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S C E N EI S S U E 1 - S U M M E R 2016
W E L C O M E M E S S A G E F R O M O U R H E A D O F D E P A R T M E N T I N S I D E
The excellence of teaching and research in the Department of
Events and Leisure at Bournemouth University is nationally
and globally acknowledged. The Department, which was
born out the School of Tourism, has become the forefront of
research and teaching on the area of events and leisure. We are
committed to creating and disseminating knowledge related
to these important areas by way of teaching at undergraduate
and postgradaute level, research, and various professional
and academic contributions. The Department also hosts the
Centre for Events, Leisure, Society and Culture (CELSC) which
exemplifies this commitment.
With over six hundred students studying at any one time, we
are one of the largest centres for events and leisure in the
world. Our philosophy is to provide an education that combines
theory, research and practice in the fields of event and leisure
management and marketing.
Our academic staff are multidisciplinary and work with a variety
of partners, both nationally and internationally, and research
is currently being undertaken in association with universities
in the China, USA, Australia, Canada, South Africa, Asia, Brazil,
Russia and Europe.
Our research is at the cutting edge of our subject area, and is
published in academic books and journals and informs our
taught courses. Our publications include Doing Events Research:
From Theory to Practice, Events Management: An International
Approach and The Routledge Handbook of Events and Leisure:
An Introduction.
We are active members of key academic and professional
organisations including the Association of Events Management
Education (AEME), the Leisure Studies Association (LSA), the
International Live Events Association (ILEA), the Event and
Visual Communication Association (EVCOM), the National
Outdoor Event Association (NOEA), and the Institute of Event
Management (IEM). As a result of these close contacts we
have contributed to the review of the National Occupational
Standards for Events Management and the launch of the All Party
Parliamentary Group Inquiry into the international significance
of events.
The Centre for Events, Leisure, Society and Culture (CELSC)
has organized a high-profile programme of guest speakers from
industry for 2016-2017, and the department has organised
student visits to places such as Porto, London and Brighton
for 2016-2017. There will be a number of live student projects
with organisations and companies that benefit the students, the
organisations, the community and the academics.
Each year we admit over 200 students on our undergraduate
and several graduate programmes. Each year, we also welcome
various departmental speakers, academics and practitioners, in a
variety of forums, in addition to the numerous and unparalleled
public events and lectures hosted by the Department. I welcome
you, and invite you to share in the experience.
Dr Andrew MainH E A D O F D E P A R T M E N T ( A C T I N G )
Dr Jayne CaudwellH E A D O F R E S E A R C H
Dr Debbie SaddH E A D O F E D U C A T I O N
Dr Debbie SaddP R O G R A M M E L E A D E RE V E N T S M A N A G E M E N T
Prof Janet DickinsonP R O G R A M M E L E A D E R E V E N T S & L E I S U R E M A R K E T I N G
O N T H E C O V E R
Photos on p1 and p3: Dr Michael O’ Regan
C O N T R I B U T I N G W R I T E R S
Dr Michael O’ ReganDr Jaeyeon ChoeDr Andrew MainDr Miguel Moital
E D I T O R
Dr Michael O’ Regan
Dr. Andrew MainH E A D O F D E P A R T M E N T ( A C T I N G )D E P A R T M E N T O F E V E N T S A N D L E I S U R E
C O N T E N T S
W E L C O M E F R O M T H E H O D . . . . . . . . . . . . . . . . 2
S T A F F M E M B E R S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
C E L S C L A U N C H . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
G O O D R E S E A R C H K A R M A . . . . . . . . . . . . . . . . 1 0
S T U D E N T S U C C E S S . . . . . . . . . . . . . . . . . . . . . . . . . 1 3
O L Y M P I C L E G A C Y . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 0
F O M O . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 5
F I E L D T R I P S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 6
D E P A R T M E N T N E W S . . . . . . . . . . . . . . . . . . . . . . . 2 8
F U S I O N F E S T I V A L . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1
B O U R N E M O U T H U N I V E R S I T YF E R N B A R R O W , P O O L E B H 1 2 5 B BU N I T E D K I N G D O M
P H O N E : 0 1 2 0 2 5 2 4 1 1 1
4 5
F E A T U R E D P E R S O N N E L F E A T U R E D P E R S O N N E L
Dr Caroline JacksonS E N I O R P R I N C I P A L A C A D E M I C
Caroline is Chair of Association for Events Management Education (AEME), Vice-Chair of the Business Visits & Events Partnership (BVEP) - http://staffprofiles.bournemouth.ac.uk/display/cjackson
Professor Janet DickinsonP R O F E S S O R I N T O U R I S M
Janet’s research focuses on transport, mobile technology and collaborative communities, underpinned by a sustained interest in the social experience of time - http://staffprofiles.bournemouth.ac.uk/display/jdickinson
Dr Nicole FerdinandS E N I O R A C A D E M I C
Nicole regularly publishes in the areas of tourism, culture, events and project management - http://staffprofiles.bournemouth.ac.uk/display/nferdinand
Dr Dorothy FoxS E N I O R A C A D E M I C
Dorothy’s particular area of interest is in the interactions between people and socio-natural environments. Her research into garden visitation continues - http://staffprofiles.bournemouth.ac.uk/display/dfox
Dr Mary Beth GouthroS E N I O R A C A D E M I C
Mary-Beth’s current responsibilities involve graduate and professional engagement with industry to enhance the learning opportunities to students - http://staffprofiles.bournemouth.ac.uk/display/mgouthro
Dr Lenia MarquesS E N I O R A C A D E M I CLenia’s focus is on Events Studies, Social Impact of Events, Creativity and Innovation as well as Cultural Tourism - http://staffprofiles.bournemouth.ac.uk/display/lmarques
Dr Katherine KingS E N I O R A C A D E M I C
Katherine’s research interests focus on the geographies of sport & leisure, in particular the inter connections between identities, lifestyles, sport & leisure spaces - http://staffprofiles.bournemouth.ac.uk/display/kingk
Clive AllenS E N I O R A C A D E M I CFramework Leader for Tourism Masters Programmes, Senior Lecturer in Business Analysis. Former Programme Leader for BA (Hons) Leisure Marketing. http://staffprofiles.bournemouth.ac.uk/display/allenc
Dr Miguel MoitalP R I C I P A L A C A D E M I C
Miguel’s main area of research is consumer behavior & experience applied to tourism, events and leisure - http://staffprofiles.bournemouth.ac.uk/display/mmoital
Pearl MorrisonL E C T U R E R ( A C A D E M I C )
Pearl’s interests include driving innovative changes to the curriculum to enhance the student experience and improve student employability - http://staffprofiles.bournemouth.ac.uk/display/morrisonp
Teresa Robinson A S S O C I A T E L E C T U R E R
Nick RowlesS E N I O R A C A D E M I C
Nick teaches on both UG and PG, and is interested in marketing and management - http://staffprofiles.bournemouth.ac.uk/display/nrowles
Staff members
Michael worked in the leisure and events
industries for a number of years, including
Marketing Executive with Wicklow County
Tourism before a PhD completition from the
University of Brighton. He spent four years in
China, before joining Bournemouth University
in 2015 as a Senior Lecturer. Michael’s research
is focused on tourist, future, alternative,
slow and cultural mobilities, as well as
emergent cultural events http://staffprofiles.
bournemouth.ac.uk/display/moregan
Dr Michael O’ ReganS E N I O R L E C T U R E R
Jaeyeon Choe holds her Ph.D. in Tourism
Management (Minor: Cultural Anthropology)
from The Pennsylvania State University
(2012). Jaeyeon’s primary research areas
are religious/spiritual tourism & leisure,
migration & Chinese consumer behaviour.
ht tp: //staf fprof iles .bournemouth.ac .uk /
display/jchoe
Dr Jaeyeon ChoeS E N I O R L E C T U R E R
N E W S TA F F M E M B E R S
Jayne’s teaching and research interests are
concerned with leisure and sport cultures,
feminist theory, theories of sexualities and
qualitative research methodologies. She joined
Bournemouth University in 2015 as Associate
Professor & Head of Research in the Department.
Jayne’s academic citizenship includes Managing
Editor of Leisure Studies, Associate Editor of
Sociology of Sport Journal, editorial board
member for Qualitative Research in Sport,
Exercise & Health, and Journal of Sport
and Social Issues. She has reviewed grant
applications for: Council for the Humanities of
the Netherlands; Research Foundation Flanders;
Social Sciences & Humanities Research Council
of Canada; Economic & Social Research Council -
http://staffprofiles.bournemouth.ac.uk/display/
jcaudwell
Dr Jayne CaudwellA S S O C I A T E P R O F E S S O R O F E V E N T S A N D L E I S U R E
Dr Deborah Sadd S E N I O R A C A D E M I C
Debbie is the Programme Leader for the B.A. (Hons) Event Management programme as well as teaching on both the UG and PG programmes - http://staffprofiles.bournemouth.ac.uk/display/dsadd
Dr Julie WhitfieldS E N I O R A C A D E M I C
Julie’s field of research is the U.K. conference and events sector - http://staffprofiles.bournemouth.ac.uk/display/jwhitfield
Christina SquireD E M O N S T R A T O R
Christina has over 12 years experience of working within the Events Industry and has a particular interest in event volunteering and sports events.
Jules HecquettD E M O N S T R A T O R
Jules has 17 years of experience of working in every aspect of the marketing industry and is interested in the influence of digital connectivity and digital overload and its cultural impact on society.
Martin RobertsonS E N I O R L E C T U R E R
Martin arrived in 2015, following 7 years as,
programme leader & Honours degree director
at Victoria University, Melbourne. Following
a temporary break from event coordination,
collaborations on research text books &
special issue journals, Martin recently
submitted his PhD thesis. Martin’s research
focuses primarily on festivals & sports event
impacts, sustainability, place resilience,
futures & leadership http://staffprofiles.
bournemouth.ac.uk/display/robertsonm
6 7
Next spring, BU will be welcoming undergraduates from all over the country
to present their research as part of the British Conference of Undergraduate
Research (BCUR). The prestigious annual conference is a chance to celebrate
the valuable contribution of research from undergraduate students across a
vast array of disciplines and subject areas.
Undergraduates from all disciplines will be invited to submit papers, posters,
workshops and performances as part of the conference. Abstracts will be
peer-reviewed and those accepted will be invited to attend the conference,
which is taking place in Bournemouth 25 – 26 April 2017.
Professor Gail Thomas, Head of Centre for Excellence of Learning says,
“BCUR is an excellent opportunity to highlight the research successes of
undergraduates from all over the country. It gives undergraduates their first
taste of an academic conference, as well as giving them the opportunity to
develop their communication and presentation skills. It’s also a great place
to network with other researchers.”
“Undergraduates will be invited to present research from any aspect of their
course,” continues Professor Thomas, “Many will have had the chance to
carry out independent research, whether for a dissertation, an assessment,
working with an external company or working with a researcher on a
particular topic. If you’re unsure about whether your work fits, it’s best to
talk to your tutor first to find out how you can get involved in BCUR.”
Professor John Fletcher, Pro-Vice Chancellor for Research and Innovation
comments, “We are delighted to be hosting the next British Conference of
Undergraduate Research and look forward to welcoming undergraduates
from all over the country to showcase their research.”
“Research is a key driver of economic growth and makes a difference to
all aspects of society, so we are keen to celebrate the successes of our
next generation of researchers. Here at BU we really encourage our
undergraduates to get involved in research throughout their studies. Our
unique fusion of education, research and professional practice is at the heat
of the BU experience, so we hope to see plenty of our students representing
BU at BCUR next year.” The organising committee includes departmental
members Dr Mary Beth Guthro (BCUR Steering Committee) and Dr Miguel
Moital (Faculty Representative on Bournemouth University committee).
The deadline for submitting abstracts is 10 December. Abstract submission
will open in early October - http://www.bcur.org/bcur-17/
B C U R W I L L B E H A R D W O R K B U T
A L S O A G R E A T O P P O R T U N I T Y
BCUR17 Steering Group includes Dr Mary Beth Gouthro and Dr Miguel Moital –
Department of Events and Leisure.
2017 BCUR at BournemouthThe Board of Directors of World Leisure
Organization (WLO) just welcomed Dr Lenia
Marques as a member for the mandate 2016-
2018.
“Founded in 1952, World Leisure, is a world-
wide, non-governmental association of
persons and organizations dedicated to
discovering and fostering those conditions
best permitting leisure to serve as a force
for human growth, development and well-
being.” (WLO, 2016)
Among different partners and collaborators,
WLO has been working with universities,
industry and international bodies, such as
the United Nations. Lenia has also been
expanding collaboration with Recife, Brazil.
where she was invited as a keynote speaker
for the celebrations of the 20th anniversary
of the Department of Hospitality and Tourism
at the Federal University of Pernambuco.
The audience warmly welcomed her
presentation on creative economy, tourism
and events.
Dr Jaeyeon Choe has been appointed as an
ATLAS Asia-Pacific Chapter Coordinator. She
has worked on multiple projects in Asia. She
had worked in China and Macau, and has
worked as a visiting researcher at Chiang
Mai University, Thailand. She also helped
organize an international conference,
“Vernacular Religion, Folk Belief, and
Traditions of the Supernatural” in Macau,
March 2015. She recently completed a
funded research project on cross-cultural
understanding of quality of life among local
residents, skilled and unskilled migrant
workers in Macau (Funded by Institute for
Tourism Studies, Macao 2015).
With her background, experiences and
networks in the region, she will lead
projects that bridge gaps in research and
other ATLAS activities. As a first step, she
plans to organize an academic conference in
January 2018 in the South East Asian region.
She welcomes any ideas or collaboration
from BU colleagues.
Board Members
BU achieved the hightest National Student Sur vey (NSS) scores in 2016 since the NSS sur vey began in 2005, with BA (Hons) Events and Leisure Marketing receiving 100%.
MSc Events Marketing also received 100% overall satisfac tion from students .
T I T B I T S
F E A T U R E D S T O R Y F E A T U R E D P E R S O N N E L
Congratulations to departmental staff members,
Liz Gordon, Dr Nigel Williams & Dr Nicole
Ferdinand (left), who won a Bournemouth
University competition for embedding
sustainable development within the curriculum at
Bournemouth University.
During 2016, the Department, along with the
whole Faculty of Management has been successful
in its applications for Accreditation of its
Project Management undergraduate and Project
Management postgraduate modules, under the
APM Academic Accreditation Scheme.
Congradulations to Dr Alessandro Inversini who
left the Department in September 2016 to become
Associate Professor of Marketing at Henley
Business School. We wish him the very best.
Farewell to Roger Atkinson, Karen Thompson,
David Biggins and Nigel Williams who have joined
another department. We are sorry to lose them!
8 9
N E W S A N D R E S E A R C H N E W S A N D R E S E A R C H
The Centre for Events, Leisure, Society and
Culture (CELSC) spotlights the national
and international intellectual profile and
reputation of the critical study of events
and leisure at Bournemouth University
by providing a strategic and effective
platform for researchers, and research
collaborations and partnerships.
Events and leisure are embedded in the
social, cultural, and economic fabric of
most societies; they are often barometers
of important societal metrics such as
national ‘happiness’, wellbeing, prosperity,
economic stability and growth.
Components of events and leisure also
play a vital role in broader political
issues such as processes of democracy,
environmental sustainability, migration
and civil society.
CELSC at Bournemouth is a dynamic
domain for the substantive research-
related activities of a team of enthusiastic
staff within, and associated with, the
Department of Events and Leisure. The
centre offers an active hub for the on-
going growth and development of high
quality research praxis, which underpins a
breadth and depth of critical analyses of
events and leisure.
CELSC fosters a research culture of
continual knowledge exchange by
attending to emerging research priorities.
Through discernible research themes,
events and leisure academics provide
leadership and expertise that impact
activities with local, regional, national
and international partners.t filet mignon.
CELSC RESEARCH THEMES
Digital and mobile events and leisure
cultures: This theme speaks to societal
agendas related to: the digital economy
and the transformational impact of digital
technologies on community life, cultural
experiences, future society and the
economy.
Creative industries, communities, social
transformation and sustainability: The
creative industries have a transformational
impact on community life, changing
cultural experiences, future society and
the economy.
Reflexive management and critical
evaluation of events and leisure: This
theme reflects the purposeful nature
of events and leisure from which
governmental agencies seek to derive
many benefits whilst managing negative
externalities.
The Centre for Events, Leisure, Society
and Culture (CELSC) - https://research.
bournemouth.ac.uk /centre/centre-for-
events-leisure-society-and-culture/
C E L S C L A U N C H
Events Management graduate, Katherine Devenish, receiving her ‘Best Research Paper
Award’ in Hong Kong.
BA Events Management graduate Jade Woodall
has won a top accolade at the UK Centre for
Events Management (UKCEM)’s 20th Anniversary
Graduate Awards.
The Bournemouth University (BU) graduate
received the Inspirational Graduate Award,
which was sponsored by the Association of
Event Management Educators (AEME), at the
Conference and Hospitality Show at Leeds’ first
direct area. The award, which was open to all
events management graduates from all UK
Higher Education Institutions, saw Jade praised
for being “well engaged within the industry”
and “continuing to develop her knowledge and
career in events”.
BU MSc Events graduate, and MD of Serbia’s Exit
Festival, Ivana Gligoric, was third-place runner
up for the award.
Senior Lecturer in Events Management, Dr
Mary Beth Gouthro, said: “We are very pleased
to have graduates of our course nominated
and recognised here. It is further testament
in showing how getting involved in initiatives
alongside of the course broadens opportunities
and opens doors.”
She added: “I’d like to congratulate all nominees
and prize winners.”
A B A E V E N T S M A N A G E M E N T G R A D U AT E H A S R E C E N T LY C E L E B R AT E D W I N N I N G A H I G H P R O F I L E E V E N T S S E C T O R A W A R D AT T H E U K C E N T R E F O R E V E N T S M A N A G E M E N T ( U KC E M )’ S 20 T H A N N I V E R S A R Y G R A D U AT E A W A R D S .
BU graduate toasts success
(T) Jane Woodall and Darly May at UKCEM. (Above) Jane came back to speak to first year
students in September 2016.
Religious spaces facilitate not only historical
and traditional rituals and practices, but also
social activities such as festivals, games,
feasts, travel, sports as well as weddings and
funerals (Chick, 1991). In greater and complex
societies, religion has become secularized as
religious options, personal choice and quests
outweigh religious obligation (Graburn, 1983;
Possamai, 2000; Turner & Turner, 1978). There
has, for example, been increased participation in
spiritual activities among tourists at pilgrimage
sites (Timothy & Olsen, 2006). Whilst many of
people at the sites are motivated by devotion, a
large number of sites are shared by tourists and
touristic processes. Indeed, many pilgrimage
sites have often themselves become secularized
(Di Giovine & Picard, 2015). Thus, the distinction
between pilgrims and secular tourists has been
diminishing, and “not only pilgrims not be easily
separated out from secular tourists in this (post)
modern and ‘post-traditional’ age wherein
sacrality is often divorced from pure religion”
(D’Agostino & Vespasiano, 2000, p. 5). Pilgrims
often “share many of the physical infrastructures
and service providers as secular travelers…
pilgrimage trails and destinations have been
given new life through modern, secular tourism”
(Di Giovine, 2011, p. 249). As such, pilgrims and
tourists exist on a continuum of sacredness and
secularity (Smith, 1992), and the distinction
between tourism/pilgrimage, tourist/pilgrim, and
secular/sacred is rather complex.
While there have been ongoing discussions about
categorizing ‘pilgrims’ and/or ‘tourists,’ it is still
challenging despite frequent attempts (Afferni,
Ferrario & Mangano, 2011; Collins-Kreiner &
Gatrell, 2006; Di Giovine, 2011; Poira, Butler &
Airey, 2003; Sharpley, 2009), my research seeks to
recognize how religious spaces are central to the
lives of pilgrims, and how these religious spaces
have meanings to tourists. I explore discourses
on how the two groups experience, interpret,
co-exist and perform religious space. Beyond
the ‘officially sacred,’ my research explores the
meanings of religious space to pilgrims and
tourists so as to provide a blueprint for how
work in the geography of religion and the field
of religious tourism may move forward (Brace et
al, 2006).
Good Research Karma
Pictures: Observation at a meditation centre & a English language Monk Chat Programme. Monk Chat in Chiang Mai, Thailand.
Following my field-work on spiritual tourism
and meditation in Chiang Mai, I (with Michael Di
Giovine at West Chester University, US, Michael
Hitchcock at Goldsmiths, University of London,
UK, and Michael O’ Regan at Bournemouth
University, UK) organized two panel sessions on
Geographies of Religion
and Spirituality: beyond
‘officially’ sacred at
the Royal Geographical
Society conference in
London, 2016.
After entitling the session
‘Geographies of Religion and Spirituality: Beyond
the ‘officially’ sacred,’ the sessions aim was to
explore the meanings of religious space to
pilgrims and tourists so as to provide a blueprint
for how work in the geography of religion
and the field of religious tourism may move
forward (Brace et al, 2006). The sessions had
9 interesting and diverse papers from the U.K.,
U.S., Ireland, Thailand, Norway and Australia.
The panelists were from disciplines and fields
as diverse as Geography, Anthropology, tourism
studies, event management, art and design and
natural resource management. I am currently
communicating with several editors to make a
decision as which journal these papers may be
published under a special issue theme.
We also had stimulating discussions over 4 hours
at the conference.
We concluded that pilgrims and tourists exist on
a continuum of sacredness and secularity, and the
distinction between tourism/pilgrimage, tourist/
pilgrim, and secular/sacred is rather complex.
While there have been ongoing discussions about
categorizing ‘pilgrims’ and/or ‘tourists,’ it is still
challenging despite frequent attempts. Thus, in
these panel sessions, we discussed how religious
spaces are central to the lives of pilgrims, and
how these religious
spaces have meanings to
pilgrims and tourists.
I believe we have moved
forward with the on-
going discussions and
theorization process
all together as an interdisciplinary team with
different backgrounds.
“ P I L G R I M S A N D T O U R I S T S E X I S T O N A C O N T I N U U M O F
S A C R E D N E S S A N D S E C U L A R I T Y ”
D R . J A E Y E O N C H O E E X P L O R E S M E D I T A T I O N .
N E W S A N D R E S E A R C H N E W S A N D R E S E A R C H
(T) Dr Jaeyeon Choe in Chiang Mai, Thailand for her research.
12
S T U D E N TS U CC E S S
F A S T F O R W A R D 15
Students and staff from the Department of Events & Leisure
in the Faculty of Management attended an exclusive charity
reception on on Friday 9th February. It was hosted by the
Fastforward15 mentor programme at Basement at The
London Edition, where more than £3,500 was raised, with
proceeds going to Newlife Foundation, The
Prince’s Trust and The Clink.
The Fast Forward 15 mentoring programme
is a not for profit initiative spanning the
events, hospitality and related industry
providers, giving access to and insight
from some of the leaders in these fields;
an inspiring portfolio of influential and
select talent who are willing to share their
knowledge and experience with budding
stars of the future. Fastforward15 founder and MD of
Zibrant Fay Sharpe was on hand to support the charity event
and took the time to meet with the students and encourage
applications from our students.
Final year events management students Kateryna Spivek,
Kathleen McLoughlin, Daisy Collins and Freya Hill attended
along with Department of Events & Leisure staff Dr Debbie
Sadd & Dr Mary Beth Gouthro. The students were impressed
to not only meet course alumni as FastForward15 mentees,
Hannah Coleman and Lauren Glynn, but got to network with
other course graduates who are currently established in the
industry, eg Chris Middleton of Cievents, Katie Frettingham
of Live Union and Laura Dennett of Zibrant. Hannah and
Lauren graduated as mentees on April 29th at the Langham
Hotel.
Freya Hill, final year student said ‘a Night of Sparkle was a
fantastic chance to meet people in all areas of the events
industry – be it agency or in house.
Each person I spoke to had a different
perspective on the importance of
events education – a topic also
relevant to my dissertation. It was
particularly inspiring to speak to BU
grads and current Fast Forward 15
mentees and to hear of the many
opportunities they have been given
thanks to their degree as well as
the fast forward 15 programme and
their mentors’.
Student Kathleen McLoughlin also added ‘…from what we
saw and from who I had a chance to speak to, the scheme
has opened many doors for the mentees and they have
accomplished so much in their year with their mentors. It was
an honour to speak to Fay Sharpe herself, a very influential
woman who has inspired me to apply for the scheme to aim
for success!’
Picture: Fusion Festival 2016.
O P E N I N G D O O R S F O R O U R
S T U D E N T S
15
Fundraising activities on the night included a
jewellery sale courtesy of Newlife, while raffle
prizes were donated by firms including All About
Flights, Green Route Africa, One & Only Cape
Town, MICEBOOK and The Savoy. Following the
success of its inaugural year, Fast Forward 15
is returning for 2016, offering 15 new mentees
the opportunity to be CROWD AT A NIGHT OF
SPARKLE. Applications recently closed and the
events management course in the Faculty of
Management has some hopeful applications
in the mix. The Fastforward15 graduation and
instalment of new mentees takes place at the
Langham Hotel in London at the end of April -
http://www.fastforward15.co.uk/
Recently graduated student Erin McDermott and
a number of staff presented original papers at the
Association for Event Management Education’s
13th Annual Forum held at University of Derby
between 13 – 15 July 2016.
Dr Caroline Jackson, as chair of AEME, introduced
and opened the conference entitled: ‘Events are
experiences that feed and test our senses and in
turn examine and elevate our understanding and
knowledge of the world.’
Dr Mary Beth Gouthro, Martin Robertson, Dr Julie
Whitfield and Dr Miguel Moital talking to Events
Management Education presented on: ‘A game
of two halves: the value of field trips in event
management education. Case studies of Dublin
& Lisbon.’ Dr Caroline Jackson co-presented a
number of papers concerned with: moving the
professionalisation agenda forward; creativity
and events; conceptualising events; and events
and technology.
BA Events Management student Erin McDermott
gave an excellent presentation on: ‘Live-
streaming events as a sensory-hedonistic
differentiation strategy.’ http://www.aeme.org/ (top) Recently graduated student Erin McDermott presented a paper at AEME 2016. (Bottom)
Events graduates Hannah Coleman & Lauren Glynn are pictured with their completion
certificates at the FastForward event. Also pictured is graduate Laura Roser., who is event
manager at the Tower of London.
Ivana Gligoric graduated with a MSc Events
Management degree in 2007.
Ivana is an inspirational leader within the global
events world. The main focus of her endeavors
has been that of innovation. She came to
Bournemouth to undertake our MSc in Events
Management whilst continuing to be MD of the
famous Exit Festival, Serbia.
Her ambition was to become involved with the
2012 London Olympic & Paralympic Games,
which she achieved through a number of projects
and directly as Programme Manager for the host
borough and then Project Liaison Officer and
Decision Support Team Leader for LOCOG.
She has utilized the developments that she
instigated in these roles with subsequent major
events such as Lead Advisor for Universiade
Kazan, 2013 and was Head of Venues Design
and Delivery Coordination for the first European
Olympic Games in Baku, 2015.
Ivana has since co-founded and is CEO of
OneFine Corporation in Silicon Valley, California.
With a team of over 20 people she is developing
an Innovation Hub that is focused on making
a dramatic impact on the major sport events
industry, especially that of the International
Olympic Committee, International Paralympic
Committee and hosting cities.
She is working with them to ensure a safe and
exciting experience for all athletes, workforce,
spectators, and key stakeholders whilst building
long-term relationships with spectators
and viewers and leaving a lasting legacy for
individual sports.
https://www.linkedin.com/in/ivanagligoric
K A T H E R I N E D E V E N I S H W I N S I N H O N G K O N G . The 15th APF Undergraduate Student Best Research Paper Award was awarded to Katherine Devenish in Hong Kong. Her paper
was co-authored with Dr Miguel Moital.
F A S T F O R W A R D 1 5
Events graduates Hannah Coleman and Lauren
Glynn achieved fastforward15 certificates at
the FastForward event on Friday April 29th at
Langham Hotel London.
E R I N M C D E R M O T P R E S E N T SRecently graduate, Erin McDermott presented a paper at the Association for Event Management Education’s Annual Forum held at University of Derby (13 – 15 July).
H E L E N J A R M A N
Helena Jarman participated in the 1st Global
Festival of Learning organised by Bournemouth
University at Sunway University, Malaysia, where
she co-presented with Dr Miguel Moital the
results of their research.
S T U D E N T A W A R D S
Dr Carol ine Jackson (above) organised a one-day Fest ival Research Symposium afternoon on 12 May 2016 at Bournemouth Universi t y. Dr Al ison Booth, Auckland University of Technology, New Zealand, presented a paper entit led ‘Global India : Auckland’s Shift ing Cultural Fest ivit ies . ’ Pearl Morr ison, f rom the Department, presented a paper on ‘ I r ish Diaspora ’ while Dr . Al lan Jepson, Hertfordshire Business School , University of Hertfordshire presented a paper on ‘Fest ivals , Famil ies and Quality of Li fe . ’
Dr . Phil Long, f rom the Department of Tourism & Hospital i ty , Bournemouth University and Dr . Carol ine Jackson also presented papers .
G U E S T L E C T U R E
Dr. Phil Crow ther, f rom Shef f ie ld Hal l am Universi t y (She f f ie ld Business School ) , v is i ted the depar tment to present his paper “Designing ‘ P l ay ful ’ Business Event s .” Dr Crow ther explored the ver y ser ious nature of p l ay in the design of business event s .
A E M E 20 16
G R A D U A T E S U C C E S S
S Y M P O S I U M S U C C E S SS T U D E N T S U C C E S S
16
N E W S A N D R E S E A R C H N E W S A N D R E S E A R C H
4 5
Dr Michael O’ Regan was a keynote speake at Pancasila University (Jakarta, Indonesia) in early June 2016.
Dr Jaeyeon Choe was keynote speaker and Erasmus Scholar in Germany in May 2016.
Dr Michael O’ Regan visited Pradorn Sureephong, Ph.D.at CAMT (Chiang Mai University) as a Erasmus Mundus Scholar.
Dr Dorothy Fox presented at the World Leisure Congress held in Durban, South Africa - June 27th to June 30th, 2016. Dr Lenia Marques also presented at the conference.
Mentees from the inaugural Fast Forward 15 mentoring programme graduated at a prestigious event held at The Langham Hotel, London on Friday 29th April .
Dr Miguel Moital and final year Events Management student Helena Jarman presented a paper at BU’s first Global Festival of Learning (FoL) at Sunway University, Kuala Lumpur, Malaysia.
Dr Nicole Ferdinand was an invited speaker at Carnival Expo 2016, one of the most anticipated cultural business trade shows in London, UK.
Dr Michael O’ Regan was invited to attend the British Council workshop ‘Advancing Green Growth in Peru: A spotlight on tourism, transport and the blue economy’ 14-17th March in Lima.
O U R S T A F F A N D S T U D E N T S A T T E N D E D A N U M B E R O F C O N F E R E N C E S I N T H E L A S T A C A D E M I C Y E A R
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3
9
1
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5
2
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Notable Events from the last year.
My Events Management story
R E C E N T B A ( H O N S ) E V E N T S M A N A G E M E N T, P O L LY C A R T W R I G H T W R I T E S A B O U T H E R D E G R E E E X P E R I E N C E AT T H E D E P A R T M E N T O F E V E N T S & L E I S U R E .
The decision to come to university was an
inevitable one for me, much like a lot of people of
our generation. What wasn’t inevitable were the
experiences that would come from being a part
of BU and all the opportunities I’ve experienced
throughout the last four years. Coming to uni
is so much more than specialising in a certain
subject area. For me personally, it has built my
confidence enormous amounts, encouraged me
to be my own individual with my own passions
and also taught me that although hard work
can be strenuous, it can really get you places! It
might sound cheesy, but without uni I wouldn’t
have been able to meet so many inspiring people
who have helped to build on my aspirations and
goals, and I wouldn’t have had the chance to
experience so many moments which have made
me who I am.
I am now in my final year of BA (Hons) Events
Management, which I chose as I have always
been quite creative but also wasn’t entirely sure
what I wanted to do. The degree allowed me to
choose modules throughout each year which I
could pick as my interests grew and developed,
perfect at our age as our interests are constantly
changing! What a lot of people don’t understand
when doing an Events Management degree is
that it isn’t as simple as it seems! Each module
has allowed me to be as creative as possible. The
lecturers encourage us to not follow a particular
way of answering an assignment brief, which
means I can be as creative as I want. Although
daunting, it has encouraged me to be innovative
and start thinking outside the box.
A major factor in me picking Events Management
was the placement opportunity in third year,
which I have just returned back to uni from.
The year developed me in so many ways, and
the experiences I had were invaluable. My job
role was within the marketing department of
Microsoft, and although this didn’t technically
relate to events, I had chosen marketing
modules in my second and now final year, so the
placement related to my course in many ways.
My job role included organising events such
as AdWeek Europe, and Cannes Lions Festival
of Technology, two of the largest worldwide
advertising events. Being able to use everything
I had learnt in first and second year within my
experiences meant that I was ahead of the game
and gave me an edge over other interns who
hadn’t studied Events Management. On retuning
to uni, these experiences have formed the basis
of my dissertation and my selected modules,
which has been great at allowing me to reflect
on my year in industry.
In the run up to my last few months, a daunting
but exciting thought, I can safely say, my uni
experiences have been some of the best yet.
Aside from how much the course and placement
have developed me, the friends I’ve met and the
antics I’ve been a part of have created so many
funny stories which I won’t be forgetting in a
hurry! So make the most of BU, don’t be afraid
to not follow the crowd and try something new
because we’re so lucky to have these four years
to try new things and really develop our passions.
But most of all – have fun!
By Polly Cartwright
Dr Nigel Williams was a key note speaker and Dr Nicole Ferdinand an invited speaker at Meeting Professionals International, Finland.
4
18 19
Researchers from the University of Toyo in Tokyo
have visited Bournemouth University Lecturer,
Dr Debbie Sadd, an expert in events management
and community involvement in mega sporting
events. Debbie has been heavily involved in
developing volunteer programmes including
the setting up of Bournemouth’s Festival Maker
programme and the Farnborough Flyers for the
Farnborough Air Show.
The team from Japan travelled to Bournemouth
to find out more about volunteering at London
2012 and how Tokyo can recruit and train its own
volunteers in time for the Games in 2020.
“Volunteering was a really key part of London
2012. Around 70,000 ‘Games Makers’ volunteered
during the Olympics and Paralympics, including
myself, and were arguably one of the highlights
of London 2012 – you only need to read the
headlines at the time to see how well received
they were,” explains Dr Sadd.
“BU staff and students were involved in
volunteering at the medal ceremonies for the
sailing events at Weymouth and Portland as well
as helping at other venues such as Eton Dorney
Rowing Centre and even working as part of the
Olympic Broadcasting Network. Colleagues
from BU went to great lengths to support our
students to take part in the Games at Weymouth
and Portland. It was a great opportunity for
them and inspired us to set up Bournemouth’s
Festival Makers Programme.”
“Based on the highly successful Games
Makers, the scheme aims to make local people
ambassadors for Bournemouth and get them
involved in events such as the Air Show and help
visitors to get the most out of their trip,” says
Dr Sadd, “Our Events Management students are
very much involved in the scheme and get to see
how an event is run and how we recruit, train and
manage volunteers.”
In December 2015, Dr Sadd was invited by
the British Council to travel to Tokyo to give
a keynote speech at a conference focused on
sharing experiences from London 2012. It
was here that Dr Sadd was able to share BU’s
experiences with universities from all over Japan
and with members of the Tokyo 2020 organising
committee.
“This week’s visit is a chance to share our
experiences of volunteering as part of London
2012 and beyond and begin to shape a
volunteering programme for Tokyo 2020,” says
Dr Sadd, “It was great to be involved in the 2012
Olympics and I’m really pleased to be able to use
what we learned to help design a volunteering
scheme for 2020.”
Dr Debbie Sadd with some of the visiting delegation.
University of Toyo visits BU to learn more
about the UK’s Olympic volunteering legacy
(1) Staff on the Lisbon (BA) Events Managment
Field Trip to Lisbon (l-r: Dr Lenia Marques, Dr
Dorothy Fox, Dr Debbie Sadd, Dr Miguel Moital, Dr
Mary Beth Gouthro, Martin Robertson).
(2) Dr Jaeyeon Choe and Dr Debbie Sadd enjoying a
BU open day. Further UG open days are scheduled
for 22 October, 29 October, 19 November, 10 June
2017 and 1 July 2017. PG Open days occur on 23
November, 15 March 2017 and 5 July 2017. Meet our
department there! More information here: https://
www1.bournemouth.ac.uk/open-days
(3)) Dr Debbie Sadd led a volunteer team at the
9th Bournemouth Air Festival. The picture is
Debbie at the Farnborough Air Show with Red
Arrows ground crew. More information here: http://
blogs.bournemouth.ac.uk/research/2016/08/22/
olympic-legacy-lives-on-at-bu/
(4) Dr Jaeyeon Choe and Professor Janet Dickinson
at the 2016 Royal Geographical Society Annual
Conference in London.
Lauren Wood works as work as a Marketing and Operations Executive for an online gaming company
M Y E V E N T S & L E I S U R E M A R K E T I N G
E X P E R E I N C E by Lauren Wood
I N S I D E A N D O U T S I D E T H E C L A S S R O O M S , L E C T U R E H A L L S A N D O F F I C E S , S TA F F F R O M T H E D E P A R T M E N T P U R S U I T N E W K N O W L E D G E A N D C O N T R I B U T E T O T H E D I S C O U R S E S S U R R O U D I N G E V E N T S A N D L E I S U R E .
I look back at my time at Bournemouth University,
it instantly brings a smile to my face and makes
me feel nostalgic about four of the best years in
my life. Four years which have helped shape my
life, my career and the people I chose to have
close to me.
I studied Leisure Marketing, a course which
helped develop key marketing skills in a leisure
perspective. The variety of this course meant
that the career choices after graduation were
endless. Many of my friends work in a variety
of sectors such as events, sales, marketing and
even finance – getting a taster for all these
different areas was a way in which I could choose
what career path I wanted to follow.
My placement year was most definitely a pivotal
point in my time at BU. I actually worked for
the university as part of their outreach team,
educating and giving advice to students who
were thinking about life after sixth form or
college. This team does
the greatest work and I am very proud to have
been a part of it and work with some amazing
and inspiring people.
After university I tried a couple of different
jobs, which didn’t work out for one reason or
another. It’s hard to know what direction you
want to go in. If you can find someone to mentor
you at the start of your career, keep them close
because they will help you more than you can
ever imagine.
I now work as a Marketing and Operations
Executive for an online gaming company and
have lived in London for the past three years.
I am about to embark on the next stage of my
career which will be on the sunny shores of
Spain. This is a brand new challenge for me,
and I hope that it will be the first of many more
exciting opportunities. Three years after leaving
BU I am still learning, still figuring out where I
want to go and who I want to be, but without
having the experience of university I might not
be the person I am now.
Treasure your moments at BU. The friends you
make, the hangovers you may suffer and even
the late night library sessions you have to
endure. If you make mistakes, learn from them.
Try something new and always follow your gut
instinct. It is all a learning curve; I guess that is
just the beauty of it all.
Staff outside the lecture halls...
24
It was an eventful year for MSc Events
Managment and MSc Events Marketing with
events, challenges and new opportunities.
The Spring semester students excelled
themselves to host 7 events in 7 weeks and
raised £320.21 for four charities (below).
Dr Nicole Ferdinand (below) attended a MSc
Event Managment Summer event entitled
‘Goal for Life.’ The students excelled
themselves and achieved so much through
their fundraising success. Their event raised
£235.08 for the Holy Mission Apostolic
Church. The funds will go towards building
a clinic and school in Zimbabwe. A great job
by An, Nitchada, Sucha and Yemi.
Of special note was the Student Film Festival
organised by MSc students. Briging together
films, filmamkers, a sellout audience and
volunteers, it was a night to remember. The
Imaginaction Student Film Festival was on
March 18th, 2016.
MSc News M S C T I T B I T S
FOMOLauren Wood works as work as a Marketing and Operations
Executive for an online gaming company
The Department of Events & Leisure is at the
forefront of research on FoMO (Fear of Missing
Out) in events and it has recently held the
first workshop on the topic. The project was
developed under BU’s Undergraduate Research
Assistantship (URA) scheme. Helena Jarman,
a final year BA Events Management student,
spent 6 weeks researching the topic under
the supervision of Dr. Miguel Moital. Besides
researching the topic, Helena helped prepare
and deliver the one-day workshop, which was
attended by event managers from local Charities.
As part of the legacy of her research assistanship,
Helena recorded two videos (see two separate
posts). The workshop was a success, with
participants providing very positive feedback:
“This workshop helped me to understand
how people use social media and the thought
processes and emotions behind it. It’s a lot more
complex than I realised. The information was
clear and examples useful / relevant. I thought
the workshop was really well put together,
just the right balance of information and
opportunity for discussion. It was good to have
the opportunity to discuss events and share our
marketing materials with other participants in a
supportive environment. Thank you very much
for an enjoyable and informative day. I would
certainly recommend the training to others.”
“The course has encouraged me to look at
our events and establish ways to make them
prestigious. It has also re-enforced the concept
of providing the right tools to the potential
attendees to enable the creation of FoMO. I
have left the course understanding the language
needed and the moral implications of FoMO.
I would say therefore that the course has
significantly increased my confidence in using
FoMO as a marketing tool.”
The department is planning to stage future
workshops (in Bournemouth and London), so if
you are interested or know any event managers/
professionals who could be, registeryour/ask
them to register their interest by sending an
email to Dr Miguel Moital.
by Dr Miguel Moital
Cady Nguyen studying MSc Events
Management is collecting donations
for local charities. Please continue to
support her at - goo.gl/x0ZGYz
Students visited the Carnival Expo in
London (http://carnivalexpo.com/) .
A Chinese traditional wedding event run
by MSc Events Management students
held on the Bournemouth University
Campus on March 15th, 2016.
On June 29th 2016, the Unity
Events (MSc Events Management)
team (right) of Juxiang Wu, Xuan
Zhao, Matthew Hockings and
Mira Baldauf staged the Third
Annual online digital conference
and workshop at Bournemouth
University with the guidance of
Dr Nicole Ferdinand. The aim
of the event was to help people
gain a better understanding the
transformational impact of digital
technologies on community
life, cultural experiences, future
society and the economy. Dr
Nigel Williams, Liz Gordon, Karen
Thompson and Ghasan Al Maamari
presented.
26 27
F I E L D T R I P S F I E L D T R I P S
Brighton: In March 2016, 40 BA Events and
Leisure Marketing students attended a 3
day residential field trip to Brighton to study
the Leisure and events industry and conduct
their own field projects. Students visited
the American Express Community Stadium,
home to Brighton and Hove Albion and
received a personal tour and talk from the
Facilities Manager, David Barker. Students
also attended talks by the Marketing Manager
for Visit Brighton and tour of award winning
comedy venue, Komedia. On the final day of
the trip students designed and conducted
their own research projects into contemporary
leisure and events issues in the city. The
trip was led by Dr Katherine King, who was
accompanied by Dr Jaeyeon Choe. Plans are
already underway for next year’s trip.
(Left) Expresso squad by George Jonhson in Lisbon. (Above) Students at the
Twickenham Stafium Museum. (below) Students at the American Express Community
Stadium, home to Brighton and Hove Albion.
Lisbon: Over 100 final year BA Events Management
and BA Events & Leisure Marketing students,
accompanied by 6 staff, have recently made a 5 day
long field trip to Lisbon and Cascais & Estoril Coast,
Portugal between the 25th and 29th January 2016.
The trip is a key component of their International
Event Management/ International Leisure
Marketing unit, helping students to develop
their understanding of how a tourism destination
markets itself as an international event/leisure
destination.
During the trip, students visited a number of
event venues and attended presentations with
institutional and business representatives. The
program also included social activities for students
to bond with each other and with tutors.
The trip started with a visit to the Luz stadium, a
modern 65.000 seat stadium home of Benfica Lisbon
which hosted the Euro2004 and the Champions
League 2014 finals. The visit included a guided
tour of the facilities, a presentation by Henrique
Conceicao (Product Innovation Manager of the
club), the Eagle’s flight (a tradition in the club) and
a visit to the club’s museum. BenficaTV (BTV) ran
a story on the trip to the stadium (https://www.
youtube.com/watch?v=xpcqUi8yhcc). The second
day was devoted to Cascais & the Estoril Coast, a
municipality within Lisbon’s metropolitan area.
Before lunch students visited the Estoril Congress
Centre, where they attended two presentations.
The first was by Bernardo Correia de Barros, Head
of the Cascais Tourism Board, who explained the
tourism and events standing within, and strategy
of the municipality. Linda Pereira from CPL Events
shared her views on organising international
events. After lunch students visited the Oitavos
Hotel. The third day involved a morning visit to
the Nations Park area and an afternoon session at
the Corinthia Hotel. fter lunch students visited the
biggest conference hotel in Lisbon – the Corinthia
– which was one of the sponsors of the trip. On
Thursday, Alexandra Toregao showed students
around the second venue she works for – the
Lisbon Congress Centre.
The final day was devoted to a walking tour of
Lisbon downtown, including Baixa, Augusta Street
Arch, Comercio Square and S. Jorge Castle. Students
were treated to a glorious sunshine and blue sky
which helped to keep the spirits up in the context
of having to walk up the hills at the end of a tiring
yet fruitful week.
London: Over 170, level 4 BA Events Management
students, visited London in November 2015. As the
aim of the London residential field trip was to help
students to contextualise their learning further in
their course, the field trip was embedded into the
event context unit. During our three day visit to
London we had a tour and a health and safety talk
at Twickenham Stadium (below), we privately hire
Madame Tussaud’s (below) for an evening, clearly
from the photo the academic’s enjoyed it as much
as the students! Then the students were free to
visit London Jazz Festival Events.
On day two we had a guided walking tour of the
Queen Elizabeth Olympic Park. Then we visited
the Barbican and had a talk by Claire Whittaker,
Founder and Director of Serious who organise the
London Jazz Festival. On our final day we had a tour
of London ExCeL
STUDENTS HEAD TO LISBON, LONDON & BRIGHTON FOR 2015-2016 FIELD TRIPS.F I E L D T R I P S A R E A N E S S E N TA I L P A R T O F B O T H T H E U N G E R G R U AT E A N D P O S T G R A D U AT E E X P E R I E N C E .
by Miguel Moital
by Julie Whitfield
28 29
The Leisure Studies Association Conference
(LSA) 2016 took place between 5-7 July, and
challenged thinking around definitions and
categories of leisure. Dr Mary Beth Gouthro and
Dr Jayne Caudwell gave papers.
The conference entitled: Locating Leisure:
Blurring the Boundaries, encourages exploration
of the connections between leisure and other
disciplinary fields as well as between theory,
methodology and praxis.
Dr Gouthro’s paper, entitled: ‘The Ethnographic
Domain: what methodological gains can event
studies take from the experience of leisure?’
takes ethnography in to events studies and while
Dr Caudwell’s paper: ‘LGBT Rights are Human
Rights: EuroPride 2015, Rīga, Latvia’ considered
the links between events and political activism.
Dr Caudwell (left) and Dr Mary Beth Gouthro
(above) presenting their papers at the LSA in
Liverpool.
LSA 2016
(Left) Pictured with her supervisor Dr Ruth Adams;
Dr Nicole Ferdinand is now a PhD. Her PhD is entitled
‘From Port-of-Spain to Notting Hill and Beyond: The
Internationalization of the Trinidad-style Carnival,’ Nicole
received her PhD from King’s college, London.
(Right) Dr Michael O’ Regan won the Bournemouth
University (2015-2016) Research Photography
Competition, with a picture on hitchhiking culture.
(Left) Dr Julie Whitfield and Ubaldino Couto co-organised
Making Waves in Macau, an International Conference on
Events 2015 http://www.ift.edu.mo/ice2015/
T I T B I T S
Dr Katherine King and Dr Alessandro Inversini
hosted an important and unique networking
event as part of their EU-funded research project
– EUBike on 16th June 2016 last.
The event focused on cycling, sharing and
creating amongst members of the local cycling
community in Bournemouth and Poole whilst
throwing a bit of Rollapaluza into the mix
for the more competitive of attendees and
entertainment! Rollapaluza is a unique way of
engaging cyclists (and non-cyclists) that does
not involve the cold, wind or rain…racing bikes in
a pub, providing a fun and informal atmosphere
for sharing ideas about the provision or cycling in
the local area.
The EU Bike Project aims to explore the needs
of cyclists, recognise the competences of cyclists
and make territories more attractive to them, and
share innovative practices in cycle tourism. The
EU Bike project through this event has enabled
partner Bournemouth University to bring together
this community of cyclists including tourism
businesses, cycling associations and groups,
public organisations and local communities
affected by cycling in the local Purbeck area.
The Purbecks boast wonderful coastal views,
rural scenery and plenty of historical landmarks
including Corfe Castle. There are many cycle
routes for both the ambitious and up and coming
rider making the area a unique magnet for cycling.
For more information on the EuBike networking
event contact [email protected] or
eubike.bike/
Dr Debbie Sadd visited Tokyo in January 2016
to attend a symposium on behalf of the British
Council. The Symposium was entitled “What
are the roles and opportunities for universities
before, during and after an international
sporting event? Sharing experiences from the
London Olympics and Paralympics to forge a
deeper UK-Japan collaboration.’ The symposium
was attended by over 100 Japanese academics as
well an members of the Tokyo 2020 organising
committee (TOCOG).
The presentaion was held on behalf of
Bournemouth University’s involvement in London
2012 (including Weymouth and Portland). There
was considerable interest in how a university
outside of London became so involved in London
2012.
Sharing experiences from the London Olympics
EUBike - “Cycling, Sharing and Creating”
E U B I K E / O LY M P I C S A L U M N I A N D E V E N T S
30 31
B U F U S I O N F E S T I V A L
P I C T U R E S F R O M S T U D E N T L E D & O T H E R E V E N T S D U R I N G 2 0 1 5 - 2 0 1 6 . 2016 BU FUSION
FESTIVAL SUCCESS.1. A Events & Leisure Marketing Event on Campus.
2. A MSc Event on Campus.
3. A picture from’Get Connected’ at the 2016 Fusion Festival.
4. Dr Jaeyeon Choe recently visited South Korea, and a number of higher education institutions, including Sookmyng Women’s University in Seoul to explore exchange programs for students and staff.
5. A picture from ‘Hands on’ at the Fusion Festival.
6. A picture from ‘The Lavender Fair’ at the Fusion Festival.
7. A picture from ‘Express Yourself ’ at the Fusion Festival.
8. Martin Robertson at the Wax Museum in London during a field trip with students.
9. A picture from ‘The Lavender Fair’ at the Fusion Festival
10. Liz Gordon and Dr Nigel Williams at a MSc Events Management student event entitled ‘Throw Back Thursday.’
11. A picture from ‘Fast Impressions’ at the Fusion Festival.
12. A picture from ‘Hands on’ at the Fusion Festival.
13. A picture from ‘Take Five’ at the Fusion Festival.
14. A picture from ‘Military Bootcamp’ at the Fusion Festival.
15. A picture from ‘The Big Issue’ at the Fusion Festival.
16. A picture from ‘The Lavender Fair’ at the Fusion Festival.
The level I BA (Hons) Event Management
students created and managed the
exciting and successful Fusion Festival
over five days (25th - 29th April) at
Bournemouth University. With it came 23
individual events, each revolving around
the theme of ‘Wellbeing.’
Always aware of the changing needs of
our student learning needs, our industry
stakeholders, and responsive to the
dynamic nature of event management
learning changes, a new format was
introduced this year to the unit Event
Management.
Previously the events had been run over
a three-week period at various locations,
much of it off campus. This year’s events
took place entirely on Bournemouth
University campus locations or else at
locations associated with Bournemouth
University - such as the playing fields, the
Old Firestation, Dylan’s and the Atrium.
While the unit has always been successful,
this year it was decided that the location
and time focus would add new important
dynamics to this student favourite. Overall,
the week was a success, with support
provided across the campus population;
from staff who volunteered to assess the
events, with students attending each
other’s events, and from successful buy-
in and involvement from Estates, Student
Services, BU events and from Marketing.
The Fusion Festival was a celebration
of research, education and professional
practice culminating in events created
and run by Department of Events and
Leisure Students. The events brook down
barriers, creating a continuous and fruitful
exchange of knowledge. By working with
staff, charities, organizations, institutions,
and businesses; the festival benefited the
Department of Events & Leisure students,
as well as the broader BU community.
Scene1 - Summer 2016.
We hope you enjoyed the f ir s t issue of ‘ Scene,’ the Depar tment of Event s & Leisure Newslet ter. For more
information , fol low these l inks .
ht tps: //w w w1.bournemouth .ac .uk /
Picture (T): New Bournemouth University Fusion Building.
Picture (L): Departmental Staff prepararing for the 2016-2017 Academic Year.
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