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Desktop PublishingBasic Design Principles &
Elements
What is it?
• Ability to design and develop publications by combining text, graphics, and design elements.
• The purpose of design is to help convey a message.
Design Principles & Elements
• All designs have certain basic elements or building blocks chosen to convey the message — beyond the actual words or photos used.
• How we place those items on the page determines the structure and overall readability. Determines how well our design communicates the desired message.
• The principles of design govern that placement and structure. Different designers have their own idea about the basic principles of design, but most are encompassed in 6 principles.
Design Principles & Elements
Balance
Proximity/Unity
Alignment
Repetition/Consistency
Contrast
White Space
Line
Color/Value
Shape
Texture
Space/Size
Form
Design Principles Design Elements
Desktop Publishing Hazards
• Forgetting your audience• Irregularly shaped type• Excessive underlining• Too many fonts• Grammar and spelling errors• Inappropriate borders• Inappropriate headlines• Violating the copyright law
Good or bad design?
Inappropriate/Offensive Heading
Color?
How does the color in this design make you feel?
Which restaurant do you want to eat at?
Who would you be interested in interviewing first?