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Focusing on the right font types and the right colours is a must in order to deliver clean and effective work. Since 2005 I have been heading Doria Hotels’ service image. In 2011 the client decided to create a new logo embracing all the services that their two Hotels are delivering to their customers. All the marketing collateral followed this new logo design with a connection with past works using colours derived from previous materials but with a different font to emphasize the high quality of their services.
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