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Product Launch: Your Mission –In this project you will be challenged to develop a concept or re-promote an existing item so it can be sold by any ONE store at Dartmouth Cross. Pick a single store from Dartmouth Cross to capture a specific demographic and design a marketing campaign for your product around that. –The project will require completion of three separate activities:
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Design 11
Mr. JeanOctober 4th, 2012
The plan:
• Video clip of the day• Product Design & Digital Communication• Launching a product
– Logo design– Magazine ad
Product Launch: • Your Mission
– In this project you will be challenged to develop a concept or re-promote an existing item so it can be sold by any ONE store at Dartmouth Cross.
• Pick a single store from Dartmouth Cross to capture a specific demographic and design a marketing campaign for your product around that.
– The project will require completion of three separate
activities:
Design a company Logo: • Once you have determined what product
or service you would like to offer create a company logo which will promote this product.
• Our overall goal is to create a full page magazine ad to promote your product.
To do: • 1) Complete the market research phase of
the product. (Yesterday’s worksheet)
• 2) Begin to create your company logo
• 3) Start developing a full-page advertisement for your product.
