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Design, the Future & the Human Spirit Victor Margolin. Designers can work for the Public Good Designers ‘ responsibility to contribute in constructive way’ Ways designers can contribute? Prescriptive Scenarios. Design for Socially Responsible Behavior Tromp, Kekkert , Verbeek. - PowerPoint PPT Presentation
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Design, the Future & the Human SpiritVictor Margolin
1. Designers can work for the Public Good 2. Designers ‘ responsibility to contribute in constructive
way’3. Ways designers can contribute?4. Prescriptive Scenarios
Design for Socially Responsible BehaviorTromp, Kekkert, Verbeek
Principle argument: Designers can facilitate individual concerns to align with Collective Concerns to act based on the larger Public Good
• Intervention methods: Can change, User determines category 1. Coerce2. Persuade3. Seduce4. Decisive
Strategies Based on Individual Concerns- pp 13-17
1949- 1995
“His approach is eminently reasonable and certainly responds to the mix of tastes, styles, and ethnicities, that have asserted a presence within ouremerging vision of global culture.”
V Margolin
House Interior, DF @ 1978
Be Radical.
• Think of your work as a significant element in the context of a more important, transcendental purpose.
• Use your work to become advocates of projects for the public good.
• Attempt to become a cultural provocateur; be a leader rather than a follower.
Tibor Kalman, 1949-1999
http://www.charlierose.com/view/interview/4306
http://www.aiga.org/medalist-tiborkalman/
http://www.aiga.org/medalist-tiborkalman/
http://bombsite.com/issues/56/articles/1959
“…Tibor Kalman’s famous quote – ‘designers, stayaway from corporations that want you to lie for them’, made into a billboard by Jonathan Barnbrook for the 1999 AIGA Las Vegas conference.”
http://blog.eyemagazine.com/?p=3484