Description of Services - GlobalSpecDESCRIPTION OF SERVICES Page 1 of 21 rev 1/12/2017 Complete – Manufacturer (One year agreement) • Online Searchable Catalog – up to 3,000

IEEE Engineering360 Media Solutions

DESCRIPTION OF SERVICES

Page 1 of 21 rev 1/12/2017

Complete – Manufacturer (One year agreement) • Online Searchable Catalog – up to 3,000 products in our parametrically searchable database.

o Company Information Hub – an overview of your company; includes company profile and logo, as well as contact information and links to your Web site, e-mail address, social media sites, product catalog, locations, distributors, news articles, product announcements and technical articles.

o Product Announcements – self-publish up to 50 product releases in the Product Announcements section o Technical Articles – link to your technical articles, application notes, tutorials and white papers. o Location List – publish locations for your company. o Distributor List – identify the names and addresses of your distributors. o News Articles – link to your company news and press releases. o Links to social media

• Category Announcement Billboard - 12-month duration on one product category page of your choice. • 0-6 Newsletter Advertisements, as indicated in service agreement

o Best placement (from Silver and below) in vertical newsletters. Where two or more placements are included in the subscription, two must run within 120 days of contract date. If one placement is included, it must run within that period.

• A minimum number of placements in product alerts as defined in your Service Agreement Order Form. • Request for Quotation (RFQ) Link – real-time Requests For Quotation sent directly to you. • Client Services account – secure online portal provides access to manage your account, monitor activities and

download and distribute your contacts 24 hours a day, 7 days a week. • Weekly contacts report e-mailed directly to you. • Online and telephone customer support for duration of Service Agreement.

Complete - Custom (One year agreement) • Online Searchable Catalog – your capabilities are digitally imported into our parametrically searchable database.

o Company Information Hub – an overview of your company; includes company profile and logo, as well as contact information and links to your Web site, e-mail address, social media sites, product catalog, locations, news articles, product announcements and technical articles.

o Custom products/capabilities page – highlight your custom capabilities by product category. o Product Announcements – self-publish up to 50 product releases in the Product Announcements section. o Technical Articles – link to your technical articles, application notes, tutorials and white papers. o Location List – publish additional locations for your company. o News Articles – link to your company news and press releases.

• Category Announcement Billboard - 12-month duration on one product category pages of your choice. • 0-6 Newsletter Advertisements, as indicated in service agreement • Best placement (from Silver and below) in vertical newsletters. Where two or more placements are included in

the subscription, two must run within 120 days of contract date. If one placement is included, it must run within that period.

• A minimum number of placements in product alerts as defined in your Service Agreement Order Form. • Request for Quotation (RFQ) Link – real-time Requests For Quotation sent directly to you. • Client Services account – secure online portal provides access to manage your account, monitor activities and


Complete – Services (One year agreement) • Online Searchable Catalog –your capabilities are digitally imported our parametrically searchable database.


o Services Catalog – an online catalog of your service capabilities. o Product Announcements – self-publish up to 50 product releases in the Product Announcements section. o Technical Articles – link to your technical articles, application notes, tutorials and white papers. o Location List – publish additional locations for your company. o News Articles – link to your company news and press releases.



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o Links to social media sites • Category Announcement Billboard - 12-month duration on one product category pages of your choice.

• 5 or 6 Newsletter Advertisements, as indicated in service agreement • Best placement (from Silver and below) in vertical newsletters. Two must run within 120 days of contract date.

• A minimum number of placements in product alerts as defined in your Service Agreement Order Form. • Request for Quotation (RFQ) Link – real-time Requests for Quotation sent directly to you. • Client Services account – secure online portal provides access to manage your account, monitor activities and


Complete - Distributor (One year agreement) • Online Searchable Catalog – up to 5,000 products in our parametrically searchable database.


o Line Card – provide interested buyers with a list of the manufacturers whose products you offer. o Value-Added Services – showcase up to 25 of the services you have to offer with a brief description and

accompanying image. o Locations – identify where you are when people are searching for you. o Product Announcements – self-publish up to 75 product releases in the Product Announcements section. o Technical Articles – link to your technical articles, application notes, tutorials and white papers. o News Articles – link to your company news and press releases. o Links to social media sites



• A minimum number of placements in product alerts as defined in your Service Agreement Order Form. • Request for Quotation (RFQ) Link – real-time Requests for Quotation sent directly to you. • Client Services account – secure online portal provides access to manage your account, monitor activities and

download and distribute your contacts 24 hours a day, 7 days a week. • Weekly contacts report e-mailed directly to you. • Online and telephone customer support for duration of Service Agreement. • Term of contract for the first year is 15 months.

Manufacturer Cross Media Program (One year agreement) • Online Searchable Catalog – up to 3,000 products in our parametrically searchable database. • Company Information Hub – an overview of your company; includes company profile and logo, as well as contact

information and links to your Web site, e-mail address, social media sites, product catalog, locations, distributors, news articles, product announcements and technical articles. • Product Announcements – self-publish up to 25 product releases in the Product Announcements section. • Technical Articles – link to electronic versions of your technical articles, application notes, tutorials and white

papers. • Location List –publish locations for your company. • Distributor List – identify the names and addresses of your distributors. • News Articles – link to electronic versions of company news and press releases. • Links to social media





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• A minimum of 24 placements in product alerts. • Request for Quotation (RFQ) Link – real-time Requests For Quotation sent directly to you. • Client Services account – secure online portal provides access to manage your account, monitor activities and


Custom Cross Media Program (One year agreement) • Online Searchable Catalog – your capabilities are digitally imported into our parametrically searchable database. • Company Information Hub – an overview of your company; includes company profile and logo, as well as contact

information and links to your Web site, e-mail address, social media sites, product catalog, locations, news articles, product announcements and technical articles. • Custom products/capabilities page – highlight your custom capabilities by product category. • Product Announcements – self-publish up to 25 product releases in the Product Announcements section. • Technical Articles – link to your technical articles, application notes, tutorials and white papers. • Location List – publish additional locations for your company. • News Articles – link to your company news and press releases.





Services Cross Media Program (One year agreement) • Online Searchable Catalog –your service capabilities are digitally imported into our parametrically searchable

database. • Company Information Hub – an overview of your company; includes company profile and logo, as well as contact

information and links to your Web site, e-mail address, social media sites, product catalog, locations, news articles, product announcements and technical articles. • Services Catalog – an online catalog of your service capabilities. • Product Announcements – self-publish up to 25 product releases in the Product Announcements section. • Technical Articles – link to your technical articles, application notes, tutorials and white papers. • Location List – publish additional locations for your company. • News Articles – link to your company news and press releases. • Links to social media sites

• Category Announcement Billboard - 12-month duration on one product category pages of your choice. • 2-4 Newsletter Advertisements, as indicated in service agreement • Best placement (from Silver and below) in vertical newsletters. Two must run within 120 days of contract date.





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Distributor Cross Media Program (One year agreement) • Online Searchable Catalog – up to 5,000 products in IEEE GlobalSpec’s parametrically searchable database. • Company Information Hub – an overview of your company; includes company profile and logo, as well as contact

information and links to your Web site, e-mail address, social media sites, product catalog, locations, news articles, product announcements and technical articles. • Line Card – provide interested buyers with a list of the manufacturers whose products you offer. • Value-Added Services – showcase up to 25 of the services you have to offer with a brief description and

accompanying image. • Locations – identify where you are when people are searching for you. • Product Announcements – self-publish up to 50 product releases in the Product Announcements section. • Technical Articles – link to your technical articles, application notes, tutorials and white papers. • News Articles – link to your company news and press releases. • Links to social media sites

• Category Announcement Billboard - 12-month duration on one product category pages of your choice. • 0-6 Newsletter Advertisements, as indicated in service agreement • Best placement (from Silver and below) in vertical newsletters. Where two or more placements are included in the

subscription, two must run within 120 days of contract date. If one placement is included, it must run within that period.


download and distribute your contacts 24 hours a day, 7 days a week. • Weekly contacts report e-mailed directly to you. • Online and telephone customer support for duration of Service Agreement. • First year contract is for 15 months.

Manufacturer Catalog Plus Program (One year agreement) • Online Searchable Catalog – up to 3,000 products in our parametrically searchable database. • Company Information Hub – an overview of your company; includes company profile and logo, as well as contact



• A minimum of 12 placements in product alerts. • 0-6 Newsletter Advertisements, as indicated in service agreement • Best placement (from Silver and below) in vertical newsletters. Where two or more placements are included in the

subscription, two must run within 120 days of contract date. If one placement is included, it must run within that period.

• Request for Quotation (RFQ) Link – real-time Requests For Quotation sent directly to you. • Client Services account – secure online portal provides access to manage your account, monitor activities and


Custom Catalog Plus Program (One year agreement) • Online Searchable Catalog – your capabilities are digitally imported into our parametrically searchable database.



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• Company Information Hub – an overview of your company; includes company profile and logo, as well as contact information and links to your Web site, e-mail address, social media sites, product catalog, locations, news articles, product announcements and technical articles. • Custom products/capabilities page – highlight your custom capabilities by product category. • Product Announcements – self-publish up to 10 product releases in the Product Announcements section. • Technical Articles – link to your technical articles, application notes, tutorials and white papers. • Location List – publish additional locations for your company. • News Articles – link to your company news and press releases. • Links to social media sites

• A minimum of 12 placements in product alerts. • 0-6 Newsletter Advertisements, as indicated in service agreement • Best placement (from Silver and below) in vertical newsletters. Where two or more placements are included in


• Request for Quotation (RFQ) Link – real-time Requests For Quotation sent directly to you. • Client Services account – secure online portal provides access to manage your account, monitor activities and


Services Catalog Plus Program (One year agreement) • Online Searchable Catalog –your service capabilities are digitally imported into our parametrically searchable

database. • Company Information Hub – an overview of your company; includes company profile and logo, as well as contact

information and links to your Web site, e-mail address, social media sites, product catalog, locations, news articles, product announcements and technical articles. • Services Catalog – an online catalog of your service capabilities. • Product Announcements – self-publish up to 10 product releases in the Product Announcements section. • Technical Articles – link to your technical articles, application notes, tutorials and white papers. • Location List – publish additional locations for your company. • News Articles – link to your company news and press releases. • Links to social media sites

• A minimum of 12 placements in product alerts. • 1 Newsletter Advertisement -- Best placement (from Silver and below) in vertical newsletters. Must run within

120 days of contract date. • Request for Quotation (RFQ) Link – real-time Requests For Quotation sent directly to you. • Client Services account – secure online portal provides access to manage your account, monitor activities and


Basic Program • Online Searchable Catalog – up to 3,000 products in our parametrically searchable database. • Company Information Hub – an overview of your company; includes company profile and logo, as well as contact





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Add-Ons, available only to clients with one of the above programs:

Custom Capabilities Representation – Custom (One year agreement) • For customers primarily represented as manufacturers or service providers • Up to 5 product categories. • Up to 4 images with long text descriptions per category.

Service Capability Representation (One year agreement) • For customers primarily represented as manufacturers or custom product providers • Up to 5 service offerings in our parametrically searchable database.

Product Catalog Representation (One year agreement) • For customers primarily represented as service or custom product providers • Up to 200 of your products in our parametrically searchable database.

Newsletter – Subscription Upgrade • Upgrades the level of all newsletter ad placements included in your Complete subscription program to one of

these: o Gold Vertical o Platinum Vertical

Newsletter – Subscription Upgrade • Upgrades the level of all newsletter ad placements included in your Cross Media Program subscription to one of

these: o Gold Vertical o Platinum Vertical

Electronics Upgrade (One year agreement) • Authorized Distributor Logo (ECIA) on Supplier Profile Page (for distributors) • Inclusion in CAPS database • Expanded Product Information • New: “Buy Now” button to link to Supplier’s own-site shopping cart • Additional Contact Features links • Sample Request Link • Request a Catalog Link • Design/Evaluation kits Link

Buy Now Button (One year agreement) • Button on product detail page linking out to shopping cart on client site • Client provides URL/Link in feed.

CAD Link (One year agreement) • Link next to products. • Client to provide URL/link to the CAD files in feed.

Product Announcement Expansion • Gives customer the right to self-publish up to 10 product releases in the Product Announcements section of his

catalog, in addition to the number included in his package above. Product Announcement Billboards (6 month duration)

• Billboards appear on category-specific pages, including Supplier List and Learn More pages. They may also appear on product/service category keyword search result pages (for #1 ranked result) and may be seen on Browse pages. Announcement includes headline and image that links to the announcement’s detail page.



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• Engineering360 Media Solutions will create three different sized banners (in addition to the billboard) to place on relevant pages within www.globalspec.com and related sites on the Engineering360 Banner Ad Network.

• Ads rotate within a context-specific product or service category. • Uses the self-publishing tool.

Category Announcement Billboards (6 month duration) • Billboards appear on category-specific pages, including Supplier List and Learn More pages. They may also

appear on product/service category keyword search result pages (for #1 ranked result) and may be seen on Browse pages. Announcement includes headline and image that links to the announcement’s detail page.

• Ads rotate within a context-specific product or service category. • Uses the self-publishing tool.

Product Announcement Billboard Upgrade (6 month duration) • Converts a Category Announcement Billboard into a Product Announcement Billboard by adding

Engineering360 Banner Ad Network impressions. Large Catalog Production (12 month duration)

• Additional fee assessed for creation and maintenance of catalogs that exceed the number of products included in the relevant package above.

http://www.globalspec.com/



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Stand-Alone Media Products Engineering360 Banner Ad Network & Electronics Banner Ad Network

• Flexible duration; fixed number of impressions • Ads run on any or all sites within the Network or specified channel • Artwork supplied by client • Client billed for actual number of impressions served • ECIA Authorized Ad Network banners targeted to the site (sold as a stand-alone package)

Enewsletter Advertisement Levels Specs & Techs e-Newsletter

Platinum • One Image: 145 x 210 pixels (file size no larger than 8 KB) • Approximately 75 words of text, including bold heading • Up to 4 trackable links: 2 links to company's representation on GlobalSpec.com (IEEE

GlobalSpec clients) and 2 links to sponsor's Web site. Gold • One Image: size ~145 x 210 pixels (file size no larger than 8 KB).

• Approximately 50 - 75 words of text, including bold heading. • Up to 4 trackable links; 2 links to GlobalSpec.com (either to Online Catalog, Company

Profile Page, Product Announcements or e-mail through GlobalSpec) and 2 links to company's own Web site, particular product page on company's Web site, etc. (One of these links will also be used on the image.)

Silver • One Image: size ~145 x 190 pixels (file size no larger than 8 KB). • Approximately 50 – 75 words of text, including bold heading. • Up to 4 trackable links; 2 links to GlobalSpec.com (either to Online Catalog, Company

Profile Page, Product Announcements or e-mail through GlobalSpec) and 2 links to company's own Web site, particular product page on company's Web site, etc. (One of these links will also be used on the image.)

Bronze • One Image: size ~145 x 190 pixels (file size no larger than 8 KB). • Up to 50 words of text, including bold heading. • Up to 2 trackable links: 1 to company's own Web site; the other to the company's

representation on GlobalSpec.com The Challenge • One Image: 100x100 pixels (file size no larger than 8 KB)

• 25 words of text • 1 trackable link to GlobalSpec.com (either to Company Profile Page or Product

Announcement Page); this link will be repeated on the image

Product Watch • One Image: size ~100 x 100 pixels (file size no larger than 8 KB) • Up to 30 words of text, including bold heading. • 1 trackable link to Product Announcement page on GlobalSpec.com (non-GS clients link to

product-specific page on company's own Web site; link is repeated on the image)



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Product & Industry e-Newsletters

Gold • Up to 50 words of text (including bold heading) • One image (product or logo); 145 x 210 pixels (file size no larger than 8kbs) • 2 trackable links • One to a detailed product page on either the IEEE GlobalSpec Web site or the Company’s Web

site • One link to the company's representation on the IEEE GlobalSpec site Silver • Up to 50 words of text (including bold heading) • One image (product or logo); 145 x 190 pixels (file size no larger than 8kbs) • 2 trackable links • One to a detailed product page on either the IEEE GlobalSpec Web site or the Company’s Web

site • One link to the company's representation on the IEEE GlobalSpec site Bronze • Up to 50 words of text (including bold heading) • One image (product or logo); 145 x 190 pixels (file size no larger than 8kbs) • 2 trackable links • One to a detailed product page on either the IEEE GlobalSpec Web site or the Company’s Web

site • One link to the company's representation on the IEEE GlobalSpec site Platinum • Section title with 3-5 words of text, mix upper- and lower-case type (no all caps), no company

name or em-dashes (refer to example above: "Electronic Components Distribution...") • Headline with up to 8 words of text, mix upper- and lower-case type (no all caps), no company

name or em-dashes • 50 words of text, no bullets, up to 2 paragraph breaks, no bold or italicized text unless a

proper name or hyperlink • One image (product or logo); 145 x 210 pixels (file size no larger than 8kbs) • 2 trackable links: • One to a detailed product page on either the IEEE GlobalSpec Web site or the Company’s Web

site • One link to the company's representation on the IEEE GlobalSpec site

Electronics 360 e-Newsletters (Electronics360, Creative Engineering)

Featured Ad • Up to 75 words of text (including bold heading) • One image (product or logo); 145 x 145 pixels (file size no larger than 8kbs) • 1 trackable link

Standard Ad • Up to 50 words of text (including bold heading) • One image (product or logo); 234 x 60 pixels (file size no larger than 8kbs) • 1 trackable link



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Custom Webinars

• Two format options • Live audio or pre-recorded audio synced to PowerPoint slides (basic) • Pre-recorded video presentation with PowerPoint slides integrated and edited in with video (enhanced) • Engineering360 will introduce and moderate if client chooses • Webcast will be archived for 90 days and recording will be provided to client on request for his own use • Client creates the content • PowerPoint Presentation and supporting video (if applicable) • Topic Synopsis and Speaker Bio • Live Q & A is optional • Aggregation of audience – using Engineering360’s registered user base (targeting most relevant

audience based on the topic of webinar) • Development and execution of marketing materials which generally include email invitations to target

audience; promotion in relevant Engineering360 product alerts, and banners on our Banner Ad Network. • Attendee Registration – via Engineering360’s event promotion and registration site • Video production for clients who desire video webcast • 3 options are available:

o Client travels to Engineering360’s recording studio to videotape (at own expense) o Client arranges for videotaping via freelancer (Engineering360 can provided references for freelance

options and estimated costs) o Client uses Flip camera (Engineering360 will provide camera)

Brought to You by Webinar

• Client sponsors Engineering360 content webinar • Topic selected by client with approval from IEEE GlobalSpec • Key product features:

o Format – panel discussion with industry analysts/experts; may include a brief slide presentation

o Client may provide a panelist for an additional fee o Engineering360 audience aggregation and marketing o Available on-demand for 90 days

• Sponsor receives: o “Brought to You By” branding on webinar console and promotional materials o One slide with 15 second “Brought to You By” mention o Full contact information on registrants and attendees

Industry Expert Webinar

• Topic selected and date scheduled in conjunction with client • Key product features:

o Content – presentation and discussion with industry analyst and content from sponsoring client o Engineering360 audience aggregation & marketing

• Sponsor receives: o Ability to select from among topics Engineering360 can support o Webinar date selection opportunity o “Sponsored by” branding on console o 2-10 minutes of content/promotion time o Branding on audience aggregation promotional materials o Full contact information on registrants and attendees

Webinar Custom Add-On

• Definition is specific to each individual customer. May be used for extending duration of archive or other special services.



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Contact Delivery Program

• Receive 100 contacts (within 30 days), 250 contacts (within 60 days), or 500 contacts (within 6 months) of program start date

• Contacts delivered through exposure in Engineering360’s targeted network • Contacts will appear in your Client Services account – secure online portal provides access to manage your

account, monitor activities and download and distribute your contacts 24 hours a day, 7 days a week • Supplier submits a minimum of 5 Product Announcements to be used as source of advertising content

Datasheets360 Sponsorships Product Category Ad

• Contextual Banner Ads on Datasheets360.com, Ad Network • Impressions, clicks and CTR provided

Featured Manufacturer • Featured Manufacturer listing within Datasheets360.com. • Client’s logo will appear within search results • Search related ad will be placed at the top of the search results

Sponsored Distributor • Enhanced listing within Datasheets360.com. • Search related ad will be placed at the top of the search results with link to shopping cart page if provided

Featured First Distributor Listing • Enhanced listing within Datasheets360.com. • Using feed from distributor, Datasheets360 will list pricing, availability

Competitive Cross Reference Program • Limited license of cross-reference data from IHS Technology to identify competitive crosses for your

components from the CAPS database on Datasheets360.com • An interactive tool that allows engineering, technical and purchasing professionals to search for parts from that

supplier that meet their requirements Banner ads with this functionality displayed on relevant sites within the Electronics Ad Network

Electronics360 Sponsorships Display Banners

• Display banners in standard IAB sizes are available as ROS or Geo Targeted. High Impact units include wallpaper and welcome ads

Chart Sponsorship • Sponsor various charts located on Electronics360.com:

o Price Tracker o Chart of the Day

• Monthly sponsorship on the home page • Includes supplier logo, delivering branding and exposure

Video Sponsorship • 15 second spot at beginning & end of video to be attached in-house • Sponsorship on home page and on video page

Teardown Sponsorship • Once a month Engineering360 will feature a Teardown article • Sponsorship of the article, on the home page and on the article page • Banner ads on the article landing page • Product Watch Sponsorship Featured at the top of the pages that are relevant within the site (Product Watch

home page, and on the category pages)



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Engineering360 Sponsorships CR4 Sponsored Blog Posts

• 1 blog post published on CR4, featured on homepage and relevant section page for one week, pushed out daily in CR4 Daily Digest newsletter for one week

• Impressions provided CR4 Section Sponsorship

• Fixed client name in "brought to you by" area, rectangle & leaderboard banners on all pages in section (100K impressions/month); + 2 sponsored posts

Engineering News Brief Video • Sponsors logo on splash screen – “this video brought to you by” • Sponsors video appended to the end of the Engineering News Brief

MultiMedia Video Sponsorship • Sponsors video displayed on multi-media page • Sponsors banner displayed above video • NL insertion bundled with video

Engineering Whitepaper Banner Ad • Display banner with link to PDF file of supplied whitepaper • Reporting includes contacts of downloads

Product Announcement Sponsorship • Appears on product and supplier home page Appears on product announcement home page • Supplier submits product announcement content

Product Announcement Services Category Sponsorship • Includes one 728 x 90 leaderboard banner at the top of the Services Category Page and one 110 x 40 logo with

Category Sponsored By – at the top of the Product and Supplier (Services) Category Page. IEEE GlobalSpec Postal and Email List Rentals

• Email list rental is available to target registered users of IEEE GlobalSpec who have signed up to receive third party emails. Client to supply HTML

• Postal list rental is available to target same. Mailing lists will be sent to a third party mailing house only. Fees do not include printing of mailing pieces

• All list rentals are subject to publisher approval • Rates are CPM based with minimum charges and deployment fees apply

IEEE GlobalSpec Audience + Audience+ is targeted display banner ads that are served on other non-IEEE sites to registered users of IEEE GlobalSpec through a proprietary matching technology. Ads are sold on a CPM basis, with a minimum of 300,000 impressions for standard banners, and 350,000 impressions for video banners.

Content Services* Industry Perspective Article Sponsored content displayed on Engineering360 or Electronics360 web site(s) Includes writing (350-600 word article) Basic Article, Blog or Short-Form Content (350-600 word article) Technical Article (600-1,000 word article) White Paper or Advanced Technical Paper 800- 2,000 words Sponsored Story (350-600 word article) with 5,000 guaranteed page views Engineering Brief 800-2,000 words Delivered in PDF format



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Sponsorship Duration: 6 Months Includes: 2 Specs and Techs ENewsletter Gold advertisements (C Edition) Video that is produced by IEEE GlobalSpec with writing and production services.

*agency discounts do not apply for content creation



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IEEE Media Products IEEE Spectrum Tech Insiders Webinars

• Live audio or pre-recorded audio synced to PowerPoint slides • IEEE will introduce and moderate if client chooses • Webcast will be archived for 12 months • Attendee registration and tracking for webinars hosted by IEEE • Client prepared webinars

o Client creates the content and supplies recording, PowerPoint presentation and supporting video (if applicable) – mp4 file format preferred

o Client supplies topic synopsis and speaker bio o Client supplies company description and logo o Live Q&A is optional

• IEEE prepared webinars – exclusive or multi-sponsor o IEEE will prepare the content o IEEE will create the topic synopsis and supply speakers o Client supplies company description and logo o Live Q&A is optional

• Promotion only webinars o IEEE promotes a webinar that is hosted by the client o Client supplies link to webinar, topic synopsis, speaker bio, company description and logo o IEEE does not provide reporting and client must supply regular updates with amount of registered users

driven by IEEE promotion • Aggregation of IEEE audience (targeting most relevant audience based on the topic of webinar) • Development and execution of marketing materials which generally include:

o Prominent positioning in “Professional Resources” section located on main navigation bar of IEEE Spectrum

o Exclusive webinar marketing emails to IEEE audience o Your logo on webinar registration and lobby pages o Rotating sponsor banner (300x250 and 728x90) for one month on IEEE Spectrum o Sponsorship mention in at least two IEEE Spectrum newsletters, based on availability o Sponsorship mention in The Institute Alert, based on availability o Sponsor mention in attendee email promotions o Social media promotion via IEEE Spectrum Facebook page and Twitter account

• Sponsor receives dedicated link for 1 year containing full contact information on registrants and attendees o Promotion-only webinars will not receive a reporting link and must provide regular registrant number

updates to IEEE o 300 registrations guaranteed

• Whitepaper package, client demo, and speaker video available for an additional fee IEEE ComSoc Webinars

• Pre-recorded audio synced to PowerPoint slides • Webcast will be archived for 12 months • Attendee registration and tracking for webinars hosted on ON24 • IEEE ComSoc prepared webinars – exclusive or multi-sponsor

o IEEE will prepare the content o IEEE will create the topic synopsis and supply speakers o Client supplies company description and logo o Live Q&A is optional

• Aggregation of IEEE Communications Society audience (targeting most relevant audience based on the topic of webinar)

• Development and execution of marketing materials which generally include: o Email promotion to top selects from ComSoc’s 150K+ opt-in engineers o Sponsor logo seen throughout webinar including registration and lobby pages



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o Listing in “12 Things You Need to Know This Month” newsletter o Sponsor mention in attendee email promotions o Sponsor logo and content featured in webinar promotional ads in IEEE Communications

Magazine o Social media promotion via IEEE Communications Society Facebook page, Twitter account

and over 45 other social channels • Sponsor receives dedicated link for reporting full contact information on registrants and attendees

o 300 registrations guaranteed • Lead tracking and archive continues for 1 year following live event for additional on-demand registrants

and viewers

IEEE ComSoc Webcasts • Pre-recorded audio synced to PowerPoint slides • Webcast will be archived for 12 months • Attendee registration and tracking for webinars hosted on ON24 • Client prepared webinars

o Client creates the content and supplies recording, PowerPoint presentation and supporting video (if applicable) – mp4 format preferred

o Client supplies topic synopsis and speaker bio o Client supplies company description and logo o Live Q&A is optional


• Development and execution of marketing materials which generally include: o Email promotion to top selects from ComSoc’s 150K+ opt-in engineers o Sponsor logo seen throughout webinar including registration and lobby pages o Sponsor mention in attendee email promotions o Sponsor logo and content featured in webinar promotional ads in IEEE Communications

Magazine o Social media promotion via IEEE Communications Society Facebook page, Twitter account


o 300 registrations guaranteed • Lead tracking and archive continues for 1 year following live event for additional on-demand registrants and

viewers

IEEE ComSoc Tutorials • Pre-recorded audio synced to PowerPoint slides • Webcast will be archived for 12 months • Attendee registration and tracking for webinars hosted on ON24 • IEEE Communications Society prepared tutorials

o Select a currently posted tutorial to sponsor exclusively for 3 months o Client supplies company description and logo


• Development and execution of marketing materials which generally include: o Email promotion to top selects from ComSoc’s 150K+ opt-in engineers o Sponsor logo featured on the Free Tutorials Now homepage o Listing in the “12 Things You Need to Know This Month” newsletter o Sponsor mention in attendee email promotions o Social media promotion via IEEE Communications Society Facebook page, Twitter account


o 300 registrations guaranteed



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• Lead tracking and archive continues for 1 year following live event for additional on-demand registrants and viewers

IEEE Microwave Society Webinars

• Live presentation with PowerPoint slides • Webinar will be archived for 12 months • Attendee registration and tracking for webinars hosted on ON24 • IEEE prepared webinars – exclusive or multi-sponsor

o IEEE will prepare the content o IEEE will create the topic synopsis and supply speakers o Client supplies company description and logo o Live Q&A is optional

• Aggregation of IEEE MTTS audience (targeting most relevant audience based on the topic of webinar) • Development and execution of marketing materials which generally include:

o Email promotion to top selects from MTTS o Sponsor logo seen throughout webinar including registration and lobby pages o Sponsor mention in attendee email promotions o Sponsor logo and content featured in webinar promotional ads on MTTS website

• Sponsor receives dedicated link for reporting full contact information on registrants and attendees o 300 registrations guaranteed

• Lead tracking and archive continues for 1 year following live event for additional on-demand registrants and viewers

IEEE Webinar Add-Ons • Definition is specific to each individual customer. May be used for adding a whitepaper, adding a client

demo, adding a speaker video, or other special services.

IEEE Spectrum Tech Insiders Whitepapers • Your whitepaper promoted to the IEEE audience – PDF file format • Development and execution of marketing materials which generally include:

o Internal marketing to the highly qualified IEEE audience o Prominent positioning in “Professional Resources” section located on main nav bar of IEEE Spectrum

website o Exclusive microsite if you provide more than 8 whitepapers at a time

• Sponsor receives dedicated link for reporting full contact information on registrants o 150 leads guaranteed during 3-month listing

IEEE ComSoc Tech Focus

• Choose the topic that is most relevant to your business from a range of the latest focus areas trending in the technology and engineering fields

• Get exclusive sponsorship of four in-depth, technical papers produced by our respected experts • These articles are offered free to our targeted design engineer audience, who would otherwise need to pay for

access • Development and execution of marketing materials which generally include:

o Sponsor logo and content featured on the Tech Focus home page o Email announcement with sponsorship recognition o Listing in the “12 Things You Need to Know this Month” newsletter o Value add: sponsor 6 Tech Focus topics/year, and receive a bonus archive that drives additional

registrations for 6 months • Sponsorship banner links visitors back to your site • 300 leads guaranteed



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IEEE ComSoc White Papers

• Your whitepaper promoted to the highly qualified IEEE Communications audience • Development and execution of marketing materials which generally include:

o Email promotion to top selects from ComSoc’s 150K+ opt-in engineers o Sponsor logo featured on the Free Tutorials Now homepage o Listing in the “12 Things You Need to Know This Month” newsletter o Sponsor mention in attendee email promotions o Social media promotion via IEEE Communications Society Facebook page, Twitter account

and over 45 other social channels • 150 leads guaranteed

IEEE MTTS Tech Focus

• Choose the topic that is most relevant to your business from a range of the latest focus areas trending in the technology and engineering fields

• Get exclusive sponsorship of four in-depth, technical papers produced by our respected experts • These articles are offered free to our targeted design engineer audience, who would otherwise need to pay for

access • Development and execution of marketing materials which generally include:

o Sponsor logo and content featured on the Tech Focus home page o Promotion to 42,500+ microwave engineers and scientists o Email announcement with sponsorship recognition, announcements in newsletter and on website

• Sponsorship banner links visitors back to your site • 200 leads guaranteed

IEEE Job Site – Job Postings

• A single “posting” is an individual position placed on IEEE Job Site by an Employer. • Posting details include:

o Job title o Job description o Apply method

• During the Term of the Subscription Agreement, an Employer can post the number of job openings on IEEE Job Site indicated on the contract over a 12-month period beginning from account activation.

• An Employer may edit each job posting free of charge, including while the job posting is active and there are no limits to the number of edits.

• Each job posting has a duration of 30 or 60 days. • Upgrades are available for an additional fee and may include:

o Featured Jobs Appear on the home page as well as IEEE Facebook Pages and myIEEE — the IEEE member’s

personalized Web page. o Spotlight Jobs

Strategically placed at the top of the Job Search Results page. o Social Media Optimization Plus

Extend the reach of your job postings with SMO+ and your job will automatically be distributed to over 1,000 social media sites and channels.

o Partner and Niche Networks Connect with IT and engineering professionals by distributing your job post to the CareerCast

IT & Engineering Network. Exposure to a diverse audience and qualified disabled jobs seekers with the CareerCast

Disability and CareerCast Diversity networks to provide you with documentation to prove your hiring practice is compliant with OFFCP and EEO laws.

o IEEE Job Site Mobile Mini Site Sponsor a self-contained, exclusively branded mobile site which builds on the data you’ve

posted on the IEEE Job Site. Features:

• Branded homepage



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• Full profile/description • Full display of all job postings • Ability for job seekers to apply, inquire and schedule next steps • Vanity URL for greater SEO (m.careers.ieee.org/yourcompanyname) • Full control of color themes to retain your branding • Job seeker’s ability to set-up alerts for job postings, share job postings • Each profile appears in the Mobile Advertiser Directory • Main site image is 320x225 and header and footer logo is 320x50

o Resume Database The full resume database search option allows employers to search the candidate database. A full resume database subscription, for an additional fee, is required to access the resume and

contact information of candidates who have made their contact information available. Employers who have a full resume database subscription can contact potential candidates who

have their contact information available for specific job opportunities, but are not permitted to send unsolicited e-mail to job seekers for any other purpose.

o Employer Profiles and Job Clip Online Videos Each Employer Profile online video remains online for a 12-month period. The Profile may be deleted at any time at the subscriber’s request, but no refund will be issued

for the unused portion of the subscription. Each Job Clip Online video has a duration of 30 days and payment for each Clip is non-

refundable. IEEE Job Site - Site Advertising

• Banner Advertising o Advertising links to your hiring needs, policies and employee advantages. o Banner sizes are leaderboard (728x90 and medium rectangle (300x250).

• Page Peel Advertising o Non-distracting ads securing an exclusive sponsored monthly position

• IEEE Job Site Mobile Banner Advertising o The mobile site automatically opens when the a job search on the IEEE Job Site is accessed via a mobile

device o Spotlight Jobs (from the IEEE Job Site) appears in tan and on the top position o Featured Jobs (from the IEEE Job Site) appears with a FEATURED banner o Banner ad size – 300x50 – appears in the middle of the Job Results page and bottom of other o pages

IEEE Job Site - Career Alert

o Banner advertisement in bi-weekly email report on jobs, education, and the engineering workplace IEEE Job Site – Employer Branding Webinar

• 40-45 minute pre-recorded presentation provided by client • 15-20 minute interactive Q&A session • Sponsor receives:

o Exclusive webinar marketing e-mails to IEEE audience with your logo on Webinar, o registration and lobby pages. o Targeted audience – IEEE Job Site registered Job Seekers and IEEE Members. o E-mail addresses provided of all attendees for follow-up and future direct marketing. o Aggressive marketing through E-mail alerts, online advertising and reminders. o Webinar archived and available for viewing on the IEEE Job Site for up to one year. o Follow-up E-mail blast to IEEE Job Site registered Job Seekers who were unable to attend live event

with instructions to view archived Webinar. IEEE Job Site – Virtual Career Fair

• Be connected with highly qualified candidates in a virtual environment • Sponsor receives:

o Custom, branded booth with videos, images and more



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o Ability to have one-on-one chats o Real-time access to candidate data during chat and afterward o Follow-up tools to reach out to top candidates o Branding on registration page

o Report detailing candidates who attended the event o Report detailing candidates who participated in the chat session

• Package options include the above plus: o Standard Sponsorship

2 recruiter seats 5 free job postings

o Premium Sponsorship Premium branding on registration page 4 recruiter seats 10 free job postings Top-tier booth placement in the event lobby Additional reporting detailing candidates who registered but couldn’t attend

IEEE Spectrum Display Banners

o Display Advertising banners in standard IAB sizes o Flexible duration; and number of impressions o Ads can run ROS, or by section or geographic target o Artwork supplied by client o Client billed for actual number of impressions served

IEEE Xplore Display Banners -

o Display Advertising banners in standard IAB sizes o Flexible duration; and number of impressions o Ads can run ROS, or by section or geographic target o Artwork supplied by client o Client billed for actual number of impressions served

IEEE Technical Society Display Banners o Display Advertising banners in standard IAB sizes o Flexible duration; and number of impressions o Ads can run ROS, or by section or geographic target o Artwork supplied by client o Client billed for actual number of impressions served

IEEE Spectrum Custom and Native Content Native Insights Program

• Two Sponsor-supplied assets per week (one every other business day) will be posted to the IEEE Spectrum home page, and then rotated twice per week appearing run of site (ROS).

• • 8 assets maximum, 2 articles/week posted and rotated 2x/week • Each asset will be marked as “Sponsored” and tagged to run with an allocated IEEE Spectrum content navigation

throughout the site. • Content supplied by client. If IEEE Spectrum to produce content, additional fees will apply • The dropdown under “Professional Resources”on the page (2) will navigate to the Sponsor’s landing page • The Sponsor’s Individual Content Asset Page - Each sponsored content asset will have a dedicated individual

page. The content should not be gated and will appear in the style of all other IEEE Spectrum editorial content. • The Sponsor’s content asset box will also be included under “Related Stories.” The Sponsor will allocate the

tagged information to fit with the main spectrum.ieee.org navigation. • The Sponsor’s accumulated monthly assets will be consolidated and housed on their landing page. The provided

content can be articles or white paper content or a blog post in the form of an article, video and/or open access webcasts. Videos will also appear on the IEEE Spectrum video landing page.



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• Native Insights include the following marketing program:

One top leaderboard is provided for a banner to link to the Sponsor’s home page or product. Two dedicated email blasts for the period of the sponsored program (circ. 50,000 each)

Amplification via one social media post per week each on: – Facebook: 325,000+ likes* – LinkedIn: 8,100 members – Twitter: 102,000 followers*

* BPA Audited • Inclusion of companion ads in at least one IEEE Spectrum Tech Alert (circ. 500,000) and/or one other related topic newsletter (circ. 100,000) – 12k pageviews ROS on the IEEE Spectrum website

Native Insights Single Posts • Sponsored asset will be posted to the IEEE Spectrum home page, and then rotated twice weekly appearing run of

site (ROS). • Content supplied by client. If IEEE Spectrum to produce content, additional fees will apply (approximately

1,250 for 300 words, content production fees subject to change dependent upon topic and complexity. • The asset will be marked as “Sponsored” and tagged to appear throughout the site. • Each post will have its own individual page among IEEE Spectrum editorial content, from which the sponsor

can link to sponsor-supplied content. • 3000 page view guaranteed • Native Insights Single Posts include the following marketing package • The post will be included in IEEE Spectrum’s weekly newsletter Tech Alert (500k recipients). • Amplification via one social media post on:

– Facebook: 325,000+ Likes* – LinkedIn: 9,500 Members – Twitter: 102,000 Followers*

Video Content Sponsorships Video Format A

• 5 minutes video maximum with or without pre-roll, all client-supplied video • Appearance on : IEEE Spectrum home page, video landing page • Marketing includes Roadblocked Ads: 728x90

o One email blast to 60K (with other sponsored listings) o Mention in at least two newsletters (total circulation 500,000+) o One paid (pinned to top of Facebook page as a sponsored post for first day) and one free post on

Facebook o Two tweets per month o Traffic: 1,000 page views/month for 3 months, Archived: 6 months

Video Format B • Format: 5 minutes maximum with or without pre-roll, plus 2,000 word client-supplied article • Appearance on : IEEE Spectrum home page, video landing page • Marketing includes:

o Roadblocked Ads: 728x90 o One email blast to 60K (with other sponsored listings) o Mention in at least two newsletters (total circulation 500,000+) o One paid (pinned to top of Facebook page as a sponsored post for first day) and one free post on

Facebook o Two tweets per month o Traffic: 1,000 page views/month for 3 months, Archived: 6 months



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Run of Player Video Ad • Video ads will be served to unsold video inventory on IEEE Spectrum web site each month. • Format: Pre-roll unit of 15 seconds maximum, with option to skip ad after 5 seconds IEEE Spectrum, IEEE Recruitment and IEEE Tech Society Print Advertising • Frequency rates: Number of insertions used by an advertiser within 12 months from date of first insertion of

contract period determines frequency rate. • Advertisers who do not have an agency and request copy and art will be charged current Publisher’s rates. • Ads can run regionally to North America, to International Only Circulation, or to Full Run Circulation • Artwork supplied by client • Standard Ad Sizes, include: Full Page, 2/3 Page,1 /2 Island, 1/3 Island Horizontal, 1/3 page and ¼ page. See

material specifications for details on sizes and acceptable formats IEEE Spectrum Postal and Email List Rentals • Email list rental is available to target IEEE Non-Member engineers who have signed up to receive 3rd party

emails. Client to supply HTML • Postal list rental is available to target IEEE Spectrum, and IEEE Tech Society members. Mailing lists will be

sent to a 3rd party mailing house only. Fees do not include printing of mailing pieces. • All list rentals are subject to publisher approval • Rates are CPM based with minimum charges and deployment fees apply IEEE Spectrum Newsletters • HTML Newsletters deployed by IEEE Spectrum • Client supplied artwork and text. • Standard CTR metrics supplied • Contacts supplied for Product and University Spotlights

Spotlight • One Image: File Size: 20K max • URL Image: Dimensions 120x65 pixels in jpg/gif format. Image can be a logo or product

snapshot. Image Size: 116x65 • Title: 8-10 words • Description: 25-30 words • Link: Direct URL for the landing page • Email id: Please provide one email id, where the weekly lead report will be sent. • Company Name: Name of the Sponsoring company

Editorial NLs • 468 x 60 banner, File size 50 k max, loop limit 3. GIF, JPG or PNG. and linking URL.

• OR – Text ad with 8 -10 word title, 25-30 words max, and logo 150 x21 image size max and linking URL Tech Alert • 468 x 60 banner, File size 50 k max, loop limit 3. GIF, JPG or PNG. and linking URL.

• OR – Text ad with 8 -10 word title, 25-30 words max, and logo 150 x21 image size max and linking URL

http://advertise.ieee.org/wp-content/uploads/2016/05/2016-IEEE-Spectrum-Print-Specs-LR.pdf

Documents

Description of Services - GlobalSpecDESCRIPTION OF SERVICES Page 1 of 21 rev 1/12/2017 Complete – Manufacturer (One year agreement) • Online Searchable Catalog – up to 3,000