Design Basics

CRAP

• Contrast• Repetition• Alignment• Proximity

CONTRAST

• Make sure contrasting elements–Really contrast!

• Font • Color• Lines, textures, graphics

Conflict vs. Contrast

• The secret to effective contrast is making the contrasted elements really stand out.

• The secret to effective contrast is making

the contrasted elements really stand out.

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Contrast Rocks!

Repetition

• Repeat images, fonts, effects• Have a motif

Breaking Repetition

PeopleProjectsPurpose

Decisions

PowerPoint Techniques

PowerPoint Techniques

PowerPoint Techniques

Transparency

Sepia, No Transparency

Washout