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DEVELOPMENT
DEVELOPMENT
ADVOCACY - ADVOCACY -
A ROLE FOR A ROLE FOR
EVALUATIONEVALUATION
World Vision’s Regional Systems
World Vision’s Regional Systems
Reform Project,
Reform Project,
Middle East and Eastern Europe
Middle East and Eastern Europe
The c
onte
xt
The c
onte
xt
Advocacy Systems
Advocacy Systems Reform project
Reform projectTypes of activities
Types of activitiesCritical internal factors
Critical internal factors
Financial resources
Financial resourcesStaffing resources
Staffing resourcesAuthority of staff
Authority of staffCritical external factors
Critical external factors
Government systems
Government systemsStrength of civil society
Strength of civil society
Cultural issues
Cultural issuesGeo-political location
Geo-political location
The
need
The
need
Government-ripe,
Government-ripe, community-relevant, child-
community-relevant, child-
focused Systems Reforms
focused Systems Reforms
The
prob
lem
The
prob
lem Issues with M&E thinking
Issues with M&E thinkingManagement of the project
Management of the project
Inability to communicate
Inability to communicateBut clever people!
But clever people!
The
cont
ributi
on o
f
The
cont
ributi
on o
f ev
alua
tion
eval
uatio
n1. Theory of change and
1. Theory of change and strategy mapsstrategy maps
Theory of Change And Strategy MapsTheory of Change And Strategy Maps
Before setting about on a Before setting about on a change agenda it is important change agenda it is important to ensure that we have to ensure that we have consensus about how we think consensus about how we think change will come aboutchange will come about
Theory of change workshop can Theory of change workshop can bring a number of elements bring a number of elements together to discuss and outlinetogether to discuss and outline
Simpler than a theory of change Simpler than a theory of change mapmap
Improve your logic and get Improve your logic and get everyone understanding your everyone understanding your model with a strategy mapmodel with a strategy map
Uses log-frame conceptsUses log-frame concepts Puts it all on one pagePuts it all on one page Good starting point for good Good starting point for good
DME DME
Strategy Maps
Theory of Change
Mea
surin
g a
dvoc
acy
Mea
surin
g a
dvoc
acy
Finding models
Finding modelsCalifornia Endowment : What
California Endowment : What
makes an effective advocacy
makes an effective advocacy
organisation – A framework
organisation – A framework
for determining advocacy
for determining advocacy
capacitycapacityAnnie Casey Foundation : A
Annie Casey Foundation : A
guide to measuring advocacy
guide to measuring advocacy
and policyand policyPACT Zimbabwe :
PACT Zimbabwe : Strengthening and measuring
Strengthening and measuring
advocacy capacity of civil
advocacy capacity of civil
society organisations
society organisations
Advocacy aspects - based on California Endowment categories
Leadership
Skill Ripe, relevant issue selection
Management Strategic focus, integration and space to take risks
Partnerships
Skill Forging strategic partnerships
Management NO leadership support for strategic partnerships
Management
Skill Networking, knowledge-sharing and M&E skill
Management Staffing, funding and M&E delegation
Technical skill
Skill Advocacy technical skill
Management NO collaboration & synergy
Advocacy aspects
2.92.3 Skill Ripe, relevant issue selection
Leadership3.5
Management
Strategic focus, integration and space to take risks
2.83.0 Skill Forging strategic partnerships
Partnerships2.5
Management
NO leadership support for strategic partnerships
2.52.6
Skill Networking, knowledge-sharing and M&E skill
Management2.3
Management
Staffing, funding and M&E delegation
2.82.9 Skill Advocacy technical skill
Technical skill2.8
Management
NO collaboration & synergy
Management indicators score
2.72.7
Georgia2.8
Issue Issue selection is selection is particularly particularly important for important for successful successful advocacy advocacy
A set of tools A set of tools developed that developed that enables the enables the National National Offices to Offices to select ripe select ripe targets targets
Produces “NO Snapshots” - 3 Pages for Produces “NO Snapshots” - 3 Pages for each NOeach NO
Basics– Financial view– Staffing view– Strategy view– Training view– Child Impacts view
Snapshot Headers
Targets–Staff by target–Children impacted by target–Government partners–Coalitions–Milestones last/next 6 months–Key achievements–What needs to be done differently
Org Chart
The “NO Snapshot”
Regional Overview: MEER Advocacy Regional Overview: MEER Advocacy footprintfootprint
•Beneficiary numbers: NO reported unless otherwise indicated