EXHIBITON

“RUMAH RAKYAT

EXPO 2014”

Kelompok :

Adriansyah Harry A

David Halim

Rama Ohara

ABSTRACT

Structuring the exhibition stand is an effort to organize and convey

information about a product. Each showroom should be able to display

the characters and themes that will be taken to give a certain impression

and atmosphere. To be able to feel that visitors would require a medium

of visual elements that can be seen by naked eye and can be observed,

among others, through lines, shapes, colors, materials, textures, and

lighting applied to interior elements such as floors , walls , booth

construction , pylon , specboard , and information desk. To help develop

and maintain the visual impression and regularity among elements

required design principles for reference , such as proportion, scale,

balance, harmony, unity, rhythm, and emphasis.

Therefore, in the design of the exhibition stand takes careful planning to

the visual arrangement in accordance with the character and the

theme of a product from the company, and helped form the image of

companies as exhibitors.

DEFINITION

1. An exhibiting, showing, or presenting to view.

2. A public display, as of the work of artists or artisans, the products off

arms or factories, the skills of performers, or objects of general interest.

3. An exposition or large fair of extended duration, as a world's fair.

4. [British]. An allowance given to a student in a college, university, orsch

ool, usually upon the result of a competitive examination.

5. Medicine/Medical Obsolete. administration, as of a remedy.

EXHIBITON – “RUMAH RAKYAT EXPO 2014”

• Expo lasts for 5 days at the JCC .

• Type of Exhibitions are temporary.

• Type of exhibition : " housing "

• Large-scale expo accompanied by event ( drawing and coloring contest for children)

EXHIBITION

LAYOUT

• Expo layout is more like a bazaar stand 3mx4m size.

• There are several exhibition stands and the event ( drawing and coloring contest for children) at lobby.

EXHIBITION

LAYOUT

Entrance

Area competition and talk show

Entrance

Hall A

Exhibition Stands Map

ANALYSIS

[Front Building]

- Before entering the enterance and exhibit space , there is a big sign that contains mapping exhibitions.

- The use of the size and location of the

sign allows visitors to search and learn the layout of the showroom .

- For a large sign , this sign is less used by the visitor , because the hot weather that makes visitors prefer to immediately go to the showroom .

ANALYSIS

[Entrance]

- Upon entering the building ,

visitors are covered by the

enterance . This is due to expo’s

stand at the enterance of the

exhibition . In addition , the

exhibition was also held

enterance drawing competition

/ coloring for children, so that

the atmosphere has become

very crowded.

ANALYSIS

[Entrance/Lobby]

- At the entrance / lobby exhibit space, there

is another one of the sign / map display . This

size of sign is much smaller , can be located

in the entrance of the building.

- Because of the smaller size , many visitors

gathered at the entrance. Therefore , the

area became crowded there and cause

access to be blocked

ANALYSIS

[Information Table]

- Layout information table located in the lobby

showroom .

- Information table is beyond the end of the

exhibition space , making it easier to ask ,

seek a separate person , and as a meeting

point .

ANALYSIS

[Side Space Exhibition Room]

- In the exhibition hall , there is a side room that is not used as exhibition stand .

- Seeing the lack of facilities for the end of the rest , then visitors use this space to sit down the floor .

- The presence of a visitor who sits in the empty space make visitors becomes more crowded and the access became difficult in the other end . In addition, other visitors be prone to being stepped by other visitors .

ANALYSIS

[Rest Stop]

- In the exhibition hall there is a

space for rest.

- This space facilitated by tables

and chairs , but the number is less

than the number of visitors .

- This space is laying next to a stand

of banking with a lot of billboards.

ANALYSIS

[Stands]

- Each stand was given the name of the company at the top of the stand , making it easier for visitors to find the stand you want to search .

- Marker position exceeds human height and use bright colors so easily seen and not covered other visitors .

ANALYSIS

[Stands – X Banner and Billboard]

- Each stands at least use X banner or bill board as advertising products dealer.

- X banner laying and board bill is placed around the stand or in the stand so it does not interfere with the access of visitors .

ANALYSIS

[Stand - Transaction]

- At each booth , there are tables

and chairs , at least one for each,

used to perform transaction

between dealers and visitors .

- The number and size of the

furniture along with human

reckoned measuring 3x4m size of

each stand

ANALYSIS

[Medical & Musholla]

- In the exhibition hall is equipped with Medical and Mushollah.

- The position of this space is located in the front corner of the exhibition space

- Medical and musholla space was combined , so the capacity is relatively narrow space , it’s size about equaling the size of the stand .

- In this section there are officers on guard when - time medical help is needed .

ANALYSIS

[Empty Stand]

- Not infrequently a stands are

empty for some reason ( it was

sold or not sold at all ) .

- This vacant stand used by

visitors to sit and rest.

CONCLUSION

“Furthermore, if we think of space as that which allows movement,

then place is pause; each pause in movement makes it possible for

location to be transformed into place.”Yi Fu Tuan (Space and Place)

REFERENCE

• Tuan, Yi Fu. Space and Place: The Perspective of Experience 1977. University of

Minnesota Press, Minneapolis, MN.

After we did visit the exhibition we know how very beneficial lessons that we have obtained at there. We realize that it is not easy to become a professional in their field . A designer, architect and Real Estate Developer should not only be able to make the design , but they also should be able to create a creative and innovative work that can be fun and benefit so that their

work can be accepted in the community .