-Posters displayed in Airports, Sports and Health Clubs !
-Flyers via Free Newspapers in relevant postcodes!
-Twitter at high profile fashionable women and companies. Five
identified influential tweeters has the potential to reach over 27
million if they re-tweeted.!
-Facebook promotion. This ties in all areas of the campaign onto
one page.
-PR stunt To create awareness of the campaign groups of 10
models would go to 5 fashion hot-spots in London wearing t-shirts
with the campaigns message.
It is important to notice here that on the back of the t-shirts
is an image of what a healthy dog is.
-Bracelet A great way to catch peoples attention and create
awareness. People can buy them in aid of charity, wear them and be
reminded of the cause.
Front Back
-Smart phone APP A tab contains an A-Z list of healthy pedigree
dogs. Another key feature of the APP is the scanner which can be
used to scan the posters and flyers to utilise the MVS and
Augmented Reality parts of the campaign.
