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Designing the future of smart mobility
Sep
, 7 | K
yiv Intelligent Mobility Platform
What is a city?
An inhabited place; a place larger than a village or town: a large,
prominent or important center of population: a relatively
permanent and highly organized center having a population with
varied skills, lacking self-sufficiency in the production of food,
and usually depending on manufacture and commerce to
satisfy the wants of its inhabitants.”
Merriam Webster Dictionary
❝
❞
85% of Global GDP generated in the cities, mainly due to millennia cities
75% of world’s natural resources are consumer by cities
[1. World Bank; 2. The New climate economy, Seizing the Global Opportunity; 3. United Nations, 2015]
No country has ever reached middle income status without urbanizing
A trip from West to East before 1950
2+ weeksBy personal vehicle
8+ weeksFor military convoy
US Interstate Highway System project
started from 1956 and formally competed in
1992 (about 36 years) and cost
approximately $521 billion (after adjusting
for inflation).
• 36 years long
• 49 states affected
• 42 795 miles and 55 000 bridges built
• Up to 40 hours trip
The engine of growth
• Boomed domestic market growth
• Dramatic growth of trucking industry & drop in cost of shipping
• Internal tourism growth stimulating all small & medium sized businesses
• Booming automotive industry
• And many more
$6 return
in economic productivity for
each $1 of cost
[EPL, Federal Highway Administration, 1960-2010]
Number of Drivers and Motor Vehicles in the United States, 1960-2009
Mill
ions
[The INRIX 2018 Global Traffic Score]
Boston, MA
Washington, DC
Chicago, IL
New York City, NY
Los Angeles, CA
164 hours
155 hours
138 hours
133 hours
128 hours
Time wasted in traffic
1 year $6.7 B86%
How big is the traffic problem?
Work commute trips are taken by car
Time lost in traffic congestion out of entire life of average citizen living in largest US cities
Annual average cost of congestion per top 5 largest US cities
Cities are reaching another tipping point
55%30% 66%
1970 2018 2050
[United Nations, Urban population share of world’s total population]
3.7 Billion 7.6 Billion 9.7 Billion
Are cities prepared for upcoming future challenges?
Technology gives us a chance to design our future
Mega trends are shaping the future
Interconnected
Electric
SharedAutonomous
Data driven
New mobility formats are already here
Self-driving car
Micro transit
Autonomous shuttle
New business models
Platooning
Carpooling
Self-driving cars are closer then we might think
Waymo has launched robotaxi service in Arizona (Dec’18).
Apple has purchased self-driving start-up Drive.AI ( Jan’19).
Uber Autonomous vehicle unit is valued at $7.23 B (Apr’19). In partnership with Volvo, Uber is testing self-driving trucks in Arizona.
Nvidia is working on the world's first commercially available Level 2+ automated driving system – Nvidia Auto Pilot.
GM has invested in Lyft and purchased self-driving startup Cruise Automation.
And many more…
Autonomous vehicle market is expected to reach$556 B in 2026 (39.47% CAGR)
[Allied Market Research, 2018]
But how city authorities will..
…ensure safety?
…effectively orchestrate all emerging and new to come mobility services?
…proactively identify mobility bottlenecks and impose improvements?
…effectively manage road infrastructure & assets?
• Full situation awareness
• Connected smart roads
• Connected vehicles
• Real-time analysis & anomalies
detection
• Prescriptive traffic orchestration
Setting the foundation for mobility of the future
• Accelerating the development of mobility business use cases
• Shorter time to market
• Flexibility
• End-to-end solution
• Competitive advantage
Enabling the future business use cases
• Intelligent traffic orchestration
• Smart traffic lights
• Detecting driving anomalies
• Traffic rules reinforcement
• Emergency free line
• Optimizing public transport
• And many more
Challenges
High uncertainty
Having limited domain knowledge, how to catch up quickly?
High risks
Having smart teams & extensive experience , SoftServe is ready to invest. But where to invest?
Operational challenge
Being by design focused on execution excellence. How to enable start-up setup inside the company?
Finding the approach that works
Public-private partnerships (P3)
Get closer to domain experts to gain better understanding of problems and their level of urgency, ideas, etc.
Win-win partnerships
Search for new collaborative business models
Solutions concepts
Design the vision of the nearby future in order to facilitate early feedback & iterate faster
Co-creation
Proactively drive product vision with clear milestones for validation & pivoting
Platooning pilot project with P3
Challenge:
How to lower barrier for wide technology adoption?
Solutions:
Provide evidence & data-driven suggestion to max fuel saving.
Introduce IMP to collect relevant data & calculate savings in different conditions (platooning setup, road, weather, etc.)
Outcomes: successful pilot project execution, negotiating approach to deployment.
Manual Driving
Platooning
7% combined fuel saving
Traffic dashboard solution concept
Challenge:
How to provide actionable insights and suggestions for smart city traffic management?
Solutions Concept:
Use IMP to combine different data sources (proprietary & open data) and provide insights leveraging advanced analytics
Connected vehicle pilot project
Challenge:
The need for a quick & easy way to connect a vehicle to support multiple mobility business use cases.
Solutions:
Using off-shelf components, a plug & play device was developed that plugs into a car’s standard diagnostic port and sends in real-time telemetry to cloud.
Relevant use cases:
Predictive maintenance, driver’s behavior, traffic optimization, etc.
What’s next?
Vision Pilot projects
Several full-scaledeployments
Full-scale projects
Solution Concepts
Time
Value forcustomers
We are here
Q&A
THANK YOU