Ford Field Detroit, Michigan

HistoryOpened in 2002Located in Downtown Detroit, Michigan

Across the street from Comerica Park (MLB)Replaced the Pontiac Silverdome

Total Construction Costs: $500 MillionCapacity:

65,000 to 70,000 for football games80,000 for basketball

Size: 1.85 Million Square Feet

Teams and EventsNational Football League’s Detroit LionsHosted Super Bowl XL (40) in February 2006

(Steelers beat Seattle 21-10)NCAA Final Four in 2009NCAA Frozen Four in 2010Little Caesars Pizza Bowl AnnuallyMichigan High School Football State Championships

Naming Rights DealFord Motor CompanyFord has naming rights for:

20 YearsCost: $40 Million$2 Million per year

AmenitiesIndoor stadium

Weather and Temperature protectionSkylights and large glass windows allow

natural lightFeels like being outside

•Luxury Suites: 132•Concession Stands: 95•Rest Rooms: 105• W: 49• M: 43• F: 13

Why buy Naming Rights?Ford Motor Company founded in Detroit

Headquarters are still in DetroitEmploys thousands of people in Michigan

William Clay Ford Jr.Owns both the Ford Motor Company and the

Detroit Lions

Ford Motor Co SponsorshipsOfficial Partner and Sponsor – Susan G. Koman Breast Cancer Foundation

Sponsor of NASCAR Racing Teams and Races

Ford Target MarketFord Mass Markets its products to anyone

Ford Endorsers

Ford Licensed Merchandise