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tomiwao.comTomiwa Allan Ogunmodede
Hi, I’m Tomiwa!
I'm a self-taught multi-disciplinary designer from Lagos, Nigeria. Over the last 7 years, I’ve helped develop digital experiences for a number of well-respected brands on projects ranging from user experience, visual design, communication, and product strategy.
I currently lead the Product Development team at Farmcrowdy where we’re using technology to build innovative solutions for the Nigerian agriculture value chain. Previously, I’ve worked in various capacities including in marketing, UI/UX design and front-end development. I helped grow revenue at Farmcrowdy by over 200% in 20 months while leading the Marketing team.
I'm interested in exploring the use of design thinking and social innovation for tackling inefficiencies and optimising processes across the food production value chain in Nigeria. I also keep a close eye on emerging tech (VR & AR, wearables, IoT, blockchain), agritech and agribusiness, fintech and Sub-Saharan Africa in general.
I also actively seek out speaking and mentorship opportunities, consulting roles, and I execute side projects; everything from visual design, marketing strategy and web development projects. I manage to find time to dabble in some amateur photography as well!
(toh-me-wæ)
Tomiwa Allan Ogunmodede - Design Portfolio
Design Influences
How toMichael Bierut
Draplin Design Co.: Pretty Much EverythingAaron Draplin
Steal Like an ArtistAustin Kleon
Logo Design LoveDavid Airey
These are some of the books that have influenced me on my design journey.
Tomiwa Allan Ogunmodede - Design Portfolio
Farmcrowdy FoodsFarmcrowdy Foods is a one-stop digital marketplace that allows consumers to conveniently purchase highly affordable fresh food products and groceries from the comfort of their homes
WhyA vast majority of Nigerians rely on purchasing their food produce directly from local markets. These markets largely do not adhere to standard hygienic practices and safety precautions thus increasing the risk of contaminated food, unfit for human consumption, being sold to the public.
There is also the lack of a formal distribution framework which leads to food being transported via informal means and contributes to food waste.
Then there is looming threat of the COVID-19 pandemic.
What I didI led the development of the product. Carrying out market research and user interviews. Armed with the data collected from the research stage, I defined brand strategy and product scope, as well as the addressable market and revenue model.
I also led the design of the mobile app, the web landing page as well as the brand messaging look and tone.
RoleBUSINESS DEVELOPMENTPRODUCT RESEARCH & MANAGEMENTBRANDING STRATEGYUX/UI DESIGN
ProcessStakeholder Identification Mapping Existing SystemsUser Interviews & SurveysJourney MappingIdeationDesign & Prototyping
Tomiwa Allan Ogunmodede - Design Portfolio
CASE STUDY
We carried out our research on the meat selling section of the app by first visiting local abattoirs and talking to the meat sellers to better understand our target audience.
We then developed a survey targeted at young professionals and housewives asking questions about their decision-making process when buying meat. We utilized the findings of the primary and secondary research to better understand personas of our potential target segment.
The data collected from this stage helped us define our brand strategy and decide which products were most advantageous to hold on our inventory as well as informing us about the buying preferences and habits of our target market.
295 TotalParticipants
MaleFemale
148147
50.2%49.8%
Age Range
20-3031-4041 and above
58.6%24.1%17.3%
Farmcrowdy FoodsUser Research Survey
Tomiwa Allan Ogunmodede - Design Portfolio
Farmcrowdy Foods Mobile app
Download live version
CrowdyvestCrowdyvest provides people with impact-driven opportunities to increase their finances, contribute to economic growth, and become key players in the achievement of the Sustainable Development Goals via a crowdfunding platform.
WhyCrowdyvest exists as a catalyst for the achievement of the United Nations Sustainable Development Goals (SDGs) across Africa and beyond by creating opportunities targeted at addressing specific SDGs.
So far, Crowdyvest has created and funded opportunities addressing SDG 1 - No Poverty, SDG 2 - Zero Hunger, SDG 3: Good Health and Well-Being, SDG 8 - Decent Work and Economic Growth and SDG 9 - Industry, Innovation and Infrastructure.
What I didI designed the brand identity system, from the brand’s stationery, to the iconography and other brand elements.
I also led the team that designed the user interface and experience for the Crowdyvest website and mobile app.
RoleBUSINESS DEVELOPMENTPRODUCT RESEARCH & MANAGEMENTBRANDING STRATEGYUX/UI DESIGNPHOTOGRAPHY
ProcessStakeholder Identification Mapping Existing SystemsUser Interviews & SurveysJourney MappingIdeationDesign & Prototyping
Tomiwa Allan Ogunmodede - Design Portfolio
CASE STUDY
Crowdyvest Mobile app
Download live version
FarmcrowdyFarmcrowdy is an Agric-Tech platform focused on connecting small-scale farmers with middle-class Nigerians we call sponsors in order to boost food production, impact positively on the farmers while providing a healthy return for our sponsors.
Why38 million smallholder farmers lack access to finance, certified inputs, knowledge of good agronomic practices and superior markets.Thus leading to post-harvest losses across several value chains ranging from 20-60%.
Over 40 million middle-class Nigerians see agriculture and agribusiness as a ripe alternative investment opportunity.
What I didI led the team that redesigned the brand identity system, from the brand’s stationery, to the iconography and other brand elements.
We also redesigned the user interface and experience for the Farmcrowdy website and the the Farmcrowdy mobile app. This was a fantastic challenge because there we had no precedent - an app that made agriculture and farming look and feel accessible to a majority of Nigerian users.
We carried out user interviews and had constant feedback sessions with advisers on the tech and product aspects of the mobile app.
RoleBUSINESS DEVELOPMENTPRODUCT RESEARCH & MANAGEMENTBRANDING STRATEGYUX/UI DESIGNPHOTOGRAPHY
ProcessStakeholder Identification Mapping Existing SystemsUser Interviews & SurveysJourney MappingIdeationDesign & PrototypingFeedback and Improvement
Tomiwa Allan Ogunmodede - Design Portfolio
CASE STUDY
Farmcrowdy Mobile app
AdsDirectAdsDirect is Nigeria's first automated and no.1 online advertising platform for media agencies, individuals and businesses owners.
WhyThere is a growing consumer base of practically every goods and services in Nigeria. Internet and broadband penetration grows daily, new companies are being registered and set-up on a daily basis across the continent.
AdsDirect automates key processes in the advertising and marketing vertical for industry players using technology. They are solving the challenges of price transparency, data for precise targeting, process efficiency, payments and remittances, and access to credit.
What I didI designed the brand identity system, from the brand’s stationery, to the iconography and other brand elements.
I also designed the user interface and experience for the AdsDirect website and mobile app.
RolePRODUCT RESEARCH & MANAGEMENTBRANDING STRATEGYUX/UI DESIGNPHOTOGRAPHY
ProcessStakeholder Identification Mapping Existing SystemsUser Interviews & SurveysJourney MappingIdeationDesign & Prototyping
Tomiwa Allan Ogunmodede - Design Portfolio
CASE STUDY
AdsDirect Brand Identity
Main Logotype
Web Iconography
Logo Icon
AdsDirect Landing Page
AdsDirect Mobile app
Golden Seed Fats & Oil
What the brand wanted to achieveA simple brand Identity.
“The charcoal business is consumer-facing hence must be easy on the eyes. It will retail in foreign stores like Tesco. The other parts of the business are local and will interact with local stakeholders.”
What the brand wanted to express to the target audience.“Golden Seed is a trusted supplier, doing whatever it takes to meet your production cycles. For charcoal, our briquettes are light and burn longer.”
What I didConducted interviews with key members of the team and documented a branding requirements brief with insights about the company’s mission, values and personality.
With that information in hand, I got to work coming up with logo ideas. Once a logo design was decided on, I then developed a brand book with detailed brand elements, an identity system and brand identity applications as well as messaging guidelines.
RoleDESIGN RESEARCHBRANDING STRATEGYUX/UI DESIGNPACKAGE DESIGN
ProcessStakeholder Identification User Interviews & SurveysBrand Industry ResearchIdeationDesign
Golden Seed Oil is a commodity trading company that focuses on the Oil Palm value chain. They supply large scale producers of Palm Oil. They also develop and export carbonized charcoal from the palm kernel shells.
Tomiwa Allan Ogunmodede - Design Portfolio
CASE STUDY
Golden Seed Brand Identity
Icon Exploration
Wordmark Exploration
Golden Seed Brand Identity
Final Logo choices
Golden Seed Brand Identity
Final Logoand Brand Motif
Golden Seed Brand Identity
Logo Justification
Brand Motif >>Repeating pattern of the Icon
Icon >>Fusion of Palm kernel seedsand Gold ingots.
Wordmark >>Simple clean lines with a clear colour distinction between the different elements for the purpose of clarity.
Golden Seed Brand Identity Applications
A Creative Expression (ACE)
What the brand wanted to achieveA distinctive brand Identity.
“The name can be categorized as a double-edged sword. A Creative Expression - Stands for our creative output… ACE - Stands for us always working towards making our clients shine through as the best, the numero uno, via our work and in turn, we being number one in the industry”
What the brand wanted to express to the target audience.“Unique, Young, Vibrant, Fun, Afropolitan (international standards mixed with our culture)r.”
What I didConducted interviews with key members of the team and documented a branding requirements brief with insights about the company’s mission, values and personality.
With that information in hand, I got to work coming up with logo ideas. Once a logo design was decided on, I then developed a brand book with detailed brand elements, an identity system and brand identity applications as well as messaging guidelines.
RoleDESIGN RESEARCHBRANDING STRATEGYUX/UI DESIGNPACKAGE DESIGN
ProcessStakeholder Identification User Interviews & SurveysBrand Industry ResearchIdeationDesign
ACE is a Marketing Advertising Communications Agency, situated in Lagos Nigeria focused on creating unconventional methods of advertising to Nigeria & the world.
Tomiwa Allan Ogunmodede - Design Portfolio
CASE STUDY
A Creative Expression Brand Identity
Main Logotype
Alternate Logotype Forms
A Creative Expression Brand Identity
A Creative Expression Brand Identity Applications
Tomiwa Allan Ogunmodede - Design Portfolio
Other DesignExplorationsI have attached a collection of some of my work - from logo design to marketing collateral - that I’ve done over the years in the following slides.
I also attached a random collection of some of my process sketches so you can get an impression of how I develop my work.
Other Design Explorations - Logo Design
Other Design Explorations Logo + Stationery Design
Other Design Explorations - Marketing Design
Other Design Explorations - Marketing Design
Other Design Explorations - Marketing Design
Other Design Explorations - Marketing Design
Other Design Explorations - Poster Design
Other Design Explorations - Ideation sketches
Thank you!
tomiwao.com
