Important Dates in April

McCoy College of Business Administration

DEPARTMENT OF MARKETING April 2018 Newsletter

The mission of the Department of Marketing is to educate students to function and grow in

a dynamic business world. We hope this newsletter will provide you with valuable

information to assist you towards graduation and to learn more about the department’s

activities, opportunities and organizations.

For additional information about the Department of Marketing, please visit our website at

www.marketing.mccoy.txstate.edu.

9 Last Day for Graduation Candidate

to Change Legal Names for

Graduation Program

10 Second 8 Week Class:

Last Day to Drop/Automatic “W”

Deadline

- (both end at 11:59 p.m.) See

dropping/withdrawing

19 Full Term/Second 8 Week Class:

Withdrawal Deadline, Go to Zero

Hours Enrolled

- (ends at 11:59 p.m.) See

Dropping/Withdrawing

Happy Birthday….

2nd - Mr. Roesemann

8th - Mr. O’Neal

28th – Mr. Davies

30 Full Term/Second 8 Week

Class:

Last Day of Class

Marketing JUNIORS & SENIORS: INTERNSHIPS Gain valuable hands-on experience and course credit!

FOR MARKETING (MKT 4399) & SERVICE MARKETING (MKT 4393)

EMAIL MRS. DIETERT OR VISIT THE WEBSITE:

http://marketing.mccoy.txstate.edu/internships/internships.html

FOR SALES (MKT 4392)

EMAIL MR. NOLL OR VISIT THE WEBSITE:

http://marketing.mccoy.txstate.edu/internships/salesinternships.html

Congratulations Masoud Moradi!

Masoud Moradi will join Texas State this fall

semester. He received the 2018 Helen Devitt Jones

Excellence in Graduate Teaching Award at Texas Tech

University.

This is a great achievement for Masoud!

Texas State University

McCoy College Center for Professional Sales

Sales Students travel to AT&T headquarters in Dallas, TX.

(San Marcos, TX.) On March 1st and 2nd, twenty professional selling students were the invited

guests of Will Brown, lead recruiter for AT&T, to corporate headquarters in Dallas, Texas. AT&T is one

of the corporate partners of the McCoy College Center for Professional Sales.

The event was organized as a competition for Texas State students to test their selling skills against

each other. The case involved selling AT&T cyber security services to a fictitious small

manufacturing company with 88 employees. There were five teams of students, who are as

follows: Team #1: Justin Deatherage, Lanie Smith, Weston

Jenkins, Jared Hopson

Team #2: Jace Habiger, Ofelia Lira, Caitlin Wyckoff

Team #3: Dianna Ventura, Berenice Portillo, Ian

Neithercut, Federico Mota

Team #4: Taylor Finney, Erin Hoppe, Miles Thomas,

Jayton Burba

Team #5: Antoine Lolliot, Rachel McPartland, Cooper

Scott, Amber Hall

The top three teams were Team #3, Team #4 and

Team #5, with Team #5 winning first place overall.

Individual performance awards went to: Justin

Deatherage, Ofelia Lira, Ian Neithercut, Jayton Burba,

and Rachel McPartland.

The students had the opportunity to tour the AT&T

headquarters and meet many AT&T executives,

including Anne Chow, the keynote speaker for the

welcome dinner on the evening of March 1st. Ms.

Chow is the President of National Business for AT&T.

Vicki West, the Director of the Center for Professional

Sales, gave a short presentation on the growth of

sales centers around the world and on the Center for

Professional Sales at Texas State.

The students were accompanied by Mr. Wayne Noll, the Assistant Director of the Center for

Professional Sales who coached the students, and Vicki West, Director of the Center. Four

graduate students, Madison Ivers, Christina Sfamenos, Katie O’Brien, and Jeremy Cox, also

attended and assisted Mr. Noll with coaching the sales students.

First Place Team

Second Place Team

“A lot of hard work, but you gain

experience and friendships that last

a lifetime.” – Alex

“It showed me how to believe in an

idea and convince a room full of

strangers to the do the same.” –

Breonna

“I would do it over again in a

heartbeat!” – Taylor

Work with Top Consumer Brands, Add Advanced Skills to Your Resume Earn Upper Division Elective Credit This is your opportunity to build your resume

and master the marketing skills companies

want!

Conduct consumer research, including focus groups, online surveys, and cutting-edge research techniques such as user experience testing for websites.

Create advertisements and social media campaigns.

Develop campaign metrics.

Work with major brands, such as Snapple, Coke, Pizza Hut, Nissan, State Farm, and many more!

HOW THE CLASS WORKS

You’ll work with a handful of the brightest

Texas State students from the College of

Business Administration and other colleges. We

work around a conference table where ideas

are easily exchanged. You’ll get to know the

professor and fellow classmates on a

Advertising Case Competition Class

more personal and professional level. We work

as a team to develop our advertising campaign

for the case sponsor.

FALL 2018 SEMESTER

We conduct primary and secondary research to

discover consumer insights about the brand.

We identify relevant consumer target markets,

define the brand’s positioning statement, and

author the creative brief, which is the

document used in the Spring to develop the ad

campaign.

SPRING 2019 SEMESTER

We turn the creative brief into an actionable

campaign and present it to the client and

advertising professionals.

The client and advertising case used in the class

is sponsored by the American Advertising

Federation’s (AAF) National Student Advertising

Competition (NSAC).

FOR MORE INFORMATION, PLEASE CONTACT

Dr. Rick T. Wilson Associate Professor of Marketing McCoy College of Business Administration

Email rick.t.wilson@txstate.edu

Find Out More Visit aaf.org/NSAC to learn more about the competition.

MKT-4397 Directed Study in Marketing

Mondays/Wednesdays

Seats are Limited

3 or 6 Credits

Class Prerequisites MKT 4330 and MKT 3370 recommended, but not required.

Participate in the Fall class, decide later about continuing into the Spring.

Inquire about the class today! The professor must add you into the class.

11:00 a.m. to 12:20 p.m.

Research Spotlight Scholarly Activities – April 2018

Peer-Reviewed Publications:

Nasr, Linda, Jamie Burton, and Thorsten Gruber (2018), “Developing a Deeper Understanding of Positive Customer Feedback,” Journal of Services Marketing, 32(2), 142-160.

Watson, Amy, Gail Zank, and Anna M. Turri, “I Know, but I’d rather be Beautiful: The Impact of Self-Esteem, Narcissism, and Knowledge on Addictive Tanning Behavior in Millennials,” Journal of Consumer Affairs, 52(1), 209-226.

Conference Presentations/Proceedings:

Wilson, Rick T. (2018), “Attracting Foreign Direct Investment: Using Brand Signals to

Overcome Information Asymmetry and Imperfect Information,” Presented at the American

Academy of Advertising Annual Conference, New York, NY, March 23-25.

Upcoming Events

Speaker Meeting – April 18th

Join AMA in their last speaker meeting of the year! We will be hosting Tracie

Hames from LaMorne Enterprises as she discusses excuse proof marketing.

This meeting will start promptly at 5:30, please join us in LBJ 3-14.1 at 5 for

food and networking.

Workshop – April 23rd

AMA will be hosting their last workshop of the year. We will have guest

speaker, Joshua Miley CTP, a Senior Vice President at Bank of America for

Treasury Management Sales. Also a Texas State AMA Alumni! This will take

place at 5PM in LBJ 3-6.1, see you there!

Congratulations

to all of our

officers!

The Transformative Service Collaborative (TSC) at Texas State is a transdisciplinary collaborative

for relieving suffering and improving human well-being for individuals, families, cities, and

society. To bring people together to solve these problems, TSC serves as an innovative,

inclusive, human-centered research platform. TSC seeks collaborative research projects with

other departments and colleges at Texas State. TSC also seeks to collaborate with our San

Marcos community and our region to facilitate local improvements in well-being.

For more information about TSC please visit:

http://marketing.mccoy.txstate.edu/collaborative.html

Stay involved & Follow us on Twitter:

https://twitter.com/servcollab

Want to get involved?

Easy! Just complete a quick survey from the link below:

http://marketing.mccoy.txstate.edu/collaborative/getinvolved.html

Please contact Bruce for assistance with any of the following:

What to do with my major-—- career exploration

Developing a strategic career management plan

Job search tools and techniques

How to work a career fair

Building an effective resume

Practice interviews --- tips and techniques

Developing and improving networking skills

Any other career related matter

Please email Bruce your daily class schedule to arrange a meeting. Meetings

are typically held in his office in Career Services, LBJ Student Center, 5th floor

but other arrangements may be made on a case-by-case basis

CONNECT WITH BRUCE

bhoward@txstate.edu

Bruce Howard Career Advisor

McCoy College of Business

Bruce is an alumnus of Texas State University and brings more than 40

years of business and leadership experience in the fields of accounting,

finance, energy, management and marketing to help students and alumni of

the McCoy College of Business with developing effective career strategies.

STUDENT ORGANIZATIONS GET INVOLVED!

The Department of Marketing actively supports three student

organizations, all of which have successful track records in gaining

student involvement, contributing to the university and community, and

succeeding at the highest levels of competition. These organizations are

a major component of the department’s ongoing pride and tradition. If

you would like to be a part of any of these exciting and career-oriented

groups, contact the advisors listed below:

American Marketing Association (AMA)

Dr. Karen Smith - ks07@txstate.edu

Dr. Gail Zank (Case Advisor)- gz10@txstate.edu

American Advertising Federation (AAF)

Dr. Rick Wilson - rtw34@txstate.edu

Enactus (Formerly SIFE)

Mrs. Vicki West- vw03@txstate.edu

CONTACT INFORMATION

Texas State University is a tobacco- free campus.

/dept.marketing

McCoy Hall 424

601 University Drive

San Marcos, TX 78666

(P) 512.245.7428

(E) marketing@txstate.edu

Editor, Roxi Reese

[rmr164@txstate.edu]