DESIGN AND BUILT ENVIRONMENT - bcm.telkomuniversity.ac.idbcm.telkomuniversity.ac.id/wp-content/uploads/2018/11/Abstrak-BCM...1 DESIGN AND BUILT ENVIRONMENT Assistive Technology to

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DESIGN AND BUILT ENVIRONMENT

Assistive Technology to Promote Active Lifestyle among

Elderly with Cognitive Impairment

Rosalam Che Me1, Venere Ferraro2, Alessandro Biamonti2, Ruhaizin

Sulaiman1, Azrol Kassim1, Khairul Manami Kamarudin1, Hassan Alli1, Indastri

Saion1

1Industrial Design Department, Faculty of Design and Architecture, Universiti

Putra Malaysia, Malaysia 2Department of Design, Politecnico di Milano, Italy Corresponding author: [email protected]

Abstract. Advancement of technological applications in the appropriate

manner could certainly be very beneficial for diverse community, regardless

of age. Older adults are typically associated with the deterioration of

cognitive domain which might cause them to be diagnosed with the

neurodegenerative diseases. Although there is no evident cure for these

diseases, but its progressions can be delayed by maintaining an active

lifestyle. This paper attempts to review and summarize recent research and

developments of the potential use of technology as an aid or tool to

encourage elderly with the cognitive impairment to live an independent

active lifestyle. The retained performance of Activities of Daily Living (ADLs)

is the key to an active lifestyle among elderly. The paper concludes with a

brief discussion on the significant of technological application in assisting the

elderly mainly with cognitive impairment to perform ADLs, as well as

maintaining the good quality of life.

Keyword: Assistive technology, activities of daily living, active lifestyle, older

adults, cognitive impairment

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Digital Comic Platform Contribution in Improving Creative

Industry Potential

Sayid Mataram1 , Deny Tri Ardianto2

1, 2 Universitas Sebelas Maret, Faculty of Arts and Designs, Visual

Communication Design Department, Jalan Ir.Sutami 36A Kentingan,

Indonesia Corresponding author: [email protected]

Abstract. In Indonesia, comics are one of the materials used in the course in

Visual Communication Design (DKV). As one of the fields included in the

Creative Industry sub-sector in BEKRAF, DKV is very different from the

advances in digital technology. The current media trend has turned into a

digital realm. Digital comics are available on mobile application platforms,

websites and e-galleries. Master the way of lovers to make comics in an

interesting digital platform to study, especially to help develop creativity in

Indonesia. This quantitative research is based on BEKRAF data and uses in-

depth data search interviews and questionnaires to DKV students from

several universities in Indonesia regarding the trend of using digital comic

platforms. Based on the attitude component which consists of affective,

cognitive, and conative factors, student responses are expected to present

recommendations to the government in formulating digital platform

development policies in the creative industry. Exposure to the potential of

the digital comics platform as part of the Creative Industries subsector in

Indonesia is also expected to get proirity. In addition, the risk of plagiarism

that threatens intellectual property on digital platforms is getting attention

that leads to the protection of intellectual property rights. So that comic

works on digital platforms and their creators will be better able to compete

in the global domain.

Keyword: digital comic, visual communication design, creative industry

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Kartala Card Game Design For Education Media of

Lampungnese Script

Farah Andri Nabila Rizki 1, Syarip Hidayat 2 1,2Visual Communication Design, School of Creative Industries, Telkom

University, Buahbatu, Bandung, Indonesia.

Corresponding author: [email protected]

Abstract. There are only nine ethnics which have a script system in Indonesia.

One of that ethnic is Lampung. Lampungnese script or commonly called Had

Lampung is now rarely use in the daily life of the

Lampungnese. Lampungnese script should be taught and applied

continuously to every generation to build the pride of the regional script

itself. The local content of Lampungnese language and script is only taught in

elementary and junior high school. But after the student graduate, they

forgot about Lampungnese script that has been studied. The ability of young

generation to understand the Lampungnese script need to be increase, so it

is necessary to make a media with Lampungnese script

content. The qualitative method is used in this research with observation in

senior high school in Lampung, interview with Lampungnese language and

script teacher, and literature study about media and script in visual

communication design. From the results of observations and analysis, it

was found that the interesting media for teenager to learn about

Lampungnese script is an educational game, and the card game is compatible

as the media. The card game design named “Kartala” contains

the cultural values of Lampung, can be play in fun way as a reminder that is

also useful for teenager to participate in preserve Lampungnese script.

Keywords: Card Game, Education Media, Lampungnese script, Preservation.

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Campaign to Reduce Impact of Electronic Waste (E-Waste)

Hazard in Bandung

Andhika Aulia Putri1, , Runik Machfiroh2*

1,2Visual Communication Design, School of Creative Industries, Telkom

University, Bandung, Indonesia

Abstract. Electronic Waste (e-waste) has become a very dangerous

environmental problem in a living things. But, in Indonesia the law on e-

waste hasn’t been established. This happens because the Government is less

concerned with e-waste. However, this problem will continue to grow over

time. Bandung, as the city that always get Adipura award still can’t resolve

the waste problem. Lack of attention from Bandung’s Government make this

problem is still considered as a small thing. Whereas e-waste belongs to the

type of hazardous waste, for that e-waste requires special treatment. Badly,

many people who didn’t know about e-waste and didn’t know what to do

with e-waste. This campaign aims to invite the people to reduce e-waste by

providing a special e-waste bin, to make it easier to convey the purpose of

the campaign, the target audience of this campaign is the citizens of Bandung

who have e-waste at home. The process of this campaign research, using

qualitative methods, by collecting data through literature studies, interviews,

and questionnaires. Then in the analysis by Matrix method, AOI and

formulation of strategy of message and medias use Facet of Model Effects.

Furthermore, followed by visual execution to perform the expected

campaign activities. In this case is expected that the campaign which

provides special e-waste bin to be a solution of the issues that have been

solved.

Keywords: Campaign, Electronic Waste, Hazardous, Environment

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Designing a Campaign of Speech Delayed to the Children

for Parents in Bandung

Galuh Pratiwi1, Iman Sumargono2 1,2Visual Communication Design, School of Creative Industries, Telkom

University, Bandung, Indonesia Corresponding author: [email protected] , [email protected]

Abstract The ability of speaking is really important to child’s life as a need to

be part of a society, unfortunately parents often forget to stimulate children

speaking skill, that leads to speech delayed for them. Speech delayed is one

of one of the most common obstacles and developmental disorders found

in children, with an incidence rate of 5-15% in pre-childern. There are 5 big

cities in Indonesia with high indeks, the highest one is 8 up until 33%

(Jakarata, Bandung, Bali, Surabaya). Lack of understanding and action to

stimulate children caused speech delay. This Campaign project will be done

as a solution to the lack of parents’ understanding. This campaign uses

qualitative methode as data collection, : observation, interview, and

literature study. The data will be analyzed with Matrix Method and Facet

Model of Effect is chosen as communication model and then going into

strategy formulation. This campaign message is persuation for parents to

spare time to stimulate the ability of children speech. The name of the

campaign is “Ruang Bicara untuk SiKecil” or “Speech Space for Children” and

will be held in Bandung.

Keywords: Social Campaign, Speech Delayed, Stimulation.

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Designing A Campaign of Increasing Woman’s Self

Confidence Against The Influence of Beauty Standards/

CAMPAIGN OF WOMAN’S SELF CONFIDENCE

Made Intan Deyana Wirata1, Dr. Ira Wirasari, S.Sos., M.Ds2 1,2Visual Communication Design, School of Creative Industries, Telkom

University, Bandung, Indonesia Corresponding author: [email protected], [email protected]

Abstract. Social media, magazines, films and other media often present

women with beautiful faces to an ideal body that indirectly shapes

perceptions about women's beauty standards. The standard is then made a

reference to the assessment of a woman. So that it formed as if everything

that is outside the standard deserve a not so beautiful predicate. When a

person uses the situation as a standard of comparison with their own lives,

they will engage in behavior that meets those standards to require them to

live beyond their capabilities resulting in a decrease in confidence. This

problem can create a problem of female psychology that is the emergence

of hyper-crisis attitude is a state where someone always commenting,

belittling, until not able to give recognition and assessment of the advantages

of others. Therefore, based on the existing phenomenon and problems it is

necessary to design a creative strategy and visual media in order to redirect

the new mindset about the beautiful definition to the target audience. The

research method used in this design is qualitative method such as literature

study, questionnaire, interview as data analysis technique. The main theories

used are DKV (Visual Communication Design) theory, Advertising theory,

Campaign theory, Media Psychology theory, Communication Psychology

theory, and Confidence theory. The results of this design in the form of

creative strategies obtained through the method Facet Model of Effects to

produce a design in the form of events and social media that attract the

target audience. The benefit of this design is to change or direct a new

mindset about the beautiful definition to women that beauty is when women

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can better known themselves, know what they have and have it through a

smile without demanding perfection in themselves.

Keywords: Campaign, Beauty, Self-Confident, Smile

Javan Gibbon’s Conservation Campaign (Study Of Javan

Gibbon’s Conservation In An Effort To Prevent The Hunting

Of Endangeres Animals

Mikaela Clarissa1 , Runik Machfiroh2*

1,2Visul Communication Design, School of Creative Industries, Telkom


Abstract. Indonesia has more than 40 species of primates, 24 of which are

endemic primates. This opinion illustrates that Indonesia has so many species

of primates in the world. One is in Bandung, West Java that have a balance

ecosystem. The purpose of creating this SOJA sosial campaign is to

introducing about Javan Gibbon in an effort to conserve the Javan Gibbon

with a creative concept and a communicative visual media by making mobile

games, social media and booth as main media and some supporting media

such as posters, videos, T-Cash activation and merchandise. The method

used is qualitative with collect some data technique by observation,

structured interview and data analysis. Hope that with this social campaign,

people can realize that keeping endangered animals as a pet is not true and

can help to preserve endangeres species, especially Javan Gibbon

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Citilink Journey Promotional Design

Indra Fajar Nugraha1, Sri Nurbani2


University, Bandung, Indonesia Corresponding author: [email protected],

[email protected]

Abstract Citilink Journey is a domestic travel package program from Citilink

Indonesia with travel agency service system. Unfortunately, travelers have

less preferences with using travel agency service because they want

practical, fast, and transparent vacation solution offered by direct-to-

consumers websites and applications. Due to the differences in terms of

pricing for tickets, hotels, places, and the traveler’s needs for information,

the situation creates an opportunity for promotions of Citilink Journey,

Citilink Journey has a package feature including round trip airline tickets,

hotels, local culinary, amusement tickets, transport, driver, and a tour

guide. “Citilink Journey’s Promotional Design” intends to gather attention,

educate, remind, and assure the audiences to use Citilink Journey. The

promotional design uses qualitative methods to accumulate data such as

literature study, interview, observation, and questionaire followed by SWOT

and AOI analysis. Design is aimed to 20-25th years old young adults with

occupation as fresh graduates or first jobbers in Jakarta. Applied design

strategy approach will result a visual concept and creative media which fit

with activity, interest, and opinion of the targeted audiences. Big idea of the

design is to using webpage and 60 seconds video to introduce the features and benefits of Citilink Journey. The implication of this study is to give the solution

for the agency to promote their products effectively based on Visual Communication

Design study approach.

Keywords: Tourism, Service, Promotion, Design

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Designing Games Selection Campaign for Children to Avoid Aggressive Behavior Ibnu Alif Prabowo1, M Hidayattuloh, S.Sn., M.Sn2

1,2Visual Communication Design, School of Creative Industries, Telkom University, Bandung, Indonesia Corresponding author: [email protected], [email protected]

Abstract. Aggressive behavior is a physical or verbal exposure of emotions to a person or thing. Aggressive behavior can be triggered both from internal and external factors, one of which is video games, video games is a medium that can transfer the message to its users quickly even faster than watching movies. This is what causes the video game players more susceptible to behavioral changes due to video games which one of them is aggressive behavior. Moreover to the children. they at this age really enjoy the playing time especially playing video games. the danger that if they play inappropriate gamma videos at their age will be bad for them, for example aggressive behavior, therefore parents as the first responsible person are required to provide protection against gamma video that their child is not worth yet. Keywords: Campaign, Social, Video Game

Designing a Campaign to Prevent Toddler Obesity Through

Healthy plate Method in Bandung

Alzena Ardhanareswari Afinidyani 1, Sonson Nurusholih2 1,2Visual Communication Design, School of Creative Industries, Telkom


Abstract. The numbers of toddler obesity in Bandung are quite high. Toddler

obesity happens when the toddler’s daily portion contains more energy that

exceeds the needs. Mother is the most responsible person for toddler’s

mailto:[email protected]


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health. In Indonesia, many mothers have an assumption that chubby toddler

is healthy and cute. Most mothers in Indonesia will feel proud if they have a

chubby toddler. This assumption causes mothers to not pay attention to

toddler’s balanced nutrition and toddler’s daily portion. This case can be

prevented by designing a healthy plate campaign design to prevent toddler

obesity in Bandung. Using qualitative methods, collecting data through

literature studies, and interviews with health department staff and doctor of

nutrition, the right way to providing information to prevent toddler obesity

is by informing all mothers in Bandung to pay attention to toddler's

portion. The purpose of this design is to provide information through a

creative ideas using Facet Model of Effects method. The results of this design

is a social campaign that is integrated with an application for the main media.

The benefit of this campaign design is to change how mothers think about

healthy toddler and toddler obesity can be prevented.

Keywords: Campaign, Obesity, Toddler, Meal

Rose Brand Tapioca Gluten Free Promotion Design

Ajeng Pangesti 1 , Muhammad Hidayattuloh, S.Sn., M.Sn 2 1,2Visual Communication Design, School of Creative Industries, Telkom


Abstract: The dependence of Indonesian people in consuming wheat flour

can be quite high. Various kinds of food products are processed using flour,

most use wheat flour. Based on data of BPS (2012) Indonesia in 2010 in flour

amounted to 69.489.302 kg, for the year 2011 Indonesia for wheat

69.877.802 kg. The high consumption of wheat flour which also has a

negative impact on health, especially in children and that wheat flour

contains gluten that cannot be consumed properly by diabetics. Luminous

that can affect the working system of the stomach, intestines, and often

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leads to allergic reactions to people with autism. One source of food that

does not contain gluten is tapioca. The specialty of tapioca flour is not gluten

content, providing a guarantee for people who reduce wheat consumption.

Keywords: Promotion, Autism, Gluten Free Processing for food

Designing Social Campaign Of Diabetes Mellitus

Gestational Prevention With 12345 Dietary Habit

Delfi Sita Fitriani1, Jiwa Utama, S.Ds., M.Ds 2 1,2Visual Communication Design, School of Creative Industries, Telkom


[email protected] (Delfi Sita Fitriani), [email protected] (Jiwa

Utama)

Abstract. The incidence rate of Diabetes Mellitus Gestational cases is quite high at around 7% of all pregnancies, or about> 200,000 cases per year. Diabetes Mellitus Gestational can be experienced by 1 in 20 pregnant women. The incidence of Diabetes Mellitus Gestational has a prevalence rate between 1.9-3.6%. One of the main factors causing the incidence of Diabetes Mellitus Gestational is that many pregnant women do not know the right dietary habit. The presumption that the portion of a pregnant meal is to both make pregnant women eat more, today's fast-paced lifestyle also makes pregnant women have unhealthy intake. Seeing these problems the authors plan to compose the writing "Designing Social Campaign of Diabetes Mellitus Gestational Prevention with 12345 Dietary Habit". The design of this campaign aims to provide information and educate the target audience who ultimately want to change the behavior so that Diabetes Mellitus Gestational can be prevented in an easy, healthy, and appropriate way with 12345 Dietary habit. This dietary Habit is a method with the rules in 1 day, the pregnant mother should do 2 times light meal, 3 times heavy meal, with reference to” 4 sehat 5 sempurna”. The results of this study is a social campaign that uses an integrated campaign model, utilizing various media

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from conventional, non-conventional to digital, with the main media in the form of Event. It is expected that this campaign can be a solution in preventing the occurrence of Diabetes Mellitus Gestational for pregnant women. Keywords: Social Campaign, 12345 Dietary Habit, Diabetes Mellitus Gestational, Education.

Visual Identity and Promotional Design for Bekasi Tourism

Deny Faedhurrahman1, Mohamad Tohir2 1,2Visual Communication Design, School of Creative Industries, Telkom


Abstract. Bekasi city is located in West Java and also a buffer of metropolitan city of Jakarta. Bekasi as the main gateway of West Java, which developed into an industrial and modern city, has tourism potential that has not been widely known by the people of Indonesia and abroad. Therefore it takes the visual identity and its application on the media campaign, so that, this potential is known by the public. The methods used in data collection are interview, observation, questionnaire, and literature study. The data obtained shows that the visual identity of Bekasi city tourism and its application on promotional media are needed to increase tourist visit. This design concept is "Startling Bekasi", which means the amazing city of Bekasi because the mixing of cultures and ethnic diversity. The use of sub-titles "West Java Wonders Starting Here" is because the location of Bekasi became the gateway of travel to the province of West Java. The visual identity design uses elements of local culture such as golok betawi and bambu runcing as Bekasi icons applied in advertising media, such as brochures, magazines, websites, banners, billboards, promotional videos, social media, and other supporting media. It is expected that this design can support the Department of Tourism and Culture of Bekasi City in making the visual identity of tourism that will bring the tourists to visit. Keywords: Bekasi, Promotion, Tourism, Visual Identity

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Visual Identity Design of Gumelem Tourism Village

Gandung Tarispranoto1, Atria Nuraini Fadilla2 1,2Visual Communication Design, School of Creative Industries, Telkom


Abstract. Gumelem village is a tourism village located in District Susukan,

Banjarnegara, Central Java. It is separated into 2 small villages : Gumelem

Wetan and Gumelem Kulon. Gumelem Tourism Village is well-known as a

center of batik tulis production. It also has a variety of other tourism

potentials such as ancient tombs, walisongo mosque heritage, local

traditions events and thermal baths. Gumelem Tourism Village potential is

not widely known yet. Therefore, the village needs visual identity design to

improve their brand image. The author did observation, literature review,

interviews with experts and a questionnaire in order to obtain and complete

the associated data. The results of data collection analyzed using visual

analysis as a basis for drafting the design of the visual identity. By designing

visual identity of the Gumelem Tourism Village can attractpotential tourists

and maintain tourists loyalty to visit Gumelem Tourism Village.

Keywords: Visual Identity, Gumelem Tourism Village

“The coral reef damaged, where we fish?” A study on social

campaign to raise public awareness in Bunaken National

Park

Reza Bayu Adji 1 , and Wirania Swasty 2 1,2Visual Communication Design, School of Creative Industries, Telkom


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Abstract. Being a tourist attraction of the Bunaken National Park, coral reefs

have several main functions as habitat for marine organisms and also as

breakers and barriers of large waves that can erode the coast. However,

based on data from the Bunaken National Park Office, there has been a

decrease in the quantity and quality of biological natural resources and

ecosystems on the coral reefs located in the Bunaken National Park Region.

The human activity factor such as littering, the divers who frequently step on

the coral reef during the snorkelling/ diving activity and the use of bamboo

trap and the contaminants such as fish bombs, toxins, nets/ trawls and coral

mining. The research question is how to design social media campaign that

can raise public awareness about coral damage in the Bunaken National Park.

This study used qualitative approach such as observations, documentation,

interview and questionnaire. The visual data analysis used matrix

comparison. This study aims to design social media campaigns that can raise

awareness of the community, especially fishermen and residents in

conserving coral reefs in the Bunaken National Park.

Keywords: Bunaken, Coral, Illustration, Social Campaign

Designing A Tourism Attraction Promotion Of Gajah

Mungkur Reservoir

Safira Rizky Rachmania Hadi 1, Yelly Andriani Barlian, S.S., M.Pd 2 , 1,2Visual Communication Design, School of Creative Industries, Telkom


Abstract. The tourism attraction of Gajah Mungkur Reservoir is the oldest

tourism destination in Wonogiri and has been equipped with various means

of tour, such as animal park, water-boom, swimming pool, a children’s play

area, water tourist, Tombo Galau park, culinary cultivation and many more

activities that can be done in the tourism attraction. The promotion has been

done by the tourism attraction of Gajah Mungkur Reservoir is still not

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effective and less competitive with other tourism attraction in Wonogiri. The

writer use qualitative methods to generate interest in visitors when they

come to tourism attraction of Gajah Mungkur Reservoir. The writer uses the

media to procurement event to tighten the relationship of a family where

the family becomes the target audience from

that promotion planning.

Keywords: promotion, tourism, Gajah Mungkur Reservoir, family, event

Sangkan Hurip, a Board Game Design Project Based on

Kolenjer Astrological Math Narratives

Dimas Krisna Aditya1, M. Isa Pramana Koesoemadinata2, Syarip Hidayat3,

Taufiq Wahab4 1234Visual Communication Design, School of Creative Industries, Telkom

University Bandung

Abstract. The development of board games types are wide consist multi-

disciplinary aspects such as culture, history, war simulation, role playing

game, meta-economics transactions even ethnography and much more.

Games’ been one of most popular media that grown rapidly as same as other

popular media such as movies and animations. Board games itself is some

kind of traditional games that played on table top by equipped with several

items like cards, token and other visual assets arranged and managed with

set of rules. Since games consist cultural and ethnographical aspects, this

research focused in how a board game could use to promote traditional

artifact like Kolenjer, an astrological tool used by Sundanese Baduy society,

as the part of Sundanese ethnicity. Due the scarcity of the artifact and other

researchers had difficulties to connected with primary source, it is most

unlikely for the research to gain more information about more functions and

how the artifact work properly. By using qualitative research tools such as

literacy study and interpretation method, the research finally reinvents

Kolenjer’s function to counts and predicts someone fate with traditional

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mathematical method for a game. Finally, the obtained data elaborated with

game study theories and adaptation theory used to create an enjoyable

board game’s project based on Kolenjer function.

Keywords: Kolenjer, Board Game, Ethno-identity, Local Geniuses, Baduy

Society

Visual Analysis of Xerography Image Transfer on Textiles

Mochammad Sigit Ramadhan1 and Neny Aprilianty2 1,2Craft Textile and Fashion, School of Creative Industries, Telkom University, Indonesia Abstract. The advances of technology consciously or not affect the realm of textile processing both structural and surface processing. A textile designer or artist should be able to utilize technology as a means of engineering exploration in order to generate a new and fresh visual idea that automatically will increase the aesthetic value of a work. In its development, image transfer became one of the techniques that is present in the realm of surface design textile as an implication of the effect of technological progress on the long history of textile processing. The image transfer technique enables a textile designer or artist to move an image from paper to another material by a particular method. In this study the authors intend to experiment with the use of image transfer techniques to transfer images created through xerography on a variety of textile materials with different surface and structural characteristics. So as the result this research produce a data analysis of technical as well as visual aspect from xerography image transfer technique which can be used as material of learning development and a comprehensive comparative study among the many surface design textile techniques. Keywords: surface design textile, image transfer, xerography

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Bejana, a Board Games As An Education Media for

Elementary School Children in Bandung City

Merlin Bestari Audina Silalahi1, Arry Mustikawan 2, Syarip Hidayat 3. 1,2,3Visual Communication Design, School of Creative Industries, Telkom


Abstract. Buying food or beverage at the stall or place peddled. With the

diversity of food / beverage sold to make consumers want to try everything,

especially elementary school children. However, not for all snacks are good

for health, not even have good nutrition. Lack of knowledge of elementary

school children about the content contained in snacks make the food seller

be brave to offer such snacks. Yet, if the snack carelessly will lead to poor

health. Children need to be educated for knowledge and prevention to

understand the healthy and safe food. Then the appropriate media needed

to convey information to the child. Especially in elementary school age they

prefer to play, the design will be done not far from the habit of doing

elementary school children play and see something that interest them. The

selected media is boardgame, where on the media the elementary school

children must purchase and collect some categories of food that is safe and

healthy and unsafe, and given information about the ingredients, health

benefits or dangerous food. This game is expected to help educate and

remember the positive things that will be obtained on the target.

Keywords: Boardgame. Children's snacks, Safe and Healthy Snacks.

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Borax Crystallize Experiment for Fashion Accessories

Aldi Hendrawan School of Creative Industries, Telkom University, Buahbatu, Bandung, Indonesia. Corresponding author: [email protected]

Abstract. Borax is commonly used on ceramic and glass industry, or as an

antiseptic in medicine. In recent years, borax gets a negative image due to an

inappropriate usage. Borax has characteristics that shaped white crystals and

dissolves easily in water. With proper treatment, borax has the potential as

a material that can be used in the fashion industry. The characteristics of the

Crystal, making borax has aesthetics value. The aim of this study is to expand

the usege and gain aesthetic potential of borax. This research uses

experimental methods approach with laboratory observations using borax.

The experiment was done to find the perfect crystallization quality to be

applied as a fashion accessory. They are three level of explorations in the

study, the first experiment focused on crystallization and the use of other

media that could increase the effect, the second exploration is coloring and

the third is design exploration. This research resulted in the findings of the

innovation of processing borax so allowed as aesthetic material on fashion

accessories.

Keywords: borax, innovation, material experimentation, fashion.

Material Design for Waterfront Restaurant at Waduk

Jatigede

Vena Melinda Putri1 , Sheila Andita Putri2

1,2 School of Creative Industries, Telkom University, Bandung, Indonesia

Abstract. Waduk Jatigede (Jatigede Dam) is a man-made water reservoir on

Cimanuk River in Sumedang, West Java, Indonesia. The development of this

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reservoir is aims mainly for irrigation, hydroelectric power generation, flood

control, and clean water resource. The existence of the dam changes the

livelihood of the locals from agriculture into fisheries and owning small

enterprises such as locally-resourced waterfront restaurants. Our

observation reveals that the dam has a potential to be further exploited for

the growth of local economy. In this work, we are interested in the optimal

design of the aforementioned restaurants to attract more visitors and

boosting the tourism sector of the area. Based on our in-situ assessment, the

restaurants are not designed for long-term operations and are not carefully

developed with concern of consumer's convenience and safety standards.

For example, in the aspect of material, most of the woods and bamboos used

are deteriorated or damaged and installed unsafely using rusty nails, which

increase the risk of injuries. Therefore, it is necessary to conduct a thorough

analysis with focus on material design to elevate consumer's safety and

convenience. The analysis includes the selection of locally-sourced natural

materials with sufficient strength and slow deterioration rate for reliable

construction and cost efficiency. Furthermore, the finishing of the materials

is also considered to improve the appearance, to decrease the risk of injuries,

and for easy maintenance.

Illustrated Book Design as Dental Health Learning Media

for Children Ages 4-7 Years Old

Farah Afifah Lesmana1, Yanuar Rahman2 1,2Visual Communication Design, School of Creative Industries, Telkom


Abstract. Dental health is one aspect that must be cared for and maintained

as early as possible by everyone. But there are still many people who are not

yet aware of the importance of maintaining dental health, and this causes a

high number of tooth decay cases of children. The importance of maintaining

dental health is directly proportional to the need for media to socialize and

inform about how to care for and maintain dental health conditions in the

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community. Therefore, one solution is the need for information media to

educate the public, especially parents and children about the importance of

dental health. The media that will be created is an illustrated book containing

various types of information about how to care for teeth properly, diseases

that will arise if we do not care for teeth and the introduction of dentistry to

children. The method used is qualitative by searching for data in

various ways such as literature, conducting interviews and observations. The

design results expected from this illustrated book can help parents and their

children get basic information and invitations to maintain dental health.

Keywords: children, dental health, illustrated book, learning media.

Improving Polite Manners Through the Pop-Up Story Book

Fila Millatina Wijayanti 1, I Dewa Alit Dwija Putra 2 1,2Visual Communication Design, School of Creative Industries, Telkom


Abstract. Polite manner is a part of Indonesian culture. Despite of various

ways of showing polite manners due the ethnical diversities, there are three

general basic words: sorry, please and thank you. Currently, these words are

rarely being used by children because the lack of parental attention. In

addition, the development and free-use of technology makes polite manner

and reading interest becoming worse. Therefore, it needs a safe, interactive

and entertaining media to educate children about polite manners. Hence in

the design, this research is done by method of observing 6-12 years old

children and similar projects’ visual; document studies for strengthen

theories; interviewing experts to obtain valid data; and matrix analysis to

obtain visual conclusions as reference design. By children-friendly design, it

is expected to make children aware the importance of polite manners and

help children to increase their reading interest.

Keywords: polite manner, pop-up, children

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Designing A Communication Strategy Of Product And

Visual For Ruangguru Application

Tyana Anggraeni1, Ilhamsyah, S.Sn., M.Ds2 1,2Visual Communication Design, School of Creative Industries, Telkom


[email protected](Tyana Anggraeni),

[email protected](Ilhamsyah)

Abstract. Ruangguru is an online learning application that provides benefits

for various levels of education, especially high school grade 12 students.

From Ruangguru promotions that have been done before, the current totals

have not reached the number of targeted users. For grade 12 students, the

National Examination, always be their main concern of studying. Many ways

used to deal with it, one of them is make a group learning that usually placed

at fast food restaurants. However, they often forget the purpose to learn and

play smartphones instead. This problem can be solved by Designing A

Communication Strategy of Product and Visual For Ruangguru Application.

The design of this campaign using qualitative methods to find a suitable

strategy to inform the benefits and features that exist in Ruangguru

application to achieve the target desired by Ruangguru. The design of this

promotion aims to provide product-related information and provide

innovation in a learning application promotion. The result of this research is

the design of product promotion using AISAS method as media strategy,

utilizing various means of information to spread Ruangguru utility, and main

media in the form of an event. The author hopes the design of this campaign

can assist in the exploration of advertisers and visual communication

designers in solving the problems of promotion of similar products.

Keywords: Promotion, Advertising, Application, Digital Campaign,

Communication Visual Design.

22

Changes In Construction of Logo PT. KAI Year 1953-2011

Surya Afandy1, Rustopo 2 , and Dharsono 2

1Graduate Program, Production Departement, Indonesian Institute of the

Arts Surakarta 2Graduate Program, Editorial Department , Indonesian Institute of the Arts

Surakarta Corresponding author: [email protected]

Abstract. PT. KAI which stands for Perseroan Terbatas Kereta Api Indonesia

(Indonesian Railway Limited Company) is the first railway transportation

company in Indonesia, which has an identity change in the form of logos from

time to time. The logo change is influenced by several factors that will later

bring out the meaning of the visual logo. To find out what factors influence

the change of logo and its meaning, a qualitative paradigm research is used

by combining the history and theory of logo construction and classifying the

construction of the development of the PT.KAI logo from time to time along

with its influence. This research is intended to get the visual style of the

development of the PT. KAI logo which is increasingly simple, easy to

remember, and has typical / distinctive features. The result of this study is as

visual style information of PT. KAI logo from 1953 to 2011 which indirectly

we could find out the visual trends in that year

Keywords: Identity, logo, visual style, and PT. KAI

23

Packaging Design As A Brand Building Tools For Organic

Black Rice Business Concept Case Study: Diet Rice

Rima Febriani

Telkom University, Indonesia

Jl. Telekomunikasi No.1, Bandung Corresponding author: [email protected]

[email protected]

Abstract – Supported by the tendency of a healthy lifestyle is emerging favored by the people, resulting in intensified competition in the healthy food products on the market. Diet Rice brands formed in Bandung around the beginning of 2014, since its establishment of these products was marketed as substitute products that can enhance a healthy lifestyle in the society in Indonesia. Within a year of journeys, Diet Rice brands products are experiencing a decrease in sales. Eventually the efforts to market products better by way of changing the packaging design. Packaging is important as assessed the process of improving the value brands as media delivery in communicating corporate identity and image of the product itself. Earlier, healthy products did bigger impact in the lifestyle. Unfortunately, Diet Rice brand (one of healthy product in Bandung) have not yet found the right packaging concept for building company’s brand, and to fix this problem need to do is do some research by changing the shape of the packaging of Diet Rice brands against potential consumers of this product. Through semantic differential approach, Organic Rice can direct form of packaging that is in accordance with the vision and the concept of Diet Rice itself so that can build an effective brand. Research is carried out qualitatively with an in-depth understanding of human behavior and observable objects and also quantitative by sampling process through test questionnaire to find out how consumers perception of Diet Rice’s packaging, and for the further processed by the semantic differential with assess alternatives prototype for Diet Rice’s new packaging design. Keywords : Packaging Design, Brand Building, Organic Rice Business, Diet Rice

24

Design of Photography Book Tour Guide in Pulau Bintan

M. Rezki Anand Delvi1, Rizki Yantami Arumsari2

[email protected], [email protected] 1,2Visual Communication Design, School of Creative Industries, Telkom


Abstract. Natural tourist attraction such as beach, waterfall, and mountain is

one of the many places visited during the holidays or at certain times, not

only natural tourist attraction but also artificial attraction such as zoo and

culinary place. One of the most potential areas for tourism is Pulau Bintan,

located in Kepulauan Riau Province. It has a lot magnificent places to visit,

but many people do not know about its magnificent due to lack of knowledge

and information media. Through observation method, interview and

literature study, shown that guidebooks with photography-based is needed

in order to guide and expose the magnificent of tourist attraction as well as

provide information about tourist attractions in Pulau Bintan. This book

contains information, photograph, and other information of tourist

destinations in Pulau Bintan also quotes about traveling and blank notes for

readers. With this photography-based guide book, the authors hope it can

help expose the magnificent of the tourist attraction as well as provide

information on the tourist attractions for domestic and foreign tourists,

considering tourism is one of the country's foreign exchange.

Keywords: Book photography, Pulau Bintan, guide book, tourist attraction

25

Sell and tell: a story of dairy & cocoa print advertising

during indonesian colonial period

Sri Maharani Budi Haswati

School of Media & Communication - RMIT University, Australia

Abstract. The globalized economy enables the nationwide citizen to adapt

and exchange their lifestyle from one place to another. A particular cultural

habit is no longer exclusive since the global consumer’s behavior has

seemingly evolved to be more convergent. Indonesia became the 21st rank

of 132 major importing countries for the category of Dairy products in 2016

[1]. In the same year, its value has reached $804 million where New Zealand,

USA, and Australia still became the largest dairy suppliers for Indonesian

people. Meanwhile, in the cocoa industry, Indonesia is also facing a challenge

on processing the cocoa bean into chocolate and confectionery to fulfill the

desires of the domestic market. Both indicate a fierce competition between

the dairy & chocolate companies to win the domestic market share. There

fore, this research aims to decipher the process of introducing dairy & cocoa

to Indonesian market since the colonial period. It is purposed to enrich the

fundamental knowledge of product history for the modern advertiser

regarding accomplish an efficient advertising strategy. By performing the

research methods of print ads content analysis and qualitative interview, this

research has proven dairy & cocoa colonial advertising has a significant

impact on constructing the tradition of consuming milk products and

chocolate among the Indonesian families for generations.

Keywords: Colonial advertising, dairy products, cocoa, advertising history

26

Dining Facilities Analysis Based on Ergonomics Aspect at

Jatigede Reservoir Sumedang

Amira Soraya1, Sheila Andita Putri2 1,2 School of Creative Industries, Telkom University, Bandung, Indonesia Corresponding author: [email protected] ,

[email protected]

Abstrak Construction of Jatigede Reservoir is a strategy and effort of

Government to overcome drought in dry season and flood in rainy season,

especially in area around Pantura, East Java. Behind the government's efforts

in the construction of the Jatigede Reservoir project, there are several

impacts, one of which is the changing of agricultural land function that

impacts on the livelihood of the majority population as farmers lost. To

sustain their livelihood, the locals started a simple restaurant business that

was built independently. The existing dining facilities are still far from ideal

conditions given the limited resources available to build the dining facility.

This limitation resulted in the emergence of discomfort to the visitors when

viewed from various aspects of design, one of them from the aspect of

ergonomics. Therefore, ergonomic analysis is needed to get the solution in

designing of the dining facility. The goal is to obtain a better level of comfort

and an ergonomic ideal for the visitors of the dining facility.

Keywords: Lake Jatigede Sumedang, Dining Facility, Family Meeting Point

Development of Portable Hammock Set Products Through

Anthropometric Aspects to Fix Product Dimensions

Patrycia Zharandont¹, Fajar Sadika2, And Dandi Yunidar3

¹ Product Design Study Program, Faculty Of Creative Industry, Universitas

Telkom, Jl. Telekomunikasi no.1, Bandung 40257 Jawa Barat, Indonesia Corresponding author: [email protected],

[email protected]

27

Abstract. A product design is a design that is intended to facilitate the user.

So that a design usually refers to the target user who will use the product.

The Portable Hammock Set product is a product design aimed at users who

want to relax enjoy the scenery using a hammock without searching for a

binder or tree. After this product is designed, the authors tested using

Kawakita Jiro Method to test the product feasibility according to the

respondents. From the results of these studies, respondents argue that the

framework of this product looks not strong. This is reinforced by a direct

experiment using the product and the result when the user is used, the

framework’s hammock is bent. When a product cannot accommodate a user,

then one factor is the determination of an inappropriate user percentile. So

this problem is discussed in anthropometry. By reviewing the percentile of

users in anthropometry, then use the comparative method to find the size of

the framework that corresponds to the type of portable hammock designed.

The results of this study are the percentile requirements of users with body

weight, height of the user and accompanied by the pole distance size and

height of the framework as a reference of the new product dimension.

Keywords: Portable Hammock Set, dimension, anthropometry.

Material Design for Waterfront Restaurants at Waduk

Jatigede

Vena Melinda Putri1 , Sheila Andita Putri 2 1,2 School of Creative Industries, Telkom University, Bandung, Indonesia Corresponding author: [email protected],

[email protected]

Abstract. Waduk Jatigede (Jatigede Dam) is a man-made water reservoir on

Cimanuk River in Sumedang, West Java, Indonesia. The development of this

reservoir is aims mainly for irrigation, hydroelectric power generation, flood

control, and clean water resource. The existence of the dam changes the

28

livelihood of the locals from agriculture into fisheries and owning small

enterprises such as locally-resourced waterfront restaurants. Our

observation reveals that the dam has a potential to be further exploited for

the growth of local economy. In this work, we are interested in the optimal

design of the aforementioned restaurants to attract more visitors and

boosting the tourism sector of the area. Based on our in-situ assessment, the

restaurants are not designed for long-term operations and are not carefully

developed with concern of consumer's convenience and safety standards.

For example, in the aspect of material, most of the woods and bamboos used

are deteriorated or damaged and installed unsafely using rusty nails, which

increase the risk of injuries. Therefore, it is necessary to conduct a thorough

analysis with focus on material design to elevate consumer's safety and

convenience. The analysis includes the selection of locally-sourced natural

materials with sufficient strength and slow deterioration rate for reliable

construction and cost efficiency. Furthermore, the finishing of the materials

is also considered to improve the appearance, to decrease the risk of injuries,

and for easy maintenance.

Keywords: Waduk Jatigede, Sumedang, Waterfront Restaurant, Material Design

Visual Study on Small and Medium Enterprises Product

Packaging in Bandung Regency

Arry Mustikawan1, Wirania Swasty2,

1,2 Visual Communication Design, School of Creative Industries, Telkom

University, Jalan Terusan Buah Batu Bandung, Indonesia Corresponding author: [email protected]

Abstract. One of the sub-sectors of creative industry that many cultivated by

Small and Medium Enterprises (SMEs) is the culinary industry (food and

beverages). But in fact, existing SMEs face the common problems such as

branding, logo and packaging. However, they have weaknesses that result in

29

products stagnant, one of which is the packaging design factor. This research

used exploratory research with qualitative approach. The method used is

case study with SMEs’ products in Bandung Regency i.e. luwak coffee,

strawberry preserves and peanut. Secondary data collection is conducted

through literature study. Data processing used matrix analysis that compares

by aligning visual data. This observation aims to collect data related to the

packaging design that becomes the research objects. The results of this study

are expected to be a reference to get the appropriate Primary Display Panel

(PDP) and provide an understanding of packaging design strategy by utilizing

the Primary Display Panel.

Keywords: Packaging, Primary Display Panel, Branding

Constructing Modules for Determining Image Quality

Criteria for DiTenun Mobile Application

Dr. Arlinta Christy Barus, S.T., M.InfoTech1*, Muhamad Lukman, ST, MT2,

Abed Nego Lubis1, Hartanti Saragih1, Grace Naomi Damanik1

1Informatics Engineering Programs, Faculty of Informatics and Electronics,

Del Institute of Technology, Jl. Sisingamangaraja, Sitoluama, Laguboti,

Tobasa, Indonesia 2Piksel Indonesia, Jl. Gudang Selatan 22, Bandung, West Java, Indonesia

Abstract. Woven cloth is the result of handicrafts in the form of fabric strung

from thread using looms. One form of woven cloth originating from Sumatra

is Ulos. Each Ulos has its own distinctive characteristics and meanings from

every motif that is produced, but the variety of motifs produced is still limited

so that much economic potential have not yet been exposed. Therefore, an

application is being developed that would help the weavers to produce new

Ulos motifs known as DiTenun applications. In developing this application, a

feature is needed to capture Ulos images directly from a smartphone camera

that will be taken by users. Images captured directly do not always produce

good image quality, so this study investigates the most proper classification

30

of Ulos images by their quality. Determination of input image quality can be

seen from two parameters that affect the quality of an image which are blur

and noise parameters. The two parameters are detected using two different

algorithms namely FFT (Fast Fourier Transform) algorithm and PCA (Principal

Component Analysis). The result shows that these two algorithms are overall

effective in determining the three different categories of Ulos image quality.

Of the three categories, bad categories have the highest accuracy scores.

Keywords: Weaving, Ulos, DiTenun, Image Quality, Blur, Noise, FFT, PCA

Culinary Content Development of Virtual Bandung Apps

Andreas Rio1, Ananda Risya2*

1,2 Visual Communication Design, School of Creative Industries, Telkom

University, Terusan Buah Batu, Bandung, Indonesia. Corresponding author: [email protected], [email protected]

Abstract. One of sub-sector that contributes significantly to the creative

economy is culinary. This sub-sector contributes 41.69 percent. Virtual

Bandung application is a tourism application that contains the concept of

virtual reality in displaying tourist attractions of Bandung region. As a

continuation of the content development of Virtual Bandung, the

development of culinary content will be the focus of this application.

Research methodology in data distribution techniques is observation and

literature study. Observation of culinary places in Bandung area is used to fill

the content by transferring specific categories. The similar applications are

compared using a comparison matrix to get essential features that will be

applied to the design result. With features such as booking places, reviews,

site and menu description content as well as the necessary information

Virtual Reality is expected to make it possible for tourists visiting the

Bandung area to choose and decide on destinations that match with

travelers.

31

Designing Exterior Horticultural Product Means of

Transport Marissha Mufqi1, Hardy Adiluhung2

1Product Design, Telkom University, Bandung, Indonesia 2Product Design, Telkom University, Bandung, Indonesia

Abstract. Vegetables is a essentials requirement all the people, of the

existing food supply in various regions of Indonesia are the result of plant

production under the province of West Java. The number of the combined

group of farmers who was in the region to make the territory into West

Bandung's main supplier of vegetables for the province around Java, farmers

usually supplying vegetables to post-harvest company but there are some

the farmer directly distributes his vegetables to store or supermarket, Tani

Indonesia Center (TTIC) is a government program under the auspices of the

Ministry of agriculture, Government facilities to farmers in an effort to cut

off the supply chain, and sales directly to consumers, in addition there is a

bazaar on TTIC do for farmers, for farmers currently only distribute it and sell

it in the Palm of your sales that do not have the care of the quality of the

vegetables is good considering the easy damaged, horticulture products and

some people do not know of one sole good quality products for horticulture,

for it's Exterior design needs a transport facility horticulture have identity

and educational value that can be used to sell directly without reducing the

distribution function.

32

Designing Tree Towers By Applying Security Aspect To The

Structures In Jatigede

Ahdani Ramdhan Firdhaos1, Sheila Andita Putri2, Muchlis3 1,2,3 School of Creative Industries, Telkom University, Bandung, Indonesia Corresponding author: [email protected], [email protected],

[email protected]

Abstract, Reservoir has a function as a place of supply or reserves of water in

a very large amount used for irrigation facilities and hydroelectric power.

However, the reservoir can also be used as a tourist attraction. One of them

is the Jatigede reservoir located in Sumedang, and one of the tourist

attractions there is Peak Damar. The object of Peak Damar, Sumedang

Regency has the potential to be developed.

However, the potential is still less supported by the ease of access to reach

the tourist sites, and not optimal development of tourism objects both

facilities and infrastructure. The only tourist attraction available is a view

deck that leads directly to Jatigede lake. Though there are pine forests that

also have the potential to be developed as tourist attractions, and attractions

that look potentially to be developed in the pine forest is a tree tower. The

recent tree tower tour becomes a popular type of tourism among the

community, along with the development of internet and social media, the

tower of the trees serve as a unique and interesting photo spot. Coupled with

a beautiful view of nature, of course, the location has its own additional

value. To utilize the advantages of the natural scenery around the reservoir,

especially in Peak Damar, the designer uses a security aspect based on the

science of ergonomics and anthropometry to create an object around the

Jatigede dam area which aims as a safe tourist attraction for visitors to use,

which will be expected to help the economy of the community around the

tourist attraction.

Keywords: Reservoir, Tour, Tree Tower, Security ̧Visitors, Peak Damar

33

Jewelry Design Based on Rice Husk Waste Exploration

Wanda Tyas Parahita 1 and Diena Yudiarti 2 1,2 School of Creative Industries, Telkom University, Bandung, Indonesia

Abstract. In Indonesia, Rice Field is one of the most dominating area in

agriculture and produces lots of yields includes abundant agricultural wastes.

One of them is Rice Husk which is the outer part of paddy, convex shaped

and golden-yellowish colored when the paddy is ready to be harvested. The

accumulated amount of rice husk is presumed will make some unbalance to

the ecology. Some people only use this waste as a farming media although

actually there are lots of ways to make a better use of this waste; chemically

or by using it to be material of ready-to-wear products like jewelry. Advanced

explorations are needed in order to find other potentials of rice husk, so

later, rice husk can be used as a material for another purpose of product

making besides jewelry which can lead to being alternative livelihoods for the

people who live around the rice fields and can be sold widely, also easy to be

produced. The method used in this exploration and designing is mainly using

experiment approachment method and the result of this exploration will be

mainly applied to jewelry products in the form of mixed resin and rice husk.

Keywords: Rice husk, Exploration, Resin, Jewelry, Designing, Exploration

Result.

An Exploration of Tutut (Pilla Ampullacea) Shell Waste as

Basic Material of Accessories Production

Diazti Revika Magfirani Azizah 1 , Diena Yudiarti 2 1,2 School of Creative Industries, Telkom University, Bandung, Indonesia

Abstract. Processing of materials in jewelry either new or pre-existing is

highly developed. Starting from material , examples of natural waste

materials. One of them is tutut or often called Rice field snail. Rice field snail

34

or Tutut in Bahasa (Pilla Ampullacea) is a type of freshwater snail and is easily

found in rice fields, ditches and lakes. The population is very large because

of rapid its proliferation make the farmers worried. It would destroy rice

plants. Snails fields eat the bottom of the rice fields and cause the rice to

destroyed. As a result many farmers suffer losses and try to overcome snail

fields such as snail fields as food and eradicate them with pesticides. Based

on that background, this research recommend some

processing and experimenting tutut’s shell waste. The method used in this

research is experimental method which is done by exploring the material

physically and chemically in order to get visual approach. The potency of the

product of tutut’s shell waste will be analyzed as the result of this reseach.

Based on that background, this research recommend some processing and

experimenting with physical approach to explore tutut’s shell waste into the

basic material of accessories in terms of managing and reduce the waste.

Keywords: Exploration, Waste Exploration, Reduce Waste, Snail Shell,

Accessories, Jewelry

Implementation Of Plastic Fusing Method To Upcycle

Products Of Plastic Waste

Terbit Setya Pambudi 1 , Yanuar Herlambang 2 , Fajar Sadika 3 1,2,3 School Of Creative Industries, Telkom University, Bandung, Indonesia

Abstract Plastic waste is currently one of the most numerous in number in

the world, approximately 10 percent of the total waste in the world. Most of

the plastic waste originating from households. Plastic packaging, grocery

bags, and home furnishings is a type of plastic waste that is often found.

There have been many efforts are being made to reduce the amount of waste

and the impact that it causes. One of them is with the method of up-cycling.

Up-cycling, is the method of utilization of waste products that have value to

more or new. By using this method, in addition to being able to reduce the

amount of plastic waste that existed while creating new products with the

35

value and functionality of the new one. The results of the product up-cycling

plastic is a small wallet, shopping bags, backpacks, gadgets sleeve etc. One

method of up-cycling plastic is plastic fusing methods. Plastic fusing uses heat

and plastic waste to create new materials with thickness and strength. The

current utilization of plastic waste has been undertaken by communities to

produce a product, but not a lot of variety of processing methods. One

community that processing plastic waste is a recycled handbag craftsman

group named Kunarti. But the method of processing on this community only

limited methods of knitting only. Based on the phenomenon that exists, this

research was conducted to find out how the application of the method of

plastic fusing so that it can be easily done, and into alternative methods of

up-cycling which is able to be

applied by the community of craftsmen in Bandung.

Keywords: Plastic fusing, plastic waste, upcycle

The Innovation of Tuban’s Traditional Cloth through the

Involvement of Fashion Designer’s Role

Fajar Ciptandi

School of Creative Industries, Telkom University

Abstract. Tuban area at East Java, Indonesia, has a tradition in making

traditional cloth shaped batik and woven cloth. Cloth has visual's good

individuality, meaning, and also function that distinguish it with traditional

cloths from other region in Indonesia. Functionally, these traditional cloths is

besides used as customary cloth, and by a large part society of Tuban is left

behind because it is assumed as an old-fashioned tradition. Society's

interest's depreciation's existence at Tuban in using traditional

cloth surely affects towards the degradation of tradition in making cloths at

Tuban. After passing through various design's experiment, there has

been done the development in special traditional cloth's function of

36

Tuban in which involves the role of fashion designer. This matter is done with

a deliberation that in the effort watch over tradition's existence, world

fashion has an enough strategic character because it can give impact towards

the increasing of society's appreciation to traditional batik's cloth.

The result of this watchfulness finds patterns of creating a fashion designer

to create an appropriate product with trend by taking an inspiration from a

certain tradition. Besides, indirectly, the height society's appreciation

can contribute to give a chance for tradition stands hold-in.

Keywords: batik, fashion designer, innovation, tradition, Tuban,

Constructing Modules for Determining Image Quality

Criteria for DiTenun Mobile Application

Dr. Arlinta Christy Barus, S.T., M.InfoTech 1* , Muhamad Lukman, ST, MT 2 ,

Abed Nego

Lubis 1 , Hartanti Saragih 1 , Grace Naomi Damanik 1

1 Informatics Engineering Programs, Faculty of Informatics and Electronics,

Del Institute of

Technology, Jl. Sisingamangaraja, Sitoluama, Laguboti, Tobasa, Indonesia 2 Piksel Indonesia, Jl. Gudang Selatan 22, Bandung, West Java, Indonesia

Abstract. Weaving is the result of handicrafts in the form of fabric strung

from thread using looms. One form of weaving originating from Sumatra is

Ulos. Each Ulos has its own distinctive characteristics and

meanings from every motif that is produced, but the variety of motifs

produced is still limited so that many economic potentials have not yet been

developed. Therefore, an application was developed that would help the

weavers to produce new Ulos motifs known as DiTenun applications. In

developing this application, a feature is needed to capture Ulos images

directly from a smartphone camera that will facilitate the use of users.

Images captured directly do not always produce good image quality, so

37

researchers will also classify Ulos images to determine the image quality of

Ulos that is used as an input image. This classification is one attempt to

determine the quality of an image entered by the user. Determination of

input image quality can be seen from two parameters that affect the quality

of an image, namely the blur parameters and noise parameters. The two

parameters used will be detected using two different algorithms namely FFT

(Fast Fourier Transform) algorithm and PCA (Principal

Component Analysis).

Keywords: Weaving, Ulos, DiTenun, Image Quality, Blur, Noise, FFT, PCA

The Processing of Lurik Textile for Men’s Ready to Wear

Clothing

Tria Jatnika 1, Widia Nur Utami B. 2 1,2 Kriya Tekstil dan Mode, Fakultas Industri Kreatif, Telkom University -

Bandung, Indonesia

Abstract. Lurik textile is one of theh wastra of Nusantara (Indonesia) part

begins to be delighted again after several Indonesian fashion designers raise

it as main materials in the collection. Some of the fashion designers are Lulu

Lutfi Labibi and Edward Hutabarat (Fitrisari, 2017). But both of them are

focusing in clothing’s collection for women, so it cause clothing’s alternative

undercommunication from textile’s materials lurik for man. The method that

is used in this research is qualitative method by doing the literature’s study,

observation, and interview connected to it to collect the data about Lurik

testile to gather along with the development of it this moment. Then there

has been done also the exploration’s method manipulating fabric potential

towards lurik textile. The result of the exploration is developed to be product

design of fashion. The result of this research is supposed to be able to give

the alternative o wearing clothes for men, and using lurik textile in an optimal

fashion for product men’s ready to wear with the touch of modern style.

38

RC Modification as a Form of Personalizing Activity and Self

Achievement

Dandi Yunidar1,* , Ahmad Zuhairi Abdul Majid2

1 Univeritas Telkom, Bandung, Indonesia 2 Universiti Sains malaysia, Penang, Malaysia

[email protected]

[email protected]

Abstract. This study is based on the phenomenon of play activities conducted

by adult fans of remote control toys (RC) in Bandung, Indonesia. There is a

tendency that is associated with sense of pride in a

RC toy fan when his RC toy can pass an obstacle, or win the competition both

in relaxing games and in the race. The question the authors attempted to

answer in this study was "is there any relationship between modifying RC

toys with the pride of self-achievement from a RC toy fan?" Kawakita Jiro

method were used to get this study done where there were six steps

involved, first step was to define the problem, second step was label making,

third step was label grouping, fourth step was group naming, fifth step was

chart making, and the sixth step which was the final step was explanation. KJ

method was used to determine “what is the most preferable activity of

playing RC toys, and what makes it one”. The result showed that the

modifying activity is the most preferable activity, and in turn it evokes proud

felling of the players as modifying is a form of personalizing, and when their

modified RC won a race the proud felling is getting stronger as a self

achievement. This study was conducted to provide useful

information of user’s point of view about RC toys, and we hope that the toy

manufacturers will consider this matter as one of design consideration

aspect as they develop such toys.

Keywords : Toys, KJ method, User’s preferences, personalizing activity

39

Visual Analysis Urban Toys "Mr. Evilsion" Through the

Semiotics Approach

Martiyadi Nurhidayat1, Tiphanny Aurumajeda2

1Product design, School of Creative Industries, Telkom University, Terusan

Buah Batu, Bandung, Indonesia 2Visual Communication Design, Bandung High School Technology, Sukarno

Hatta, Bandung, Indonesia

Abstract Toys are a play medium having realistic features and imagination.

Children or parents love toys. They always imagine to play it. Toys are seen

in a form that is in the art element. Toy action figure is a toy that shows the

character of living creatures, designs that show psychological products to the

user seen from elements of elements that show the characteristics of toys.

Action figure "Mr. Evilsion" is made from the thought of the social

phenomenon of children in urban society this can be seen from the

environment and day-to-day interaction of the child. Mr. Evilsion consists of

denotation meanings such as antenna, television, horn, jumpsuit, spiral. The

symbol is applied to the action figure according to the creator's imagination

through the creative process. Signifiers and signifieds in action figures such

as antennas are signals, television medium, a source of inspiration or

spectacle, a horn is power/devil, a jumpsuit is hard worker / technical

worker, the spiral is an optical/hypnotic illusion. So Mr Evilsion is an urban

toy that arises from the phenomenon of watching too much of the bad

television media, so the spectacle has a bad impact on the attitude of the

community.

Keywords : Action Figure, Mr. Evilsion , Toys.

40

The Aesthetic Photo Creation of Roy Genggam on The Book

of Memotret Pemotret

Siti Desintha 1 , Taufiq Wahab 2 ,Muhamad Yasin Abdillah 3 1,2,3 Visual Communication Design, School of Creative Industries, Telkom

University, Terusan Buah Batu, Bandung, Indonesia.

Abstract : Roy Genggam is one of the most best photographer that Indonesia

have it. This thing proved with his consistency that is almost 20 years of work

in the field of commercial photography.

The rapid grow of photography is cause much new young photography

comers pop out. But many of them is less knowing about the existence of the

earlier Indonesia photographer who had contribution to the growth of

photography in this country.

On the book of “Memotret Pemotret”, Roy Genggam is showing some figures

of photographer who still active until now. They’re not just active in work of

photography but they also share the knowledge about photography.

Through the process of gathering data such as interview, observation also

literature study and the aesthetic theory is use to analyze the photo.

So that it can find out the magnificence inside the project of idealism by Roy

Genggam. Its not just work for visual only, but it have the shape of the

delivery the message to the audience.

Keywords: Aesthetic, Photo, Roy Genggam

Exploration to the Most Fundamental Form of Dynamic

Visual Identity.

Riky Azharyandi Siswanto 1, and Jasni Bin Dolah 2 1 Univeritas Telkom, Bandung, Indonesia 2 Universiti Sains malaysia, Penang, Malaysia

41

Abstract. Dynamic identities are a relatively new concept in graphic design.

Because in contrary, in the past a brand identity was just a single fixed mark,

usually in the form of a logo used for brand recognition – with the aim of

providing consumers with a visual reference to allow them to

differentiate between competitors. The change has been prompted by the

rise of new media and by the advent of the Internet, which has led to the

actualization in real life. Digital technology has brought considerable

innovation in the design process of visual identities as well. However, the

utilization of Dynamic Identity concept can very costly due to the

technological requirement. As the result, this have called us into discussion

regarding “can dynamic identity be applied without the any digital support?”

as expected that more companies can get the advantages from the new

concept. The method of Literature review and Visual analysis applied in this

research to explores the possibilities to the disattachment the technological

aspect from the dynamic identity concept.

Creative Process of PT Pindad Medium Tank Design Design

Team

Hardy Adiluhung 1 , Yoga Puji Raharjo 2 1,2 Product Design, Telkom University, Bandung, Indonesia

[email protected], [email protected]

Abstract: The process behind the embodiment of a prototype medium tank,

in fact there is a struggle of Designer thinking, and become an interesting

meaning when expressed through reading the ideas and ideas that

accompany the work of the prototype. The research method used is

deductive descriptive research methodology, descriptive research intended

to give an idea that the creativity supporters can be utilized to apply the

concepts of creative thinking in an effort to generate ideas in product design,

and gives an idea that the same system can be utilized also as knowledge

respository from those ideas. Deductive research, research that begins from

several theories that are theories about product development, innovation

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and theories of creative thinking, then develop a concept of the three and

apply the concept to be drawn a conclusion. The result of the research shows

that every design of a combat vehicle is of course in designing the need for a

process in the form of ideas, concepts, ideas, working drawings and final

result in the form of prototype design.

Keywords: Design, Medium Tank, Creativity, Creative Thinking.

Designing Tree Tower a Comfortable Aspect On

Nature Tours

Juni Ardli Imam Sabilihi1, Muchlis2 1,2School of Creative Industries, Telkom University, Bandung, Indonesia

[email protected] , [email protected]

Abstrak Tourist attraction, location or everything that can be visited for the

tourist agenda, where people or groups get entertainment in the form of a

journey that is fun and satisfying so that it can comfort the heart. With the

development of the era, tourism has changed from just an activity to drive

boredom into a lifestyle. Nowadays a lot of tourist attractions that have an

interesting rides along with the development of Internet technology is more

advanced. One of them is a tree tower. The tower of the trees is now the

attraction of natural tourists. Along with bertembannya internet and social

media

tower trees today become an attractive photo spot. The current tree tower

is not only for viewing from above, but also a place for interesting pictures.

Therefore the tree tower must have good comfort and equality. In addition

to support the comfort at the time of climbing, the tree tower must also

ensure safety at the time of ride. So that no unwanted things happen.

Therefore, in the design of this tree, the aspect of ergonomics is very

important, because it discusses about the convenience and security of users.

Keywords: Tourist attractions, tree towers, ergonomic aspects.

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Exploring Retractable System for Raspberry Pi-based

Portable Computer Cases

Sheila Andita Putri1, Fajar Ismail2 1,2 School of Creative Industries, Telkom University, Bandung, Indonesia

[email protected] (Sheila Andita Putri),

[email protected] (Fajar Ismail),

The rapid technological advancement drives major changes in the way we

get things done. Digitalization is commonly done to facilitate the work that is

generally done with manual thinking. Digitalization is done through a number

of software program embedded in electronic devices. One of the commonly

used digital devices for simple programming is Raspberry Pi. Raspberry Pi is

a portable computer system that can be customized according to user needs.

Customization on Raspberry Pi-based portable computers not only on

installed programs, but also the addition of supporting hardware. Due to its

customizable nature, the final form of portable computer may varied

because the addition of hardware to Raspberry Pi affects the shape of the

outer cases. One of the commonly added hardware on a Raspberry Pi-based

portable computer is a digital camera for image processing. However,

because Raspberry Pi has limited ability to process installed programs,

additional hardware such as digital cameras are limited to certain

specifications and specific functions. This causes some settings must be done

manually, such as adjusting the distance of a photo object with the camera

or the setting of light. Therefore, customizing the device cases must be done

to optimizing the camera function with this limitation.

This study was conducted to explore a system on the device cases that can

facilitate the manual settings when using a camera embedded in Raspberry

Pi-based portable computer to take pictures. The goal is to maximize the

function of Raspberry Pi in processing the image as a portable computer.

Keywords: Design, Portable Computer, Raspberry Pi, Device Cases

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Product Designing Jewelry Set Diamond Collection Triple Moon Goddess Diamond Using Micro Pave Nail Setting Technique and Use of Round Ash Facets On Diamond Based on Target Market Analysis on Brand Products Frank & co Asep Sufyan Muhakik Atamtajani 1 , Dinda Rizki AmeliaDinda 2 1,2 Bachelor of Product Design, School of Creative Industries, Telkom University, Bandung, Indonesia [email protected], [email protected]

Abstract Jewelry is generally made of gold and silver with the addition of

precious stones, generally precious stone used by the brand Frank & co

is a diamond with color level F and clarity of DVS (Very Slight Inclusions). In

addition to being objects to beautify themselves jewelry also has other

purposes than the user is as an investment and as a symbol of position or

degree for its users. Therefore, the jewelry that is designed not only think of

the aesthetics and ergonomic level but also conducted analysis and research

on trends, color trends, and price classes. Based on the market-targeted

analysis, the design of jewelry products based on two classes of price is for

lover user (middle class 15-45 million) and for Frequent (45-85 million) high-

class users whose users generally use and have jewelry with the price class

as a lifestyle fashion item. The design of Triple Moon Goddess jewelry set

using white gold and rose gold 18k, adjusted to the gold color trend in 2017-

2018 and diamond with 0.0010C - 0.042C by using the technique of Micro

Pave setting and round ash facets which have the aim for diamond lighting

brighter and look bigger. The concept of Triple Moon Goddess is based on 3

moon symbols with the crescent shape, full moon, and crescent moon

sequence each other symbolizes the meaning of life birth, maturity

and wisdom (calm) tailored to the target market of female users of every age.

In designing the set of jewelry consists of ladies ring, bracelet, and earing.

The production process uses manufacturing production process such as wax

tree and gold casting process.

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Keywords Jewelry, Diamonds, Manufacturing, Micro Pave

Setting, and Round Facets Application of Branding Canvas

Method in Mechanical Modified Hoe

Sheila Andita Putri1, Arif Rahman Fauzi2, Vena Melinda Putri3 1,2,3 Bachelor of Product Design, School of Creative Industries, Telkom


Abstract Hoe is one of the traditional tools used in agriculture. With the advancement of technology, now we can also find modified hoes that have a modern and unique design. Modified hoes aims to provide ease and increased efficiency to its users. Basically the modified hoe has the same function as the traditional ones in general, the difference lies in parts or materials used and how it operates. However, products with good design need to be supported with the right strategy to get a place in an increasingly crowded market. The common strategy used for the product to reach this goal is through Branding. One method that can be used to design a brand is Branding Canvas Method. This method consists of 15 (fifteen) stages that include research, strategy, to brand identity design. In this design, branding canvas will be applied as the basic method for Modified Hoe branding. The aim for the research is to test the application of branding canvas method in the Product Design Academic field to create a brand relevant to the product. Keywords: brand, product design, brand canvas, brand identity

An Exploration of Coconut Husk Waste as a Material Innovation for Jewelry Design Asep Sufyan Muhakik Atamtajani 1 , Akhnia Fitri Fathanira 2 1,2,3 Bachelor of Product Design, School of Creative Industries, Telkom University, Bandung, Indonesia [email protected], [email protected]

46

Abstract Coconut husk is part of the coconut that is widely spread in this

tropical region. A lot of coconut consumption in the tropics causes the need

for coconut fruit to increase and result in the accumulation of head fiber as

part of the unused coconut. The accumulation of coconut coir causes waste

in the surrounding environment. Coconut husk has begun to be processed,

but still in the form of handicrafts have not been on the processing that can

increase the sale value. Based on the background, then the processing by

way of experiments and exploration of coconut coir waste material. This

exploration aims to find a way of processing coconut coir waste to produce

new materials that can be processed and designed into a jewelry. This

exploration consists of chemical exploration, material exploration and shape

exploration. Exploration of this material produces new material rectangular

shape that has a thickness of 3mm and natural brown result of drying

process. Exploration material used for jewelry making materials. Coconut

coir waste that has become this new material in the exploration again to find

the appropriate form. After the exploration process continues with the

process of designing jewelry that is adapted to the concept. The concept used

is the concept of modern and asymmetric adjusted to the trends and results

of research on consumers. Jewelry to be made ie, earrings and necklaces.

Keywords: Waste, Coconut Husk, Exploration, Jewelry

Defining Designer Maker in Indonesia Creative

Industries Culture

Fajar Sadika

Product Design Study Program, Telkom University, Bandung, Indonesia

Abstract. Designer-maker (DM) designing method as an identity. What is the

difference between an industrial-product designer and DM in designing and

making/production, its impact on sustainability in Indonesia Creative

Industries? Practically a product designer is designing for users or designing

with users. Basically, a product designer has a job to analyze data and

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transform it to be a product, in business context product designer represent

a corporate business strategy in a product model. Industrial-product designer

is someone who creates a model so it can be produced by the manufacturer

as a prototype and become data input for the next mass production.

Meanwhile DM design process is done through individual craft model

practice, the creative idea is presented in prototype made through individual

skill and does the fabrication process. This research aim is to compare the

designing process and product fabrication between industrial-product

designer and DM in Indonesia creative industry culture with the purpose to

define DM designing process.

Aspect Analysis of Functions in the Design of Eating

Facilities at Jatigede Sumedang Reservoir

Indra Nata Wiguna 1 , Teuku Zulkarnain Muttaqien 2 1,2 School of Creative Industries, Telkom University, Bandung, Indonesia


Abstract Jatigede Reservoir is the second largest reservoir in Southeast Asia located in Sumedang, West Java. Jatigede Reservoir has the potential to become an open world class tourism, therefore the government plans to build a tourism project located in Kampung Jatigede Kulon Village Cijeungjing Jatigede Subdistrict Sumedang District. Behind the government’s efforts on the development of the Jatigede Reservoir project, there are several impacts, one of which is the changing function of agricultural land that impacts on the work of the majority of farmers are lost. However, that project has positive impact, one of which emergence of desire of the people to innovate to replace their lost job, but the culinary business established by the people haven’t had the best facilities yet, therefore the author is interested to design a dining facility based on aspects of function in order to fulfill the consumers need. Keywords: Jatigede Sumedang Reservoir, Dining Facility, Functional Aspect

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Aesthetic Aspects in Design Consideration of Dining Facilities at Jatigede Reservoir Sumedang Aprizal1, Sheila Andita Putri 2 1,2 School of Creative Industries, Telkom University, Bandung, Indonesia


Jatigede Reservoir is a government-made reservoir that began inundated in

August 2015 ago. The inundation took 26 villages in Sumedang, West Java.

Because of the inundation, the evacuated villagers become unemployed as

they used to be farmers. Because of losing their job, some residents began

to rebuild the life by making a dining facility made of bamboo around

Jatigede Reservoir, with the Reservoir scenery as the main attraction.

However, the design of the facilities are still very simple, especially when

viewed from the Aesthetic Aspects. Therefore, it is necessary to conduct a

design considerations research that can be used as a future reference for the

development of dining facilities in Jatigede Reservoir. The development of

the facility is expected to increase the visitor interest to the Jatigede

Reservoir and help the business growth of those who affected by the

construction of the reservoir.

Keywords: reservoirs, Jatigede, visual aspects, design, dining facility.

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Laminated Bamboo as an Effort to Reduce Wood

Consumption

Drs. IF. Bambang Sulistyono, M.T.Arch 1 , Ambar Mulyono, S.Sn., M.T 2 1,2 FSRD, Universitas Sebelas Maret

email: [email protected], [email protected]

Abstract. As one of Indonesia’s biological resources, bamboo has been a

multifunctional type of vegetation. It can be used as material for building

construction and for traditional craft that has been supporting the villagers’

financial condition. However, due to the development of material

technology, bamboo has been left out and replaced by other materials such

as concrete, plastic and other composite products which have ecological

impact. With lamination technology, bamboo can be considered as ‘the

future wood’ because of its physical potency and its fascinating growth

speed. Thus, it can be an alternative substitute for wood because wood has

become more and more scarce. However, the effort to reduce wood

consumption by using laminated-bamboo based material has not been

successful due to the limited socialization on the development of laminated-

bamboo-based products. It can be seen from the common use of wood which

is still the most preferred material for construction and furniture. This

research explored the efforts for producing laminated bamboo based

products especially for furniture and architectural aesthetic element that can

be used by the community. It was followed by socialization for increasing the

community’s awareness on the importance of reducing wood consumption.

Keywords: bamboo, laminated

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SOCIETY AND ENVIRONMENT

An Analysis of Needs for Incubation in Creative Process as

A Recommendation for Leisure Facility Design in A Co-

Working Space

Diena Yudiarti1 , Hani Amalia 2 1,2 School of Creative Industries, Telkom University, Bandung, Indonesia

Abstract. Creative People are known to be different in their perceptions and

interpretations of their work problems, depending on the characteristics of

the current situation occur (Dorst & Cross, 2001). The creative process

that people usually see cannot be seized by any methodology, but the

creative people actually implements different types of methods. Methods

that have flexibility in processes, actions, and appreciations (Roozenburg

& Dorst, 1998; Stempfle & Badke-Schaub, 2002). Creative people

usually have unique characteristics while doing their job. They need some

supportive situations or environments to embrace the imagination as they

create an idea of the creative process. Sometimes, the ideas come out in

unexpected situations, either in a relaxed situation or under pressure

situations. The second stage of creative thinking from the four stages

presented by Graham Wallas (1926) is the Incubation Stage which becomes

the focus of this research. The need for the incubation stage will be used as

one of the variables of the user aspect approach for leisure facility design

which is the output expectation from this research for the recommendation

of designing the facility in a Co-Working Space.

Keywords: Characteristic Analysis, Incubation, Creative Process, Leisure

Time, Leisure Facility, Co-Working Space

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Industrial style in interior design of Wild Grass café through

decorative installations

Setiamurti Rahardjo1 , Annisa Rahmadina2, and Adinda Rizqia Anggraini3

1,2,3 Program Studi Desain Interior, School of Creative Industries, Telkom

University, Terusan Buah Batu, Bandung, Indonesia Corresponding author: [email protected]

Abstract. Bandung is popular as a culinary city with a large number of cafes

that keep emerging with attractive interior styles. Although there are many

choices of styles, industrial style has been popular as it frequently appears in

online articles about café design. With this trend, Wild Grass café stands out

as a place that extremely exposes industrial style in its interior. In addition,

many reviews mention that the design is also rustic, vintage, and high-end,

all of which have been aided by the implementation of decorative

installations that create a very sharp and unique atmosphere. Performing a

qualitative method through direct observation at the studied object, this

paper explores about how decorative installations are implemented into an

interior space to create a design style in unity. The result will be an exposure

to designers in the context of interior design method. In the end, it is found

that the atmosphere of industrial style in Wild Grass café is inseparable to

the existence of decorative installations found in the whole building.

Keywords: decorative installations, design method, café design, industrial

style, contemporary interior design

Full Day School Education Concept As Forming

Characteristics Of Interior Space

Tita Cardiah1 Irwan Sudarisman2 1,2 Interior Design, Faculty of Creative Industry, Telkom University, Indonesia Corresponding author: [email protected],

[email protected]

52

Abstract. Primary School with the system of full day school education

demands "the children" in this case students for full day are at school, one of

them is in the classroom. Classrooms with a full day school system requires

a "treatment" that fits the needs, comfort and security of students. Full day

school education facilities both learning facilities and extracurricular facilities

in the classroom are tailored to the child's schedule/activities, curriculum,

education program and grade/level (grade 1 to grade 6). The concept of full

day school education will create the characteristics of interior space such as

the concept of shape, color elements, materials and aesthetics. Research on

the concept of full day school education as a characteristic of interior space

is very important to know the facilities and learning model in integrated

Islamic school that is adjusted to the schedule/activities of children,

curriculum, education program and grade level. The object of research of

classroom level 3 at Salman Al Farisi elementary school Bandung, the method

used qualitative research method through survey, observation, and

interview. The analysis is done based on the theory of child development,

learning method in School and interior space, research conclusion is the

correlation of facilities, methods and learning program of educational

concept of full day school as the formation of characteristic of interior space.

Keywords: Elementary School, Full Day School, interior space

The Aesthetic Study of Eclectic Interior Design: A Case

Study of Mimiti and One Eighty Coffee Shop Bandung

Dea Aulia Widyaevan 1, Setiamurti Rahardjo 2 1,2 Creative Industry Faculty, Design Interior Department, Telkom University

Abstract. Eclectic style has become a trend in contemporary interior design.

This style has been achieved through a fusion or assimilation of style. Those

cross-fusion has become a character of the contemporary interior which

aesthetic defines on the pluralism as a result of modern critics. However, to

53

identify the eclectic style in the interior needs an aesthetic understanding of

how the basic design principle is applied to create such fusion. This paper

aims to study about how eclectic style has been achieved from two coffee

shop in Bandung. These coffee shops have been chosen due to its popularity

and positive testimony of design in social media. Based on public testimony,

the coffee shop design has met a standard of contemporary interior design

which represents a high- end urban style. Also, their location is attached to

heritages neighborhood. So the study will compare and examined the

application of design principle in each of eclectic style to seek a method of

aesthetic fusion in interior styling To find the result, the research using

qualitative ways by literature and theoretical reviews to identify the

elements of interior and their eclectic approaches.

Keywords: Eclectic style, contemporary interior design, principle of design,

Coffee Shop design

Proxemics Study On The Customer Activity Of Bank Mandiri

Branch Office Surapati Bandung Based On Customer’s

Privacy Level

Erlianka Pratiwi1, Nicolaus Aji2 1,2 Interior Design Department, Faculty of Art and Design, National Institute

of Technology Jalan P.H.H. Mustofa No. 23, Neglasari, Cibeunying Kaler, Kota

Bandung 40124 Corresponding author: [email protected]

Abstract. Proxemic Studies are usually defined as interpersonal range of

humans in a space. At each activity, people can determine the distance of

interaction with others according to their privacy needs start from intimate

range to public range. As one of the public spaces, bank is a place to raise

public funds wherever various public interpersonal range that happen

suitable with privacy in every customer activity. Usually, customers who

come to bank will queue either standing or sitting with different

54

interpersonal interactions depending on the number of customers at certain

time. Public will cause different prosemic problems in every customer

activity. This research is focused on the proxysmic problems of customer

activities in banks start from coming to completion with all the needs of its

activities. This research is uses desk research method with descriptive

analysis as the first step such as searching in media publications. Results of

this study showing the interaction between customers in banks starting from

the lowest to the highest privacy. Each customer related activity will receive

a proximity study that show interest to account privacy level, interaction and

convenience among customers.

Keywords: proxemics, bank, customer, activity, privacy

Analyze The Effect Of Corridor Space Use On Human

Personal Space (Case Study: Second Floor Corridor Of

Industry Creative Faculty Building, Telkom University,

Bandung)

Imtihan Hanom1, Rizka Rachmawati2, Titihan Sarihati3 1,2,3 KK Lifestyle and Environment Design, Telkom University, Bandung

Email : [email protected]

Abstract : Corridor is a facility that can accommodate human activities to

access a space to another space. This study focuses on examining the corridor

space on the second floor of the Telkom University Creative Industry Faculty

building. Apparently, besides its main function as access to a space,

additional functions have appeared indirectly in the corridor. The additional

functions are as a sitting room, waiting room, discussion room, and so on.

This thing can indirectly affect human personal space, especially those that

use the corridor for its main function. This study focuses on examining the

personal space of the main corridor users, namely people who use corridor

according to its main function but then interrupted by secondary users. The

55

secondary user in question is the user who uses the corridor as additional

space such as for waiting, doing assignments, and so on. This research

expected to provide an analysis of several things that can make the main

user’s personal space disrupted when using the corridor space by secondary

users. The continuation of this research can be an appropriate reference as

the basis for designing a corridor space based on human needs for it.

Keywords: corridor, Personal Space, Behaviour setting.

Analysis Of Layout Formation And Facility Of Elementary

School In SD BPI Bandung

Santi Salayanti. S.Sn., M.Sn

School of Creative Industries, Telkom University, Bandung, Indonesia Corresponding author: [email protected]

Abstract : This research started from one of the most important things in the

life of the community, especially now there are regulations from the

government that every child must follow the educational stage of at least up

to 9 years, including the level of education elementary school until junior

high school. The children's character at the elementary school level is divided

into two categories; lower class between 1st grade to 3rd grade, and upper

class between 4th grade to 6th grade. SD BPI Bandung is one of the schools

that have implemented the concept of inclusive education that appreciates

the potential and uniqueness of each child. Data and interviews with the

school showed the high interest of parents who want to enroll their children

to SD BPI. This research will use descriptive research methods which are

qualitative, by studying interior room layout in formal class. The study is to

find out the layout of furniture and furniture arrangement contained in

groups 1st-3rd, 4th-5th grade, and 6th grade layout with teaching and

learning activities, and to find out whether the exixting facilities in SD BPI

56

Bandung already meet the requirements of ergonomics and developmenta

psychology elementary school students.

Keywords: Educational, Elementary School, Layout, Furniture

Opportunity and Challenges of Pracimayasa Interior

Building - Heritage Buildings for Strengthening Local

Cultural Preservation of Surakarta

Sunarmi 1, , Bani Sudardi 1 , Pande Made Sukerta 2 and Titis Srimuda Pitana 1 1 Postgraduate Program, Universitas Sebelas Maret of Surakarta, Central

Java, 57126 2 Indonesian Institute of the Art Surakarta, Central Java, 57126

Abstract. Opportunity and Challenges of Pracimayasa Interior Buildings -

Heritage Buildings for Strengthening Local Cultural Preservation is the result

of culture studies research. The result of this study is expected to provide

enlightment to all parties concerning direction of the Nusantaran

interior design form as a realization of sustaining the local cultural

preservation. The issues discussed involved how are opportunity and

challenges of cultural heritage buildings to be linked to sustaining local

culture through preservation. This is a qualitative research design under the

paradigm of a critical research approach. The data were obtained through

observation, interview, and literature studies. The results show that the

opportunity of Pracimayasa interior design as a cultural heritage building

towards strengthening local culture-based designs in which the uniqueness

of ethnic-archipelago forms at all times has been the peoples' choice of

interest which reflects high selling value. Challenges of interior design of

buildings Pracimayasa culture for the reinforcement of interior design based

on local culture include: the value of operating costs are high for the

embodiment and maintenance of building design. Thus, certain strategies

are needed for the development of materials studies and construction

57

techniques that focus on the results of materials and methods of making

ordinary design, however remain sustaining the present forms of

Nusantaran ethnic buildings.

Interior Layout Analysis Of Child Care Design In Order To

Support Toddler’s Activities (Case Study: T-Moms Daycare,

Telkom University, Bandung)

Rizka Rachmawati 1 Titihan Sarihati 2 Imtihan Hanom 3

1,2,3 Telkom Creative Industry School, Telkom University

The childcare facilities are considered important since they hold essential

role in improving the quality of children’ growth in an early age. One of the

most vital factors is the layout of interior childcare as a means of interaction

between children, teachers, and the environment. The well-managed

interior layout would be able to create “play and learn” situations for

toddlers, which are suitable with their growth. However, some childcare

nowadays does not have the appropriate interior design layout. Thus, some

researches associated with interior design layout that will affect the toddlers’

growth are necessity. This study conducted by using qualitative methods,

started by observing the reality of case study in T-Moms Daycare Bandung,

describing toddlers activities in it, and then comparing them with concept

and theoretical proposition (hypothesis).

Keywords: childcare design, interior layout, toddler

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Spatial Relationship In The Great Mosque Of Surakarta

Anung B Studyanto 1 , Wildiena Wangwulan 2 , and Ahmad Faizin 3 1,2,3 Department of Interior Design, Faculty of Arts and Design, Universitas

Sebelas Maret, Surakarta, Indonesia [email protected], [email protected], [email protected]

Abstract. Surakarta city has several mosques that are included in the

conservation efforts, one of which is Masjid Agung Surakarta (The Great

Mosque of Surakarta) which is a mosque built by the Sultan’s Palace.

Surakarta Great Mosque was built by Sunan Paku Buwono II in 1763 AD or

1689 of the Javanese year and finished in 1768 AD during the reign of Sunan

Paku Buwono III. This paper aims to identify the existence of spaces in the

mosque and the conservation efforts that have been conducted, considering

that this building is a cultural heritage building. This research employed

descriptive research method using literature study, observation, and

interviews with the administrators of Surakarta Great Mosque. Visual

documentation was conducted to acquire photos of the spaces to be studied.

Data analysis was presented by describing the data in the field and then

classifying them into several categories namely space circulation and space

hierarchy. The highest hierarchy of the room in the Great Mosque of

Surakarta is the main spaces which is confirmed by the height of the floor

surface, and is influenced by the functions of these spaces. The spatial

relationship of the Surakarta Great Mosque is a centralized and clustered

organization, and is included in adjacent space relationships that describe

the functional needs [adjacent and interrelated]

Keywords: hierarchy, spatial relationship, Great Mosque of Surakarta,

59

Internet Adoption By Young Generation As Education

Media Of Agriculture In Indonesia

Nuning Setyowati 1 , Emi Widiyanti 2 , and Deny Tri Ardianto 3

Universitas Sebelas Maret 1, 2 Faculty of Agriculture, Universitas Sebelas Maret 3 Faculty of Art and Design Universitas Sebelas Maret Corresponding author: [email protected]

Abstract. The Internet is a product of technology that has been integrated

with people & lives. The utilization of the internet has expanded to various

areas including the countryside and has been adopted by extensive number

of people including the younger generations of agriculture community. The

Internet can be used as a media of agricultural socialization and education

for the young generations. This study aims to identify the level of internet

adoption by the young generation and the perception of young generation

on the benefits of the internet. The research was conducted using survey

method and the data were analyzed by using scoring technique. The results

show that the level of internet adoption by the young generations is at the

Interest level. The perception of the young generation on the benefits of the

internet is high. Cooperation between local governments, academics and IT

practitioners is needed to create effective internet-based forums as

agricultural education media for the young

generations.

Keywords: Adoption, Internet, Farming Education, Media, Perception

60

SOCIETY AND ENVIRONMENT (ART)

Urban Art In Surakarta Sigit Purnomo Adi Fine Art Program, Fine Art and Design Faculty, Universitas Sebelas Maret Surakarta

Abstract. The purpose of this research is to formulate a clear depiction on the background of urban artwork and its symbolic significance. The research focused on urban artworks in the form of qualitative data that were collected and analyzed using hermeneutic approach.The framework of this research can be described as a qualitative research on a single case. Urban art was born from the challenges and demands from urban art lovers who want artistic renewal, thus many artists in Surakarta show up to answer to the issues. Urban art is an art that characterizes the development of a city, in which this development then gives birth to a system in society that is structurally and culturally different from the structure and culture of those in rural communities. Nowadays, art is no longer a traditional background, but it also responds to new traditions, especially in urban areas that are demographically populated by very heterogeneous society. Urban art was born because of the desire to respond to people’s creativity in urban areas with all of their problems. The symbolic meaning of urban artwork can be evaluated from the symbols expressed in the form of mural and graffiti media that exist in youth communities, conveying the values derived from their existence toward the physical reality and social environment. This research concludes that the widespread phenomena of variations in art explorations in urban areas in Indonesia mark the development of the term "urban art" as a valid field of art, both in terms of its cultural discourse and as a discipline and the aesthetics that it offers. Urban artworks are creative responses created as the public reaction toward their environment. Keywords: Urban Art, Artwork, Surakarta.

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Role Of Khadam In The Palembang Tradition Theater

Indah Zulhidayati 1 , Sarwanto 2 , and I Nyoman Murtana 3 1 Graduate Program, Indonesian Institute of the Arts Surakarta 2 Graduate Program, Indonesian Institute of the Arts Surakarta 3 Graduate Program, Indonesian Institute of the Arts Surakarta

Abstract. Khadam's presence at Dulmuluk Theater and Bangsawan Theater as one of the reasons for a traditional theatrical performance in Palembang has remained until now. Here the author analyzes Khadam, sees Khadam in terms of character, role and things that influence Khadam's presence. The Khadam character can be seen in terms of physiological, sociological and psychological, such as Khadam is the prince's servant or caregiver, Khadam has a unique appearance, and Khadam has intelligence and likes to make joke. The role of Khadam is as a place to deliver the performance mission, Khadam as an entertainer of the audience from the saturation of routine, Khadam as the life of the survival of Palembang traditional theater. As well as things that affect the presence of Khadam, that is in the Japanese era that Khadam was very effective in conveying Japanese propaganda missions, with a humorous and fun delivery of wrapping that could be accepted by many people or spectators.

62

SOCIETY AND ENVIRONMENT (CULTURE)

The Visual Transformation Of Surakarta Style Panji Inu Kertapati And Dewi Candrakirana Masks Rahmanu Widayat Department of Interior Design, Faculty of Arts and Design, Universitas Sebelas Maret, Surakarta, Indonesia Corresponding author: [email protected]

Abstract: Along with the current development, the classical form of

Surakarta style Panji mask has experienced a visual transformation. The mask

size that usually used as a human face cover has turned smaller into five

centimeters to be sold as souvenirs. On several occasions, the mask size is

enlarged into more than one meter as city park decorations. The author

chose Panji Inu Kertapati and Dewi Candrakirana masks as the research topic

with the consideration that they are both the main characters and the

symbols of loyalty of married couples in Javanese culture. When the masks

have experienced visual transformations, a question rises regarding how the

standard aesthetic formulations of these two masks are, as well as regarding

to the meaning of these two masks. The method used in this research was

the wangun concept to study the aesthetics of the masks forms, and to

determine the meaning, denotative and connotative meanings were applied.

The results and discussion of the study on Panji Inu Kertapati and Dewi

Candrakirana masks found that they have wangun aesthetic values, which

means that the masks have wangun elements such as the wangun patterns,

the presence of the angger-angger (regulation), wewaler (prohibition) and

sacredness. The denotative meaning of the masks is to be used as a cover for

dancers faces and for the connotative meanings; the findings were very

interesting because the meaning is related to various contexts in accordance

with the current mask development. Based on this article, it is expected that

a thorough study can be conducted in the future regarding other mask

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figures in the folklore of Panji’s mask in order to preserve the aesthetic

formulation and its meaning.

Keywords: wangun concept, panji mask, visual transformation

Aesthetics Migration Of Sundanese Primodial Symbols In

Bandung Subculture

Novian Denny Nugraha1 , Lingga Agung2


University, Buahbatu, Bandung, Indonesia. Corresponding author: [email protected],

[email protected]

Sundanese primordial symbols, although visually difficult to find, but actually

still inherent in the values of contemporary Sundanese life. Kujang and

Maung Lodaya (Tiger) is two of the primodial symbols of Sundanese. In

contrast to other primodial symbols to having a philosophical value. Kujang

is one of the Sundanese primordial symbol has a valuable variety of beautiful

forms. And it can explain why kujang can survive until this day. In addition,

the preservation of kujang also maintained by the Sundanese people who

consistently use it as a symbol for almost anything. The young people in

Bandung underground music scene often use kujang as a symbol of the band

or artwork cover album—like the artwork of Jasad in the album Rebirth of

Jatisunda. The underground music scene is a subculture that essentially gives

birth to new values including aesthetic values. But what most interesting is

the value paradox that can be seen in the cover artwork cover Jasad album

that combines the aesthetic concepts of West and Sundanese—a paradox

value. This can then be referred to as an aesthetic migration which according

to Rancière is an attempt to cross the hierarchy without rejecting the

hierarchy but by attempting to traverse these cultures. We will see 'the

political' and 'aesthetic' breaking down the feudal wall of a more established

and authoritarian aesthetic regime in an oppressive term and even more



64

primodial sense into a more contemporary aesthetic. In this study, we use

the qualitative method while the theory used is the aesthetic theory of

Jacques Rancière to see how the 'political' and 'aesthetic' processes become

the most important part in the migration of symbols especially the primodial

aesthetic symbols that have the highest values the noble value of today's

Sundanese society into the same but more renewable aesthetic fields of

society.

Keywords: Aesthetics Migration, Sunda, Kujang, Subculture, Jasad

Javanese Cultural Affection for Youth by utilizing Sriwedari

Wayang Performance

Deony Dewanggi Mulyono 1 , Didit Widiatmoko Suwardikun 2 , Mohamad

Tohir 3 1, 2, 3 School of Creative Industries – Telkom University

ABSTRACT. The rapid development of information and communication

technology progresses greatly influence to the behavior and mindset of

today's teenagers. Appreciation and a sense of belonging to the

Javanese culture is increasingly diminished in adolescents today, especially

in the city of Solo.

Starting from the way of dressing, politeness and language, the youth of Solo

have started to imitate the western and Jakarta style. Whereas the city of

Solo has a Sriwedari wayang performance that contains the message of the

importance of manners. The problem is how to make the Solo urban

teenagers appreciate Javanese culture through Sriwedari wayang

performances. Through phenomenology approach by collecting data using

observation, interviews and literature study and using interactive data

analysis found that in wayang performance have 3 important aspect

(spectacle, order, and guidance) which can be used as media of Javanese

cultural appreciation for adolescent, specially urban adolescent. The benefits

of this research are the result, a model for a cultural affection campaign for

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regions throughout Indonesia, which each have high-value inheritance arts,

thus building an Indonesian society that, despite its diverse cultures, is

Indonesian self identity.

Keywords: campaign, javanese culture, wayang performance, manners

‘Preservation of Golok Walahir as a Cultural Identity for the Society of Sindangkerta Village, Tasikmalaya, West Java’ Teuku Zulkarnain Muttaqien School of Creative Industries, Telkom University, Bandung, Indonesia

Abstract. Golok is one of the traditional tools in gardening, farming, and battling in the past. Golok is being used for slashing, splitting, cutting and hewing, this is why the shape of golok is similar but not the same. Some of the Indonesian people who lived in the middle of golok maker area believed that golok has another function other than tools, the people interpreted golok as an identity of their society or their region. Therefore golok is still existed, being produced and used by people even though there was a new tool come up. Golok Walahir is from Walahir village at Sindangkerta, Tasikmalaya, unlike the other golok that continue to produce and well known as an icon, golok Walahir blacksmith did not have a regeneration process, so the golok did not exist and it towards to extinction. There is a lot of effort to conserve golok walahir, one of them is doing some research and assessment in order to look for remake possibility with or without same golok making method, so there would be a new blacksmith generation and the golok Walahir as one of Sindangkerta people will be preserved. The steps to be taken for conserving the golok was identifying the shapes of golok Walahir that still exist and classifying it, then made the replica from each form. After we found the specified identity of golok Walahir we can use stock removal method as one of knife making method to make golok Walahir, so even we cannot reach the deepest meaning behind the shape of golok Walahir, at least we can make the shape right. This research and assessment are reviewed from the form aspect, material, and production process. Keywords: golok Walahir, replica, process, conserve, cultural identity

66

The Existence and Essence of Sekaten Ceremony at Karaton

Surakarta

Joko Daryanto1, Rustopo2, and Bambang Sunarto3

1Graduate Program, Institute of the Arts Surakarta, Indonesia 2Graduate Program, Institute of the Arts Surakarta, Indonesia 3Graduate Program, Institute of the Arts Surakarta, Indonesia Corresponding author : [email protected]

Abstract. Sekaten is an annual ceremony held by the Karaton Surakarta in

the month of Mulud according to Java calendar. The excitement presented

in Sekaten ceremony for one week has always attracted the attention in

Surakarta region from the time of the kingdom to the present day. There are

two things that need to be studied further namely the existence and essence

of Sekaten ceremony considering that the writings about it are still rare. The

existence, description, and essence of Sekaten ceremony is the focus of the

study in this paper from the perspective of history, anthropology, and

symbolic interpretation. The use of gamelan sekaten as a means of spreading

the religion of Islam that began since the period of Demak, Pajang, Mataram

(Kota Gedhe), Mataram (Plered), Kartasura, and Surakarta, Sekaten's

gamelan does not always appear in every periods. Internal factors such as

the status of the ruler and external factors such as conducive socio-political

situation. Sekaten ceremony presents a meeting of two different things

together and able to be harmony in one goal and orientation called loro-

loroning atunggal. The essence of loro-loroning atunggal in Sekaten

ceremony caused the Javanese society to accept the presence of Islam as a

new religion.

Keywords: sekaten ceremony,javanese culture, existence, essence

67

Analysis of film functions as a media to support state

defense. Case study of (Pasukan garuda: I leave my heart

in lebanon)

Deddy Stevano H. Tobing

Politeknik Negeri Media Kreatif, 12640 Jagakarsa Jakarta Selatan, DKI Jakarta,

Indonesia

Abstract. This paper discusses the film "Pasukan Garuda: I Leave My Heart in

Lebanon" in the particular view as a film that support state defense. This

research was conducted in 2017 by using qualitative research methods to

categorize its meanings which are referential meaning, explicit meaning, and

implicit meaning and symptomatic meaning) and explains its meanings in

relation with three film functions to support state defense, 1st function as

soft power, 2nd function as propaganda and 3rd function as mass

communication. The results of this study show many meanings about

different scenes in this film that categorized as soft power function,

propaganda function, and mass communication function, which will be

explained in details in this article.

Keywords: Film, Defense, Soft power, Propaganda, Mass communication

The Development Of Stop Motion Technique In Animation Films During 2015-2018 And Its Impacts On The Animation Creative Industry In Indonesia

Deny Tri Ardianto

Department of Visual Communication Design, Faculty of Arts and Designs,

Universitas Sebelas Maret, Indonesia Corresponding author: [email protected]

68

Abstract. During the last few years the number of stop motion animation

films that aired in cinemas is growing rapidly. This is possible because of the

changes in the market orientation which is looking for variations outside of

the 2D or 3D animations. Based on the results of a survey on 17-21 year old

citizens in Surakarta, Yogyakarta, Surabaya, Bandung and Jakarta in 2015, the

popularity of stop motion technique in Indonesia is far lower than the

popularity of 2D and 3D animation techniques. Using quantitative and

qualitative approaches through surveys and interviews, this study aims to

analyze the development of stop motion animation technique and its

impacts on creative animation industry in Indonesia during 2015-2018.

Keywords: stop motion animation, 2D/3D animations, creative industry

Gandrung Dance as Cultural Identity in Image Construction

of Banyuwangi Regency, East Java

Agus Budi Setyawan1, Nanik Sri Prihatini2 , Sri Rochana W.3 , and Didit

Widiatmoko Soewardikoen4 1 Students of Doctoral Program of ISI Surakarta, Lecturer of Visual

Communication Design – Faculty of Design and Creative Arts – University

of Mercu Buana Jakarta – Indonesia 2 Dance – Postgraduate – Indonesia Institute of Arts Surakarta - Indonesia 3 Dance – Postgraduate – Indonesia Institute of Arts Surakarta - Indonesia 4 Visual Communication Design – Faculty of Creative Industry – Telkom

University - Indonesia

Abstract. Nowadays many regions are faced with competition to attract

tourists, in-vestments, and residents as well as many other purposes that

could drive the development of the region. It is considered important for a

region to have identity as differentiatior from other regions that could

become the direction of planning and implementing various kinds of actions

to support the ac-complishment of the region’s vision. Banyuwangi Regency,

East Java, is one of the regions that form its identity by utilizing the regional

69

notable cul-tural assets in the form of dance. The formation of Gandrung

dance as Banyuwangi identity is not an easy process given that there are

many other regions with similar potential and development. Based on those

problems, thus the research question of this study is how Banyuwangi forms

Gandrung dance as its regional identity, it is aimed to reveal the representa-

tion form of the aesthetic orientation of Gandrung dance in the image con-

struction of Banyuwangi. This study uses qualitative paradigm with phe-

nomenological approach. The data collection was carried out through in-

depth interview, participant observation as well as document search, and the

data analysis was made using matrix analysis model. The results of the study

revealed that Gandrung dance has become Banyuwangi identity which was

formed through the activities of image communication by transforming

Gandrung dance into visual identity that was applied to various visua com-

munication media. The results of this study are useful for regional planners

and other regional stakeholders in establishing the image of their region

through the use of the notable cultural assets owned by the region.

Keywords: Cultural Identity, Image Construction, Gandrung dance

Nuclear Unit Analysis of Lutung Kasarung Comic Based on

Joseph Campbell Theory

Dicky Hidayat 1 , Mohd. Asyiek Bin Mat Desa 2 1 Universitas Telkom, Bandung, Indonesia 2 University Sain Malaysia, Pulau Pinang, Malaysia

Abstract. The story in Sundanese pantun contains the sundanes cultures

value which is mystical-ritual-sacred and has a plot that depicts the spiritual

journey of an old Sundanese cultural heroes. The pantun story of Lutung

Kasarung is a pantun that is most widely adapted into various media,

therefore; story book, comic, movie and digital game. The object of this

research is the Lutung Kasarung comic made by R.A Kosasih, published by

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Melodie Bandung, in 1961. The research aims to know the distinguish

between the structure and plot of the Lutung Kasarung story in a form of

pantun and comic. The research is conducted by using Nuclear Unit analysis

based on Joseph Campbell theory. The result of the research shows

differences in structures and plot found in Lutung Kasarung story in a form

of pantun and comic.

Keywords: sundanese pantun, lutung kasarung, nuclear unit, Joseph

Campbell

Postmodernism Representation In Manungsa Comic (2016) Patra Aditia [email protected] Visual Communication Design, Faculty of Creative Industry, Telkom University

The development of Indonesian comics, especially in the 2010s, became increasingly widespread and featured diverse themes. One of the interesting title is Manungsa. Published in 2016, Manungsa created by Erfan Fajar and Jaka Ady. The story takes place on dystopia and post-apocalyptic future setting. But even in the future, Manungsa’s main antagonist comes from local Indonesian beliefs such as Babi Ngepet, Buto, Genderuwo, and Jelangkung. This research uses semiotic method to find the denotation, connotation, and myth aspect on certain panels and illustration in comic, to be seen as representation of postmodernism in Sallie McFague’s perspective. After analysis and discussion, the conclusion that Manungsa comic contains representations of postmodernism in the form as follows: great appreciation of nature, reduce admiration of science, capitalism, and technology; accept the challenge of “other religions” (in this case the old belief) of the “dominant religion” (in this case science and technology), and encourage the resurrection of the oppressed classes, such as race, gender, social classes excluded (in this case eastern and all his old beliefs). Keywords: Manungsa, local beliefs, postmodernism

71

The Concept of Form in the Therianthropic Embodiment of

Garuda Sculpture and Relief in Sukuh Temple

Ranang A. Sugihartono 1, Dharsono 2 , and Guntur 3

1Graduate Program, Indonesian Institute of the Arts Surakarta, Indonesia 2Graduate Program, Indonesian Institute of the Arts Surakarta, Indonesia 3Graduate Program, Indonesian Institute of the Arts Surakarta, Indonesia Corresponding author: [email protected]

Abstract. Garuda's statues and reliefs at Sukuh Temple have different embodiment from other temples in Indonesia, because their shape are therianthropic. That therianthropic embodiment is interesting to be studied about its conception or its meaning, with the formulation of the problem; how is the art concept in the therianthropic embodiment of the Garuda statue and relief in Sukuh Temple. The study showed that Garuda's sculptures and reliefs reflected the story of Garuda's hero in the story of Garudeya from Adiparwa Book. The figure of Garuda whose supernatural powers exceed the gods, its light is like sunlight, and the king of all birds is depicted in the form of sculptures and reliefs of half-human animals, or human-loaded animals (therianthropic). The therianthropic embodiment contains the meaning or concept of Gagah, Perkasa, Utama, and Sakti (GPUS), namely 1) Gagah (Dashing), the embodiment of a character that reflects a high, sturdy, perfect, and charismatic physique; 2) Perkasa (Tough), the embodiment of a character that reflects extraordinary physical strength and is able to conquer all heavy challenges; 3) Utama (Primary), the embodiment of a character that reflects the importance of the figure of Garuda in the story, the main character, the super figure, and has a heroic spirit, although it is the bird; and 4) Sakti (Supernatural power), the embodiment of character that reflects extraordinary and incomparable powers among all the characters in the story. This GPUS concept is interesting to be used as a reference in the character creation (character design) in animated films. Keywords: Garuda, therianthropic, concept, and Sukuh

72

Diversity of Cultural Elements at The Reliefs of Pura Desa

Lan Puseh in Sudaji Village, Northern Bali.

I Dewa Alit Dwija Putra1, Sarena Abdullah2 1School of Creative Industries-Telkom University, Indonesia 2School of Arts, Universiti Sains Malaysia, Malaysia

Abstract. Northern Bali as a coastal region is the path of global trade traffic

from the beginning of the Christian Calendar so that the relations of Balinese

people with the outside world are so intense and have an impact on the

socio-cultural changes of the society, especially the of ornament art.

Ornaments applied to temple buildings in Bali are the result of classical Hindu

culture, but in the reliefs of the temple of Desa Lan Puseh in the village of

Sudaji, North Bali describes multicultural cultures such as Hinduism,

Buddhism, China, as well as Persia as well as elements of European culture.

The formation of these ornaments is certainly through a long process

involving external and internal factors. The process of dialogue and

acculturation of foreign cultures towards local culture gives change and

forms new idioms that leave their original forms, as well as new functions,

symbols, and meanings in Balinese society. This research uses the socio-

historical qualitative method to write chronologically the inclusion of the

influences of foreign cultural elements on Balinese social life with visual

analysis through the stages to be able to describe and reveal the

transformation of relief forms in the temple. This paper also proves that

elements of foreign culture such as Islam and European had enriched the

ornamental arts of Balinese tradition.

Keywords: diversity, cultural element, temple’s reliefs, Northern Bali

73

Gurda Motif In The Hindu-Buddhist And Islamic Period In

Java

Aan Sudarwanto 1 , Sri Rochana W. 2 , and Dharsono 3 1 Graduate Program, Indonesian Institute of the Arts Surakarta 2 Graduate Program, Indonesian Institute of the Arts Surakarta 3 Graduate Program, Indonesian Institute of the Arts Surakarta

Abstract. The article that discusses Garuda bird on Hindu-Buddhist era and

Islamic times aims to reveal more depth about how Garuda's position

and role in Javanese cultural perspective. In addition, to know the forms of

Garuda and its application from the Hindu-Buddhist era and its transition into

the Islamic period and its development. Furthermore, it can be used to find

out the comparison of the visual form of Garuda in pre-Islamic times and in

Islamic times. The study is done through a historical approach by making

observations on the history sources which are arranged in sync. Garuda bird

assessment is very useful, because it is based on the idea that the motifs of

batik Gurda did not appear suddenly but has undergone a very long process

of journey. The motif that symbolizes the Garuda bird is initially depicted

more realist and even anthropomorphic form that can be found in various

realief temple that exist in Java island, among others in Prambanan temple,

Kidal temple, Belahan temple, Minakjinggo temple and Sukuh temple.

Initially Garuda was described as a human half bird. Then in the time of

Majapahit, Garuda depicted with wings stretched wide with the human body

half bird. At the time of Islam the form of Garuda transformed into wings as

an impact of the growing belief of aniconism.

74

Cultural Acculturation in the Ornamental Art of The Kudus

Traditional House

Arif Suharson 1 1 , Dharsono 2 , Nanik Sri Prihatini 3 , and Bambang Sunarto 4 1,2,3,4 Graduate Program, Indonesian Institute of the Arts Surakarta

Abstract. The decoration made by the Javanese community is a work of art

and culture inherited from generation to generation where it has uniqueness

and characteristic which contains the content of story and deep values

concerning aesthetic, symbolic, and philosophical. The existence of

ornamental art that has been there cannot be separated by the acculturation

of other cultures where the cultural process takes place in the life of Javanese

society who always open themselves to accept change for development. One

of the various ornaments created is Wuwungan ornamental art on the roof

of traditional house Kudus which has a very distinctive form that is not owned

by other areas, so the visualization is very interesting to be studied

scientifically. This study provides qualitative explanation, so the method used

is qualitative with historical approach method, architecture, philosophy, and

aesthetics to analyze and know the concept of ornamental form that

visualization of ornamental variety acculturate with previous culture seen in

important parts in Kudus traditional house. The results of the study

conducted in order to find the shape concept and concept of ornamental art

philosophy Wuwungan custom house Kudus that reflects the noble values of

Javanese cultural teachings as a strength of local identity in the life of the

global community.

75

Islamic Art, Missionize (Da’wah) Comic and Industrialism in

Indonesia

Novi Pradhana Putra 1, 1 , Bambang Sunarto 2 , and Dharsono 3 1,2,3 Graduate Program, Indonesian Institute of the Arts Surakarta

Abstract. Islam bring an influence on the philosophy of beauty in Indonesia.

This can be seen from the basic changes of artworks in the Hindu-Buddhist

era, when it is compared to artworks that were later born in Islam influence.

This study examines the history and philosophy of Islamic art, especially

comic media, from the pre-Islamic period to the post-modern period in

Indonesia. Data analysis used in this study was interpretation analysis, so that

the data collected from document review and literature study is the key to

the research conducted. Islamic art excludes works that are sacred or

cultured. Islamic art works are not a means of ritual, or in other words they

cannot be a means of connecting humans with their God. Islamic art in

Indonesia then continues to adapt to the influence of the renaissance and

industrial revolution brought by colonialism from Europe to Asia. New art

media emerged as a result of the meeting of those two different cultures,

one of which was comic media. Islamic comics in Indonesia began to appear

in the 1960s. Industrialization requires the development of various lines, they

forms the Islamic comics that exist today. Now the comic industry is not only

about questioning how to sell printed paper. Digital and internet media make

the comic market develop into a level that cannot be imagined before.

76

Local Wisdom in Tradition Batik Design

Sarwono 1, Desy Nurcahyanti 2 1,2 Universitas Sebelas Maret, Surakarta, Indonesia Corresponding author: [email protected]

Abstract. Globalization and system changes bring wide implication,

particularly toward the existence of tradition piece of work such as tradition

batik industry. Globalization contributes to the infiltration of global culture

into local society through various media. Thus, it pushes and affects the local

culture. On the other side, it allows local and and global culture to have a

mutual interaction. Loc .Results of this study directl cultural heritage, such as

tradition batik in its varieties becomes society’s treasure containing valuable

knowledge and local wisdom. The research is triying to inventory the arts

heritage of Javanese tradition batik which is still develop, so that it can be an

intellectual property of the local. The focus of the research is the kind of

motifs and local wisdom of tradition batik to maintain and develop the batik’s

design identity and to increase the economical value of the creative product

in global era. The reserach is qualitative research in single study case with

hermeneutic approach. The source of data is the work of tradition batik of

Surakarta. The results of this study have an impact to maintain and preserve

kind of tradition batik motifs and design of Surakarta, Central Java, Indonesia,

which can be used for developing basis for increase batik products quality,

based on cultural tradition through the design approach.

Keywords and phrases: batik motif, design, local wisdom

77

Ups and Downs the Film Adaptation from Novels in

Indonesia (1926-2018)

Zaenal Abidin 1 , Sarwanto 2 , Dharsono 1 and Sri Hesti Heriwati 1 1 Graduate Program, Indonesian Institute of the Arts Surakarta, Indonesia 2 Graduate Program, Indonesian Institute of the Arts Surakarta, Indonesia 3 Graduate Program, Indonesian Institute of the Arts Surakarta, Indonesia 4 Graduate Program, Indonesian Institute of the Arts Surakarta, Indonesia

Abstract. The film adaptation from the novel is a film that the story originates

come from a novel, not a new story or other media such as comics, short

stories, legends, etc. The presence of film adaptation from the novel in

Indonesia has given a very important role in the development of Indonesian

films as a whole. In the history of film in Indonesia, from the production of

the first film in Indonesia, it was a film adaptation from the story of legend

(not from the novel), as well as the best-selling films that were mostly

watched in theaters in decades were also films adaptation from the novel.

This paper will explain how the film is adapted from the novel from time to

time along 92 years, starting from the beginning of the first film produced in

Indonesia in 1926 to the present 2018. And from the films will be seen as an

ups and down of the adaptation film from the novel related to the socio-

political change in Indonesia.

Keywords: Film Adaptation from Novel, Ups and Down

78

BUSINESS, MANAGEMENT, AND

ENTREPRENEURIAL

The use of the three factor asset pricing models and carhart

four factors to assess excess return

Nugi Mohammad Nugraha1, Neneng Susanti2*,

1,2 Fakultas Bisnis dan Manajemen Universitas Widyatama, Bandung, Jawa

Abstract. The research was conducted to find out which method is the best

in assessing stock returns in LQ 45 companies. The populations used are

companies included in the LQ 45 Index, which are the most liquid and large

capitalized companies during the 2012-2016 period totaling 20 companies

with purposive sampling sampling technique and the analysis technique used

is multiple regression analysis. Data analysis method in this study uses

statistical data processing application, SPSS, the last pared simple test is used

to see models that better predict or explain excess returns. From this study

it was found that both three factors and four factors have a joint effect on

stock excess returns. The amount of influence on excess stock returns (Y) is

0.772 or 77% and 0.790 or 79%, respectively. Whereas based on the paired

test sesults the test sample revealed that between three factors and four

factors there was no significant difference in explaining excess return.

Designing Mini Master Plan Project For Scope, Time, and

Cost Aspect in Putri Provinsi Multi Set Toys Book Project PT

XYZ Bandung

Nurul Fitri1 , Devi Pratami2 , Wawan Tripiawan3

1,2,3Telkom University, Industrial Engineering Program, Jl. Telekomunikasi

no.1, Bandung 40257, Jawa Barat, Indonesia Corresponding author: [email protected]

79

Abstract. PT XYZ is a company that has business units such as product

publishing, book printing, distribution, television production houses, online

stores, applications publishers, and digital media distribution. In 2017 PT XYZ

is targeted to start a new product project, but not realized by the target. This

project should start in June 2017, but in the implementation of the new

project was implemented in September 2017. Based on the problems faced

by the company on this project it is necessary to have a project baseline for

the company so that the company can manage the project well and avoid the

risk of project failure. Based on the results of data processing obtained

results on aspects of scope, namely Project Scope Statement, WBS, and WBS

Dictionary. In the time aspect using PERT method approach to determining

the duration of activity in the project and CPM method, the project

scheduling result started in September 2017 and ended in February 2021

with most of the activity on the project is a critical activity, in addition to the

cost aspect obtained cost baseline using bottom-up estimating of

Rp2,799,354,000.

How is customer value created through design strategy?

Case Study of Serasa Salad Café

Bijaksana Prabawa 1 , Ahmad Zuhairi Abdul Majid 2 , Didit Widiatmoko 3 1 Universitas Telkom, Visual Communication, Bandung, Indonesia 2 University Sains Malaysia, Product Design, Penang, Malaysia 3 Universitas Telkom, Visual Communication, Bandung, Indonesia

Abstract. Increasing the number of tourist arrivals triggered the development

of the culinary industry in the city of Bandung. Until 2016 estimated the

number of cafes & restaurants in the city of Bandung reached 2000

companies. The more choice alternatives cause each consumer to be more

selective in choosing restaurant & café. This condition indirectly

increases the intensity of competition in the culinary industry. Only cafes and

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restaurants can provide the highest value that can be a priority in customer

purchasing decisions. Past research suggests that design can be a tool to

create and deliver value to customers. This study examines how the design

is used in the creation of value in one of the cafes in Bandung, namely Serasa

Salad. As the object of research in this study, Serasa Salad Cafe was chosen

because it is one of the start-up culinary that managed to create value

through the design strategy in its business development. This research uses

qualitative research method with case study approach. Method of data

collection is done through literature study, observation, and interview. The

results of this study can be a reference to how design strategies are used by

small and medium-sized enterprises in creating customer value.

Keywords: Design Strategy, Value Creation, cullinary industry, Serasa Salad

Café

Why College Students Have Big Motivation to Start Their

Own Business, But not Continuing The Business After

Graduate?

Anissa Lestari Kadiyono1 , Rezki Ashriyana Sulistiobudi2, Allyani Zulhijah3 1,2,3 Fakultas Psikologi – Universitas Padjadjaran Corresponding author: [email protected]

Abstract. College students are the generation who are entrusted by the

people to provide job openings after they graduated. There are many college

students who have run businesses in their period of study. So it is necessary

to know what their Psychological Capital state they are in because it can be

used as a guideline for us to prepare after graduation. But, some of the

students are not continuing their businesses due to lack of perseverance in

running the business. The aim of this research is to understand why college

students have big motivation to start their own business but not continuing

their business after graduate. The subjects of this research are 112 students

who currently run an entrepreneurship at college. The data is retrieved

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through questionnaire based on the concept of psychological capital

(Luthans, 2007). The research shows that students have a psychological

capital to run their ambition to run business. But there are differences

between students who continuing their business and students who stop their

business. They who are currently running their entrepreneurship have a fairly

high percentage of psychological capital compared to those who used to run

a entrepreneurship. This result gives a meaning that students who are

currently running a entrepreneurship potentially have a more sufficient

positive psychology in terms of confidence in their ability, predict many good

things with reasons to support it, have a positive motivation and able to work

out ways to solve it when encountering problems, and still hold on through

a negative or positive event in reaching a particular goal.

Keywords: Psychological Capital, Self-Efficacy, Hope, Optimism, Resiliency,

Entrepreneur students

Brand Identity and Promotion Strategy of Small and

Medium Enterprises

Didit Widiatmoko Suwardikun 1 , Gredi Gradana Sembada 2 , 1,2 Visual Communication Design, School of Creative Industries, Telkom


Abstract. Small and Medium Enterprises is a challenging business, unlike

employees in large companies or government employees who receive a fixed

salary, then the perpetrators of Small and Medium Enterprises should strive

to earn income. Many things to be faced, ranging from capital, production,

branding, marketing, competition that makes entrepreneurs Small and

Medium Enterprises should always think and make strategies to deal with it.

The determination of the brand becomes a problem related to the visual

identity of Small and Medium Enterprises. Using the Phenomenology

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approach by collecting data through interviews, recording visual data and

observation, and data analysis using comparison matrix and scoring matrix

got the pattern of brand and promotion strategy of Small and Medium

Enterprises in Bandung regency. There are brands that come from the name

of the entrepreneur, there is an abbreviation associated with local culture,

then some are already using modern ideas. while most promotions still use

word of mouth and some use social media. The benefits of this research are

as a basis for making design and promotion strategies for Small and Medium

Enterprises, in order to have a valuable brand, to be more successful in

marketing

Keywords: Brand identity, Promotion Strategy, Small and Medium

Enterprises

Leadership succession in a family owned business (A case

study of CV. Faresti Prima in Bandung)

Mediany Putri 1 , Tri Djatmiko 2 1 Interior Design, Creative Industry Faculty, Telkom University, Jl.

Telekomunikasi no. 1, Bandung 40257, Indonesia 2 Management of Telecommunication and Informatics Business, Economy

and Business Faculty, Telkom University, Jl. Telekomunikasi no. 1, Bandung

40257, Indonesia

Abstract. Family companies play important roles in the economy of

Indonesia. In Indonesia, 96% or 159,000 out of 165,000 existing companies

are family owned companies. Based on Central Bureau data Statistics family

owned companies in Indonesia are private companies that have great

contribution as much as 82.44% to Gross Domestic Product. In another study,

a survey shows that 88% of private companies in Indonesia are family owned

businesses and from those companies the ones who can survive until fourth

generation are only 5%. The author wants to research on how to prepare and

conduct a succession of leadership between the second generation and the

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third in CV Faresti Prima. The author performs data collection by method of

interviews with the current corporate leaders.

Testing validity of data is done by using triangulation test source. From the

research the results show that the transfer of values and leadership

knowledge was satisfying. Leaders transfer the values of leadership by being

a tangible example for a potential successor within the family or the

company. While the transfer of leadership knowledge is done by

communicating any knowledge related to company to the potential

successors.

Keywords: family owned business, succession process, leadership

succession, successor, values, knowledge.

Empowerment of local brand awareness through the

uniqueness of packaging and its impact on purchasing

interest (case study on local product: White Tea brand,

Bandung, West Java Indonesia)

Wawan Hermawan 1 Fitriani Reyta 2 and Rima Rahmayanti 3 1 Fakultas Ekonomi, Universitas Langlangbuana, Bandung, Indonesia 2 Fakultas Bisnis dan Manajemen, Universitas Widyatama, Bandung,

Indonesia 3 Fakultas Bisnis dan Manajemen, Universitas Widyatama, Bandung,

Indonesia

Abstract. Indonesian is fifth tea exportir nation on the planet, white tea is the

most costly tea pursued green tea and the rest is oolong tea. The issue that

is looked by White tea maker in Indonesia is absence of inovation in

packaging, shopper awareness and frail in quality. This research aim to test

whether product empowerment and brand awareness will influence the

interest in buying white tea products with unique packaging as intervening

using partial least square as method in data analysis and quota sampling for

collecting data using questionnaire, 50 consumer white tea brand in

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Bandung, West Java, Indonesia taken as sample. Result from this research is

the uniqness of packaging proven being intervening between brand

awareness and empowerment in product in affect or influence purcahing

interest in consumer white tea brand in Bandung, West Java, Indonesia.

Business Process and Organizational Characteristics on

SMEs (Case Study: A Digital SME’s Community in Bandung)

Litasari Widyastuti Suwarsono1,* ,Atya Nur Aisha2, and Fida Nirmala Nugraha3 1,2,3 Industrial Engineering Department, School of Industrial and System

Engineering, Telkom University, Indonesia

Abstract. High competition on businesses forces small and medium

enterprises (SMEs) to manage process efficiently. This study aims is to

analyse the influence of organizational characteristics (including firm age,

firm size, and business sector) on the business process in SMEs. Data

collected using a questionnaire to the leaders of 18 SMEs in digital SME

community at Bandung regency. Mann-Whitney U test, Kruskall Wallis test,

and cross tabulation were used to test the relationship. The results showed

that there were significant differences in the management intensity of

external relations process based on firm age (p 0.04) and firm size (p 0.05).

While based on business process importance, there is a significant difference

in the market and sell products and services process (p 0.05). These results

can be used as input in determining the focus of business process

management in accordance with the organizational characteristics of SMEs.

Keywords: business process; organization characteristics; firm size; firm

age; business sector; SME

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Build Student’s Entrepreneurial Spirit through

Entrepreneurship Education (A Case Study on Creative

Industry Students of Telkom University)

Djoko Murdowo 1 Rizka Rachmawati 2 1,2 Telkom Creative Industry School, Telkom University

Creative industry is a growing sector, driven by the independent, the creative

and the entrepreneurial actors in the industry. The purpose of this study is

how to create and to shape entrepreneurs among students who are carried

out through the teaching process of entrepreneurship education as

well as non-curriculum education in universities. Qualitative method is used

in this research with a case study approach. The learning process can be done

through a curriculum with student-centered learning (SCL) method,

supported by lecturers who have entrepreneurial competencies. The need to

create an entrepreneurial atmosphere or environment by forming a forum

for start-up and entrepreneurship business, building partnership networks,

cooperating with investors and establishing entrepreneurial institutions or

organizations.

Keywords: entrepreneur, creative industry, entrepreneurship education

Home Cooking, Housewives, and The Business

Opportunity In The Internet Era

Ercilia Rini Octavia

Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain,

Universitas Sebelas Maret, Surakarta, Indonesia [email protected]

Abstract. Industrial Revolution 4.0 which is characterized by the widespread

use of the internet, opens up many new opportunities in the creative

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industry where one of them is the culinary. There are many housewives with

their ability to process a delicious home cooking with a taste that is not

inferior to the restaurant. This potential is not unaware of themselves, but

conventional culinary business requires the availability of physical location,

equipment, promotion, transportation and logistics with quite some

cost. This study tries to see further how the use of the internet in supporting

the culinary busines, especially by housewives who peddle home cooking, as

well as find out the opportunity and obstacles that arise in the process. This

research using qualitative research methods to process the data comes from

the printed literature and the internet, as well as interview with industry

players themselves. The internet allows housewives to run their culinary

business with much lower financial capital. Some of the reasons are a

cheaper promotion through social media, the consumption pattern of people

who are increasingly accustomed to buying food through delivery service

such as GoFood, as well as the growing marketplace for home cooking such

as Delihome and Madhang.

Keywords: culinary, business, creative industry

Documents

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