2008 2009 2010 2011 2012 2013 2014

Operating Cost 1006926 921293.27 908236.02 756995.64 932365.53 806464.88 792999.08

Revenue 4251826.82 4341057.71 4786740.93 4914728.26 6502576.55 6343769 6227955.02

Cost Per Dollar Raised 0.24 0.21 0.19 0.15 0.14 0.13 0.13

$500,000.00

$1,500,000.00

$2,500,000.00

$3,500,000.00

$4,500,000.00

$5,500,000.00

$6,500,000.00

Cost Per Dollar Raised 2008 - Present

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2014$0.00

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

$3,000,000.00

$3,500,000.00

$4,000,000.00

$4,500,000.00

$5,000,000.00

Retention Revenue 2003 - Present

Total Packages Response Acquisition Rate Revenue Avg Gift

2008 14,652 238 1.62% $36,015.00 $151.32

2009 9,758 353 3.62% $43,167.00 $122.29

2010/2011 43,268 953 2.20% $156,903.50 $164.64

2011/2012 70,313 1,259 1.79% $139,656.96 $110.93

2012/2013 86,502 1,212 1.40% $206,346.04 $170.25

2013/2014 59,859 1,062 1.77% $192,417.95 $181.18

Annual Appeal Results 2008 - Present