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Design a card the easy way 0682
Design a card the easy way
A photo and one block of type are all it takes to make a beautiful card.
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
After
Before
®
Design a card the easy way 06822 of 13
When photographer Jayne Kettner sent us her photos and asked our help making a logo for her Web class, we had to won-der why she’d want one. Her photos were rich, well composed and pleasing, just what she’d want the world to see. A logo is an artificial device used to represent a product, service or group of people. It would add only a barrier; when you have the real thing—i.e., Jayne’s photos—why do you need a representative?
Her request was followed the same week by two other photographers in the same situation. This, of course, gave us a batch of great photos to work with, so here, class, is how to design a card the (super-) easy way.
Sketches galore! Jayne started out the right way; when you’re designing a logo, you can’t make too many sketches. But her efforts were going nowhere. Said she, “I was striving for a professional image, but kind of ended up with more whimsical and fun looks. I like the color combinations of cyan, teal, and violet, but I also like something dramatic like red and black. I sort of mixed the two and didn’t end up with anything pleasing.” This is actually common; it hap-pens whenever a design goal is unclear or even incorrect. In this case, Jayne doesn’t need a logo at all; her photos (below) will speak for themselves.
Design a card the easy wayA photo and one block of type are all it takes to make a beautiful card.
®
Design a card the easy way 06823 of 13
Design a card the easy way 3 of 13
Start with the words Set your words in a block of ordinary type—not fancy type—and place it in the upper-left corner.
(1) Set your type—business name, your name, address and contact information—in a single block, align left, and place it in the upper-left corner. Make the business name bold. (2) Add a half space—a whole space works as well—below the business name, then (3) tint the type 60% (or so) gray; leave the business name black.
This simple “block in the corner” has a minimal, intentionally designed look that leaves the white space as the dominant element. You’ll be tempted to fill the space, but don’t.
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
3
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
2
Jayne’s Photography Jayne Kettner35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
1
®
Design a card the easy way 06824 of 13
Design a card the easy way 4 of 13
Add the photoPlace and crop your photo all the way to the edges. Color the type white, and you’re done.
Place and crop Most business cards are horizontal. Select a photo with open space in the upper-left corner, place and crop. Don’t be afraid to crop radically, which can yield unexpected and powerful results. Touch all the edges (full bleed).
Extend the photo to create a bleed area, which is an extra 1⁄16 inch around your card. This prevents any white lines along the edges of the card when it’s trimmed to final size.
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
Jayne’s Photography
1⁄16 inch bleed
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell jayne@ jaynekettner.com www.jaynekettner.com
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
Color the words Bring the words to the front. On a dark image like this one, finish by coloring the business name white and the body light gray.
That, class, is all there is to it. No artificial graphics, no distracting layouts. It quietly places your work, literally, into the client’s hand, simply, clearly, beautifully.
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell jayne@ jaynekettner.com www.jaynekettner.com
Jayne’s Photography
®
Design a card the easy way 06825 of 13
Design a card the easy way 5 of 13
Use both sidesIf your favorite photo has no room for words, use the back.
Artist’s canvas Without words, winter trees fill the card like a painting on canvas, quietly speaking volumes about your work. On the back, the minimal, gallery-style layout.
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
®
Design a card the easy way 06826 of 13
Design a card the easy way 6 of 13
Add some backgroundPhoto doesn’t fill the space? Add an artificial background.
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
(1) It’s a beautiful magnolia, but it doesn’t fill the space. When you have a solid background like this, (2) eyedropper the color nearest the edge and (3) fill the card behind the image. In this case, we then eye-dropper some pink from the flower and (4) add it to the business name, creating a beautifully soft connection.
1
3
2
4
®
Design a card the easy way 06827 of 13
Design a card the easy way 7 of 13
Bob Schnell Photography
A change of type Bob Schnell is a people photographer. Small change of typeface from Benton Sans to Didot—on only the business name—softens the name suitably while retaining the look. Classy.
Fade to blackA too-narrow image with a multicolor background requires fading.
Fade your photo in InDesign. (1) Fill the card black (in this case, to complement his suit), then (2) place and crop the photo; note the resulting hard edge. (3) Click to select the photo. Select the Gradient Feather Tool (left), drag from right to left, stopping just short of the edge, and you’re done (4). Not quite right? Drag again.
1 2
4
Bob Schnell PhotographyBob Schnell 804-647-3640 [email protected] www.bobschnellphoto.com
3
®
Design a card the easy way 06828 of 13
Design a card the easy way 8 of 13
Get verticalVertical-format cards are less common but can be dramatic.
Bob Schnell PhotographyBob Schnell 804-647-3640 [email protected] www.bobschnellphoto.com
It’s tempting to move the words around, but don’t do it. The upper-left corner makes a clear, designed statement—especially if it’s consistent on all pieces. If an image won’t work with that position, use a different image.
Her asymmetrical position activates the page.
(Right) You don’t want to lose a great shot because
it doesn’t fit the space. If you crop, we recommend
making the image square, which looks intentional,
not ambiguous.
Bob Schnell PhotographyBob Schnell 804-647-3640 [email protected] www.bobschnellphoto.com
Bob Schnell PhotographyBob Schnell 804-647-3640 [email protected] www.bobschnellphoto.com
Classic, but too stark? . . . Soften with color.
®
Design a card the easy way 06829 of 13
Design a card the easy way 9 of 13
Find colorEyedropper colors right from the image for a perfect complement every time.
Bob Schnell PhotographyBob Schnell 804-647-3640 [email protected] www.bobschnellphoto.com
Bob Schnell PhotographyBob Schnell 804-647-3640 [email protected] www.bobschnellphoto.com
Bob Schnell PhotographyBob Schnell 804-647-3640 [email protected] www.bobschnellphoto.com
Bob Schnell PhotographyBob Schnell 804-647-3640 [email protected] www.bobschnellphoto.com
Her lips . . . Her hair . . . Her dress . . . The background . . .
®
Design a card the easy way 068210 of 13
Design a card the easy way 10 of 13
Use an objectAn alternative to a portfolio photo is to picture an object from your studio. Just knock out its background and place it on the page. Include its shadow.
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
Small is big White space is the controlling element on these cards—note how your eye immediately registers the images, despite their small sizes. Small is important; if you make them big, the objects become the story, not you. Note, too, that although they’re predominantly black, the objects are in color, just like you’d see them in real life.
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
White space is not empty but has real force. Note above how it pushes your eye to the left and creates a strong sense of depth behind the studio umbrella.
®
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Design a card the easy way 11 of 13
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
Create a galleryInstead of one photo, create a tiny gallery. Make a matching Web gallery, and you’ll have a direct, card-to-Web connection, useful for branding.
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
Square images are harder to crop but look designed, and they correspond to Web thumbnails and avatars, too. Background can be white or black (below).
Make a grid . . . . . . add your photos.
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
®
Design a card the easy way 068212 of 13
Design a card the easy way 12 of 13
Jayne’s Photography
Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell [email protected] www.jaynekettner.com
Typefaces
1 Benton Sans Cond Black | 7.5 pt
2 Benton Sans Cond Book | 7.5/9 pt
3 HTF Didot 11 Light | 10 pt
Images
Images: iStockphoto
4 (6750578)
5 (3458269)
Related articles
0608 | 0612 | 0616 | 0632 | 0644 | 0615 0685
Article resources
Colors
C0 M0 Y0 K100
C0 M0 Y0 K60
6
7
6
7
3
2
2
1Jayne Kettner 35266 Old Homer Road Winona, MN 55987 507-452-9300 desk 507-208-1067 cell jayne@ jaynekettner.com www.jaynekettner.com
Jayne’s Photography
Bob Schnell PhotographyBob Schnell 804-647-3640 [email protected] www.bobschnellphoto.com
5
4
Article revised on 08/24/10
®
Design a card the easy way 0682 13 of 13 | Printing formats
Design a card the easy way 13 of 13Design a card the easy way 13 of 13
Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.
John McWade Publisher and creative directorGaye McWade Associate publisherDexter Mark Abellera Senior designer Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com
Copyright ©2009 Before & After magazine ISSN 1049-0035. All rights reserved
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suitable for one- or two-sided printing, is provided on the following pages.
Be
fore
&A
fter | w
ww
.bamagazine.com
1 of 7
De
sign
a ca
rd th
e e
asy w
ay 0682
0682 D
esig
n a
card
the
ea
sy wa
y
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
2 of 13
Wh
en p
ho
tograp
her Jayn
e Kettn
er sent
us h
er ph
oto
s and
asked o
ur h
elp m
aking
a logo
for h
er Web
class, we h
ad to
wo
n-
der w
hy sh
e’d w
ant o
ne. H
er ph
oto
s were
rich, w
ell com
po
sed an
d p
leasing, ju
st w
hat sh
e’d w
ant th
e wo
rld to
see. A lo
go
is an artifi cial d
evice used
to rep
resent
a pro
du
ct, service or gro
up
of p
eop
le. It w
ou
ld ad
d o
nly a b
arrier; wh
en yo
u h
ave th
e real thin
g—i.e., Jayn
e’s ph
oto
s—w
hy
do
you
need
a represen
tative?H
er requ
est was fo
llowed
the sam
e w
eek by tw
o o
ther p
ho
tograp
hers in
the
same situ
ation
. Th
is, of co
urse, gave u
s a b
atch o
f great ph
oto
s to w
ork w
ith, so
h
ere, class, is how
to d
esign a card
the
(sup
er-) easy way.
Wh
en p
ho
tograp
her Jayn
e Kettn
er sent u
s h
er ph
oto
s and
asked o
ur h
elp m
aking a
logo
for h
er Web
class , we h
ad to
wo
nd
er w
hy sh
e’d w
ant o
ne. H
er ph
oto
s were rich
, w
ell com
po
sed an
d p
leasing, ju
st wh
at she’d
w
ant th
e wo
rld to
see. A lo
go is an
artifi cial b
rand
ing d
evice that w
ou
ld o
nly ad
d a
barrier. A
logo
is a symb
ol u
sed to
represen
t a p
rod
uct, service o
r grou
p o
f peo
ple, b
ut
wh
en yo
u h
ave the real th
ing—
i.e., Jayne’s
ph
oto
s—w
hy d
o yo
u n
eed a rep
resentative?
Her req
uest w
as follow
ed th
e same w
eek b
y two
oth
er ph
oto
graph
ers—R
uss E
rickson
an
d B
ob
Schn
ell—in
the sam
e situatio
n.
Th
is, of co
urse, gave u
s a batch
of great
ph
oto
s to w
ork w
ith, so
here, class, is h
ow
to d
esign a card
the (su
per-) easy w
ay.
Sk
etch
es g
alo
re! Jayne started out the right w
ay; when you’re designing a
logo, you can’t make too m
any sketches. But her efforts w
ere going nowhere.
Said she, “I was striving for a professional im
age, but kind of ended up with
more w
himsical and fun looks. I like the color com
binations of cyan, teal, and violet, but I also like som
ething dramatic like red and black. I sort of m
ixed the tw
o and didn’t end up with anything pleasing.” This is actually com
mon; it hap-
pens whenever a design goal is unclear or even incorrect. In this case, Jayne
doesn’t need a logo at all; her photos (below) w
ill speak for themselves.
Design
a card th
e easy way
A photo and one block of type are all it takes to m
ake a beautiful card.
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
Design a cardthe easy w
ayA
ph
oto and
one b
lock of typ
e are all it takes to make
a beau
tiful card
.
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
After
Before
Con
tinu
ed
Con
tinu
ed
Be
fore
&A
fter | w
ww
.bamagazine.com
2 of 7
De
sign
a ca
rd th
e e
asy w
ay 0682
0682 D
esig
n a
card
the
ea
sy wa
y
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
4 of 13
Design
a card th
e easy way
4 of 13
Ad
d th
e p
ho
toP
lace and
crop
you
r ph
oto
all the w
ay to th
e edges. C
olo
r the typ
e wh
ite, and
you
’re do
ne.
Pla
ce a
nd
crop
Most business cards are horizontal.
Select a photo with open space in the upper-left corner,
place and crop. Don’t be afraid to crop radically, w
hich can yield unexpected and pow
erful results. Touch all the edges (full bleed).
Ex
ten
d th
e p
ho
to to create a
bleed area, which is an extra 1⁄16 inch
around your card. This prevents any w
hite lines along the edges of the card w
hen it’s trimm
ed to fi nal size.
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Jayne’s Photography
1⁄16 inch bleed
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Co
lor th
e w
ord
s Bring the w
ords to the front. O
n a dark image like this one, fi nish by coloring the
business name w
hite and the body light gray.
That, class, is all there is to it. No artifi cial graphics, no
distracting layouts. It quietly places your work, literally,
into the client’s hand, simply, clearly, beautifully.
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Jayne’s Photography
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
3 of 13
Design
a card th
e easy way
3 of 13
Start w
ith th
e w
ord
s Set yo
ur w
ord
s in a b
lock o
f ord
inary typ
e—n
ot fan
cy type—
and
place it in
the
up
per-left co
rner.
(1) Se
t you
r type
—business nam
e, your name,
address and contact information—
in a single block, align left, and place it in the upper-left corner. M
ake the business nam
e bold. (2) Add a half space—
a w
hole space works as w
ell—below
the business nam
e, then (3) tint the type 60% (or so) gray; leave
the business name black.
This simple “block in the corner” has a m
inimal,
intentionally designed look that leaves the white
space as the dominant elem
ent. You’ll be tempted
to fi ll the space, but don’t.
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
3
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
2
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
1
Be
fore
&A
fter | w
ww
.bamagazine.com
3 of 7
De
sign
a ca
rd th
e e
asy w
ay 0682
0682 D
esig
n a
card
the
ea
sy wa
y
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
5 of 13
Design
a card th
e easy way
5 of 13
Use
bo
th sid
es
If you
r favorite p
ho
to h
as no
roo
m fo
r wo
rds, u
se the b
ack.
Artist’s ca
nva
s Without w
ords, winter trees fi ll the card
like a painting on canvas, quietly speaking volumes about
your work. O
n the back, the minim
al, gallery-style layout.
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
6 of 13
Design
a card th
e easy way
6 of 13
Ad
d so
me
back
gro
un
dP
ho
to d
oesn’t fi ll th
e space? A
dd
an artifi cial b
ackgrou
nd
.
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
(1) It’s a b
ea
utifu
l ma
gn
olia
, but it doesn’t fi ll the space. When you
have a solid background like this, (2) eyedropper the color nearest the edge and (3) fi ll the card behind the im
age. In this case, we then eye-
dropper some pink from
the fl ower and (4) add it to the business nam
e, creating a beautifully soft connection.
13
24
Be
fore
&A
fter | w
ww
.bamagazine.com
4 of 7
De
sign
a ca
rd th
e e
asy w
ay 0682
0682 D
esig
n a
card
the
ea
sy wa
y
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
7 of 13
Design
a card th
e easy way
7 of 13
Bob Schnell Photography
A ch
an
ge
of typ
e B
ob Schnell is a people photographer. Sm
all change of typeface from B
enton Sans to Didot—
on only the business nam
e—softens the nam
e suitably while
retaining the look. Classy.
Fade
to b
lackA
too
-narrow
image w
ith a m
ultico
lor b
ackgrou
nd
requ
ires fadin
g.
Fa
de
you
r ph
oto
in In
De
sign
. (1) Fill the card black (in this case, to com
plement his suit), then (2) place and crop the photo; note the
resulting hard edge. (3) Click to select the photo. Select the G
radient Feather Tool (left), drag from
right to left, stopping just short of the edge, and you’re done (4). N
ot quite right? Drag again.
124
Bob Schnell PhotographyB
ob Schnell80
4-647-3640info@
bobschnellphoto.comw
ww
.bobschnellphoto.com
3
Watch it
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
8 of 13
Design
a card th
e easy way
8 of 13
Ge
t vertical
Vertical-form
at cards are less co
mm
on
bu
t can b
e dram
atic.
Bob Schnell PhotographyB
ob Schnell80
4-647-3640info@
bobschnellphoto.comw
ww
.bobschnellphoto.com
It’s tempting to m
ove the w
ords around, but don’t do it. The upper-left corner m
akes a clear, designed statem
ent—especially if
it’s consistent on all pieces. If an im
age won’t w
ork w
ith that position, use a different im
age.
Her asym
metrical position
activates the page. (Right) You don’t want to
lose a great shot because it doesn’t fi t the space.
If you crop, we recom
mend
making the im
age square, w
hich looks intentional, not am
biguous.
(Right) You don’t want to
lose a great shot because it doesn’t fi t the space. If you crop, w
e recom-
mend m
aking it square, w
hich looks intentional, not am
biguous.
Bob Schnell PhotographyB
ob Schnell80
4-647-3640info@
bobschnellphoto.comw
ww
.bobschnellphoto.com
Bob Schnell PhotographyB
ob Schnell80
4-647-3640info@
bobschnellphoto.comw
ww
.bobschnellphoto.com
Classic, but too stark? . . .
Soften with color.
Be
fore
&A
fter | w
ww
.bamagazine.com
5 of 7
De
sign
a ca
rd th
e e
asy w
ay 0682
0682 D
esig
n a
card
the
ea
sy wa
y
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
9 of 13
Design
a card th
e easy way
9 of 13
Find
colo
rE
yedro
pp
er colo
rs right fro
m th
e image fo
r a perfect co
mp
lemen
t every time.
Bob Schnell PhotographyB
ob Schnell80
4-647-3640info@
bobschnellphoto.comw
ww
.bobschnellphoto.com
Bob Schnell PhotographyB
ob Schnell80
4-647-3640info@
bobschnellphoto.comw
ww
.bobschnellphoto.com
Bob Schnell PhotographyB
ob Schnell80
4-647-3640info@
bobschnellphoto.comw
ww
.bobschnellphoto.com
Bob Schnell PhotographyB
ob Schnell80
4-647-3640info@
bobschnellphoto.comw
ww
.bobschnellphoto.com
Her lips . . .
Her hair . . .
Her dress . . .
The background . . .
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
10
of 13
Design
a card th
e easy way
10
of 13
Use
an o
bje
ctA
n altern
ative to a p
ortfo
lio p
ho
to is to
pictu
re an o
bject fro
m yo
ur stu
dio. Ju
st kn
ock o
ut its b
ackgrou
nd
and
place it o
n th
e page. In
clud
e its shad
ow.
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Sm
all is b
ig W
hite space is the controlling element on these
cards—note how
your eye imm
ediately registers the images,
despite their small sizes. Sm
all is important; if you m
ake them
big, the objects become the story, not you. N
ote, too, that although they’re predom
inantly black, the objects are in color, just like you’d see them
in real life.
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Wh
ite sp
ace
is not empty but has real force. N
ote above how
it pushes your eye to the left and creates a strong sense of depth behind the studio um
brella.
Be
fore
&A
fter | w
ww
.bamagazine.com
6 of 7
De
sign
a ca
rd th
e e
asy w
ay 0682
0682 D
esig
n a
card
the
ea
sy wa
y
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
12
of 13
Design
a card th
e easy way
12
of 13
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Type
face
s
1 Benton Sans C
ond Black | 7.5 pt
2 Benton Sans C
ond Book | 7.5/9 pt
3 HTF D
idot 11 Light | 10 pt
Ima
ge
s
Images: iStockphoto
4 (6750578)
5 (3458269)
Re
late
d a
rticles
0608 | 0612 | 0616 | 0632 | 0644 | 0615 0685
Article
reso
urce
s
Co
lors
C0
M0
Y0
K100
C0
M0
Y0
K60
67
67
32 2 1Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Jayne’s Photography
Bob Schnell PhotographyB
ob Schnell80
4-647-3640info@
bobschnellphoto.comw
ww
.bobschnellphoto.com
5
4
Article revised on 08/24/10
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
11
of 13
Design
a card th
e easy way
11
of 13
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Cre
ate a g
allery
Instead
of o
ne p
ho
to, create a tiny gallery. M
ake a match
ing W
eb gallery, an
d
you
’ll have a d
irect, card-to
-Web
con
nectio
n, u
seful fo
r bran
din
g.
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Sq
ua
re im
ag
es are harder to crop but look designed, and
they correspond to Web thum
bnails and avatars, too. Background
can be white or black (below
).
Ma
ke
a g
rid . . .
. . . ad
d yo
ur p
ho
tos.
Jayne’s Photography
Jayne Kettner35266 O
ld Hom
er RoadW
inona, MN
55987507-452-930
0 desk
507-208-10
67 celljayne@
jaynekettner.comw
ww
.jaynekettner.com
Be
fore
&A
fter | w
ww
.bamagazine.com
7 of 7
De
sign
a ca
rd th
e e
asy w
ay 0682
0682 D
esig
n a
card
the
ea
sy wa
y
®B
efore&
After
De
sign
a card th
e e
asy way
0682
BA
mag
azine.co
mU
iX
13
of 13 | Prin
ting form
ats
Design
a card th
e easy way
13
of 13D
esign a card
the easy w
ay1
3 of 13
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