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    Pidilite Industries Limited

    (PIDILITE)ACCUMULATE

    19 September 2013Destimoney Research

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    Pidilite Industries Revising to ACCUMULATE

    Key Data

    Bloomberg Code PIDI IN

    NSE Code PIDILITIND

    BSE Code 500331

    Sector Chemicals

    Industry FMCG

    Face value (`per share) 1Book value (`per share) 33.8

    Dividend yield 1.0%

    52 Wk.(H/L)(`) 302.85/188.60

    Market Cap. (`mn) 128,160

    (````Mn Standalone) FY12 FY13 FY14E FY15E

    Net Sales 28,163 33,317 39,065 45,448

    EBITDA 4,864 6,131 7,500 8,869

    EBITDA Margin 16.4% 17.3% 18.2% 18.5%

    EPS (`per share) 6.6 9.0 10.6 12.5

    P/E (x) 37.9 27.8 23.6 20.0

    EV/Sales 4.2 3.5 3.0 2.6EV/EBITDA 24.2 19.2 15.7 13.3

    Price Performance CY10 CY11 CY12 YTD

    Absolute 55.9% -5.2% 51.2% 14.9%

    Relative 37.9% 19.4% 23.5% 11.3%

    ACCUMULATETARGET :```270

    CMP :```250

    Shareholding pattern Relative stock performance (Sep12=100)

    Jun-13 Mar-13 Dec-12 Sep-12

    Promoters 70.1% 70.1% 70.1% 70.6%

    FII 13.9% 13.6% 13.2% 13.1%

    DII 5.3% 5.6% 5.3% 5.0%

    Bodies Corporate 1.2% 1.3% 1.9% 1.9%

    Others 9.5% 9.4% 9.5% 9.4%

    Total 100.0% 100.0% 100.0% 100.0%

    Source: Company, Destimoney Research, Bloomberg

    80

    98

    116

    134

    152

    Sep-12

    Oct-12

    Nov-12

    Nov-12

    Dec-12

    Jan-13

    Jan-13

    Feb-13

    Mar-13

    Mar-13

    Apr-13

    May-13

    May-13

    Jun-13

    Jul-13

    Aug-13

    Aug-13

    Sep-13

    Nifty Pidilite

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    Pidilite Industries Strong brands shield from tough economicenvironment

    We had initiated coverage on Pidilite Industries Limited based on its leadership position in the Adhesive and

    Sealant Space. The company reported an 11.2% YoY rise in its Q1FY14 top-line to`10.1bn, largely driven by higher volume.

    Consumer and bazaar products segment reported 13.2% YoY growth, while the performance of industrialproducts segment was muted during the quarter due to weak domestic sales.

    The companys gross margins improved on yearly basis. on the back of relatively lower material costs. Part ofthis savings were invested in promotional activities resulting in higher other expenses. Overall EBIDTA marginwitnessed improvement of 117 bps on yearly at 22.1%.

    The performance of all overseas subsidiaries, excluding Brazil, was broadly satisfactory in Q1FY14, as salesgrew ~14% YoY on a constant currency basis. Additionally, the company indicated that its Brazilianoperations are expected to turn cash positive by the end of FY14 which would further augment the overallperformance.

    The company acquired adhesive business of Pune-based, Suparshva Adhesives Limited (SAL), in a slump saleagreement which would further strengthen its presence at the lower end of the market. SAL sells productsunder the Falcofix brand.

    The company had invested ~`3.6bn Elastomer project which is still not operational. Earlier it was planning to

    start pilot production or get JV partner in the same. In the conference call, the management has indicated

    that there would not be further investment in the project till it brings a strategic partner for the same. In near term, sharp rupee depreciation is likely to put pressure on margins as the company may not be able to

    pass on the rise in costs to consumer in current scenario. Therefore, we revise our recommendation toACCUMULATE with a target price of```270 per share.

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    Source: Company

    During Q1FY14, the companys top-line was boosted by robust performance from its Consumer & Bazaar

    Products segment. Other expenses were higher on YOY basis due to more spent on promotional activities.

    On an annual basis, finance costs for the period were substantially lower due to the repayment of FCCBs inDecember 2012. As a result, PAT climbed 21.7% YoY to`1.6 bn in Q1FY14.

    Robust financial performance in Q1FY14

    Particulars (```Mn) Q1FY14 Q4FY13 Q1FY13 QoQ YoY

    Total Income from Operations (net) 10,148 7,608 9,125 33.4% 11.2%

    a) Net sales / Income from Operations 10,099 7,554 9,077 33.7% 11.3%

    b) Other Operating Income 49 54 48

    Expenses 7,909 6,360 7,218 24.3% 9.6%

    a) Cost of materials consumed 4,522 4,288 4,704

    b) Purchases of stock-in-trade 549 370 396

    c) Changes in inventories of finished goods, WIP and stock-in-trade 396 -695 -63

    d) Employee benefits expense 909 756 788 20.3% 15.4%e) Other expenses 1,532 1,641 1,392 -6.7% 10.0%

    EBITDA 2,240 1,248 1,907 79.5% 17.5%

    Depreciation and amortisation expense 153 139 124

    EBIT 2,087 1,109 1,783

    Other Income 90 235 139

    Finance Costs 36 36 91

    Exceptional items - -54 0 - -Foreign Exchange Difference Expense/(Income) -77 18 -1

    PBT 2,217 1,343 1,832

    Tax Expense 595 352 498

    PAT 1,623 992 1,334 63.6% 21.7%

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    Consumer & Bazaar Products segment continued to perform better

    Segment-wise Sales

    Source: Company

    During Q1FY14, the Consumer & Bazaar Products segment posted a 13.2% YoY rise in revenues to`8.4 bn

    on the back of high single digit volume growth, with the Art Materials sub-segment remaining shielded

    during the period.

    However, the Industrial Products segment showed muted growth of 0.8% YoY during the period, following

    weak demand. The benign performance can be partly attributed to the early onset of monsoon and LBTstrikes that took place in Maharashtra in May-2013.

    On an annual basis, PBIT margin in the Consumer & Bazaar Products segment improved 182 bps, largely due

    to lower material cost. However, PBIT margin in the Industrial Products segment declined by 193 bps, due to

    higher ex- Venyl Acetate Monomer (VAM) raw material (i.e. other monomers) costs and as the company lacks

    pricing flexibility in this division.

    26.9%

    22.5% 23.4% 23.2%

    28.7%

    12.2%9.8%

    11.0% 12.4% 10.3%

    0%

    8%

    16%

    25%

    33%

    Q1FY13 Q2FY13 Q3FY13 Q4FY13 Q1FY14

    Consumer & Bazar Products Industrial Products

    Segment-wise PBIT Margins

    0.0

    0.3

    0.6

    0.8

    1.1

    Q1FY13 Q2FY13 Q3FY13 Q4FY13 Q1FY14

    `Bn

    Consumer & Bazar Products Industrial Products (including Others)

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    Margin profile remained protected in challenging environment

    EBITDA & EBITDA Margins PAT & PAT Margins

    During the quarter, the companys EBITDA margin climbed 117 bps YoY to 22.1%, as it benefited from a

    reduction in material costs and an increase in sales.

    A significant drop in finance cost due to repayment of FCCBs has led to a 137 bps YoY increase in PATmargin to 16.0%.

    However, a sharp rupee depreciation could impact margins going forward, as VAM prices, one of the key raw

    material for the company is currently being imported.

    Source: Company

    20.9%

    17.9% 18.1%16.4%

    22.1%

    0%

    6%

    12%

    18%

    24%

    0

    620

    1,240

    1,860

    2,480

    Q1FY13 Q2FY13 Q3FY13 Q4FY13 Q1FY14

    `Mn

    EBITDA (LHS) EBITDA Margin (RHS)

    14.6%

    12.7%

    14.8%

    13.0%

    16.0%

    0%

    5%

    10%

    15%

    20%

    0

    450

    900

    1,350

    1,800

    Q1FY13 Q2FY13 Q3FY13 Q4FY13 Q1FY14

    `Mn

    PAT (LHS) PAT Margin (RHS)

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    Satisfactory overseas performance provides long term visibility

    During Q1FY14, overseas subsidiaries reported a ~19.0% growth in sales, while on constant currencyterms, sales grew ~14.0%.

    The South American business has swung to profit in Q1FY14 on account of robust sales growth coupled withimprovement in gross margin. However, Brazilian operations remained subdued due to sluggish economy andpressure on its currency.

    In North America, sales climbed ~6% mainly due to decent performance from its Cyclo (6.7%) and SargentArt businesses (5.9%). EBITDA margin also improved due to selective price increases along with betterproducts mix.

    Sales in South & South East Asia witnessed ~20.4% sales growth in constant currency, on the back of robustperformance in Bangladesh.

    However, sales in Egypt and Dubai were under pressure due to political turmoil in the Middle East.

    Performance of overseas subsidiaries

    Source: Company

    Revenue YOY%Chg

    Constantcurrencygrowth

    EBIDTA

    ```mn Q1FY14 Q1FY13 Q1FY14 Q1FY13

    North America 499.6 438.5 13.9% 6.7% 35.2 22.2

    South America 359.7 277.4 29.7% 32.7% -16.3 -44.1

    Middle East & Africa 77.1 85.9 -10.2% -11.9% -8.9 -0.3

    South & South East Asia 189.6 144.4 31.3% 20.4% 40.0 29.0

    Total 1126.0 946.2 19.0% 14.2% 50.0 6.8

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    Pidilite should face margin pressure in near term; however long termgrowth prospects look intact on the back of strong brand portfolio

    Given the sharp depreciation of rupee in last few months, the company is likely to witness sudden rise in its rawmaterial cost. In current slowdown scenario, we believe that the company to take moderate price hikes, which may

    not cover the costs fully.

    The company plans to spend ~`1.25bn to`1.75bn on its capacities during FY14.

    We remain positive on the companys growth prospects in adhesive and sealant market due to its strong brands andexpect the company to grow at a CAGR of 16.4% over the next three.

    Currently we are not considering overseas performance for valuation purpose and valuing the businesses at book value. Overall

    performance is expected to gain traction once there is a pick up in activity in most its overseas subsidiaries and the recent

    acquisition in India.

    Standalone Performance Estimates

    0%

    5%

    10%

    15%

    20%

    0

    15,000

    30,000

    45,000

    60,000

    FY12 FY13 FY14E FY15E FY16E

    `Mn

    Revenue (LHS) EBIDTA Margin(RHS) Net Margin (RHS)

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    Considering the market leadership position in its

    products and ability to sustain growth in itsconsumers and bazaar products segment, weremain positive on the company.

    At CMP of `250 per share, the stock is currentlytrading at 23.6 times its FY14 and 20.0 times of its

    FY15 earnings.

    We revise our rating on Pidilite Industries Limited toACCUMULATE with a target price of ```270 pershare.

    Valuation and recommendation

    Parameters FY12 FY13 FY14E FY15E

    EPS (`per share) 6.6 9.0 10.6 12.5

    P/E (x) 37.9 27.8 23.6 20.0

    P/B 9.3 7.4 6.1 5.0

    ROE 24.4% 26.6% 25.8% 25.1%

    ROCE 29.1% 31.4% 32.2% 31.6%

    EV/EBIDTA 24.2 19.2 15.7 13.3

    Relative stock performance (Sep12=100)

    80

    98

    116

    134

    152

    Sep-12

    Oct-12

    Nov-12

    Nov-12

    Dec-12

    Jan-13

    Jan-13

    Feb-13

    Mar-13

    Mar-13

    Apr-13

    May-13

    May-13

    Jun-13

    Jul-13

    Aug-13

    Aug-13

    Sep-13

    Nifty Pidilite

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    Standalone Financials

    ```Mn FY12 FY13 FY14E FY15E

    Net Sales 28,163 33,317 39,065 45,448

    Operating expense 23,299 27,185 31,565 36,579

    EBIDTA 4,864 6,131 7,500 8,869

    Depreciation 479 532 588 653

    EBIT 4,385 5,599 6,912 8,216

    Interest 245 122 108 108

    Other Income 428 659 486 502

    EBT 4,441 6,196 7,290 8,611

    Tax 1,096 1,588 1,869 2,207

    PAT 3,345 4,608 5,422 6,404

    ````Mn FY12 FY13 FY14E FY15E

    Liabilities

    Share Capital 508 513 513 513

    Reserves & Surplus 13,209 16,812 20,495 25,040

    Deferred Tax Liability 454 484 484 484

    Long term borrowings 923 - - -

    Long term provision 101 143 143 143

    Other Current Liabilities 7,810 7,433 8,476 9,861

    Total Liabilities 23,006 25,384 30,110 36,040

    Assets

    Tangible Assets 4,717 5,120 6,089 6,493Intangible Assests 242 217 160 103

    Capital WIP 3,713 4,087 4,087 4,087

    Total Fixed Assets 8,673 9,424 10,336 10,683

    Non-Current Investments 2,419 2,623 2,623 2,623

    Other LT Assets 250.88 242.28 242.28 242.28Current Assets 11,663 13,095 16,908 22,492

    Total Assets 23,006 25,384 30,110 36,040

    Ratios FY12 FY13 FY14E FY15E

    EBIDTA Margin (%) 16.4% 17.3% 18.2% 18.5%

    Net Margin (%) 11.2% 13.0% 13.1% 13.3%

    ROCE 29.1% 31.4% 32.2% 31.6%RONW 24.4% 26.6% 25.8% 25.1%

    Balance SheetIncome Statement

    Source: Company, Destimoney Research

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    Key Risks

    The company has invested a huge amount of money in the Synthetic Elastomer plant in Dahej, Gujarat to

    manufacture Polychloroprene. The completion of this plant is surrounded with uncertainties due tocontinuous delays.

    Recent depreciation of the Rupee against the US Dollar can be a major cause of concern.

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