Designer’s Magazine

Coming Soon! Adesignerisabusinessprofessionalwhode-velopssolutionstocommercialneedsthatrequirethebalancingoftechnical,commercial,humanandaes-theticrequirements.Adesignercanbesaidtobebothtechnicianandartist.

Adesignerplansthingsformanufactureorconstruction.Thedifferencebetweenadesignerandacraftspersonorartististhatdesignersusuallydevelopthingsthathaverequirementssetbyothersandwillultimatelybeproducedbyothers.

Designisacommercialactivity.Professionaldesigngrewoutofaneedforskilledindividualswhocouldplanproductsandenvironmentsthatwouldap-pealtocustomers.Anessentialpartofdesignisthepreparationofplansandinstructionsthatwillallowfortheaccurateproductionofthedesignbyothersratherthanthedesigneralsoperformingtheproduc-tiontask.

Designisawidelyusedword.Itisappliedtoanyprocesswhereanoutcomeisbeingplannedratherthanrelyingonchance.Sopeopleinallsortsofoccupationsspeakofdesigningaspectsoftheirbusinessactivities.Inmanycasestheyareusingthewordasasynonymforplan.

ThefundamentaldifferencebetweenthetwoprecedingexamplesandthedefinitionofdesignasappliedbydesignprofessionalsrepresentedbytheDesignInstituteofAustraliaistheskillofincorpo-ratingthehuman,culturalandaestheticaspectsofprojects.

What is

Design?

CarlosSegura,founderofdesignfirmSeguraInc.,cametotheUnitedStatesfromCubaattheageofnine.Hebeganhiscareeringraphicdesignasaproductionartistbutsoongainedmoreinterestingchallenges.

Heworkedformanyprestigiousadagen-cies,includingBBDO,Marsteller,FooteCone&Belding,andDDBNeedham.HefoundedSeguraInc.topursuedesignmorecreativelywiththegoalofblendingasmuch“fineart”into“commercialart”ashecould.

Inspire.Create.Imagine.

BambooCreateopensupanewworldfordigitalartandphotoprojects.WithtwicetheworkspaceofotherBambootablets,BambooCre-ategivesyouplentyofspacetoexpressyourself,enablingbroadbrushstrokesorarmmovements.

I’magraphicdesignerandoccasionalauthorwhospecialisesindesigningbrandidentities.PeoplehiremebecauseIhelpmaketheirbusinessesmoreprofitable.

CompaniesI’veworkedwithincludeYellowPages(Canada),Giacom(England),AsianDevelopmentBank(Philippines),andBerthierAssociates(Japan). -DavidAirey

Inchronologicalorder,picturesandstepswillbepresentfortutorials.Basicorpriorknowledgeinprogrammingmightbeneeded.

“Selectthetreestumpfromthesupportfilesandplaceitontoyourartboard.UsetheWarpTransformfunctiononthisimageandadjustitslevelstohelptheobjectblendintothecollageeffectively.Youcanduplicateasmanyoftheseasyouwant.”