Detailed Program Contents - APDBM

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Advanced Program in DigitalBrand Management (APDBM)


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Broad Contours

Who Should AttendUnique Features of Program

Program Modules

Detailed Program Contents

Placement AssistanceFaculty List

Synchronous Learning Technology

Detailed Program Contents - APDBM 2

Contents


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Program Faculty

Knowledge Experts from the Digital Marketing Industry

Duration

11 weeks program

Program Fees

Application Fee:`1000 + 10.3% Service Tax =`1103/-

Registration Fee:`54000 + 10.3% Service Tax =`59562/-

Class DatesOn or after April 2, 2012

Schedule

Monday (5:45pm to 9:45pm)


Broad Contours


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Designed for professionals in marketing and

advertising domainAny web marketer, who wants to enhance herprofessional prospects in the Digital Marketing Domain

Any individual / Beginner, who wants to capitalize on the

career opportunities available in Digital MarketingDomain.


Who should Attend?


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Unique Program Only Program meant to induce Digital Brand Management

skills in Working Professionals & Managers

Pedagogy

Designed with a mix of experience sharing, real life casediscussions, assignments and industry/research basedprojects besides the lectures in class


Unique Features


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Placement AssistanceAll participants who successfully clear the program would be eligible

for placement support

Industry Leaders as Faculty

All senior and experienced professionals would deliver the program

Certification

Joint Graded Certificate of Successful Completion from IAMAI & NIITImperia


Unique Features (Contd.)


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Module Coverage

Digital Marketing 101

Consumer Analysis and Communication Mapping

Impact of Media Mix

Tracking Campaigns

Best Practices


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Module Wise Contents



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Objective:

A wide and detailed survey of the digital media landscape,with in-depth studies of the media types, applications andstrategic utility in a media-mix.

Topics covered in this module:Display Media Acquisitions

Search MarketingWord of Mouth Media Acceleration & Usage

Mobile Marketing

Brand Strategy Marketing


Digital Marketing 101


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Objective:This module focuses on the most neglected and yet the most criticalpiece of digital marketing - how to plan communication for a digitalaudience? Creative communication in the digital media space has a wholenew set of constraints and opportunities, as compared to traditionalmedia. Effective communication requires an understanding of onlineaudience behavior, opportunities and dangers of consumer interactivityetc.

Topics covered in this module:

Consumer AnalysisMedia Usage/Consumption PatternIntent MappingWorkshop - Live AssignmentsWorkshop - Home Assignments


Consumer Analysis andCommunication Mapping


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Objective:This module will highlight a critical part of digital marketing. Every mediavehicle within the media mix has its own reasoning and impact, for a

brand manager it is very important to identify the same at a very earlystage of a campaign based on ROI and objective of implementations.This strategically planned 8-hour module will give the students acomplete idea of planning commercially sound campaigns.

It will cover the following topics:Paid Media

Display

SearchEarned MediaROI through social mediaOwned Media

Monetization of the brand website


Impact of Media Mix


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Objective:

A 9(3+3+3) hour training by MediaMind, will help the marketers understand criticaldata points and the correct ways to analyze digital marketing tracking data.

This module will cover the following:Basics of Tracking

Importance of Tracking

Various Types of Tracking

Introduction to MediaMind

MediaMind Demo

Live ProjectVarious Tag Creation

Report generation

Analytical Inference

QnA


Tracking: A boon for brands


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Objective:

A "To-Do" and a "Not-To-Do" list of things as a quickhand-book for the digital marketers to refer to. This 3-hour module will add immense value as a finishing touchto the overall learning outcomes of the program.


Water cooler: Best Practices


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Raghu Seelamsetty

(Sr. Vice President, MediaMind)

Nikhil Sarup

(Sr. Vice President Digital Strategy, Digitas)

Anurag Singh

(Co-founder, Mobimasta)Arnab Mitra

(National Director, Starcom MediaVest Group Digital)


Program Faculty


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Divyang Bhardwaj

(Sr. Manager - Online Marketing, Cleartrip)Gautamm Mehra

(Chief Operating Officer, Ultraviolet Digital)

Ritesh Singh

(Business Head, Starcom MediaVest Group Digital)Kaustav Mukerji

(Group Head - Performance Marketing, StarcomMediaVest Group Digital)


Program Faculty


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Candidates would be eligible for placement assistance onsuccessful completion of the program, subject to meetingacademic and placement normsCandidates would be required to appear for an exam at thecompletion of the programSelected candidates would have to undergo an interviewprocess in the company premises in Delhi or Mumbai.

Candidates would have to bear their own travelling expenses tothe respective companies once they are short listed for theinterviewPlacement Assistance is provided by Binary Edge knowledgepartner for the program.


Placement Assistance


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Companies for Placement Assistance


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Founded in January 2004 by leading portals in India, the Internet

and Mobile Association of India (IAMAI) is the only specializedindustry body in India representing the interests of the onlineand mobile value-added services industry.

The associations activities include promoting the inherentstrengths of the digital economy, evaluating and recommendingstandards and practices to the industry, conducting research,

creating platforms for its members, communicating on behalf ofthe industry and creating a favorable business environment forthe industry.

For more details, visit www.iamai.in


About IAMAI
http://www.iamai.in/http://www.iamai.in/


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NIIT Imperia, Center for Advanced Learning has been specially created to providequality Management Education to working professionals.

NIIT Imperia draws upon NIIT's expertise in the design and management ofdistributed education programs to provide the study-environment for students,the technology platform, and the allied education services & processes thatmake up the total teaching-learning experience.

This combined with the strategic academic alliances with some of the mostprestigious management and technology institutions in the country todayprovides a truly rich learning experience. Academicians from these institutions

have worked with NIIT Imperia to design programs in Management, Technologyand other specialized areas, where the program contents and teachingpedagogy have been refined to be appropriate for working professionals ofspecified backgrounds. At the core of NIIT Imperia's educational deliverymethodology is state-of-the-art Synchronous Learning technology.

More details at www.niitimperia.com


About NIIT Imperia
http://www.niitimperia.com/http://www.niitimperia.com/


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BinaryEDGE is a pioneer in the field of custom contentdevelopment & training solutions for the Digital Domain.BinaryEDGE, a certified IAMAI partner for technology andlearning systems, equips participants with digital mediaintelligence that enables them to realize a sustainablecompetitive advantage through high-quality metrics, insightsand expert advice.Their learning solutions are crafted to help individuals andorganizations achieve business goals. Highly experienced facultyhelps individuals and businesses harness their full potential inthe digital media space to drive superior business performanceacross their organizations.


About BinaryEdge


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Registration forms & Fee

Application forms can be obtained fromwww.niitimperia.com or at local NIIT IMPERIA Centres

Candidates could also apply online at www.niitimperia.com

Application Form along with the Application Fee be

submitted at NIIT Imperia centre. The Application Fee is Rs.1, 000/- + 10.3% Service tax = Rs. 1,103/-.

Important Dates

Applications for the batch closing on March 1, 2012


How to apply?
http://www.niitimperia.com/http://www.niitimperia.com/http://www.niitimperia.com/http://www.niitimperia.com/


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After applying for the program, the candidate needs to take

the Program Aptitude Test (PAT) in NIIT Imperia centres.After clearing PAT, the candidate need to register with theRegistration Fee.

Registration Fee: Rs. 54,000 + 10.3% Service Tax = Rs.

59,562/-


Program Aptitude Test (PAT)


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SYNCHRONOUS LEARNING -NIIT Imperia



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18 Classrooms in 17 cities Direct one-to-one interaction is ensured through individual ICT

systems for each student: High-performance PCs Webcam

Audio system and microphone at each workstation,connected directly to faculty at institutes

Classroom interactions & ambience are facilitated by clustersof student-stations and camera & projection systems thatspan the full classroom.

6 Synchronous Learning Centers created within corporatepremises

Learning Management System (LMS): supplementary e-learning program-specific notices online submission of assignments reminder services online testing student records

STUDIO VIEW

NIIT IMPERIA - TECHNOLOGY EDGE

CLASSROOM VIEW

Detailed Program Contents - APDBM25


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REPLICATION OF LIVE CLASSROOM

SYNCHRONOUS LEARNING

Full features of face-to-faceteaching

Raised-hand-seeking-teacher's-

attention

Tabulation of responses

Quizzes randomly created bythe teacher


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For any Queries Or Doubts,Call Us at 1800-266-0304

Or

Write to [email protected]


Documents

Detailed Program Contents - APDBM