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Mark Anthony Hall

Design Portfolio

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Innovative products and design process

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Page 1: Design Portfolio

Mark Anthony Hall

Page 2: Design Portfolio

PreserveHome Canning System

Table of Contents :

Page 3: Design Portfolio

PreserveHome Canning System

Page 4: Design Portfolio

Jeff and Melissa are a young married couple. They have an

abundance of fruits and vegetables that they just picked from

their garden. Neither one of them know how to can food nor have

the time to learn the traditional process because they have busy

schedules. They need a product that will ensure food safety and is

easy enough for them to preserve any type of food.

Jane is a 40-year-old female. A mother of 4 and happily married.

Jane who lives in an urban community makes a joint income of

$90,000 a year. Throughout the season she cans different types

of food mostly jams, jellies, vegetables and tomato juice. Jane has

been canning for years but time is more of a problem and she just

can’t dedicate the time she used to, canning the traditional way.

Jane needs a product that reduces the complexity of the traditional

and is more time efficient.

• Females 40+ years.• Home owners.• Grow fruits and vegetables in their new garden.• Her lifestyle is too busy to preserve using

traditional methods of home canning.

The design of Preserve had to address problems for both generations while aesthetically respecting the retro tradition and modern kitchen.

• Males and Females 25-30 years of age.• Condo or Small Home owner• Both work full time.• Intimidated by traditional methods of home

canning.

Target Market Market BMarket A

Page 5: Design Portfolio

After doing several blue ocean strategy canvases, it became apparent that the features of “Preserve” will be marketable to fit in any of the 3 market areas: Food Prep, Preserving, and Cooking. An abundance of products are available in each of the market areas.

Cost Aesthetic

(Good)

(Bad)

Multi Functional Use of space Ease of Use Safety

Water Bath Canner - $45

Digital Food Steamer - $34 Electric Pressure Cooker - $100

Pressure canner - 82 Deep Fryer - $45

GE Slow Cooker - $40 Bread Maker - $45

Market GapsPotential Design Opportunities

Toaster Oven - $100

Preserving CookingFood Prep

Page 6: Design Portfolio

Photographic Analysis

A step by step photographic analysis of the canning process was used to narrow the focus of the project. It was identified that the key problem areas were directly linked to the process of canning as well as placing lids onto jars and sealing them. This became the task addressed by the proposed design.

• Safety• Uniformity • Multiple work stations

Operational Sequence Diagram

The OSD was used to identify all decision making points in the process in order to move forth with the design development. It became apparent that an intuitive user interface was needed that was easy to use and would assist the user successfully.

NO InformationNO Change

NO Action in the User’s Mental State

An ActionChange in User’s Mental StatePrevious KnowledgeChoices / DecisionsInformation TransmittedInformation Recieved

Page 7: Design Portfolio

• Multiple methods & recipies

• one v.s. multiple work stations

• Pre-heat Lids & Jars

Page 8: Design Portfolio

1. Monitor - The pressure, temperature & canning process.

2. Ease of Use – User interface is intuitive & reinforces confidence for user. Manual & pre-programed setting.

3. Safe – Limits potential for injuries. I.e. pressure build up or steam burns.

4. Multi Functional –Steralizes jars and lids preparing for any method.

5. Versatile - Water bath and Hot pack methods.

6. Use of Space –Storage of tools.

7. Human Factors - Display angled to prevent glares and back strains.

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Page 9: Design Portfolio

Power On/Off

Prep ready

Low water indicator

Cancel button

Enter (next step)

Scroll buttons

C

C

00:00:00

Micro-Computer Technology A microcomputer is a computer with a microprocessor as its central processing unit.Results are reliable each time.

Capabilities• Bread maker- 18 different bread settings• Rice cooker- special heat elements keep rice warm with out burning or

drying the rice.• Slow cooker- 3 different cook settings.

Objective • To incorporate technology into “Preserve” to achieve superior performance

with safe and reliable results every time. • Pre-programed selection of recipes and manual settings will make

“Preserve” easy to use for both markets.

Digital LED interface• Flat panel digital read out• Easy-clean control buttons

Page 10: Design Portfolio

1. Retro and Contemporary style to respect the historic tradition and modern kitchen.

2. Repetitive horizontal and contour lines.

Page 11: Design Portfolio

Base is needed for internal components to be housed but still seems bottom heavy. Contouring lines and interface proportions need refined.

Page 12: Design Portfolio

Manufacturing Materials

1. Polished aluminum

2. High Heat Resistant ABS

3. Micro-Computer Technology

4. Mechanism

PreserveHome Canning System

Safety

• Locking Pin - Prevents the lid from being opened while under pressure.

• Pressure Regulator Knob - If pressure exceeds its max knob will be

forced upward.

• Automatic Shut Off - Unit will automatically shut off when the pressure

has exceeded its max.

Special Features

• Built in Thermostat- for automatic temperature control.

• Gasket Ring- Completely pressurized structure keeps the optimal cooking temperature.

• Comfort Grip Handle with Steam Protector - Prevents steam burns from hands while placing or removing something.

• LED Digital Display - Gives you easy to read controls and allows you to monitor you time and settings as you can.

• Multi-Functional - Preserve incorporates all canning methods which combine heat steam and pressure into one easy-to-use unit.

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Page 13: Design Portfolio

The Mangochine is a very inexpensive system that uses local mangoes to neutralize over-chlorinated water in Haiti where 75 % of the population lives in poverty and make less than a dollar a day.

Sponsored Competition By:

Page 14: Design Portfolio

• Ways of agitating chlorinated water

• Children recess as enegry source

• Pictoral charts for communication

Page 15: Design Portfolio

• Technical Recearch

• Sketch Refinement

• Finalizing

Page 16: Design Portfolio

ImplementationHaitian potters can produce quantities of identical pots and already produce pots similar to this design.NGO’s can create cardboard booklets with templates that can be distributed to local potters.The cardboard templates can be used as references for shapes and dimensions.Instructions are stamped inside of lid making the system easy to use.

FIRSTplacewinner

Featured By:

Page 17: Design Portfolio

Objective:

To re-design the McGill Air Flow LDK making it more user friendly, portable, and compact which will reflect the quality of product that McGill offers to its costumers.

Sponsored Competition By:

Page 18: Design Portfolio

Issues:TransportationUser interfaceAppearance

Size DurabilityStorage

Page 19: Design Portfolio

• Thumbnail sketches

• Brainstorming method

• Functionality

• Different components

Page 20: Design Portfolio

• Compress flex tube for storage.

• Swivel handle for maneuverability & transportation.

Page 21: Design Portfolio

• Fold out try used to house charts and as a work station.

Page 22: Design Portfolio

Size, Transportation, and Intuitive interface where all heavily emphasized in every client consulta-tion of presenting concepts.

Page 23: Design Portfolio
Page 24: Design Portfolio

Objective:

To develop a line of products to a specific identified target consumer segment of the market.

Market Research:

Professional MenAge 36-55 years oldHome ownerCEO or ExecutiveWell-establishedWell-groomed1-4 kidsUpper ClassSophisticated

Page 25: Design Portfolio

• Too feminine• More dynamic

Page 26: Design Portfolio

• Minimalize soft form• Strong movement

Page 27: Design Portfolio

The Sliver LineThe Sliver Line

Page 28: Design Portfolio

• Rhino computer model• Detailed manufacturing process• Only for pencil sharpener• Client request

Page 29: Design Portfolio

Objective :To design a family of 3 products that form a product line for a

fictitious sporting goods company.

• Water intermediate scuba divers.

• Line of products focusing on 18-30 year old gender neutral adults.

• Very stylish and color coordinated.

scuba gear

Page 30: Design Portfolio

Conceptual Development :Exploring color, material, and form to convey products as a family.

• Scuba Knife

• Depth and Pressure Gauge

• Scuba gloves

Page 31: Design Portfolio
Page 32: Design Portfolio

scuba gear

Page 33: Design Portfolio
Page 34: Design Portfolio

Thank you

PreserveHome Canning System