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Developing World-class Business Leaders in Emerging Markets – Strategic Challenges and Opportunities Andrew Bell, Vice President, International, CPP, Inc. © 2011, CPP, Inc. All rights reserved

Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

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Page 1: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing World-class Business Leaders in Emerging Markets –

Strategic Challenges and Opportunities

Andrew Bell, Vice President, International,CPP, Inc.

© 2011, CPP, Inc. All rights reserved

Page 2: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

2

Agenda

Macro-economic Context The Opportunity

The Leadership Gap The Challenge

HR Strategies and Practices for Emerging Markets

Developing Leaders for Global and Local Effectiveness

Page 3: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

CPP, Inc. – Globally Integrated Provider

3

Research-based personality assessments and people development services

CPP, Auckland, New Zealand

View from CPP, Melbourne, Australia

View from CPP, Singapore

CPP, Inc. Headquarters, Mountain View, CA

Page 4: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Globally Integrated ProviderResearch-based personality assessments, people development services

CanadaPsychometrics

Canada(Edmonton)

EuropeOPP

(Oxford, UK)

Asia PacificCPPAP

Melbourne & Singapore

JapanJPP

(Tokyo)

Brazil and ArgentinaFellipelli

(Sao Paulo, Brazil)

USA CPP

(California, US)South Korea

ASSESTA(Seoul)

PhilippinesPPC

(Manila)

GulfCCIHS

(Dubai)

South Africa/Sub-saharan

AfricaJvR Associates(Johannesburg)

Territories:India

SingaporeChina

Hong KongIndonesia

TaiwanMalaysia

New Zealand

Rest of World CPP

(California, US)

4

Page 5: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

2020*

US EU‐15 Other advanced China India Russia and CIS Other emerging

2000 2010

23%

23%

16%

8%

4%4%

23% 19%

18%

14%16%

5%

4%

24%15%

13%

11%

24%

8%

8%

21%

5

Macro-economic Context The Opportunity

Source: Total Economy Database. The Conference Board, September, 2010. *Preliminary estimates of The Conference Board Global Economic Outlook 2011-2020.

Shares of World GDP (@Purchasing Power Parity)

Page 6: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

6

Demand High, but unpredictable Competition is broadening Retention of mobile talent pool

Supply Quantity versus quality Defining, developing

competencies Local or global or glocal

The Leadership Gap The Challenge

Page 7: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Level of seriousness the rapidly changing competitive environment has on leadership development plans

7

The Leadership Gap The Challenge

Source: CPP Global Human Capital Report – Workforce and Succession Management in a Changing World. CPP, Inc., November, 2008.

0%

10%

20%

30%

40%

50%

60%

Not at all serious

Somewhat serious

Very serious

Page 8: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Greatest challenge to leadership development is unprepared people assuming higher level of positions due to lack of available talent

8

The Leadership Gap The Challenge

Source: CPP Global Human Capital Report – Workforce and Succession Management in a Changing World. CPP, Inc., November, 2008.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%Loss or decrease of ability toinnovate

Employee burnout

Unprepared people assuminghigher level of positions due tolack of available talentLoss of business / market share/ revenue

Other

Page 9: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Expectations on employee growth over the next ten years

9

The Leadership Gap The Challenge

Source: CPP Global Human Capital Report – Workforce and Succession Management in a Changing World. CPP, Inc., November, 2008.

0%

10%

20%

30%

40%

50%

60%

70%

80%

Increase

Stay the Same

Decrease

Page 10: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

50% of organizations surveyed have difficulty filling key positions

10

The Leadership Gap The Challenge

Source: Talent Watch 1Q11: Global Growth Creates a New War for Talent. Bersin & Associates, 2010.

0% 10% 20% 30% 40% 50% 60% 70%

Gaps in leadershippipeline

Need new skills forproduct and business…

Creating a performancedriven cultureDifficulty filling key

positionsGaps in critical

positionsEmployee

dissatisfaction / low…

4Q 20103Q 2009

+12% Increase

+26% Increase

Page 11: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

2000 2002 2004 2006 2008

Undergraduate UniversityUndergraduate Specialized College

Graduates (in thousand persons)

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

2000 2002 2004 2006 2008

Undergraduate UniversityUndergraduate Specialized College

Graduates (in thousand persons)

0

50

100

150

200

250

300

350

2000 2002 2004 2006 2008

Postgraduate PhD

Postgraduate Master

Graduates (in thousand persons)

0

50

100

150

200

250

300

350

2000 2002 2004 2006 2008

Postgraduate PhD

Postgraduate Master

Graduates (in thousand persons)

The Leadership Gap The Challenge

Sources: China National Bureau of Statistics, CEIC. The Conference Board

Quantity : Quality Graduates of undergraduate and advanced degree programs in China

Page 12: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Defining and Developing Competencies : Local or Global or Glocal

12

The Leadership Gap The Challenge

Source: Leadership Development in Asia-Pacific: Identifying and Developing Leaders for Growth. The Conference Board, 2006

Has your company developed a global competency model?

NoYes

Page 13: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

What are the top 3 practices that you have found to be the most effective in developing global leaders?

13

The Leadership Gap The Challenge

Source: Leadership Development in Asia-Pacific: Identifying and Developing Leaders for Growth. The Conference Board, 2006

Frequency mentioned in top 3 of most effective practicesRank Practice

1 Participation in cross functional international teams 22%2 International assignments > 2 years 20%3 Internal management development programs 17%4 Short‐term international assignments < 6 months 17%5 Mentoring and/or coaching 14%6 Action‐learning assignments 10%7 Company training programs 9%8 360‐degree feedback 8%9 International leadership development centers 7%10 Executive feedback forums 5%11 External education/training programs 4%12 Cross‐cultural training 4%

Page 14: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Internal Barriers to Developing Leaders

“A tendency to believe that whatever works in the United States should work across the globe”

“Perceptions in European headquarters that top executives need to be hard driving like stereotypes of Western executives”

“In many cases, [expatriates contribute] not at all, as we often replace one expatriate with another”

14

The Leadership Gap The Challenge

Source: Leadership Development in Asia-Pacific: Identifying and Developing Leaders for Growth. The Conference Board, 2006

Page 15: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

HR Strategies/Practices for Emerging Markets

What works best in emerging markets?

Is it different from developed markets?

15

Page 16: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

HR Strategies/Practices for Emerging Markets

Developing a Credible and Competitive Employee Value Proposition

Status of company (includes sector and national identity)

Human Resource policies, HR capability

Opportunities for personal and professional growth

Respect – Diversity and Inclusion, Work:Life

Ethical and social responsibility

16

Page 17: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

17

HR Strategies/Practices for Emerging Markets

What is the definition of HR? – 360 Feedback

The Cynics Human Remains Head of Redundancy Horrible Relations Highly Rigid

The Optimists Huge Rewards Harmonious Relations Help Required Helps Results

Page 18: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

www.hc.com.sg© Hemisphere Consulting Pte Ltd.

Administration

Policy & Procedures

Strategic leadership

Business Partner

Value added services

At what level does the local HR function contribute?18

HR Strategies/Practices for Emerging Markets

Page 19: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

HR Strategies/Practices for Emerging Markets

What works best in emerging markets?

Is it different from developed markets?

19

Is it all about money? No it’s not – Maslow and

Herzberg revisited

Page 20: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

The Conundrum

20

Do we develop for global consistencyor local differences?

Page 21: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Source: Leadership Development in Asia-Pacific: Identifying and Developing Leaders for Growth. The Conference Board, 2006

Developing Leaders for Global and Local Effectiveness

21

43%

57%

Has your company developed a global competency model?

NoYes

Three most important company-wide competencies• Strategic thinking, visioning• Integrity, trust, values• Excellence, delivering results

Page 22: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Source: Leadership Development in Asia-Pacific: Identifying and Developing Leaders for Growth. The Conference Board, 2006.

Developing Leaders for Global and Local Effectiveness

17%

83%

Do you find that leadership skills and competencies are

transferable between locations?

NoYes

22

35%

27%

38%

If leaders are effective locally, will they be effective internationally?

NoYesNot sure

34%

33%

33%

If leaders are effective in one region, will they be effective in

another?

NoYesNot sure

Page 23: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

Should we just bury our heads in the sand?

Can we identify some universal building blocks/competencies?

Can we help people develop and adapt behaviors to be effective across a range of contexts and cultures?

23

How to resolve the conundrum?

Page 24: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

Universal Building Blocks / Competencies

24

VisionInterpersonal style

CommunicationProblem solving/Decision

making

Business objectives and results

Situational and cultural context

Source: Devine, Robert J., “Developing Great Leaders – A Measured Approach.” CPP, Inc. 2007. .

Page 25: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

Developing Universal Competencies1. Improved understanding of self2. Improved understanding of others – similarities and differences3. Communicating and working more effectively with others Building on personality differences Recognizing and adapting to different cultural contexts

4. Improving organizational performance Problem solving / Decision making Resolving conflict Managing change Selling / Influencing Innovation

25

Page 26: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

Jungian Theory

26

Page 27: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

Myers-Briggs Type Indicator® (MBTI®) Preferences

EXTRAVERSION : INTROVERSION E:I DICHOTOMYWhere do you prefer to focus your attention?Where do you get your energy?

SENSING : INTUITION S:N DICHOTOMYHow do you prefer to take in information?

THINKING : FEELING T:F DICHOTOMYHow do you make decisions?

JUDGING : PERCEIVING J:P DICHOTOMYHow do you deal with the outer world?

27

Page 28: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

16 Broad Personality Types

28

Page 29: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Dynamics Lens

Problem SolvingDecision Making

Stress

Function Lens

CommunicationPersuading

Selling

Quadrant Lens

Change, ConflictTeam Culture

Team Type Lens

Team Dynamics –Strengths and Challenges

Leadership Lens

Leadership and Followership

Developing Leaders for Global and Local Effectiveness

MBTI® Lenses

29

Page 30: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

The Quadrants ‘Lens’: Top Leadership Team Example (2011)

30

Change, Conflict, Team and Organization Culture

‘Lens’distribution

IN: 3EN: 8ES: 4IS: 1

Page 31: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Leadership and Followership Style

‘Lens’Distribution

TJ: 13TP: 2FP: 1FJ: 0

Developing Leaders for Global and Local Effectiveness

The Leadership ‘Lens’: Top Leadership Team Example (2011)

31

Page 32: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

EI

SN

TF

JP

TJTPFJFP

53%47%

50%50%

80%20%

69%31%

58%22%11%9%

Developing Leaders for Global and Local Effectiveness

Participants in Leadership Development ProgramsData source: The Center for Creative Leadership (CCL) N=26,447

32Source: Briggs Myers, Isabel, McCaulley, Mary H., Quenk, Naomi L., Hammer, Allen L., MBTI® Manual, 3rd ed; CPP, Inc., 2003. p. 327.

Page 33: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

Participants in Leadership Development ProgramsData source: Ashridge Management College N = 8,039

33

E 63%I 37%

S 50%N 50%

T 86%F 14%

J 65%P 35%

TJ 58%TP 28%FJ 7%FP 7%

Source: Kirby, Linda K., Kendall, Elizabeth, Barger, Nancy J., Type and Culture, CPP, Inc., 2007.

Page 34: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Participants in Leadership Development ProgramsData source: Indian Managers, Technical; Reported Type, N = 597

34

E 50%I 50%

S 67%N 33%

T 81%F 19%

J 81%P 19%

TJ 71%TP 11%FJ 10%FP 8%

Developing Leaders for Global and Local Effectiveness

Source: Kirby, Linda K., Kendall, Elizabeth, Barger, Nancy J., Type and Culture, CPP, Inc., 2007.

Page 35: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

Participants in Leadership Development ProgramsData source: Global Electronics company. 1,244 Managers in 12 countries (including USA, Canada, Latin America, Europe, China, Japan)

35

E 55%I 45%

S 72%N 28%

T 86%F 14%

J 71%P 29%

TJ 65%TP 22%FJ 6%FP 7%

Source: Kirby, Linda K., Kendall, Elizabeth, Barger, Nancy J., Type and Culture, CPP, Inc., 2007.

Page 36: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

TJ Leaders Likely Strengths in Leadership Use logical analysis and decision making

Decisive; express positions assertively

Remain calm during stressful events

Fair and reasonable

Make decisions and create implementation plans quickly

Put plans into action

36

How these are expressed can vary by cultural context

Page 37: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

TJ Leaders Possible Weaknesses in Leadership Emphasize efficiency, overlook inclusion

Take charge and dominate others

May not see impacts of decisions on others

May reject required individual exceptions

Can make decisions and plans too quickly

May stick to plans instead of adjusting to new information

37

How these are expressed can vary by cultural context

Page 38: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Developing Leaders for Global and Local Effectiveness

However, cultural norms influence behavioral expression

38

From A to Z and Everywhere in Between MBTI® assessments were taken in 178 countries or territories –

from Afghanistan to Zimbabwe – during the three months December 2010 to February 2011

Available in more than 24 languages

Page 39: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

Opportunities and challenges – Evaluate numerically and qualitatively

Develop HR capability – Fewer cynics, more optimists

Define what is universal; acknowledge the differences– Embrace the conundrum

Use a common language and process for: – Better understanding of self– Improved understanding of others – similarities and differences – Communicating and working more effectively with others– Recognizing and adapting to different cultural contexts– Increasing organizational performance

39

Developing Leaders for Global and Local Effectiveness

Page 40: Developing World-class Business Leaders in Emerging Markets€¦ · effective in developing global leaders? 13 The Leadership Gap The Challenge Source: Leadership Development in Asia-Pacific:

40

MBTI, Myers-Briggs Type Indicator, and Myers-Briggs are registered trademarks of the MBTI Trust, Inc. The CPP logo is a registered trademark of CPP, Inc.

Thank You

For more information:Andrew Bell twitter.com/thembti or /[email protected] facebook.com/thembti+1 650-969-8901 youtube.com/CPPInc

www.cpp.com