Design For Industry 2009 at Northumbria Unviersity

Design For Industry 2009

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BA DFI graduates old and new will identify with the idea that we teach a way of seeing and thinking. There is no ‘house style’ there is no ‘one size fits all’! BA(Hons) Design for Industry graduates are bespoke creations; each individually shaped using the finest raw materials and a little Northumbria know-how.

This year’s graduates are the perfect example of this. They demonstrate a breadth of individual interests and skills that reflect the breadth of development within our profession. From systems and services to medical products and luxury goods there are projects of all shapes and sizes. But look beneath the finished article at the processes and approaches adopted in their creation. These are graduates for whom the journey is as important as the destination – an asset in any organisation. They have gone beyond the obvious in pursuit of the best solution, developing not only their ideas but their approaches along the way.

In the four years that we have had the privilege of helping them, they have grown as individuals and as designers, as team-players and as leaders, they have shown initiative and taken advice and they have brought together their collective experience in this book so that you can see what they’re made of!

Mark Bailey BA(Hons) FRSA FHEAFinal Year Tutor

Foreword

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The students exhibiting in this year’s degree show will be the 30th group to have graduated from the Design for Industry course at Northumbria University.

The quality of their work is a fitting celebration of this anniversary and the exhibition bears testimony not only to their considerable achievements as students of Industrial Design but also to the diversity of Industrial Design itself.

This year’s show demonstrates better than ever the breadth of the subject and the virtuosity of today’s graduates. The user-centred approach to design that is at the heart of the course is evidenced through a whole spectrum of final year major projects. These range from domestic consumer goods and capital equipment, personal products and new media to the design of systems and services to deliver healthcare and communication.

Over the years both the profession and the course have evolved massively. The digital revolution has changed not only the character of the products we design but also the methods we use to design them. The scope and influence of the Industrial Design profession has never been greater or more effective than it is today.

Industrial Design education in Newcastle upon Tyne can trace its origins back to a College of Art in the mid ‘50s but it was not until 1975 that the 4-year BA(Hons) Design for Industry course was introduced with the notion of combining industrial experience with design education. Since then the course has produced well over a thousand graduates who have gone on to take significantly influential roles in design, business and education, many becoming the most distinguished in their field.

For me personally it is the end of an enjoyable 34-year association with the course. As a profession we are little more than three generations from our frontier. Most of the pioneers who taught me were not trained as industrial designers because for them no courses were available. They were architects and engineers with intuition and a passion for intelligent and sensitive design in manufactured objects.That same passion and enthusiasm lives on in our teaching staff at Northumbria and their graduates in this book. I wish them and the Design for Industry course every success in the future.

John ElliottBA(Hons) MDesRCAPrincipal Lecturer

Introduction

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Student Index

PyamAhmadi

Yu-TingHuang

SofiaAscoli

SamBeeson

GaryBell

DanielCane

PhilipCuthbertson

ChewYan Lim

RachelDeller

NicolaEastbury

AbiGluyas

KirstenHenriksen

AdamHeslop

TimothyHiggins

ChrisHolden

LeeHoltby

ScottHudson

WillHurd

JeremyJewkes

DavidLaw

MarkLaw

DavidLee

DavidLister

AnjingMa

JessicaMantel

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26

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50

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40

64

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54

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NickMarks

PeterMcHugh

ChinSew Mei

LauraMorris

TomOliver

MacOosthuizen

MikeOrchard

PatrickOtley

CraigRobson

TomRogers

AaronRustill

NicholasSharp

NeilSheppard

AdamShute

SuChew Lee

DanielSwann

HannahToes

TehAi Voan

LauraWarwick

Yi-WenWu

This book represents the work of 45 Design For Industry graduates, all of whom contributed creatively and financially to its production.

The course has given every student the opportunity to exhibit their work at Reveal, Newcastle and New Designers, London as well as feature in this book.

Enjoy.

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Simon Daniel Junior Designer, GRO DesignClass of 2008

There are a lot of great things about Newcastle. I think the

best thing has got to be the architecture/town planning.

It has no formula and is completely scattered as a

result; which makes the view from Gateshead absolutely

stunning.

“ “

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+44 [0] 7737 408 [email protected]

ExperienceMARS Design & Disruptive Innovation, 2007-08Sixfold Student Design Consultancy, 2007Fu Wah Toy Factory, Hong Kong, 2006

AwardsGlen Dimplex Fan Heater Project: 2nd Place, 2007Masterfoods Design Project: Rigorous Approach Award, 2007

Major ProjectBerghaus® Urban

A translation of the Berghaus® brand equity into an urban luggage market, leveraging the adventurous aspects of the outdoors with the daily routine of the modern urbanite; an active user who requires a smart alternative to his/her rucksack for work. Delivering a product which is highly functional, reliable, adaptable, user centered, and durable.

RSA EntryAfter The Post Office

DissertationWhat Is Design Leadership?

Above Left10 Initial concepts.

LeftConcept development.

Opposite Page AboveBerghaus® Urban in context.

Opposite Page BelowExpandable section.

Pyam Ahmadi “Design is in the detail.”

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Major ProjectPurelytime

Whenever you feel exhausted remember to care for your clock, as eventually it will be as unbalanced as your life. To touch the time, hold it, treasure it; engage with it. These emotional connections provide you with a sense of satisfaction: a sense of the fact that you are truly ‘holding your time’. However, by adding water to balance the time, you will refine and balance your focus of life and time.

RSA EntryA Changing World

DissertationHow culture affects consumers’ view of the product.

BelowTo hold it, treasure it, feel your time.

Opposite PagePowering the clock with water.

+44 [0] 7599 299 170 (UK)0933 488 862 (Abroad)[email protected]://www.coroflot.com/Amyhuang

Yu-Ting Huang “I am a designer full of imagination.”

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+44 [0] 7800 795 232 (UK)+39 [0] 3488 260 222 (Italy)[email protected]

ExperienceDedato, Indonesia, 2008Whirlpool Europe, 2007

Major ProjectImagia

Imagia is a “serious” object that becomes playful once it is turned on. By using a camera, a small projector and the processing power of a mobile phone, Imagia augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. The interfaces and application presented are developed aiming at children between 5 to 8.

RSA EntryWired For Fitness

DissertationDesign and Storytelling.

Sofia Ascoli “Research to understand, emphasise...and organise chaos.”

Above LeftShadowplay with Imagia.

LeftPosition Imagia.

Opposite PageImagia play interface.

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ExperienceNative Design, London, 2008Bottletop Graphics, Nottingham, 2007

AwardsCore77 1 Hour Design Challenge: Winner, 2009

Major ProjectJuke

Juke creates a seamless link between home and portable audio. Physical and digital elements of the concept are linked by time, and users are engaged through a visually rich and intuitive touch interface. The project explores the use of tangible interactions that were lost with dying music formats, enhancing the music experience and making the home a more social space.

RSA EntryPostage Stamps

DissertationWii Fit or We Fat? The impact of technology on our health.

Above LeftJuke portable playlist.

LeftJuke playlist.

Opposite PageJuke home hub.

Sam Beeson “Don’t sit on the fence. It’ll hurt!”

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Major ProjectUkulele

The ukulele is an instrument that has been around for many years, and in all that time improvements or updates to the design have been few and far between.

The ukulele has always sold quite well and due to many schools now teaching the instrument the market has expanded even further. This design brings the ukulele up to date with current technologies and styling, to create a product that will do well in a market that is lacking variation.

RSA EntryDesign Against Bicycle Theft

DissertationThe Social Impact of Mobile Phones.

Above LeftBridge detailing.

LeftFret detailing.

Opposite PageThe Ukulele in use.

Gary Bell “A person who likes to make things.”

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Jenna Singleton Consumer Insight Researcher, Sense WorldwideClass of 2004

Sitting in the sun outside the Cluny in the Ouseburn Valley

because you can pretend you’re in a little dell, apart from

the stark reminder of the massive bridges rising up behind

you. I love the scale of them. Also, if you haven’t eaten

Cluny chips, then quite simply, you have not lived!

“ “

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+44 [0] 7871 304 [email protected]/danielcane

ExperienceSpecial Agent Associates, Cambridge, 2007-08Pregis Packaging, Durham, 2006

AwardsSustainable Design Award: Winner, 2006

Major ProjectTie

Tie is an innovative solution for tomorrow’s business communications market. It allows companies to better express their brand equities, and allows individuals to have more control over their relationships and identities. It relies on integrating user’s existing mobile devices with custom hardware units and software interfaces.


DissertationAn Entitlement to Plenty.

Above LeftMultiple ‘Dynamic’ Tie units.

Left‘Resist’ Tie unit.

Opposite Page‘Pure’ Tie in use.

Daniel Cane “Two heads are better than one.”

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ExperienceAlloyfish, London, 2008 Aurora Design, Sunderland, 2007

AwardsRSA Design Directions: Design For Patient Safety, Shortlisted, 2008Shell Step: Regional Finalist, 2007

Major ProjectNeocare Infant Incubator

Neocare provides a user-centered approach to the care of premature and sick babies.

By addressing the personal needs of each user the Neocare incubator and care system provides an enhanced environment for the neonate to develop, for parents to interact with their newborn baby and for nursing staff to carry out their work.

RSA EntryAction For Age

DissertationTo what extent are technological advancements isolating or integrating the aging community?

BelowNeocare infant incubator.

Opposite PageNeocare infant incubator.

Philip Cuthbertson “Good design is obvious. Great design is transparent.”

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ExperiencePatma Gifts Ltd., Singapore, 2006-08

Major ProjectRe-Bin

Re-Bin is designed to help people organise their daily waste. The design consists of four compartments - general waste, plastic waste, glass waste and food. This enables people to separate the waste based on different materials.

The bin will be placed under the kitchen drawer to ensure it is convenient for users to dispose of their household waste. The lid on the drawer is designed to prevent unwanted odours.

RSA EntryDesigned To Quit

DissertationHow Product Design Influences Recycling.

BelowRe-Bin in context.

Opposite PageRe-Bin sink unit.

Chew Yan Lim “Design is everything, that’s why I love design...”

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Major ProjectDoobri

A conceptual suggestion, Doobri is a brand that exists within an alternative reality, where consumer electronics are strictly regulated. The Doobri audio cube is a modular, updatable, personalisable music system. Behind it is a system and service that enables a relationship with Doobri that lasts 20 years, rather than products which are in landfill within 5.

The project intends to provoke discussion and questioning of the way things happen in the ‘real’ now.


DissertationIs Service Design the Future of the London Public Transport System?

BelowSystem diagram.

Opposite PageDoobri audio cubes and newspaper from alternative reality.

+44 [0] 7968 302 095rachel.m.deller@googlemail.comwww.racheldeller.co.ukwww.doobri.co.uk

ExperienceUnilever, Nov 08 – Jan 09Autodesk, Jun 08 – Aug 08Dott 07, Nov 06 – Oct 07Design Options, Jun 07 – Aug 07Zest Innovation, Jun 06 – Jan 07BIGtwig Design (Own Company)

AwardsRSA Design Directions+: Action For Age, Shortlisted, 2009

Rachel Deller “Curly hair, crazy ways, cunning as a fox...”

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ExperienceLondon Associates, 2008 Trunk Reclaimed Ltd., 2007

AwardsRSA Design Directions: Adding Value, Winner, 2008

Major ProjectForia

Foria is an intimate range for women. Giving intimacy, sensuality and removing the stigma that is attached to current sex aids. The intention of the range came from questioning how much we can give the consumer. What do they want that they cannot get from each other? What do they get from each other that they may not be getting enough of? And how do we then give that? The range is based on sensuality and works in unison to return the user’s affection.


DissertationDesign and Emotional Attachment.

Above LeftThe device induction charging in its dock.

LeftEarrings, one part of the range.

Opposite PageThe range, working in unison.

Nicola Eastbury “It’s about bravery, compassion and jiving to Blondie.”

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Amy Spencer Senior Designer, BerghausClass of 2004

Standing on the highest point of the mounds on the town

moor in the summer evenings - the view is cool and you’re

surrounded by cows. “ “

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+44 (0) 7841 698 [email protected]

ExperienceAtkins Consultants, 2007

Major ProjectPolercise

Polercise introduces a new way for women to exercise and changes people’s perception of pole dancing. Polercise is a portable pole for use at home as it can be assembled and dismantled by one person and does not damage the floor or ceiling. Each pack also comes with an interactive DVD and software to help the user learn different moves and show their progress throughout the program.


DissertationThe Sixties: What makes this decade so special?

Above LeftThe pole pack with handy carry case.

LeftScreen shot of interactive DVD and software in use.

Opposite PagePole fully assembled with model wearing interactive sweatbands and legwarmers.

Abi Gluyas “A cloudy day is no match for a sunny disposition.”

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ExperienceOptions UK, London, 2008Pregis Packaging, Durham, 2007

Major ProjectSorted

Sorted is a user-centred service dedicated to screening university students for Chlamydia, created to boost screening numbers and reduce any barriers potential users may have had. User’s needs and preferences have been applied to Sorted’s service, screening kit and brand, creating a more positive care pathway for the user. Sorted demonstrates the benefits of applying user-centred design to a sensitive issue.

RSA EntryAfter the Post Office

DissertationCan Designers Make a Difference? - Exploring the Value of Design in the Developing World.

Above LeftThe Sorted website.

LeftAccessing a screening kit from the Sorted vending machine.

Opposite Page AboveUser with a Sorted screening kit.

Opposite Page BelowA full screening kit.

Kirsten Henriksen “Design should make a difference.”

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+44 [0] 7784 811 [email protected]/adamheslop

ExperienceEye of the Fly, Gateshead, 2008Candidsky, Manchester, 2007

Major ProjectShape

Shape is a digital progression monitor which uses an accelerometer interface to accurately measure movement. Home and portable modes allow a wide range of flexibility and facilitate progression from general health to advanced sporting techniques. Personal targets are set according to the ability of the user. Beating personal targets entitles the user to additional content and applications through the Shape points system.


DissertationThe changing role of the visualiser: from the drawing board to graphics tablet and the future visualisation skills needed to succeed in an ever changing environment.

BelowLeft and right straps with sensory unit.

Opposite Page AboveAction based entertainment activities.

Opposite Page BelowComponent breakdown of sensors.

Adam Heslop “I talk in pictures.”

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ExperienceForpeople, London, 2008Early Learning Centre, Hong Kong, 2007

Major Project100

100 is a personal exploration of the idea of craft production. Craft is a term often associated with one of a kind, hand made objects. Production suggests a level of automation more relevant to design for the mass-market.

Primarily the aim was to design and present a range of three objects, 100 units of each would be locally produced. The range had to stay true to the heritage of craft whilst taking advantage of automated production processes.


DissertationThe Impact of RFID

Timothy Higgins

Above LeftPlay.

LeftLight.

Opposite PageTime.

“MP 005 029 049 076 108 146 200 232 275 309 359”

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ExperienceDesignBridge, London, 2008NCR Financial Solutions, Dundee, 2008Galey Toys, Hong Kong, 2007

AwardsRSA Design Directions: Design For Patient Safety, Winner, 2008

Major ProjectAirCom

The airport journey experience is widely renowned as being frustrating and confusing and with the number of passengers rapidly increasing problems are set to grow. AirCom is a holistic end-to-end solution to the current inefficiencies in airport management and communication, designed in direct collaboration with the airport authority BAA and the self service experts NCR.


DissertationAre designers responsible for the social impact for their work?

Above LeftAirCom tool hub.

LeftAirCom Tasca staff device.

Opposite Page AboveAirport operations outdoor use.

Opposite Page BelowTerminal manager indoor use.

Chris Holden “Enquire within.”

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Matt Burtonwood Founding Director, Open 2 DesignClass of 2001

The beer garden at the Free Trade Inn. A great view of the

Tyne and some nice beer.““

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+44 [0] 7921 071 [email protected]/leeholtby

ExperienceDiscovery Museum for Dott 07, 2007

Major ProjectReusable Transport Packaging

This project explores reusability of transport packaging within the retail sector. It has identified what issues surround current transport packaging and reusable transport packaging while demonstrating how this product differs to what is currently out there.

The reusable transport packaging is aimed at grocery and frozen food items where product content and temperature can be recorded via RFID implanted into the plastic.


DissertationAre food products over packaged?

LeftFour piles of packaging can be stacked on cages.

Opposite Page AboveReusable Transport Packaging being used in store.

Opposite Page BelowReusable Transport Packaging.

Lee Holtby “Proud to be a smoggy designer.”

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ExperienceGlobal Design Studio, 2008

AwardsBayer Design Innovation in Plastics: Shortlisted, 2007

Major ProjectSamba Cricket Helmet

The increase in cricket popularity both as a viewing spectacle as well as user participation has further highlighted the flaws in existing cricket equipment. With the most serious injuries being sustained to the head, face and neck the Samba cricket helmet aims to eliminate these injuries through design innovation whilst respecting the traditions of cricket.

RSA EntryThe Visit

DissertationDesigned to Obesity.

Above LeftThe hinged visor allows the user to rehydrate without removing the helmet.

LeftThe visor provides full face, chin and upper neck protection.

Opposite PageThe helmet allows players to maximize their ability through knowledge of improved safety.

Scott Hudson “The pen is mightier than the mouse.”

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Major ProjectSeventh Day

Seventh Day by howies, is a piece of luggage, which celebrates the change in lifestyle throughout the seven days of the week. It emphasises the transition between one’s work and recreational lifestyle, whilst simultaneously reflecting one’s persona. The modest, weatherproof, formal exterior provides protective stowage for smart occupational attire, whilst the vibrant inside offers practical space for active, outdoor necessities.

RSA EntryCeramic Futures

DissertationCan designers positively influence the negative effect on the environment, of obsolescence and the throw away ethic?

Above LeftZipped into holdall.

LeftAccess to garment carrier.

Opposite Page AbovePlay.

Opposite Page BelowWork.


ExperienceBlack + Blum, London, 2008David Gordon Ltd, Derby, 2007Mattel, Hong Kong, 2006

Will Hurd “Think out loud...”

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+44 [0] 7854 158 [email protected]://www.coroflot.com/jezmond

ExperienceTricky Toy Design Ltd., North Sheilds, 2007

AwardsBayer Design Innovation in Plastics: Highly Commended, 2007

Major ProjectOffice Space

Office Space is an innovative Intranet package aimed at offices looking to improve productivity by means of reducing stress and increasing communication through use of technology in the working environment. The office Intranet system includes a stress-detecting mouse, which encourages communication between colleagues, simplified navigation and boasts an array of beneficial applications.


DissertationWhat impact has design had on the workplace?

BelowStaff input stress reducing suggestions into the thinktank, which stressed users are directed to.

Opposite PageMouse detecting user stress levels linked to the system.

Jeremy Jewkes “Design + Biking × Snowboarding ÷ Football = Jez”

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ExperienceDesignedbyLaw (own company), 2008BigBlue Product Design, 2007

AwardsRSA Design Directions: Domestic Greenclean, Shortlisted, 2008Designboom: Sound Innovation, Shortlisted, 2008Designboom: Reinvent, Shortlisted, 2007

Major ProjectView

View is an exploration of the future of mobile data storage. The exploration contains three products, a USB with two virtual halves, a hard drive that allows data to be viewed on the move without a computer and a remote server that uses a projector for a new and unique point of interaction. Each product has a different future forecast.

RSA EntryWhile You Where Sleeping

DissertationDesign Change: Do you have to be good at business to be good at design?

BelowView USB. The backlit display is activated by squeezing the base.

Below RightDevelopment work including sketches and sketch models.

Opposite PageView hard drive showing backlit display.

David Law “It’s all about sketching...and Star Wars.”

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I love Grey Street, the dominant architecture and the curved

perspective when looking down, plus big paving stones!

Alex TyrerSenior Designer, NokiaClass of 2000

““

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ExperienceDesignedbyLaw (own company), 2008Pregis Packaging, 2007

AwardsRSA Design Directions: While You Where Sleeping, Shortlisted, 2009Designboom: Sound Innovation, Shortlisted, 2008Northern Design Competition: Highly Commended, 2008

Major ProjectElement Radio

Element Radio is an exploration into how radio can be made more relevant and interactive, creating a more two-way communication. The radio comprises of a large remote touch screen and a speaker dock station. The remote screen allows for ‘glanceable’ information to be displayed, enhancing the radio experience. Element Radio is designed for use in the home.


DissertationWhat Comes First, the Interface or the Product?

BelowRemote screen being removed from base.

Below RightDevelopment sketches for Element Radio.

Opposite PageElement Radio with typical interface.

Mark Law “Inspirations: Rams, Fukasawa, 80s rock.”

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+44 [0] 7599 095 [email protected]/davidmlee

ExperienceGaley Toys, Hong Kong, 2008Sixfold Student Design Consultancy, Newcastle, 2007

Major ProjectJournal

The Virtual Learning Environment has revolutionised modern teaching. Accessed through the internet, students and teachers log into VLEs at school and home every day to communicate. Journal is a user friendly VLE and tablet computer that empowers students with a wealth of resources. Journal helps teachers create engaging lessons, improves digital classroom management and connects parents to their child’s education.


DissertationSpending Information: The evolving use of your personal information.Below

Parents can review their children’s work using Journal.

Below RightJournal provides access to a vast digital library.

Opposite PageJournal provides a secondary control display.

David Lee “I never want to stop learning.”

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+44 [0] 7766 768 [email protected] www.davidlister-design.co.uk

ExperienceGlobal Design Studio, 2008ACMT on The Atlantis, Dubai, 2007

AwardsRSA Design Directions+: The Visit, Shortlisted, 2009RSA Design Directions: Global issue | Local solution, Commended, 2008Audi Young Designer of the Year: Regional Finalist, 2004Audi Young Designer of the Year: Mind to Market Award, 2003

Major ProjectLillyPads

An holistic environment and economic approach has been established on the basis of integrating sustainable and environmental development with a long-term flooding strategy and consideration of future modes of living. Conceptually the site is conceived as a necklace of islands, which extend the historical waters edge and is connected by the river. The community islands are developed on the basis of short walking distances and transport nodes, and around local amenities that double as energy providers.

RSA EntryThe Visit

DissertationIs Society Cheap? Has the throwaway society cheapened design?

Above LeftThe LillyPad approach.

LeftMaking space for water.

Opposite Page AboveWaterfront living with a difference.

Opposite Page BelowLillyPad Teesdale plan view.

David Lister “Rebellious thinking.”

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ExperienceThe Brewery Design, 2008Glen Dimplex Design, 2006-2007

AwardsRSA Design Directions: Wired For Fitness, Winner, 2009

Major ProjectEgg Cookware

To give this project an identity the Egg brand was created, representing a burgeoning beginning, promising respect and appreciation for everyday kitchen objects.

To successfully merge traditional appeal with modern performance, all the while keeping true to the significance of steamed food.

Produce a durable, attractive, practical range of wooden spoons, with an emphasis on sustainable and eco-friendly policies.


DissertationFOOD - Design For Senses.

Above LeftThe Egg steamer.

LeftThe Egg wooden utensils.

Opposite PageThe Egg cookware.

Anjing Ma “I enjoy model making... and cake!”

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ExperienceColumbus College of Art and Design, Ohio, 2008

Major ProjectAll The Rage

A high heel shoe that can be adapted to evolve with the ever-changing trends and seasons. The shoes have detachable heels that can be replaced with the users desired heel of the latest colour, pattern or style for that season or outfit. These high heel shoes will make the shoe shopping experience even more enjoyable.


DissertationWomen and High Heeled Shoes: Obsession or Functionality.

Above LeftChanging the heels.

LeftHeel case and changing mat.

Opposite PageAttaching the heels.

Jessica Mantel “I am a designer who loves bright colours.”

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Sean McVeigh Interaction Designer, BBCClass of 1998

World Head Quarters nightclub. For me, this summed up

Newcastle in so many ways – a small business with an

ambitious title, a musical oasis of northern soul and R&B.

It’s quite easy to think of Newcastle as just a party town,

but you scratch the surface and all these cultural gems

make themselves known.

““

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+44 [0] 7517 485 [email protected] www.nicmarks.com

ExperienceSony Design Centre Europe, London, 2008 GRO Design, Eindhoven, 2007

AwardsRSA Design Directions: While You Where Sleeping, Highly Commended, 2009

Major ProjectSNAP

SNAP is a camera using ‘Moods’ instead of Modes to let us express ourselves. The three ‘Moods’ - Play, Live and Share cater to how we use digital photos in modern life. SNAP is also a portable digital photo album - view memories on-the-go with friends using a double inner AMOLED screen, designed to fold flat and appear as one when open.

RSA EntryWhile You Were Sleeping

DissertationAre Designers Redundant? Are Users the New Designers?

Above LeftTaking pictures with SNAP.

LeftThe mood toggle: Play, Live and Share.

Opposite Page AboveTaking pictures with SNAP.

Opposite Page BelowViewing your photos with SNAP.

Nick Marks “It’s easier to ask forgiveness than permission!”

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Major ProjectTime By Touch

The aim of my final major project was to design a timepiece that can be used by both blind and sighted people; the objective was to produce a product that was functional and desirable to both. Two timepieces were designed; one used as a hand held device and the other a wrist watch.


DissertationDo high rise estates influence crime and despair or is crime and despair a consequence of high rise estates?

Above LeftTouching time.

LeftUsing time by touch.

Opposite PageExploded diagram.


Peter McHugh “A designer’s psyche is tuned to observe and solve.”

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Major ProjectStreme 90˚

Streme 90˚ is a range of modular and portable shelters to provide disaster relief. This protective accommodation is constructed from lightweight yet strong honeycomb structure panels. The flat-pack design allows for easy mass transportation with construction taking less than hour. The shelters are designed to provide basic yet essential facilities as well as offering secure and sturdy accommodation for short or even long-term. The series is targeted primarily at second stage relief, as well as temporary hospital wards and construction worker accommodation.

RSA EntryAfter The Post Office

DissertationHow the design concept of the shipping container affects our housing and transport?

+44 [0] 7505 003 [email protected]/siewmeichin

ExperienceNCR, Scotland, 2008Tropicstar, Malaysia, 2007E-Games, Malaysia, 2006

BelowExploded diagram.

Opposite Page AboveStreme 90˚ in context.

Opposite Page Below45 Minute construction time.

Chin Siew Mei “Discovering different cultures gives me my inspiration”

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ExperienceMayborn Baby and Child, Cramlington, 2008Sixfold Student Design Consultancy, 2007

AwardsRSA Design Directions: A Changing World, Winner, 2009Audi Young Designer of the Year: Semi Finalist, 2005

Major ProjectEenie

Eenie improves the experience of weighing babies when breastfeeding by enabling parents to loan a scale to weigh their baby in a relaxed and familiar environment; their home. Parents can record and share their baby’s weights easily with the help of a data pen and software and access support whenever they need it.


DissertationWhat is the Value of Human Centred Design?

Above LeftEenie user experience.

LeftDevelopment sketches and renders.

Opposite PageImproves the experience of weighing a baby.

Laura Morris “Leave no stone unturned.”

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ExperienceThe Leith Agency, Edinburgh, 2008Maurice Publicite, Port Louis, 2006Matter NPD, Bath, 2005Kinneir Dufort, Bristol, 2004Nestle UK Ltd, York, 2002

Major ProjectOffice Water Dispenser

The bottled water industry is under threat. With the ever increasing popularity of Point of Use coolers (plumbed in) there is less interest in bottled water coolers. This project is an exploration of how the existing bottled water system can be improved and invigorated in order to make it a viable option for companies and the modern workplace.


DissertationRecycling and Waste Management in the UK.

Above LeftCasual mini-environment.

LeftLifting.

Opposite PageOffice Water Dispenser.

Tom Oliver “All about storytelling”

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Mark Delaney Design Director of Broad Appeal, NokiaClass of 1991

Trent House – end of the bar, ground floor. For many

happy (if blurry memories).““

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+44 (0) 7717 001 [email protected]

ExperienceForpeople, London, 2008Mattel, Hong Kong, 2007

Major ProjectSoundgardening

A means of recording sound and location information from our environment and collecting and sharing it in a way that promotes expression and collaboration. The garden addresses the constrained nature of sharing digital information by creating a tangible platform for exploration of the urban environment.

RSA EntryWired for Fitness

DissertationDesigning the Artist: Artificial Creativity.

BelowTagging sound to a location.

Below RightSharing the location through the garden.

Opposite PageOthers view the garden as map to new experiences.

Mac Oosthuizen “Jump into the deep end and design your way out.”

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ExperienceColumbus College of Art and Design, Ohio, 2008Shell Step Program, 2007

AwardsRSA Design Directions: Design For Patient Safety, Highly Commended, 2008

Major ProjectLifeStyled

LifeStyled is a clothing guidance service incorporated into new technology. The service assists people with; the creation of fashionable outfits for a variety of situations, whilst shopping for clothes and general wardrobe management.


DissertationHave modern technologies been designed to include or alienate the elderly?

Above LeftTake your LifeStyed personal shopper with you.

LeftImprove your daily living with a Lifestyled mirror.

Opposite PageUsing the LifeStyled service to improve your retail shopping.

Mike Orchard “Heavy metal & mind mapping are influential in my work.”

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ExperienceTherefore Product Design, London, 2008 Early Learning Centre, Hong Kong, 2007

Major Project100000

This is an investigation of our perception of mass-production via a range of three small products. Each encourages a more positive reaction to mass-manufacture by offering the user a different way in which their mass-produced item could be considered unique, e.g. the lamp requires the owner’s energy to power it. The objects transcend their mass origins to become personal and treasured belongings.


DissertationControl in the Classroom: the changing role of the school chair

Above LeftOwner assembles the whistle in any way they desire.

LeftOwner provides a recycled jar for their timer.

Opposite PageLamp, Whistle, Timer.

Patrick Otley “Expecto patronum!”

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ExperienceWashington Metal Works, 2008

Major ProjectLINK

Safety and security are important qualities in our lives. When these are taken away we can be left feeling alone and isolated. The LINK products provide the comforts and securities deaf or hard of hearing people experience in their homes, and introduces similar values into their everyday activities.


DissertationThe Five Senses.

Above LeftLINK strap.

LeftLINK pager.

Opposite PageLINK stick.

Craig Robson “Always remember you’re unique - like everyone else.”

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+44 [0] 7912 681 [email protected]/tomrogers

Major ProjectSkeleton

Questions are being asked within the footballing community about the connection between boot design and player injuries. The Skeleton boot consists of the boot and a revolutionary inner sock. The inner has shock absorbing material positioned on both ankles and across the metatarsal bones to limit the force the player receives on impact. The boot has safety features including rounded stud-plates to increase player movement.


DissertationAre There Safety Concerns In Contemporary Football Boots Due To The Increasing Influence Of Fashion On Football And Sport As A Whole?

Above LeftThe brand.

LeftProduct features.

Opposite Page AboveTackling the problem.

Opposite Page BelowThe football boot and inner sock.

Tom Rogers “Shaken not stirred.”

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Steven KyffinSenior Global Director of Design Research & Innovation, PhilipsClass of 1981

It’s got to be the Quayside, I just love harbours. The boats,

the water and the industry, that has changed a bit since

the seventies.“ “

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+44 [0] 7988 863 [email protected]/aaronrustill

ExperienceBlue Marlin Brand Design, 2008Global Design Studio, 2008Sixfold Student Design Consultancy, 2007

AwardsMEX Mobile User Experience Awards: Innovator of the Year, 2009Bombay Sapphire Designer Glass Competition: Finalist, 2005

Major ProjectDigitag

Digitag is an integrated solution to product and data loss. Wider internet access means that the user can retrieve valuable information securely from any internet enabled device via data stored on servers, or remote access to home computers. Digitag mobile phones allow users to secure and personalise any mobile phone and access personal data with the touch of a thumb.

RSA EntryPublic Spaces Safer Places

DissertationKeeping the Imagination in Innovation: The Role of Science Fiction in Design.

Aaron Rustill “Think it, sketch it, make it.”

BelowHandset sketch development.

Below RightBase sketch development.

Opposite PageDigitag premium handset and home base.

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ExperienceShore Design, Edinburgh, 2008 Center For Design Research, 2007

AwardsRSA Design Directions: Design Against Bicycle Theft, Winner, 2009RSA Design Directions: Design For Patient Safety, Commended, 2008

Major ProjectHideout Umbrella

The Hideout Umbrella is designed to last from year to year, beyond the journey from A to B. The brand offers higher levels of performance and a product’s life that doesn’t end with the first components; instead broken elements can be replaced and originals kept to age gracefully.


DissertationDesign and its relationship with the business world.

Above LeftFirst samples from the engraver.

LeftEtching examples from the handle development.

Opposite PageThe Hideout Umbrella.

Nicholas Sharp “To infinity and beyond.”

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[email protected]/neilsheppard

ExperiencePure Insight Ltd, Newton Aycliffe, 2008Sixfold Student Design Consultancy, 2007

Major ProjectPixel

Pixel is a digital camera and charging dock for children aged 3-7 years old, its aim is to make photography more accessible and appropriate to these young users.

It’s about celebrating children as photographers; giving them simple products with simple features that encourage a free, no-rules approach. Pixel offers interaction through television instead of a computer, providing a more accessible, secure and friendly interface.


DissertationIs Touching a Screen a Fulfilling Experience?

Above LeftSimple, durable and playful camera.

LeftEasy to use charging dock enables television-based interaction.

Opposite PageBeyond the camera with Pixel TV.

Neil Sheppard “I love/hate design.”

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+44 (0) 07789 642 876 [email protected]

ExperienceViper Bait Boats, 2008

Major ProjectThe Recycle Buddy

A domestic bin for collecting co-mingled recyclable material related to a service with participating supermarkets. Involves online shopping service to deliver your food whilst taking away your recyclables at the same time. The service eliminates kerb-side collection, unsightly bins and features customer’s personalised radio-frequency identification chip (RFID) linked with participating supermarket’s reward scheme.


DissertationThe Digital Camera And Its Impact On Photography And Society.

LeftPutting rubbish in the bin.

Opposite PageThe bin in situe.

Adam Shute “Design and climbing. Two passions, one aim; reach the top.”

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Major ProjectE’llipse

Targeted for people who want timely information delivered on a fashionable and functional timepiece, E’llipse represents an innovation blend of functionality and performances in a stylish and ‘glanceable’ format. E’llipse timepieces are designed for the frequent traveller with the integration of Smart Personal Object Technology which allows channel customisation and gives user access to location-based information on the wrist.


DissertationThe Watch: symbol of style and status?

Above LeftThe bracelet defined by three points of contact with the wrist.

LeftParts are produced by high pressure die casting, follow by PVD coating.

Opposite PageOLED screen allows flexible and low power consumption display system.

+44 [0] 7551 491 214 [email protected]/suchew

ExperienceAPS Design, Singapore, 2008 Azimuth Watch Co., Singapore, 2008

AwardsNorthumbria University Shine+ Award: Second Place, 2009

Su Chew Lee “Everyday is an inspiration and aspiration.”

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Robert YoungAssociate Dean, Research & Innovation, Northumbria UniversityClass of 1979

Looking up the steps from Queen Street on the Quayside to

All Saints Church at the top of the hill.““

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ExperienceColumbus College of Art and Design, Ohio, 2008Mattel, Hong Kong, 2007Tangerine, London, 2006

AwardsMDRA Boat competition: Highly commended, 2008

Major ProjectForma & Wishbone

An explorative journey to investigate and design a chair that achieved a minimalism and structure, relative to nature’s own structures and form, both in the subtle and morphological. To use sheet metal &/or aluminium, adopting these to produce a premium and mass produced chair. Selecting superforming, panel beating, die casting as manufacturing processes, whilst also adhering to brand values.

RSA EntryPublic Spaces Safer Places

DissertationNature’s architects: A progressive journey from Gaudi to morphogenetic design

Above LeftFEA analysis.

Left3/4 views of Forma & Wishbone.

Opposite PageSide profiles of Forma & Wishbone.

Daniel Swann “Design is so simple, that’s why it is so complicated.”

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ExperienceFlymo, County Durham, 2008Strate Collège Designers, Paris, 2007

Major ProjectEnergy

It is advised that during physical activity, drink 125-150ml of isotonic fluid every twenty minutes, to deliver an energy boost and to replace fluid and salts lost in sweat.

Energy is a wearable sporting item which is designed for users of many sports to maintain hydration and energy during physical activity.


DissertationWhat Sells a Sporting Product: Brand or Function?

Above LeftSketch development.

LeftModel making.

Opposite PageUser consuming Lucozade Set Go fluid.

Hannah Toes “I’m a designer who loves the beginning.”

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Major ProjectLux Spa

A free standing spa tub developed from the pieces of pentagon and hexagon to become an organic shape. This is a new series of bathtubs for home spa usage. The concept of the tub is intended to give the spa environment a sense of nature and to feel refreshed when they are bathing/soaking in the spa tub.


DissertationWhich factors effect consumer’s purchasing motive?

+44 [0] 7505 458 [email protected]/ai_voan

ExperienceRIPM, Malaysia, 2007Dykas Industry, Malaysia, 2006Events Are Us, Malaysia, 2004

BelowLux Spa colour options.

Opposite Page AboveCool white.

Opposite Page BelowHot red.

Teh Ai Voan “I want to enhance the everyday through products.”

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ExperienceSense Worldwide, London, 2008Living North Magazine, Hexham, 2007Strate Collège Designers, Paris, 2007

AwardsMEX Mobile User Experience Awards: Nominee, 2009

Major ProjectTexture Messaging

Texture Messaging is the result of an exploration into how everyday personal communication can be a richer experience. It is a cross-network, cross-platform messaging service that enhances SMS by allowing the user to attach up to five elements to their message; light, vibration, texture, motion and temperature. Using haptic technology, the user can control and manipulate the physical feedback the recipient feels to communicate different emotions, enriching not only the message but also the user experience.


DissertationWhat role can storytelling play in the design process?

Laura Warwick “I’m a designer who likes people. And words.”

Above LeftSynthesising research gathered from user workbooks and interviews.

LeftReceiving a Texture Message.

Opposite PageTexture Messaging interface.

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Major ProjectMr. Carter

The experience of shopping has been constantly evolving. Often these changes are so ubiquitous that we fail to notice them. Mr. Carter is a series of products, a trolley and bag, which are provided by the supermarket to create a faster and more “friendly” new shopping experience. Mr. Carter reduces the number of plastic bags used, thus reducing the number of environmental problems.


DissertationProduct Appearance: The relationship between designed products and consumers.

Above LeftThe lock can be opened to extend the handle so that it can fit various heights and needs.

LeftMr. Carter addresses the needs of the store to maximize the use of space with smart storage.

Opposite PageMr. Carter in context.

+44 [0] 7599 299 189 (UK)0088 6958 124 757 (Taiwan)[email protected]/WenWu

Yi-Wen Wu “I am a designer who loves mechanics.”

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Leslie Stokes Founding Partner, London AssociatesClass of 1973

When I was a student in Newcastle the quayside area was

‘crumbling’ but interesting. Gateshead was the town over

the river and although joined by bridges, the road systems

prohibited any pedestrian cross river movements.

We once interviewed an old chap in Gateshead who

referred to Newcastle as ‘the town over the bridge’ but had

never been there. To see the area now is an inspiration and

the impact of the new bridge shows how design and ‘joined

up planning’ can lead to massive cultural change.

““

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Thank You

ACMT, Adrem Recruitment Services, Age Concern, Alloyfish, Amtech Rapid Prototyping, Apple, Atkins Consultants, Audi Design Foundation, Aurora Design, Autodesk, BAA, BBC, Berghaus, Bottletop Graphics, Core77, David Gordon Ltd., Designboom, DesignBridge, Dulux, Ermysted’s, Eye Of The Fly, Flymo, Galey Toys, Gateshead Older People’s Assembly, Glen Dimplex, Howies, Kinneir Dufort, Lego, London Associates, Lucozade, Mayborn Baby & Child, MEX Awards, MDRA Boat Competition, NCR Financial Solutions, Northern Design Competition, Northumbria Centre For Design Research, Pure Insight, Red Or Dead, Shell Step Program, Signpro, Sony, Special Agent Associates, Staytex, Strathmore Mineral Water, Sunderland Glass Centre, Tangerine, The Discovery Museum, The Leith Agency, Tommy Tippy, Tricky Ltd., Trunk Wood Reclamation, Washington Metal Works, Whirlpool.

We would also like to thank our sponsors and collaborators for their continued support and commitment.

We would like to thank the tutorial team, academic staff and technicians.

Derek Anderson, Mark Bailey, Steven Bailey, Graham Brotton, Matteo Conti, John Elliott, Stuart English, Howard Fenwick, Keith Gascoigne, Aysar Ghassan, Jenny Gibson, Dennis Graham, Iain Jeffrey, Rob Leeman, David O’Leary, Mic Porter, Brian Redhead, Neil Smith, Nick Spencer, James Stanley, Alex Webb.

CreditsCoordinatorRachel Deller

Art DirectorTimothy Higgins

Graphic & Layout DesignTimothy HigginsDavid LawTom OliverMac OosthuizenLaura Warwick

Copy EditorsTimothy HigginsPatrick OtleyLaura Warwick

Online ContentDavid LawMark LawMac Oosthuizen

Exhibition SpaceSofia AscoliRachel DellerHoward FenwickDavid O’LearyHannah Toes

Entertainment & PromotionNicola EastburyChris Holden

FinanceRachel DellerLaura Warwick

ContactSchool of DesignCity Campus EastNorthumbria UniversityNewcastle Upon TyneNE1 8ST

+44 [0] 1912 274 913www.northumbria.ac.ukwww.dfi09.com

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Notes

Documents

Design For Industry 2009 at Northumbria Unviersity