUAÏA EXPERIENCE IN FIGURES

2015

• 90% average occupancy during 2015 season peak months .

• More than 26.000 guests stayed in the hotel.

• More than 100 events were hosted by world´s best DJs.

• Over 500.000 peolple assisted The Ushuaïa Club events.

• More than 80.000 clients enjoyed our exquisite 5 themed restaurants.

• More than 600.000 people have participated in the Ushuaïa Experience.

CUSTOMER FOCUS · TARGET AUDIENCE

DEVELOPMENT CRITERIA

Targets: VIPs and celebrities, clubbers, “once-in-a-lifetime” dreamers, millennials, foodies, seniors, trenders.

We offer a very unique, innovative adults-only concept that is to take place in the world´s most emblematic cities and music capitals connected with the luxury leisure scene. All suites are exclusive and luxurious – guests can enjoy spacious rooms with stunning views and bedrooms, outdoor showers, whirlpool baths on the terrace, swimming pools, stunning rooftop bar, and an iconic stage. There's never been a better time to make the most of this lucrative Palladium Hotel Group experience.

Group experience.

outdoor

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22DEVELOPMENT DOSSIER USHUAÏA UNEXPECTED HOTELS

SOCIAL MEDIA HIGHLIGHTS

2013• 294,932 Facebook Fans

2014• 474,654 Facebook Fans

2015• 614,714 Facebook Fans

201520142013

614.

714

474.

654

294.

932

Facebook Fans

Twitter Followers201520142013

68.7

79

88.5

64

147.

224

2013• 68,779 Twitter Followers

2014• 88,564 Twitter Followers

2015• 147,224 Twitter Followers

Instagram Followers

2013• 23,206 Instagram Followers

2014• 53,542 Instagram Followers

2015• 141,988 Instagram Followers201520142013

141.

988

53.5

42

23.2

06

• The hotel with the most followers on social media worldwide in 2015.• The Facebook post that received the highest user engagement (5,441 Likes and 247 comments)in the tourism sector in 2015.

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23DEVELOPMENT DOSSIER USHUAÏA UNEXPECTED HOTELS

2015• Bridal Guide Travel Awards, Pool Party.

• International Nightlife Association – Firsf

venue to receive ‘Secure Nightlife Venue’.

• DJ Magazine, - No. 9 // 100 world´s top

clubs.

• Muchoticket Awards - Best Merchandising / Best Viral Campaign & Best Adverising Billboard – ANTS.

• TripAdvisor, Certificate of excellence.

2014• European Hospitality Awards. Winner of the “Best Use of Technology” award.

• Worldwide Hospitality Awards. Best Hotel Innovation finalist.

• Hot Concepts España 2014 Award. The Ushuaïa Ibiza Beach Hotel restaurants Minami, Montauk Steakhouse and The Oyster Bar

were awarded a “Fine Dining” ranking by

Restauración News magazine.

• Vicious Music Awards. Best Hotel Club of

the Year and Best Ibiza Party, by ANTS.

2013• European Hotel Design Awards. Winner of the “Architecture of the Year: Remodeling or conversion of a previously existing hotel”.

• Vicious Music Awards. Best Hotel Club of the Year, by public vote.

2012• Vicious Music Awards. Best Beach Club by public vote, Best Beach Club by jury vote and Award to Innovation and Contribution to Electronic Music, granted to artistic director Yann Pissenem.

SOME OF OUR RECENT AWARDS…

Since opening during the summer of 2011, Ushuaïa Ibiza Beach Hotel has received several awards in recognition of its quality and originality.

• The 5th most shared place on Facebook in 2015Source: Facebook.com, Nou Diari,National Press.

• The 4th most Instagrammed hotel inthe world and the 8th most photographed place in SpainSource: Instagram.com

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GRAND PALLADIUMHOTELS & RESORTS

13 hotels | 5428 rooms

• Luxury, all-inclusive 5-star resorts

• Extraordinary array of superb quality cuisine offering

worlds´ finest flavors: Mexican, Spanish, Japanese,

Brazilian, Italian, Mediterranean

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DEVELOPMENT DOSSIER GRAND PALLADIUM HOTELS & RESORTS 25

USP | THE GRAND PALLADIUM HOTELS AND RESORTS BRANDComplete with diverse itineraries, impeccable service and world-famous hospitality, these exclusive resorts were designed to give both freedom and peace of mind.

FEEL FREE, IT´S INCLUDED

Grand Palladium Hotels & Resorts is our guests´ guarantee for a holiday of a lifetime. We offer an all-inclusive experience with a wide array of sports and leisure activities, excellent dining options and diverse facilities and products. However, our key to success is based on our friendly hospitality and attentive service. Guests are our priority and we always strive to exceed their expectations by meeting all of their individual needs for comfort and style with practical flexibility, innovation, and diversity. Our differentiated amenities and flexible services assure our clients´satisfaction and lock in their loyalty which is reflected in the high numbers of returning customers.

BRANDTERRITORY

PRODUCTS

BENEFITS

Waterparks

POPEntertainment

Thematic& Buffet

Restaurants

ZentropiaPalladium Spa

& wellness

All-Inclusive

PalladiumWeddings

PalladiumMeetings

Baby,Mini &Junior Clubs

Sport, Leisure& Entertainment

Free WIFIEverywhere

BeachfrontLocations

Relax andLeave the

World Behind

Unlimited Accessto All the Services

Within the Complex

Local andInternational Gourmet

Culinary Options

Zentropia Spa &Beauty Treatments

and Products

Wedding& Honeymoon

PackagesKids Activities

IncredibleBeaches

EntertainmentShows

Kids Entertainmentwith Raggs& Friends

Team-buildingActivities

Worry-freeVacations

Well-being& Relaxation

SustainableManagement

Entertainmentfor the Whole

Family

Utmost levelsof Comfort

& Hospitality

BusinessFriendly

Environment

BRAND INSIGHTS

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DEVELOPMENT DOSSIER GRAND PALLADIUM HOTELS & RESORTS 26

MONTEGO BAY, JAMAICA• Grand Palladium Jamaica Resort & Spa• Grand Palladium Lady Hamilton Resort & Spa

IMBASSAÍ, BRAZIL• Grand Palladium Imbassaí Resort & Spa

IBIZA, SPAIN• Grand Palladium Palace Ibiza Resort & Spa• Grand Palladium White Island Resort & Spa

RIVIERA MAYA, MEXICO• Grand Palladium Colonial Resort & Spa• Grand Palladium Kantenah Resort & Spa• Grand Palladium White Sand Resort & Spa• Grand Palladium Riviera Resort & Spa

RIVIERA NAYARIT, MEXICO• Grand Palladium Vallarta Resort & Spa

PUNTA CANA, DOMENICAN REPUBLIC• Grand Palladium Punta Cana Resort & Spa• Grand Palladium Bávaro Suites Resort & Spa• Grand Palladium Palace Resort Spa & Casino

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DEVELOPMENT DOSSIER GRAND PALLADIUM HOTELS & RESORTS 27

LET POP ENTERTAIN YOUPEOPLE OF PALLADIUM

Palladium Hotel Group offers numerous activities and shows to ensure guaranteed fun for the whole family throughout their vacations. A well-designed entertainment program is put together by the members of POP (People of Palladium), a specialized entertainment team who are an integrated part of the Palladium experience, creating unique moments and memorable experiences. All our hotels feature multiple swimming pools and spacious fitness centres with high ceilings and natural light in all our hotels. Our range of activities follows below:

• SPORTS & ACTIVITIES They have put together plenty of local activities for guests to enjoy in breathtaking natural settings. A diverse weekly schedule consists of a wide selection of outdoor sports, workshops and sports to please all tastes. Personal training sessions are available with our professional team of experts.

• BABY, MINI, & JUNIOR CLUBSThere are modern facilities, created exclusively for babies, toddlers, and teens. Specialized staff offers a diverse program of activities that includes competitions, games, and crafts.

• WELLNESS & CULTURE Zentropia Palladium Spa & Wellness provides a sensory experience of well-being with quality services in terms of relaxation and comfort and a highly qualified staff.

• SHOWS & EVENTSThe cosy terraces and wide amphitheatres provide a very pleasant setting for different outdoor shows and performances held under the starry sky.

PLAY WITH PALLADIUM WITH RAGGSRaggs and his four friends offer a wonderful, supervised children’s program that is educa-tional as it is entertaining. These colorful, immediately likable dogs have a weekly schedule that includes a surf-themed dance party and a pirate-themed show. With plenty of audience participation, colourful costumes, and eye-catching sets, the shows bring a great deal of fun for all ages.

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DEVELOPMENT DOSSIER GRAND PALLADIUM HOTELS & RESORTS 28

CUSTOMER FOCUS · TARGET AUDIENCE

The Grand Palladium Hotels and Resorts model is to be located in exclusive resort destinations, with lush greenery and multiple swimming pools, food and beverage outlets, including buffet and theme restaurants, exclusive Zentropia Wellness & Spa center, and a state-of-the-art fitness centre. This tourist hotel concept is to be located in expansive beach areas that would allow the development of complementary services within the resort. These hotels provide free high-speed Internet access in all guest rooms and an all-inclusive variety of services and products.

Individual business travellers, leisure travellers and couples seeking an upscale extended stay withfull-service and luxury-class accommodations.

DEVELOPMENT CRITERIA

CONNECTED TO NATURE We promote sustainable and renewable architectural policies and try to be compatible with the aesthetics of nature and adapt to the environment. All our hotels buildings are environmentally conscious and perfectly integrated with their natural setting. We have successfully conserved up to 80% of the surroundings in the building process of all our properties. Our construction work always respects the flora and fauna of the area, and there is an expert team of biologists responsible for maintaining the ideal ecosystem for the well-being of the hundreds of animal and vegetable species that exist in the area.

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DEVELOPMENT DOSSIER GRAND PALLADIUM HOTELS & RESORTS 29

GRAND PALLADIUM HOTELS & RESORT RIVIERA MAYA (Riviera Maya, Mexico)• TripAdvisor - EcoLíderes Silver - Grand Palladium Kantenah Resort & Spa.

• TripAdvisor, Certificate of Excellence for five consecutive years, therefore, inducted into the ‘Hall of Fame’ -

Grand Palladium Colonial Resort & Spa, Grand Palladium Kantenah Resort & Spa.

• Top 3 Family Garden Resort by Thomas Cook - Grand Palladium White Sands Resort & Spa.

• 2014 Award of Excellence by Booking.com - Grand Palladium Colonial Resort & Spa and Grand Palladium

Kantenah Resort & Spa, Riviera Maya.

GRAND PALLADIUM HOTELS & RESORTS PUNTA CANA (Punta Cana, Dominican Republic)• Excellence in Cleaner Production award issued by the Dominican Republic Environmental Ministry for its

continuous application of preventive and integrative environmental strategy.

• Cristal International Certificate for successfully applying a Food Safety Risk Management System and keeping

high standards of safety for food and water.

• Blue Flag Certification for its environmental management practices as an environmentally friendly hotel,

meeting strict environmental sustainability criteria, such as maintaining clean water supplies that meet local and

international health standards.

GRAND PALLADIUM HOTELS & RESORTS JAMAICA (Montego Bay, Jamaica)• Top Hotel by Expedia online • Cristal International Certificate for successfully applying a Food Safety Risk Management System and keeping

high standards of safety for food and water.

• Blue Flag Certification - for maintaining adequate control parameters of water and visitors and an effective

environmental management of the beach, its flora and fauna.

GRAND PALLADIUM PALACE IBIZA RESORT & SPA (Ibiza, Spain)• Thomas Cook, Proven Quality• Zoover Award - Silver • TripAdvisor, Certificate of Excellence

GRAND PALLADIUM HOTELS & RESORT RIVIERA MAYA (Riviera Maya, Mexico)GRAND PALLADIUM HOTELS & RESORTS VALLARTA (Riviera Nayarit, Mexico)• H Distinctive recognition given by the Mexican Ministry of Tourism to the hotels that keep the hygiene standards

that the Mexican normative states.

• S Distinctive recognition awarded by the Mexican Ministry of Tourism supported by the World Tourism

Organization (OMT) to hotels that comply with global sustainability criteria.

• Inclusive Company Award presented by Mexico’s Ministry of Labor and Social Welfare for good labour practices

without discrimination of sex, religious idiosyncrasy, political, sexual preference or different physical abilities.

• Socially Responsible Company recognition given by the Mexican Center for Philanthropy (CEMEFI).

• Familiarly Responsible Company Certification awarded by the Mexican Department of Labor and Social Security.

SOME OF OUR RECENT AWARDS…

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3 Hotels | 602 rooms

• Premium, exclusive adult-only hotels

• Utmost privacy and sophisticated personalized service (butler, private beach area, 24h room service)

• World’s most famous gourmet restaurants

THE ROYAL SUITESBY PALLADIUM

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DEVELOPMENT DOSSIER THE ROYAL SUITES BY PALLADIUM 31

USP | THE ROYAL SUITES BY PALLADIUM BRANDAn adults-only concept that combines luxury and relaxation. The perfect fusion of personalized services, privacy, and comfort. Keeping comfort in mind down to the smallest detail. A one-of-a-kind, royal experience.

FEEL FREE TO ENJOY A WORLD OF LUXURY

Located in breathtaking settings, The Royal Suites by Palladium offer a genuine luxury experience in amazing destinations around the globe. This premium concept delivers a unique, adult-only atmosphere of privacy and relaxation in exclusive beachfront locations. Its spacious suites feature extra space and comfort, with an added touch of luxury. We include unique benefits, products, and services that are not available to guests of our other properties. We provide first, class service and excellence in culinary and leisure options, such as signature dining, Butler, and The Royal Room Service.

BRANDTERRITORY

PRODUCTS

BENEFITS

Exclusive POP Entertainment

Gourmet¨À la Carte¨Restaurants

Adults-onlyPools

Butler Service & 24hrsRoom Service

ZentropiaPalladium Spa& Wellness

All-InclusiveLuxury

PalladiumWeddings

PalladiumMeetings

Sport,Leisure &

Entertainment

PremiumInternet

BeachfrontLocations

ExclusiveServices

ExquisiteCulinaryOptions

Wedding& Honeymoon

Packages

Incredible Beaches

PersonalizedService

EntertainmentShows

Luxurious& Exclusive Adults-only

SustainableManagement

Utmost levelsof Comfort& Privacy

Well-being& Relaxation

PersonalizedAttention

Zentropia Spa& Beauty

Treatments

L´OccitanePremiumAmenities

BRAND INSIGHTS

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DEVELOPMENT DOSSIER THE ROYAL SUITES BY PALLADIUM 32

THE ROYAL SUITES YUCATAN BY PALLADIUMTripAdvisor, Certificate of Excellence for five consecutive years, and has been thereforeinducted into the ‘Hall of Fame’.

SOME OF OUR RECENT AWARDS…

CUSTOMER FOCUS · TARGET AUDIENCE

We have already announced plans for further expansion into the Caribbean market that we consider to be our number-one priority. The projected average hotel size is 150-500 rooms. The Royal Suites by Palladium is a luxury focused product with top facilities that deliver our most exclusive, personalized services such as butler service, whirlpool bath preparation, aromatherapy menus and free high-speed Internet access in all guest rooms. The layout is flexible, perfect for coastal markets, with spacious rooms that feature a living room, a bedroom area, and a fully-furnished bathroom. These hotels offer the finest level of luxury products and services.

Leisure travellers, children-free, and couples seeking full-service and luxury-class accommodations.

DEVELOPMENT CRITERIA

RIVIERA MAYA, MEXICO• The Royal Suites Yucatan by Palladium

PUNTA CANA, DOMINICAN REPUBLIC• The Royal Suites Turquesa by Palladium

RIVIERA NAYARIT, MEXICO• The Royal Suites Punta de Mita by Palladium

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PALLADIUMHOTELS

3 hotels | 484 rooms

• Privileged beachfront locations

• All-inclusive adults-only concept

• Service and friendly hospitality

• Themed and buffet-style restaurants

• Diverse leisure & sports activities

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DEVELOPMENT DOSSIER PALLADIUM HOTELS 34

USP | THE PALLADIUM HOTELS BRANDWe provide a segmented offer of exclusive products for different targets worldwide. Modern facilities with contemporary design are complemented with a distinguished personalized service to deliver a memorable adults-only experience.

FEEL FREE TO LIVE THE MOMENT

Palladium Hotels focus on a concept that provides an exclusive and all-inclusive adult-only vacation experience. This leading brand in the upscale segment is based on friendly hospitality, consistent quality, and value at all our locations. The modern four-star resorts feature comfortable rooms, delicious buffets, themed restaurants, free Internet access, and attentive service.

BRANDTERRITORY

PRODUCTS

BENEFITS

Adults-OnlyConcept

Sports& Leisure

Worry-freevacations

All-Inclusive

Well-being& Relaxation

Comfort& Hospitality

UtmostEntertainment

BeachfrontLocations

Unlimited Accessto all the Services

within the Complex

Diverse Local& International

Culinary Options

WellnessAmazingShows

ModernSports

Facilities

POPEntertainment

Program

Themed& Buffet

Restaurants

Wellness

Sports& LeisureActivities

Free WIFIEverywhere

Wide arrayof Sports

and Activities

BRAND INSIGHTS

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DEVELOPMENT DOSSIER PALLADIUM HOTELS 35

DEVELOPMENT CRITERIA

This flexible all-inclusive brand offers ideal growth opportunities on a worldwide landscape. The ave-rage capacity is from 200-500 rooms. Priority destinations are in the Caribbean, the Spanish and Portu-guese coasts, USA, Central America, and Brazil.

SOME OF OUR RECENT AWARDS…PALLADIUM HOTEL DON CARLOS (Ibiza)• TripAdvisor, Certificate of Excellence• TripAdvisor, Top 10 All-Inclusive Resorts• HolidayCheck, Quality Selection

PALLADIUM HOTEL CALA LLONGA (Ibiza)• TripAdvisor, Certificate of Excellence• Zoover, Zoover Award - Silver • Thomas Cook, Proven Quality

PALLADIUM HOTEL PALMYRA (Ibiza)• TripAdvisor, Certificate of Excellence • Zoover, Zoover Award - Silver • Recommended on HolidayCheck 2015

IBIZA, SPAIN• Palladium Hotel Don Carlos

IBIZA, SPAIN• Palladium Hotel Cala Llonga

IBIZA, SPAIN• Palladium Hotel Palmyra

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2 Hotels | 331 rooms

• Exclusive lifestyle establishments

• Two unique luxury concepts: adult-only or family-friendly

• Premium, urban locations in emblematic cities

• Personalized service and friendly hospitality

ONLY YOUHOTELS

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DEVELOPMENT DOSSIER ONLY YOU HOTELS 37

A personalized and dynamic experience based on a moderated luxury that is neither sumptuous, nor pretentious. The focus point remains what our name suggests: Only You. We want our clients to feel unique from the moment they enter our hotels. This was and remains our focus and our reason for being.

YOUnique Restaurant is a very special dining experience. A space with impeccable décor, where guests can savour a new culinary concept based on a fusion of traditional recipes with a modern twist. The essence of OnlyYou is rooted in the island of Ibiza, and it´s where this gourmet restaurant get its inspiration. The cuisine is YOUnique while offering a perfect fusion of authentic flavours, natural ingredients, and the one and OnlyYou personality

USP | THE ONLY YOU HOTELS BRAND

AN EXCLUSIVE EXPERIENCE ONLY FOR YOU

Only You Hotels is the result of a surprising combination of boutique hotel and the current trend of the so-called “lifestyle establishments”.

The new, exciting design style and original brand personality easily promote brand recognition; its flexibility, innovative spaces, superior amenities and personalized service nurture long-term customer relationships. It focuses on two different luxury concepts, exclusive adults-

only vacations, and an unforgettable family-friendly experience.

Our service and hospitality are authentic; we choose our employees carefully. Our team is selected for their attitude: enthusiasm, passion, and positive energy. We encourage both proactivity and creativity to cultivate a genuine customer orientation. Our philosophy is to perform a friendly hospitality ¨par excellence¨ and take pride in being true ambassadors of the city.

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DEVELOPMENT DOSSIER ONLY YOU HOTELS 38

ONLY YOU BOUTIQUE HOTEL MADRID

Designed by the famous interior designer Lázaro Rosa Violán and restored by the architect Carlos Hernandez Carrillo Lozano, this unique hotel provides guests with a very unique, personalized stay.

This exclusive hotel has 125 rooms, four conference rooms, and a spectacular lounge with cocktails, which is considered to be the heart of the hotel. An exceptional place where everything is orchestrated to encourage guests to participate and share their experiences.

ONLY YOU HOTEL ATOCHA

At Only You Hotel Atocha, guests may enjoy perfect family moments in one of the most emblematic urban locations. We emphasize the pulse of the city of Madrid, thus, we have created a concept that feels comfortable and exclusive at the same time.

206 rooms spread across a total of seven floors with views of the Paseo Infanta Isabel, Calle Alfonso XII and the spectacular inner courtyard. All 192 double rooms, 12 junior suites, and 2 suites with terraces, where guests can relax and enjoy the utmost levels of premium comfort. This exclusive four-star establishment features gourmet dining areas, a gym, and a private parking.

ONLY YOU BOUTIQUE HOTEL MADRID ONLY YOU HOTEL ATOCHA 125 rooms 206 rooms

Ultra Premium Location Premium Location

Exclusive adults-only concept Family-friendly

Event spaces High end group meetings

Bombonera Gym Fitness Club

24-hour stay 18:00-19:00 Free Service Social Hour

Breakfast when you please Buffet-Green Corner breakfast

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DEVELOPMENT DOSSIER ONLY YOU HOTELS 39

BRANDTERRITORY

PRODUCTS

BENEFITS

Lifestyle

Innovation Individuality

DiscreetLuxury

Passion& Energy

Comfort& Privacy

Excellence inService & Hospitality

PremiumLocations

PremiumServices

ExquisiteCulinaryOptions

PersonalizedAttention

InnovativeRestaurants

OriginalMeetings& EventsConcept

Lounge& After- work

Free WIFI

Modern& Charming

Accommodations

Top Locationsin the most

Emblematic Cities

After-work Events

Fresh &Original Culinary

Options State-of-the-artTechnology

Adults-only andFamily-Friendly

Contemporaryand Unique Style

CosmopolitanAtmosphere

Chic UrbanEnvironment

Cultural, Leisure& Business – Friendly

High-endGroup

Meetings

AfterworkGatherings

Breakfastwhen you

please

BRAND INSIGHTS

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DEVELOPMENT DOSSIER ONLY YOU HOTELS 40

SOME OF OUR RECENT AWARDS…

ONLY YOU HOTEL & LOUNGE MADRID (Madrid)• 2015 TripAdvisor Travelers’ Choice Awards:Best Service Category: 20th in SpainBest Hotel Category: 17th in Spain

• 2015 Boutique Hotel Awards, World’s Best Design Boutique Hotel

• Trivago:Best Hotel in the Community of Madrid

No. 2 Best Designer Hotel in Spain

• Luxury Travel Guide Awards, Unique Luxury Hotel of the Year

Only YOU is a boutique hotel concept focused on the premium market segment, which operates as an urban brand umbrella with exclusive products and personalized service.

DEVELOPMENT CRITERIA

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AYREHOTELES

10 hotels | 1655 rooms

• Modern design, perfect for urban landscapes

• Premium locations in emblematic cities

• Business-friendly networking areas

• Personalized, friendly hospitality

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DEVELOPMENT DOSSIER AYRE HOTELES 42

Urban hotels that tend to create perfect business and urban experiences with a touch of fresh Ayre. This brand’s philosophy is that a hotel should not only be a destination for visitors, but also a landmark for the people of the city.

SHARING HAPPY EXPERIENCESThese four-star establishments offer contem-porary decor, utmost comfort in all rooms and suites, and a unique personality. They are ideal for a perfect urban getaway as they are located in privileged locations in some of Spain´s most beautiful cities, such as Madrid, Barcelona, Valencia, Seville, Cordoba and Oviedo. All Ayre Hoteles establishments are exceptionally

business-friendly with large meeting rooms, innovative networking areas, free WiFi in all rooms and common areas, state-of-the-art technology and excellent catering services. The concept inspires gatherings of all kinds; guests outside the hotel may enjoy a relaxing after-work drink and listen to live DJ performances, have a delicious brunch, or watch a football match with friends while sipping a cocktail.

USP | AYRE HOTELES BRAND

BRAND INSIGHTS

BRANDTERRITORY

PRODUCTS

BENEFITSPersonalized

Services

Dynamic &fresh “Ayre"Experience

ChicEnvironment

BusinessFriendly

PremiumLocations

Lifestyle & UrbanPersonality

Functionality,comfort & style

Diverse CulinaryOptions

Friendly& Happy

Experiences

RelaxedAmbience

ExcellentServiceTop locations in Spain's most

Emblematic cities

Cozy, ComfortableAccomodations

BreakfastBuffet

ExclusiveAmenities

Innovative BusinessEnvironments

ExclusiveLounge Events

Free WIFI

OriginalMeetings& EventsConcept

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DEVELOPMENT DOSSIER AYRE HOTELES 43

SOME OF OUR RECENT AWARDS…

AYRE GRAN HOTEL COLÓN (Madrid)• Trivago, the ten best hotel breakfasts in Spain - the only one in Madrid

AYRE HOTEL GRAN VÍA (Barcelona)• TripAdvisor, Certificate of Excellence

AYRE HOTEL ASTORIA (Valencia)• Zoover, Zoover Award – Bronze

AYRE HOTEL SEVILLA (Sevilla)• TripAdvisor, TripAdvisor - GreenLeaders - Gold level• Seville City Council, Sustainable Business Certificate• Spanish Institute of Tourism, Integral Tourism Quality System - Cycle 5• Environmental certifications ISO 14001 and EMAS

AYRE HOTEL ALFONSO II (Oviedo)• TripAdvisor, Certificate of Excellence

AYRE HOTEL OVIEDO (Oviedo)• Trivago, 4th designer hotel in Spain• TripAdvisor, Certificate of Excellence• The Wedding Magazine, 4th best hotel in Asturias for weddings• Booking.com, 1st position in Oviedo with the distinction “Fantastic”

The Ayre Hoteles prototype gives developers urban market choices, with a capacity from 100 to 500 rooms and a flexible layout that perfectly fits different types of buildings situated in emblematic city locations.

DEVELOPMENT CRITERIA

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A SUCCESS STORYHARD ROCK HOTEL IBIZA

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DEVELOPMENT DOSSIER A SUCCESS STORY HARD ROCK HOTEL IBIZA 45

With venues in 68 countries, including 163 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. HRI owns the global trademark for all Hard Rock brands. The company licenses and/or manages hotel/casino properties worldwide. However, they have also approved a small group of companies allowed to manage their own Hard Rock hotels.

Palladium Hotel Group is one of them, taking on the opening of the first Hard Rock Hotel in Europe, inaugurated in 2014. Our team went through a very intense training to be able to recreate the right vibe that defines this legendary Brand as different and unique. There is a small specialized department within Palladium Hotel Group that makes sure the right language, both visual and verbal, captures the essence of Hard Rock and reaches its target audience.

HARD ROCK HOTEL IBIZA

WHO ARE WE? As a brand, the HRHI concept is developed along six distinguishing axes:

VARIED OFFER• Music as a primary guiding thread

• Convention Center (groups)• Rock Spa and Body Rock (Wellness)

• Family Brand Amenities (Roxity Kids Club)• Exclusive VIP Services (Luxury and Comfort)

THE HRHI EXPERIENCE

“IBIZA LIKE A ROCK STAR”

MUSIC • Concerts by international Pop and Rock bands

• A spectacular style whose primary guidingthread is music

ATMOSPHERE • A place where lovers of Pop and Rock music

can meet on the island, no matter whatgeneration they belong to

• Friendly, open, cosmopolitan, avant-garde and modern• Celebrities and VIPs consonance with the brand

• The place to be for Rock Stars

HOTEL• Music is its heart and soul (Memorabilia)• Unique and modern design, avant´guar-de, elegant and with a very specific style

• Brand Amenities• Unbeatable facilities installations

• Gadgets and technology• Friendly and lively service

THE HRHI BRAND • Positioning and global awareness

• HR Community— generating a sense of belonging • The world’s largest collection of Memorabilia

• International portfolio of five-star hotels and resorts

COMPLEMENTARY OFFER • Themed gastronomic experiences, unbeatable

hospitality service, live musical performances• Exclusive Hard Rock Beach Club

• 4 specialized restaurants• Rock Spa

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DEVELOPMENT DOSSIER A SUCCESS STORY HARD ROCK HOTEL IBIZA 46

OUR SUCCESS STORY IN FIGURES

CULINARY EXCELLENCE4 restaurants and 7 bars to stir all your senses

AMAZING FACILITIES• 47.300 m2 total grounds area• 493 rooms for real rock stars with the most exclusive amenities• 6 swimming pools• 3 pools with exclusive access from swim-up rooms and suites

ENTERTAINMENT (2014 and 2015 data)1392 musical performances 42 live concerts of top international artists 225.000 attendees

OCCUPANCY RATES 72% overall during the first season in 2014.Over 81% in June, July, and September 2015And over 90% in August 2015.

We have made a detailed analysis of our target in Ibiza and carefully studied their needs and behaviour to determine an appropriate marketing strategy that would lead to an inevitable success. We have created a Hard Rock Hotel Ibiza that is perfect for everybody: for families, young and middle-aged people, for all who want to have fun, love music, and look for unique experiences.

Hard Rock Hotel Ibiza was created as a luxurious, stylish five-star beachfront hotel located on famous Playa d´en Bossa Beach, complete with modern facilities, a contemporary design, unparalleled service, unique amenities, and of course, the thread that unites them all – music.

We´ve set a very clear goal to provide our guests with personalized experiences through high-quality service and exclusive rooms where every detail is carefully taken care of.

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ESTADO PURO BY PACO RONCERO In the ‘avant-garde’ premises of Hard Rock Hotel Ibiza, you can find Estado Puro, a restaurant by chef Paco Roncero. The great two Michelin stars chef elaborates typical Spanish dishes and culinary tapas art with innovation and creativity, exceptional product quality, and a personal touch. These unique interpretations of the best Mediterranean cuisine and classic Spanish dishes with fresh ingredients and impeccable elaboration are a real treat for the senses.

Children of the '80s staged a spectacular International Show this summer at the Hard Rock Hotel Ibiza, featuring the most iconic international artists from the '80s and '90s, who were the first to start up what we know today as electronic music. Every Sunday from June 28th until September 13th, the Ibiza-based Hard Rock Hotel underwent an epic transformation to host an revival party bringing back the two most lavish decades in the Pop Dance Music history.

A MASSIVE SUCCESS! 60,000 ATTENDANTS IN 12 DAYS

CHILDREN OF THE 80'S

GRAMMY-WORTHY PERFORMANCES

We carefully orchestrate an events program that consists of live concerts from some of the world’s most renowned musical performers. Local and international artists make sure up to 5,000 people have the time of their lives on an amazing open-air stage. With the exquisite performance of our chefs, the culinary offer is simply extraordinary. Unique interpretations of the best local and international cuisines combine fresh ingredients with an impeccable presentation and a sophisticated touch to deliver unique and memorable experiences.

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ARE YOU READY TO ROCK TENERIFE?

Following the success of Hard Rock Hotel Ibiza, Palladium Hotel Group is about to open another branded property on Tenerife´s southern coast near Adeje in autumn 2016. The hotel will feature three pools, access to a artificial saltwater lagoon, six restaurants and six bars, a concert area with a capacity of 5,000 people, a beach club, plus a Rock Spa and a Rock Shop with merchandise designed exclusively for the hotel.

In Heaven is an innovative show that caused a real stir at Ibiza’s highest sky lounge, The Ninth. It consists of four acts that combine different artistic styles, from Flamenco fusion to Portuguese Fado, with classic and electric guitars playing side-by-side, and a pole dance number with an Indian sitar and African music. Audience participation is encouraged by the entire cast throughout the show. For a complete sensory experience, guests are offered a series of specially-created dishes in every act to surprise their palates and enhance their visual and audio perceptions.

IN HEAVEN

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SOCIAL MEDIA 2015• Facebook: 56.700 fans• Twitter: 28.700 followers• Instagram: 15.900 followers• World´s first Hard Rock Hotel to own its Snapchat account• 2015 Trending Topic Nacional Twitter • 2014/2015 most influential hotel profile in social media according to Klout2015 2015 2015

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RECOGNITIONS2015• Hard Rock International, Brand Ambassador of the Year• Muchoticket Awards, Best International Promotion of Ibiza• Gold Star Award by the Institute for Professional Excellence to Iván Tarilonte, hotel´s director • Travel Weekly, Gold Magellan Award - Standard Room Design• Orbitz, 2015 Orbitz Worldwide Best in Stay Elite Award• Luxury Travel Guide Award, Unique Luxury Hotel of the Year in the Balearic Islands• Thomas Cook, Proven Quality • Booking ¨Award of Excellence¨• Top Producer by Expedia

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Our consolidated experience in hotel management allows us to offer a comprehensive set of services based on excellence and quality through a portfolio of six solid brands, generating clear values and strategies for hotel owners to optimize their investment.

In order to keep a flexible and highly-responsive operational structure, we perform from two main offices: our European Corporate Headquarters in Ibiza Town (Spain) and our regional office in the Riviera Maya (Mexico). We offer comprehensive support services including construction, administration, sales, marketing, purchasing, reservations and, operational services.

MANAGEMENT SERVICES WE HELP YOU BUILD YOUR VISION

· Construction / Refurbishment of Hotels· Interior Design· Pre-openings· Disafliations

· Marketing Management· Social Media· CRM· Sales and Distribution· Communication and PR· E-commerce

· Performance· Food & Beverages· Sales· Maintenance· Events· Revenue Management

· Human Resources· Financial· IT· Purchasing· Legal· Asset Management

SUPPLY CHAINDEVELOPMENT MARKETING OPERATIONS SUPPORT

A full-grown branding strategy facilitates a connection with clients and enhances the user’s experience. Behind every brand, there is a consistent story to promote development and expansion with the support of digital

and offline, in-house marketing. We focus on the customer´s experience and promote engagement through our B2C Loyalty program (Palladium Travel Club) and our B2B Partnership Program (Palladium Connect).

BRANDING STRATEGY CREATING BRAND VISIBILITY

CLIENTKNOWLEDGE

PERSONALIZED BRAND

EXPERIENCE

VALUE-ADDED DIFFERENTIATION

CREATE ENGAGEMENT

VIA BRAND COMMUNITY

BRANDLOYALTY

TURNING GUESTS INTO

LIFELONG FANS

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MARKETING SERVICES

Know the user. Know the magic. Connect the two. At its core, marketing starts with an accurate brand definition and ends with the user. We strive to reach customers through traditional media and a well-prepared content strategy. We promote every brand in leading national / international travel magazines and use digital marketing and technology to increase brand awareness. At Palladium Hotel Group, we work hard to earn our clients’ trust every day.

OFFLINE & ONLINE ADVERTISING

International search engine marketing (SEM) and search engine optimization (SEO) are essential for any hotel business. This is why our SEO/SEM experts provide technical expertise to support our partnerships teams. We define our client’s persona and make sure to deliver an optimal user experience.

SEO/SEM

COMMUNICATION & PR

APP & MOBILE MARKETING

We have created a more intuitive, all-in-one virtual experience to make travel easier and a lot more exciting. These user-friendly apps enable our clients to virtually visit all the Palladium Hotels & Resorts around the world, dive into the unique world of Hard Rock Hotel Ibiza, or browse the glamour of Ushuaïa Ibiza Beach Hotel. The numerous fun and useful features enable guests to:· Discover all services and facilities at our exclusive hotels· Book at your favourite restaurant or personalize your menu· Receive alerts for your event or meetings· Get the first scoop on latest offers, exclusive prices, and important news· Chat with other guests & share unique experiences· Tailor-made excursions & tours

Our brand representatives work to strengthen brand recognition through both external and internal communication and different public relations strategies. We have a specialized team that plans, directs, controls, coordinates and participates in all communication activities. Press material is organized according to each brand to be presented at press conferences and on radio or television.

Palladium Magazine has become the travel brochure of the XXI century, an amazing lifestyle magazine that perfectly reflects the Palladium Hotel Group brand in its entirety. It is a valuable information tool for our partners and clients and a crucial element in promoting brand-awareness and engagement.

PALLADIUM MAGAZINE

· 45,000 COPIES DISTRIBUTED EVERY YEAR IN EUROPE In all our hotels, in strategic distribution points in Ibiza, and in the VIP lounges in major airports, such as: Madrid (Barajas) · Barcelona (Prat) · Paris (Charles De Gaulle, Orly) · London (Heathrow) · Manchester · Birmingham · Amsterdam· 30,000 COPIES DISTRIBUTED EVERY YEAR IN ALL OUR HOTELS IN THE AMERICAS

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SOCIAL MEDIA IN NUMBERSComparative Analysis on Spanish Hotels´ Social Media performance in the fourth quarter of 2015, by ICARUS, Epsilon Technologies, presented on Fitur 2016.

SOCIAL MEDIA

We are committed to our presence on Social Media through a powerful engagement strategy. Our spe-cialized Social Media Department and Community Managers are experts in the field and supply infor-mation, manage conversations and maintain activity on all our hotels’ profiles. Our diverse hotel content is integrated into well-distinguished brand channels, with each hotel having its own style and language. The social achievements of Palladium Hotel Group are remarkable, with a notable presence on Face-book, Instagram, Twitter and YouTube. We are also present on LinkedIn and Pinterest.

1

2

3

4

5

NUMBEROF INTERACTIONS

NUMBEROF FANS

TOPADVOCACY

SOCIAL MEDIA HIGHLIGHTSPalladium Hotels & Resorts is the Spanish hotel group with:•The most largest number of followers on Twitter and Instagram•The third largest Facebook presence•The most engaging social media content

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SALES COVERAGEALL OVER THE WORLDEach of our brands has its own personality and something unique to promote and sell. Our business model requires a consistent management system to transfer all the strengths that we offer to hotels and owners, whatever their origins or specifications. Our two multilingual, 24-hour call-centres, located in Ibiza, Spain, and Santo Domingo, Dominican Republic offer an unrivalled level

of service. We guarantee competitively priced offerings, comprehensive coverage and excellent availability for last minute bookings and busy periods.

Our proven expertise in hotel e-commerce services and digital marketing solutions will keep you ahead of the competition. The Webcome Package that rewards clients with special benefits for bookings through our webpage has proven to be a great incentive for direct online sales.

• ONLINE SALES We grow in step with the digital age. We turn product innovations into client solutions. We enjoy a bird’s eye view of the massive transformation occurring as advertising shifts to mobile and online platforms.

Our webpage palladiumhotelgroup.com operates as an important sales channel and a convenient marketing tool. We have integrated a Webcome package of benefits for booking on our site and optimized our costs and user experience to improve performance and increase the number of direct reservations via our webpage. Our strategic development plan for the next five years aims to:

· Improve the user experience· Continue turning our guests into fans· Increase interaction of our website via social media tools · Integrate an interactive entertainment platform

• SUPPORTWe work with a variety of teams in different departments, such as engineering, legal, and sales engineering to set policies and combat fraud and abuse in a scalable way, often with an eye to finding industry-wide solutions.

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REJUVENATE BODY AND SOUL

Wellness tourism is a growing part of the hospitality industry, practiced by over 250 million people worldwide. This has promoted an 87% costs increase in yoga products in resorts around the globe, over the last five years. Zentropia Palladium Spa & Wellness is Palladium Hotels & Resorts´ luxury spa and wellness Brand. Relaxation rituals, ancient techniques, cutting-edge treatments, thermal area, Spa & Wellness – we provide our guests with all they need to find a perfect balance between body and soul.

• Wet Aquatic Area • Treatment Rooms • Exclusive double Spa Suites • Jacuzzi and Private Turkish Bath • Fully-equipped Fitness Area

Our experienced sales team specializes in business events and travel under the concept Palladium Meetings & Events. Corporate events, incentive trips or meetings - our luxurious four and five-star resorts feature a wide range of facilities and services to meet all our customers´ requirements.

We have created an energetic concept of inspiring settings with the full support of our specialized personal business concier-

ges and highly skilled catering teams to make sure any venture is a success. With numerous functional, well-appointed rooms and all our professional experience, we have the capacity and know-how to attend groups of up to 1,300 persons.

• Unbeatable Locations • Spacious and Modern Facilities • State-of-the-art Equipment • Highly-skilled Professionals

PALLADIUM MEETINGS & EVENTSREDEFINING BUSINESS TRAVEL

ZENTROPIA PALLADIUM SPA & WELLNESS

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PALLADIUM WEDDINGS PICTURE-PERFECT WEDDING DESTINATIONS

We like to bring people together. Create stories. Inspire romance. At Palladium Hotel Group, we simply enjoy being part of our clients´ happiness. This is why we provide the perfect backdrop and the ideal venue, complete with a select array of the most exclusive packages and services. Our experienced wedding planners take care of the smallest of details to make sure each wedding is unique and unforgettable.

PUNTA CANA, DOMINICAN REPUBLICPRIVATE VIVAH WEDDING RECEPTION & DINNERPackage by SHAADI An elegant private reception in stunning South-Asian style, complete with a specially designed menu from our Indian chef and gorgeous décor with elegant, romantic features.

MONTEGO BAY, JAMAICABLISS IN BLOOM PACKAGE 2016Package by KAREN BUSSENA unique celebration where love blossom as vibrant flowers evoke feelings of joy. Roses, lilies and ferns add a special touch while the relaxing couple-massages on the beach make guests feel like royalty.

RIVIERA MAYA, MEXICOWAVES OF LOVE PACKAGE 2016Package by KAREN BUSSENThis exclusive wedding package celebrates the sea and the joy for life. Elegant decorations of hydrangeas, irises, shells and starfish are the perfect complement to this sophisticated reception.

RIVIERA NAYARIT, MEXICOPURE PARADISE PACKAGE 2016Package by KAREN BUSSENBold colours and floral decorations combined with the energy of the ocean add an exotic twist to this unique wedding package that celebrates love and romance.

We collaborate with celebrity wedding designer Karen Bussen who creates a series of amazing wedding packages exclusively for Palladium.

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EXCELLENT LIFESTYLE FACILITIESAll our brands are supported by complementary lifestyle facilities, helping us to intensify each Brands selling proposition by using a carefully studied set of experiences.

EVENTS & CONCERTSDAZZLE YOUR SENSES

With exclusive on-site facilities, VIP lifestyle comes as a standard at Ushuaïa Ibiza Beach Hotel and Hard Rock Hotel Ibiza. Swim-up bars, massage jets, and underwater speakers complement the pools and the numerous restaurants offer exquisite gourmet dining. The legendary Hard Rock Hotel Ibiza hosts amazing pool parties and live concerts while the world´s best DJs perform at The Ushuaïa Club’s state-of-the-art stage.

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GOURMET VENUESA WORLD OF FLAVOURSSignature restaurants provide guests with an exquisite dining experience. Different flavours teased to perfection will surprise even the most demanding palates. Authentic culinary options from around the world are organised in a perfect setting for couples or groups.

We continuously team up with partners to deliver unique moments to our guests. Sublimotion -an ‘unparalleled gastro-sensory adventure’ is a great example. Combining food, art, and technology, this exclusive dining concept at Hard Rock Hotel Ibiza is the perfect mix of vanguard food and technological innovation. A high-ceilinged, multifunctional rectangular room with a single neon-lit communal table is where Michelin-starred Chef Paco Roncero makes all the magic happen during a two-and-a half-hour gastro-show. Every surface, from the walls to the table, can be projected onto, and the staff includes chefs, technicians, musicians, and illusionists. Three hundred and sixty-degree projections, molecular food, and mind-blowing culinary special effects are a guaranteed treat for all your senses.

The Montauk Steakhouse restaurant is a challenge even for the most demanding palates. The best quality meat, cured to perfection, is accompanied by a wide range of sauces and garnishes. A selected range of top quality beef cuts is displayed in the large climate-controlled “Cuts Gallery” for your selection. The combination of the enticing aroma of exceptional quality grilled meat surrounded by a minimalist and modern décor guarantees a wonderful evening for gourmet customers.

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SKY LOUNGES / BEACH CLUBSOVER-THE-TOP EXPERIENCE

We believe life’s greatest moments are spent in company. This is why we create places that celebrate gatherings. Whether it is for a laid-back day on the beach with the most exclusive services or an elegant night out in a place that seems like the top of the world. These unique spaces are provided with all it takes to make our customers feel special, night and day. Our beach clubs are pure luxury and glamour, right next to the sea with rooftop lounges that offer an amazing atmosphere to finish the day contemplating stunning panoramic views.

UP IBIZA SKY SOCIETYStriking Sky Lounges lounges with stunning panoramic views and amazing features. Soaring eight floors above the beach, our UP! Ibiza Sky Society lounge boasts beautiful views as far as the eye can see. Interiors are decked out in modern, futuristic furnishing and decor, and the service is impeccable. Music is an important element here, with nightly entertainment ranging from resident DJs to incredible artistic performances.

One-of-a-kind concept that combines the best music with an exclusive ambience, exquisite cuisine and personalized attention. Ushuaïa Ibiza Beach Club is an example of a beach club with a difference: a unique place that serves delicious Mediterranean and fusion dishes to a glamourous backdrop of live DJ sets. A sophisticated terrace offers an unrivalled atmosphere, and the beach area features luxurious beds with first-class service and VIP treatment.

THE BEACH CLUB

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IT & INNOVATIONSWe export our hotel reservation software with an excellent management system. All the necessary consulting and training will be provided by our corporative IT department. We quickly adapt to changes and provide our partners with any modifications and adaptations they require.

NEW HORIZONS

AN INTEGRAL EMPLOYMENT PLATFORMIn Palladium Hotel Group we believe in talent. During the last several years we have invested heavily in the training and development of our executive management pool, ensuring that we now have the necessary skills in place to promote expansion to new market opportunities as they arise. We are now in a position to be able to offer skilled and experienced management professionals that can help you to develop and expand your business.

In 2014, we received and processed a total of 50,478 curricula vitae from all over the world. We are growing steadily and purposefully. During 2014, we interviewed 11,741 candidates, of whom 4,672 were hired. The average global workforce stood at 9,380 workers (9.4% more than in 2013). In 2016, we are about to launch our very own international employment platform, with career information for applicants interested in employment opportunities within the group. Our current database includes 23,371 registered CVs.

DEVELOPMENTOF INTERNAL TALENTWe know for a fact that the exceptional team we have is the key factor to our success as a company. This is why we strongly encourage internal promotion by rewarding effort and talent; in 2014, 733 of our

collaborators were promoted worldwide, 170 more than the previous year.

OUR EXECUTIVEDEVELOPMENT PROGRAMMES For two consecutive years, our HR Department laun-ched the Executive Development Programme and that will allows candidates and interns to develop their professional careers in Palladium Hotel Group's hotels and offices in the Americas and Europe. These programs seek to develop and improve management skills, strengthen leadership skills, exchange ideas between people from different backgrounds and ex-perience, and improve knowledge of all departments that would greatly enhance future management abilities.

Also, we are currently selecting future hotel managers for Europe and the Americas within our strategic plan for expansion and growth in these regions.

9,380 EMPLOYEES

50,478 CVS RECEIVED

11,700 INTERVIEWS

4,665 EMPLOYED

733 INTERNAL PROMOTIONS

MOST MANAGEMENT ROLES COVERED WITH INTERNAL TALENT

2 EXECUTIVE PROGRAMS SPECIALLY DESIGNED FOR CORPORATE AND HOTEL EMPLOYEES

DATA 2014

HUMAN RESOURCES IN NUMBERS

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In all our Grand Palladium Hotels & Resorts we are committed to:

• THE ECPAT CODE - ECPAT is a global network of organizations and individuals working to end and prevent commercial sexual exploitation of children; it provides care for victims and their families, with specific inter-institutional activities ranging from revising and adapting legislation to designing and running model programmes for intervention at the individual, family, and social levels.

• CODE OF CONDUCT - We signed in all our destinations our commitment to child sexual exploitation prevention in the tourism sector.

• ZERO ILLITERACY COMPANY RECOGNITION AWARDED BY CROC (The Revolutionary Confederation of Peasant Workers in Mexico) for completely reducing the numbers of its employees behind in grade.

Social Responsibility

Awarenessand Integration

CommunityFacilities

EconomicProsperity

EMPLOYABILITY

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EARTHCHECK to reward our sustainability principles and responsible management in business operations in all our hotels in America.

TRAVELIFE - An international sustainability certification awarded by tour operators such as TUI, Thomson and Kuoni.

WE SAVE UP TO 38% OF WATER Water saving technology installed in taps, bathrooms, and irrigation system in all our hotels uses recycled water.

SOLAR ENERY USE The greatest photovoltaic power plant in Jamaica is at the Grand Palladium Lady Hamilton Resort & Spa.

WE CONSUME 30% LESS ELECTRICITY There are low-consumption lights and sensors incorporated in almost all switches throughout our hotels.

A SUSTAINABLE APPROACH TO RESPONSIBLE BUSINESS

ResponsibleSupply Chain

Responsible Resources

ConsumptionSustainable

Construction

Waste Management

ENVIRONMENT

LOOKING AFTER THE TURTLESSituated within lush tropical gardens along a private white sand beach, this unique resort features a network of nature trails, a crocodile habitat, two green-houses, and eco-tours. There is also a beautiful lake with flamingoes where guests can relax and enjoy nature. The Kantenah Bay Turtle Camp at Grand Palladium Riviera Maya Resort & Spa features very effective programs for the preservation and protection of sea turtles.

Palladium Hotel Group strives to operate as efficiently as possible through a policy of sustainable tourism certifications to ensure the responsible management of resources in all our destinations. Protection of the environment has become one of the management priorities and all our hotels are fully committed to sustainable

management policies, which range from energy efficiency measures to support programmes and collaboration with the local community, as well as other initiatives to raise awareness about the need to preserve the environment and promote social integration.

SEA CORALS PROTECTION We collaborate with the Authorities of Dominican Republic to preserve reefs and sea corals in Punta Cana.

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PALLADIUM PROJECT PIPELINEWHAT THE FUTURE HOLDS

• Expansion of Only You Boutique Hotel Madrid, significantly increasing both capacity and services

• Construction work starts on a new Grand Palladium Resort with 3,400 roomsin Playa Mujeres, Mexico

2016

• Opening of the new 5-star Hard Rock Hotel Tenerife, on the island’s sunny southern coast near Adeje, featuring 637 rooms and 236 suites

• Ushuaïa Beach Hotel Cancún – an exclusive 600-room luxurious venue located in the Prime area of Cancún

• Opening of a new Only YOU Hotel Atocha near the Atocha train station in Madrid

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PALLADIUM HOTEL GROUPTHE HOTELS

THE ROYAL SUITES BY PALLADIUM

MEXICO(Riviera Maya)The Royal Suites Yucatán by Palladium(Riviera Nayarit)The Royal Suites Punta de Mita by Palladium

DOMINICAN REPUBLIC(Punta Cana - Playa Bávaro)The Royal Suites Turquesa by Palladium

GRAND PALLADIUM HOTELS& RESORTS

IBIZAGrand Palladium Palace Ibiza Resort & Spa Grand Palladium White Island Resort & Spa

MEXICO(Riviera Maya)Grand Palladium Colonial Resort & SpaGrand Palladium Kantenah Resort & SpaGrand Palladium White Sand Resort & SpaGrand Palladium Riviera Resort & Spa(Riviera Nayarit)Grand Palladium Vallarta Resort & Spa

DOMINICAN REPUBLIC(Punta Cana - Playa Bávaro)Grand Palladium Punta Cana Resort & Spa Grand Palladium Bávaro Suites Resort & Spa Grand Palladium Palace Resort Spa & Casino

JAMAICAGrand Palladium Jamaica Resort & Spa Grand Palladium Lady Hamilton Resort & Spa

BRAZILGrand Palladium Imbassaí Resort & Spa

PALLADIUM HOTELS

IBIZAPalladium Hotel Don CarlosPalladium Hotel PalmyraPalladium Hotel Cala Llonga

PALLADIUM BOUTIQUE HOTELS

IBIZAAgroturismo Sa Talaia

FIESTA HOTELS & RESORTS

IBIZAFiesta Hotel Cala Gració Fiesta Hotel Tanit Fiesta Hotel MilordFiesta Hotel Cala Nova

MENORCAFiesta Hotel Castell Playa

ITALY(Sicily)Fiesta Hotel Athènee PalaceFiesta Hotel Garden Beach

DOMINICAN REPUBLIC(Santo Domingo)Dominican Fiesta Hotel & Casino

AYRE HOTELES

BARCELONAAyre Hotel Gran Vía Ayre Hotel Caspe Ayre Hotel Rosellón

MADRIDAyre Gran Hotel Colón

OVIEDOAyre Hotel Alfonso II Ayre Hotel Ramiro I Ayre Hotel Oviedo

VALENCIAAyre Hotel Astoria Palace

CORDOBAAyre Hotel Córdoba

SEVILLEAyre Hotel Sevilla

ONLY YOU HOTELS & LOUNGE

MADRIDOnly You Boutique Hotel MadridOnly You Hotel Atocha

USHUAÏA UNEXPECTED HOTELS

IBIZAUshuaïa Ibiza Beach Hotel - The Ushuaïa Club - The Ushuaïa Tower

HARD ROCK HOTELSIBIZAHard Rock Hotel Ibiza

TENERIFEHard Rock Hotel Tenerife

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CONTACT DETAILS

EXPANSION [email protected]

ERIK ROQUERO MONFORTFEASIBILITY & INVESTMENT ANALYSIS [email protected] JOSE MATHEUDEVELOPMENT [email protected] Head Quarters:Avda. de Bartolomé Roselló 18, 07800 Ibiza, Baleares. Spain | Phone (34) 971 313 811 Corporate Office:C/ Pez Volador 5, 28007 Madrid. Sapin | Phone (34) 91 799 2625