DENTISTRY VISIT DENTISTRY AQUASIL® ULTRA+...retention to secure the crown onto the abutment. Just click once on the crown with our unique Fixation Tool, and that’s it. Placement

INSIGHTIS

SU

E 0

5 2

018

THE MENA SUMMIT: INNOVATIVE AND DIGITAL SOLUTIONS IN DENTISTRY

INTERVIEW WITH DR. MOHAMED HASSANIEN ON CEREC AND SINGLE VISIT DENTISTRY

INTRODUCING AQUASIL® ULTRA+

Contents

INSIGHT

Dr. Amro AdelGeneral Manager

Welcome... ...to our fi fth edition of INSIGHT, our dedicated quarterly magazine for the Middle East and North Africa.

In the SpotlightThe New Lab Strategic Business Unit (SBU) from Dentsply Sirona . . . . . . . . . . . . . . . . . . . . . . . . 04

Product NewsMore About Dentsply Sirona Products . . . . . . . . . . . . . . . 06

Practice ManagementAdvanced Dental Technology - Perception vs Reality: Part 2 . . . . . . . . . . . . . . . . . . . . . . . 10

Product in FocusIntroducing Aquasil® Ultra+ . . . . . . . . . . . . . . . . . . . . . . . . . 08

CERECA Solution for Everyone . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

EndodonticsThe Pathway to Perfect Endodontics . . . . . . . . . . . . . . . . 14

InterviewDr. Mohamed Hassanien Interview - CEREC and Single-Visit Dentistry . . . . . . . . . . . . . . . . . . .16

Clinical EducationThe 3D Low Dose Mode . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

Feature ArticleTouchpoint management and the patient journey . . . . . 20

Event Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Upcoming EventsDentsply Sirona Academy and Speaker Tours, Special Events and Congresses . . . . . . . . . . . . . . . . . . . . . . 26

Contact Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

12

18

23

04

After the long and scorching summer months the Dentsply Sirona team were eager to reconvene after taking some well earnt holidays. We opened the season with our fi rst ever MENA Summit which took place in Egypt. The aim of the MENA Summit was to provide a high quality and interactive clinical education program that focused on digital and innovative dentistry. We welcomed a variety of global speakers that took our participants through a diverse three day theoretical and practical program that included CAD/CAM, digital endodontics, digital implant planning and laser therapy. We were also privileged to be able perform a live CEREC patient case that focused on veneer work in the aesthetic zone from start to fi nish. In addition to the education, we were pleased to have plenty of time to socialise at our offi cial MENA Summit evening events. It’s always a pleasure to not only meet our loyal customers but to also hear their feedback and ideas. We took a lot of information back to Dubai which will be shared across the business in order to help us to continue to improve and off er unique and clinically meaningful solutions to ultimately help you off er the best possible patient experience. You can read more about the MENA Summit on pages 22-23. In addition to the MENA Summit coverage, the fi fth edition of INSIGHT is packed with new information including an introduction to our newly formed Lab Strategic Business Unit (SBU) that combines our original Laboratory CAD/CAM and Prosthetics business units. The merger of these business units opens up exciting possibilities for our laboratory customers as we share and augment expertise and ideas to ultimately develop and drive further innovations (page 4-5). In this edition you can also read about our exciting product launch of Aquasil® Ultra+ (page 10-11), enjoy our various practice management articles and meet Dr. Mohamed Hassanien from the Computerized Dental Center in Egypt who describes how he has incorporated a full digitalised approach into his practice (page 16-17). I hope you enjoy reading the fi fth issue of INSIGHT and thank you for your continued support to Dentsply Sirona.

3

DS INSIGHT | Issue 05 2018

In the Spotlight

The New Lab Strategic Business Unit from Dentsply SironaAs the world’s largest and most diversifi ed manufacturer of professional dental products and technologies, Dentsply Sirona has established a new Lab Strategic Business Unit (SBU) incorporating the successful Laboratory CAD/CAM business with the renowned Dentsply Sirona Prosthetics material business.

The new SBU combines the strengths of Prosthetics and Laboratory CAD/CAM businesses off ering dental lab solutions as a one-stop shop. By combining all Lab elements, Dentsply Sirona creates three strategic platforms: Equipment, Fixed and Removable Materials, each continuing to remain in their respective locations. With its focus on integrated solutions, Dentsply Sirona will further connect labs with digitally equipped dentists through the inLab technology.

Off ering solutions as a one-stop shopAfter the successful merger of Dentsply and Sirona, this is a consequential next step to further develop the combined off ering of dental solutions in the fi eld of dental labs. Dentsply Sirona’s goal is to combine the best procedures to better serve customers. By announcing the new Lab SBU, Dentsply Sirona once again strengthens its reputation as The Dental Solutions Company™ and further evolves into the Lab competence center of the industry.

For more information about our Lab portfolio please contact your local Dentsply Sirona representative.

Leveraging strengths“We are creating one global customer-centric lab business unequalled in terms of competence, equipment and material expertise. No other dental company can match this combined capability like we do”, explains Thomas Leonardi, Group Vice President Dentsply Sirona Lab. “For me and my team this is a natural step, it allows us to build-up a perceptible and signifi cant lab competence focusing on our Lab partners. We have already seen the advantages of such a cooperation in the US business where our US commercial group has already formed and continues to drive our lab sales synergies by off ering the full range of products.”

Increased collaboration for better, safer and faster dental careThe new Lab SBU concentrates the entire portfolio for laboratories and enables technicians to handle the entire laboratory workfl ow with Dentsply Sirona products and solutions. “By bringing our organisation closer together, we will encourage more collaboration and the development of better, safer and faster solutions which will truly add value for our lab partners, their dentist customers and ultimately the patient”, Thomas Leonardi added.

With Dentsply Sirona Lab as a one-stop-shop, dental labs and technicians can rely on one strong partner off ering all the equipment and materials they need for their daily work, from technologies and equipment to CAD/CAM materials as well as traditional materials.

inEos® X5One scanner,All options

Cercon® Zirconia-98mm diameter

Celtra® DuoZirconia-reinforced lithium silicate

inLab MC X5Greater freedom

Provisional PMMA-98mm diameter

inFire HTC speedThe fastest sinter furnace

Multimat®FurnacesUniversalfi ring/pressing

Multimat2sinterSintering furnace

inLab MC XL

CEREC® ACConnect with Omnicam

inLab MC XL

Cercon® Zirconia-98mm diameter

Celtra® DuoCeltra® Duo

Digital Workflow

Scan

Mill

Furnaces

Materials

Wax and PMMA-98mm diameter

Lucitone 199Denture Base Resin

Portrait IPNDenture Teeth


4 5

Acuris™

inEos X5 - 5 Year Anniversary

CEREC Guide 3

For more information on the products featured, please contact your local Dentsply Sirona representative.

Product News

The conometric conceptAcurisTM is a game-changer in fi xed retention. Instead of cement or screws, it uses friction retention. This saves time, simplifi es the procedure and all it takes to secure the fi nal crown is a single click using our unique and newly-designed Fixation Tool.

The conometric concept was invented by Dr. Marco Degidi, one of the world’s most acknowledged implantologists. The conometric concept has been evaluated by Dr. Degidi in a number of clinical studies with excellent clinical results up to fi ve years. He and a select R&D team from Dentsply Sirona Implants have then worked closely together to evolve the original invention into AcurisTM. The original innovation has been refi ned, changed, improved and updated to meet the rigid quality requirements of Dentsply Sirona Implants.

Celebrating successThe Dentsply Sirona inEos X5 is a highly specialised extraoral scanner that has established itself in thousands of laboratories around the world. Since its launch, it has constantly been in high demand. This year, Dentsply Sirona is celebrating the fi fth anniversary of the inEos X5 precision scanners’ success.

“Since the launch of the inEos X5 fi ve years ago, the demand for precise digital processes has remained very high,” says Jörg Haselbauer, Global Product Manager at Dentsply Sirona. “The positive feedback from our customers in labs confi rms this over and over again. I am certain that in the future, even more dental technicians will benefi t from the advantages of the inEos X5!”

Fully guided implantologyCEREC Guide 3 is a surgical guide that can be produced in the practice easily, quickly and cost effi ciently using the CEREC software 4.6.1 based on a digital impression made with the CEREC Omnicam and a 3D X-ray image. This allows fully guided surgery for Dentsply Sirona implants. CEREC Guide 3 is a further development of CEREC Guide 2, the surgical guide for preparing the implant site.

The major innovation in the CEREC Guide 3 workfl ow is that, after it is milled, sleeves are placed with a special adhesive cement (Calibra®) – no additional drill key is needed! This enables the guided insertion of the implant through the surgical guide. The Original Guided Surgery Kits are available for this. The pre-assembled guide sleeves ensure the precise transfer of the implant planning to surgery. The integrated depth stop makes this process safer and more predictable. This applies to all Dentsply Sirona implant systems (Astra Tech Implant System® EV, Xive®, Ankylos®).

NEW

ANNIVERSARY

NEW

Acuris™

3

Click and you’re done. That’s what the final restoration

is like with Acuris—our new conometric concept.

Instead of cement and screws, it relies on friction

retention to secure the crown onto the abutment.

Just click once on the crown with our unique

Fixation Tool, and that’s it. Placement takes

couldn’t be easier.

Without cement there is less risk of biological compli-

cations and without screws there are no visible screw

access holes to cover. In short, Acuris is a time-saving

and easy-to-use alternative that ensures predictable

end-results and excellent aesthetics.

Retention redefined.

Acuris by Dentsply Sirona Implants.

It’s time to redefine retention.

33

32671636-USX-1809_Acuris_advertisement_A.indd 1 2018-09-05 10:22


6

Practice Management

Advanced Dental TechnologyPerception vs Reality

PART 2

While it’s generally acknowledged that advanced technologies such as CAD/CAM, dental lasers, digital imaging and intraoral cameras are quickly replacing many traditional tools in today’s practice, dentists still fi nd themselves grappling with some very basic and, often, tough decisions:

• Which advanced technologies should I integrate into my practice next?• How can I promote my investment in technology to attract quality patients?• How quickly can I get the return on my investment and grow my business?• Which advanced technologies have the greatest patient appeal?

In Issue 04 of INSIGHT we presented Part 1 with the aim to answer these questions and help dentists, offi ce managers and practice owners formulate a strategic approach to reap the maximum benefi t from deploying advanced dental technology in their practice. We covered areas such as technology awareness and usage, patients and technology, practice productivity and quality of dentistry. Part 2 will cover the following areas:

• Patient comfort and convenience• Practice profi tability (including ROI)• Industry impact

Patient Comfort and ConvenienceConsumers stated quite emphatically in the “What Dental Patients Want” survey that the “use of advanced technology to provide better and faster service” was one of the three most important factors they consider when selecting a dentist. Lasers have earned increasing professional consensus especially in periodontics as the minimally invasive adjunct or replacement therapy for gum disease – a welcome alternative for patients to traditional surgery.Intraoral cameras are not only incredibly eff ective diagnostic tools, they enable dentists to give dental patients an immediate chairside view of their teeth, thus, having a dramatic impact on the speed, timing and resolution of their condition.And, CAD/CAM, particularly CEREC, reduces among other things, the three things patients dislike most about dental treatments: drilling, shots and gooey impressions. A discomfort only compounded by the time spent in multiple visits.

Patient Comfort & Convenience Integrating advanced technologies into your practice creates new pathways to efficiency and productivity while evolving the patient experience.

Consumers stated quite emphatically in our “What Dental Patients Want” survey that the “use of advanced technology to provide better and faster service” was one of the three most important factors they consider when selecting a dentist.6

When we asked our respondents in this survey what technologies have had the most positive impact in terms of patient comfort and convenience, the rankings were as follows: CAD/CAM, intraoral cameras and lasers.

Which technologies have the greatest positive impact on patient comfort & convenience?

What are your practice’s estimated annual total collections?

Which technologies have the greatest positive impact on practice productivity?

Which technologies have the greatest positive impact on overall quality of dentistry?

Which technologies have the greatest positive impact on patient comfort & convenience? Which technologies have the greatest positive impact on practice profitability? Are you currently using the following technologies at your practice?

Top 10 Most Recognized Dental Technologies and/or Brands

What percentage of your patients takes advantageof your investment in the following technologies?

Which specific technologies do patients ask about?

CAD/CAM

IntraoralCameras

47%

35%Lasers

(diode, soft & hard tissue)

33%

2D DigitalImaging

29%

3D DigitalImaging

24%

2D PanoramicImaging

18%3rd party service

takes the call

12%

CAD/CAM

IntraoralCameras

59%45%

Lasers(diode, soft

& hard tissue)

32%2D DigitalImaging


25%

2D PanoramicImaging

14%Advanced

Diagnostic Tools(E.G. CariVu, VELscope)

13%

Under $300,000

$300,000-$499,999

$500,000-$749,999

$750,000-$999,999

$1,000,000-$1,499,999

$1,500,000-$2,000,000

Over $2,000,000

Declined to Answer

WHICH SPECIFIC TECHNOLOGIESDO PATIENTS ASK ABOUT?

WHICH SPECIFIC TECHNOLOGIESDID DEPARTING PATIENTS REQUEST?

WHY DO YOU HAVE “NO PLANS TO USE” OR “NO LONGER USE” A TECHNOLOGY?

CAD/CAM

DIGITALIMAGING

LASERS

INTRAORALCAMERAS

ADVANCED DIAGNOSTIC TOOLS (E.G. CariVu, VELscope)

10%

12%

59% 36%

18%

14%

0%

2%

58%

47%

17%

13%

CURRENTLY OWN

Technology Owned by Dentists Who Are Preparing to Sell Their Practice

PLAN TO ADD2D DIGITALIMAGING

INTRAORALCAMERAS

2D PANORMAICIMAGING

LASERS(Diode, Soft & Hard Tissue)

ADVANCED DIAGNOSTIC TOOLS

(E.G. CariVu, VELscope)

CAD/CAM

3D DIGITALIMAGING

COST

DOESN’T FITPRACTICE PROFILE

LACK OF PATIENT DEMAND

OTHER

PRODUCT QUALITY

PLAN ON RETIRING OR SELLING PRACTICE SOON

STEEP LEARNING CURVE

83% 6%

10%

6%

24%

21%

16%

35%

76%

62%

49%

38%

35%

27%

6%7%

16%

18%

20%

11%

CEREC

DEXIS

Schick

Gendex

Biolase

Ivoclar Vivadent

Air Techniques

Carestream CS350

VELscope

ITero & i-Cat (tie)

12345

678910

0% 20% 40% 60% 80% 100%

0% 20% 40% 60% 80% 100%

86%

84%

62%

57%

43%

43%

35%

Intraoral Cameras

2D Digital Imaging

2D Panoramic Imaging

Lasers (diode, soft-tissue & hard tissue)

CAD/CAM

Advanced Diagnostic Tools (e.g. CariVu, VELscope, etc)

3D Digital Imaging

Intraoral Cameras

2D Digital Imaging


Lasers(diode, soft-tissue & hard tissue)

CAD/CAM

Advanced Diagnostic Tools(e.g. CariVu, VELscope, etc)

3D Digital Imaging

CAD/CAM

2D Digital Imaging


3D Digital Imaging


Intraoral Cameras


Independent Practitioners DSOs

Currently Use Plan to Use No Plan to Use No Longer Use

3D DIGITAL IMAGING

INTRAORAL CAMERAS

CAD/CAM

2D DIGITAL IMAGING

LASERS(E.G. CariVu, VELscope)


2D PANORAMIC IMAGING

INTRAORAL CAMERAS

CAD/CAM

3D DIGITAL IMAGING

2D DIGITAL IMAGING




1234567

1234567

0%

0%-25%

26%-50%

51%-75%

76%-100%

25% 50% 75% 100%

Percentage of Patients

Under $300,000

$300,000 - $499,000

$1,500,000-$2,000,000

Declined to Answer

$500,000-$749,999

$750,000-$999,999

$1,000,000-$1,499,999

Over $2,000,000

41%

34%

22%

21%

13%

8%

6%

Advanced Dental Technology: Perceptions vs Reality 12

Practice Profi tability (including ROI)Among the group surveyed, those that attested to the positive profi tability of adopting advanced technologies attributed it to intraoral cameras, CAD/CAM and 3D digital imaging. However, the investment in such technologies is always of primary concern. Will they pay for themselves? How long before I will recoup my investment?

Those survey respondents who gave cost as their primary reason for not using a technology may be hampered by short-term thinking. We presume the rationale for their decision is due to concerns over attaining a return-on-investment (ROI) for their initial outlay. However, research gives us overwhelming evidence that there are calculable reasons to add technology to your practice. Regarding costs, there are even cases in which practices started seeing ROI on their CAD/CAM technology in as little as one month.

Industry ImpactAside from a few who still remain fi xed in their traditional habits and apprehension about moving into new technological territories, the majority of dentists surveyed gave us strong reasons in favour of the future in dentistry.

Dentists across the board are fi nding new levels of patient loyalty and trust along with increased productivity and satisfaction with the eventual adoption of more advanced technologies. These are trends aff ecting every branch of dentistry and are being well-received by both practitioners and patients alike. Echoing one dentist’s remark, it has created a higher appreciation of the entire industry and those who dedicate themselves to delivering improved care, comfort and convenience to a more discerning consumer base.

ConclusionsDentistry is going through a major transformation that is being driven by technology which makes the dental profession more effi cient, fun and profi table. Practices that embrace this technological revolution see the positive results on a daily basis. Their utilisation has reinvigorated the dynamic between dentist and team, and certainly, between dental offi ce and patients.

Consider the Patient’s Perspective. As consumer demand continues to evolve towards “easier, faster, better” in all service professions, dentistry cannot survive in its own realm of “doing things the same way.” Those in our industry simply should not, as one dentist put it, “imprison your patients in a decades-old model of slower, less comfortable and probably less eff ective dental care.” The keys to success are clearly spelled-out in embracing technology as a prescription for increasing patient satisfaction and business profi tability. Adopting groundbreaking procedures in diagnosis (imaging) and treatment (CAD/CAM, lasers) upgrades your ability to execute more precise work and deliver better patient issue resolution.

The Future Is No Place for those Opposed to Technology. Skilled technicians have nothing to fear from the technology revolution. Machines will not replace, but will greatly enhance their accumulated skills. And they will, in turn, stay current with the next generation of dentists who are already comfortable with digital technology. Those who lead the industry are taking the necessary steps to stay ahead with the exciting innovations that are being developed to make a dental impression more immediate, a tooth image more exact, a perio treatment less invasive and give an implant a longer lifespan.

Smart Marketing Is a Must. Your practice’s use of advanced technology should be talked about. Discover the various ways to successfully market your practice’s remarkable patient experience. Use all channels — traditional, digital and social— to educate and motivate patients to seek out your quality of care.

KEY FINDINGS:• CEREC, DEXIS®* and Schick* are the most recognised

dental technology brands.• Intraoral cameras are the most widely used advanced

dental technology tool.• Eight out of ten practices surveyed have invested in

2D digital imaging systems.• Intraoral cameras and CAD/CAM are top ranked for

improving practice profi tability.

• 3D digital imaging is rated #1 for improving the quality of dentistry.

• More practices are planning to add 3D digital imaging than any other technology.

• DSOs (Dental Service Organisation) are more heavily invested in technology than independent practitioners.

• CAD/CAM is the #1 patient-requested dental technology.

Advanced Dental Technology: Perceptions vs Reality 14

PRACTICE PROFITABILITY (INCLUDING ROI)A majority of clinicians are in favor of technologies that improve the efficiency of their practice and provide more patient satisfaction.

Among our group surveyed, those that attested to the positive profitability of adopting advanced technologies attributed it to intraoral cameras, CAD/CAM and 3D digital imaging. However, the investment

in such technologies is always of primary concern. Will they pay for themselves? How long before I will recoup my investment?

Those survey respondents who gave cost as their primary reason for not using a technology may be hampered by short-term thinking. We presume the rationale for their decision is due to concerns over attaining a return-on-investment (ROI) for their initial outlay.

However, research gives us overwhelming evidence that there are calculable reasons to add technology to your practice. As to the topic of costs, there are even cases in which practices started seeing ROI on their CAD/CAM technology in as little as one month. Time and again, we came upon reports of significant savings in outside lab costs and subsequent net profit gains. A Dental Products

Report article cited that in most practices, a CAD/CAM machine can replace 75% or more of the lab costs.11

Additionally, there are tax benefit eligibilities within the current tax code. Professionals should take a closer look regarding the writing off of cost of business equipment purchases. We urge everyone to consult their tax advisor for specific applications.12

Interestingly, some 1/3 of our non-CAD/CAM survey respondents did not plan to go forward with acquiring new technology due to “lack of patient demand.” This speaks less to the business practicality of adding technology to a practice and more to a pronounced marketing void within the practice. Such issues can be more effectively remedied by employing the marketing tools contained in a comprehensive patient communications suite like PatientActivator.

Those surveyed who understand the synergy between patient demand and marketing in their practices can explain the nearly 24% of respondents who plan to add CAD/CAM in the near term.

What are your practice’s estimated annual total collections?

Which technologies have the greatest positive impact on practice productivity?

Which technologies have the greatest positive impact on overall quality of dentistry?

Which technologies have the greatest positive impact on patient comfort & convenience? Which technologies have the greatest positive impact on practice profitability? Are you currently using the following technologies at your practice?

Top 10 Most Recognized Dental Technologies and/or Brands

What percentage of your patients takes advantageof your investment in the following technologies?

Which specific technologies do patients ask about?

CAD/CAM

IntraoralCameras

47%

35%Lasers

(diode, soft & hard tissue)

33%

2D DigitalImaging

29%

3D DigitalImaging

24%

2D PanoramicImaging

18%3rd party service

takes the call

12%

CAD/CAM

IntraoralCameras

59%45%

Lasers(diode, soft

& hard tissue)



25%

2D PanoramicImaging

14%Advanced

Diagnostic Tools(E.G. CariVu, VELscope)

13%

Under $300,000

$300,000-$499,999

$500,000-$749,999

$750,000-$999,999

$1,000,000-$1,499,999

$1,500,000-$2,000,000

Over $2,000,000

Declined to Answer

WHICH SPECIFIC TECHNOLOGIESDO PATIENTS ASK ABOUT?

WHICH SPECIFIC TECHNOLOGIESDID DEPARTING PATIENTS REQUEST?

WHY DO YOU HAVE “NO PLANS TO USE” OR “NO LONGER USE” A TECHNOLOGY?

CAD/CAM

DIGITALIMAGING

LASERS

INTRAORALCAMERAS


10%

12%

59% 36%

18%

14%

0%

2%

58%

47%

17%

13%

CURRENTLY OWN

Technology Owned by Dentists Who Are Preparing to Sell Their Practice

PLAN TO ADD2D DIGITALIMAGING

INTRAORALCAMERAS

2D PANORMAICIMAGING

LASERS(Diode, Soft & Hard Tissue)

ADVANCED DIAGNOSTIC TOOLS

(E.G. CariVu, VELscope)

CAD/CAM

3D DIGITALIMAGING

COST

DOESN’T FITPRACTICE PROFILE

LACK OF PATIENT DEMAND

OTHER

PRODUCT QUALITY

PLAN ON RETIRING OR SELLING PRACTICE SOON

STEEP LEARNING CURVE

83% 6%

10%

6%

24%

21%

16%

35%

76%

62%

49%

38%

35%

27%

6%7%

16%

18%

20%

11%

CEREC

DEXIS

Schick

Gendex

Biolase

Ivoclar Vivadent

Air Techniques

Carestream CS350

VELscope

ITero & i-Cat (tie)

12345

678910

0% 20% 40% 60% 80% 100%

0% 20% 40% 60% 80% 100%

86%

84%

62%

57%

43%

43%

35%

Intraoral Cameras

2D Digital Imaging



CAD/CAM

Advanced Diagnostic Tools (e.g. CariVu, VELscope, etc)

3D Digital Imaging

Intraoral Cameras

2D Digital Imaging


Lasers(diode, soft-tissue & hard tissue)

CAD/CAM


3D Digital Imaging

CAD/CAM

2D Digital Imaging


3D Digital Imaging


Intraoral Cameras


Independent Practitioners DSOs

Currently Use Plan to Use No Plan to Use No Longer Use

3D DIGITAL IMAGING

INTRAORAL CAMERAS

CAD/CAM

2D DIGITAL IMAGING




INTRAORAL CAMERAS

CAD/CAM

3D DIGITAL IMAGING

2D DIGITAL IMAGING




1234567

1234567

0%

0%-25%

26%-50%

51%-75%

76%-100%

25% 50% 75% 100%

Percentage of Patients

Under $300,000

$300,000 - $499,000

$1,500,000-$2,000,000

Declined to Answer

$500,000-$749,999

$750,000-$999,999

$1,000,000-$1,499,999

Over $2,000,000

41%

34%

22%

21%

13%

8%

6%

Rated #1 for ROI, intraoral cameras are now used

by 86% of practices.

Which technologies have the greatest positive impact on practice profitability?

* Not registered trademarks of Dentsply SironaSource: www.futuredontics.com/TechReport

“CAD/CAM, specifi cally CEREC, is not only great for the patient, but has (also) made me a better dentist after 33 years in practice.”

“Advanced technology not only improves the effi ciency and quality of care, it sets you apart from the practices that have not fully invested in these advances.

This is increasing(ly) important as patients become more educated on what is available. Patients want their dentist to be ahead of the curve, not behind it.”

“It (technology) is awesome! Better diagnoses equal a better experience for the patient and the dentist!”

Which technologies have the greatest positive impact on practice profi tability?


8 9

Product in Focus

No CompromiseIntroducing Aquasil® Ultra+Experience the next evolution of Smart Wetting® Impression Material

This is no ordinary impression material. Experience better-than-ever performance with Aquasil® Ultra+, the upgrade to the well-established Aquasil® Ultra.

The ‘+’ means you can now count on revolutionary intraoral hydrophilicity and intraoral tear strength to optimise clinical performance across all areas. You deserve an impression material that meets your expectations in every case not just textbook cases, and Aquasil® Ultra+ works impressively on each and every one.

74% of dentists want a material that

is better suited for all the cases they see - not just the ideal ones.¹

Performance where it counts – intraorally.Aquasil® Ultra+ has been specially re-engineered to help clinicians in 3 key areas.

To provide hydrophilicity where it’s needed most, in the mouth, Aquasil® Ultra+ features a market-leading low contact angle as tested on uncured samples at intraoral relative humidity1. This translates to improved accuracy of impressions that require less chairside adjustments.

Leading Intraoral HydrophilicityThe material is designed to avoid trapping fl uid from the moment it is syringed in a moist, humid environment, helping alleviate voids and bubbles at or near the margin.

Leading Hydrophilicity at 24 Hours The material continues to work well with moisture after it leaves your offi ce, delivering accuracy at the lab to achieve properly fi tting fi nal restorations.

+ Intraoral Hydrophilicity

+ Intraoral Tear Strength

+ Ideal viscosities and work/set times

Tears and voids at the margin are the most common errors in impressions2. Our advanced formula accommodates a wider set of cases, including those using retraction paste and other techniques where minimal retraction occurs.

Highest Intraoral Tear StrengthPatented technology delivers polyfunctional bonds, for the highest intraoral tear strength on the market. This ensures margins stay intact and material is not left in the sulcus.

Single-Unit Fast Set allows for speed without sacrifi cing tear strength. The mouth removal time for the Aquasil® Ultra Fast Set versions have been shortened by 30 seconds compared to Aquasil® Ultra (now 2 minutes 30 seconds instead of 3 minutes).

Multi-UnitRegular Set allows for additional time in more complicated cases.

Highest Tear Strength at 24 Hours Labs need your impression to remain intact. Aquasil® Ultra+ is designed to be strong even after it leaves your offi ce, ensuring better model and fi nal restoration accuracy.

Why is it Stronger?

BIFUNCTIONAL

POLYFUNCTIONAL

Impression materials that rely on polyether, traditional a-silicone and c-silicone chemistries rely on linear bonds. This limits their ability to produce high tear strength.

Our patented chemistry ensures chemical connections occur through polyfunctional bonds, or branching. This allows the material to be strong, even at the thinnest cross-sections.

Aquasil Ultra+ off ers 4 viscosities (extra-light, light, medium and heavy), 2 setting times (fast and regular), and 2 delivery options (50ml cartridges and DECA cartridges). With all these variations, clinicians can match the most appropriate viscosity, timing, and delivery for each specifi c clinical situation.

versions have been shortened by 30 seconds compared to Aquasil® Ultra (now 2 minutes 30 seconds instead of 3

For more information about Aquasil® Ultra+ Smart Wetting® Impression Material please contact your local Dentsply Sirona representative or visit www.AquasilUltraPlus.com.

NEWCompletely

Reformulated

Accept no compromise.

¹Contact angle measured on uncured fi lm at 2 seconds with 80% relative humidity.Take 1 Advanced, Exafast NDS, Flexitime, Imprint 3, Imprint 4, V-Posil and Impregum are not registered trademarks of Dentsply Sirona.²Data on fi le.

Aquasil® Ultra+ intraoral contact angle vs. competition.¹

hydrophilicity and intraoral tear strength to optimise clinical performance across all areas. You deserve an impression material that meets your expectations in every case not just textbook cases, and Aquasil® Ultra+ works impressively on

is better suited for all the cases they see - not just the ideal ones.¹

Performance where it counts –

Aquasil® Ultra+ has been specially re-engineered to help

To provide hydrophilicity where it’s needed most, in the mouth, Aquasil® Ultra+ features a market-leading low contact angle as tested on uncured samples at intraoral

. This translates to improved accuracy of impressions that require less chairside adjustments.

Leading Intraoral HydrophilicityThe material is designed to avoid trapping fl uid from the moment it is syringed in a moist, humid environment, helping alleviate voids and bubbles at or near the margin.

Leading Hydrophilicity at 24 Hours The material continues to work well with moisture after it leaves your offi ce, delivering accuracy at the lab to achieve

Intraoral Hydrophilicity

Aquasil® Ultra+ intraoral contact angle vs. competition.¹


11

CEREC

Customised CEREC Solutions to match your personal style and practice needsWhich will you choose? Which will you choose? Be free to choose just what you need and discover your way of using CEREC. For more than 30 years, CEREC has been synonymous with the creation of restorations in a single visit. We have continuously developed and improved CEREC to meet your requirements and satisfy your patients’ demands. Today its capabilities extend far beyond single restorations.

The CEREC solution spectrum covers three key areas: restorative, implantology and orthodontics, both for chairside and clinic-to-laboratory workfl ows – giving you the ideal set-up for the future.

With CEREC you are free to discover the digital solution that best matches your personal taste, style and practice needs.

CEREC is just what you need it to be. From the initial scan to a full CAD/CAM system providing single-visit solutions – CEREC is your partner every step of the way. Be free to start your digital workfl ow just the way you want.

Conquer your future now at dentsplysirona.com/CEREC

Do it your way - with CEREC

Restorative Clinic-to-Laboratory

Implantology Clinic-to-Laboratory

4. Scanning2. Restorative and Implant

Planning

1. Data Capturing

3. Guided Surgery

5. Restorative Design and

Manufacturing

6. Final Restoration by

Laboratory

1. Scanning 2. Checking OR 3b. STL Export3a. Transfer via Sirona Connect

Orthodontics

3a. Transfer to Lab or Provider

1. Scanning 2. Analysis 3b. Export to several fi le format

OR

Restorative Chairside

1. Scanning 2. Designing 3. Milling / Grinding

4. Sintering / Finalization

Implantology Chairside

5. Designing 6. Milling / Grinding

7. Sintering / Finalization

4. Scanning2. Restorative and Implant

Planning

1. Data Capturing

3. Guided Surgery

Clinic-to-Laboratory

options

Chairside options


12 13

Article

The Pathway to Perfect Endodontics

The glide path is the starting point for all endodontic shaping procedures. It fulfi ls a biological

requirement indicating that we can get from the orifi ce of the canal to the terminus, giving us a road map for all other shaping instruments to follow. Whilst some endodontists do not believe a glide path is necessary prior to starting the shaping procedure with mechanical endodontic shaping instruments the literature is unequivocal that without a glide path ledges, blockages, perforations and instrument fracture can easily occur. In my opinion, if there is no glide path, we should not be attempting to use any nickel titanium rotary or nickel titanium reciprocating shaping fi les.

Hand fi les or dedicated mechanical glide path fi les can be used beyond a K-fi le size 10 to expand the working width and pre-shape the canal, creating adequate access which is essential if rotary or reciprocating instruments are being used. As the shaping fi le moves down the canal there is considerable torsional eff ect on the instrument, so if the canal is rather tight or narrow then the fi le can have diffi culty progressing. An expanded glide path will mitigate this issue.

Mechanical glide path fi les follow and expand the original anatomy of the root canal. They greatly improve shaping results, reduce chairtime and help to “augur” debris coronally and out of the canal, helping reduce the likelihood of post-operative pain. The original mechanical PathFile® instruments from Dentsply Sirona consisted of three rotary expansion fi les. This evolved

into ProGlider®, a single glide path expansion fi le used in a rotary motion made from a pre-manufacture heat treatment technique known as M-Wire, which increased fl exibility and provided greater resistance to cyclic fatigue.

With the launch of the new generation WaveOne® Gold reciprocating files in 2015, it became obvious there was now a need for a reciprocating glide path expansion fi le to complete the WaveOne® Gold system. Four of the original key opinion leaders involved in the development of WaveOne® Gold; my colleagues, Dr. Clifford Ruddle (USA), Dr. Sergio Kuttler (USA), Dr. Wilhelm Pertot (France) and myself have now gone on to develop and launch WaveOne® Gold Glider from Dentsply Sirona. We were assisted in this project by Dr John West (USA) and Drs. Berutti, Cantatore and Castellucci (Italy).

The WaveOne® Gold Glider reciprocating glide path file uses the same post manufacturing heat treatment process as WaveOne® Gold. This technique gives the instrument the same distinctive gold appearance, but more importantly, it signifi cantly improves its strength and fl exibility when compared to NiTi that has not had this heat treatment. Specifi cally designed as a single use instrument the ring on the shaft, just as with WaveOne® Gold fi les, will expand if the fi le is put through a steriliser, rendering it unusable.

Using the same parallelogram-shaped cross section as WaveOne® Gold, the reciprocating motion means the

Julian Webber introduces the latest glide path fi le from Dentsply Sirona that completes the WaveOne® Gold reciprocating system.

“The endodontic glide path is a smooth, radicular tunnel from canal orifi ce to physiologic terminus. Its minimal size should be a ‘super loose No. 10’ endodontic fi le.” John West DDS, endodontist, Tacoma, Washington, USA and key opinion leader for Dentsply Sirona.

backward movement of the file is greater than the forward movement, reducing the torsional eff ect on the instrument and greatly increasing its resistance to cyclic fatigue. It comes with a size 15 tip in a choice of three lengths (21, 25 and 31mm) with an active length of 16mm. The 11mm shaft length helps to improve access to the more diffi cult-to-reach areas of the mouth. Due to its fl exibility and lack of shape memory the fi le can be slightly pre-bent, helping to improve the placement of the tip in the back of the mouth or for patients with limited opening.

The process of obtaining a glide path with a No. 10 hand file, expanding the glide path with WaveOne® Gold Glider, then shaping the canal, in the majority of cases, with a single WaveOne® Gold Primary fi le, provides dentists and endodontists with a simple technique that can be accomplished with confidence. WaveOne® Gold Glider completes the WaveOne® Gold reciprocating system, making the preparation and shaping of canals even easier whilst taking safety to a new level.

Julian Webber was the first UK dentist to receive a Masters Degree in Endodontics from a university in the USA. He received his BDS from Birmingham University in 1974 and his MSc and Certificate in Endodontics from Northwestern University Dental School, Chicago, USA in 1978. He has been a practicing endodontist in Central London since 1978 and opened the Harley Street Centre for Endodontics in October 2002.

Julian has travelled abroad on many occasions to lecture to major world dental congresses and endodontic societies. Through his various workshops and hands-on courses, he has helped to train many general dentists in the skills of modern endodontic technique.


14 15

Interview

A Dentsply Sirona Predominant PracticeCEREC and Single Visit Dentistry

Dr. Mohamed HassanienOwner of Computerized Dental Center (CDC), EgyptFor this issue of INSIGHT magazine, we caught up with the Owner of Computerized Dental Clinic (CDC), Egypt, Dr. Mohamed Hassanien. CDC is comprised of predominantly Dentsply Sirona equipment and consumable products as part of their commitment to off er the best possible service to their patients, with digital dentistry at the heart of their practice.

Q. Please briefl y explain how long you have been working at CDC and your background in dentistry.

A. CDC has been in operation for 16 years. I worked for 13 years as a Prosthodontist at the old CDC Heliopolis branch which only had two operating rooms. I then opened our second fully digital branch, CDC Sheraton, with another three operating rooms and a 3D cone beam facility, which has been fully functioning for 3 years now.

I started working in my own private lab to do my lab work myself with the conventional techniques until I bought my fi rst inLab MCXL in 2008. I used to be a clinician at the same time.

Q. Please tell us about your specialism within your practice?A. CDC off ers multiple specialties for maximum patient care

and satisfaction: • Fixed Prosthodontics - all-ceramic crown and

bridge solutions to complete smile makeovers and full mouth restorations.

• Restorative - root canal treatments and teeth restorations.

• Implantology - implant solutions and bone augmentation.

• Periodontology - gum care and surgeries • 3D CBCT and diagnostics • Pediatric treatments and oral prophylaxis • Orthodontics treatments and aligners • Oral hygiene and bleaching

Q. What triggered your initial interest in digital dentistry?A. I’ve always been interested in technology and that

naturally led me into the fi eld of modern digital dentistry. Patient satisfaction has also always been my ultimate goal and so digital dentistry off ered lots of clinical merits such as precision, speed, ease and overall control of the treatments protocols.

Q. How long have you been working with Dentsply Sirona products?

A. I have been working with Dentsply Sirona for 16 years in my own private practice, however my university was fully equipped with Dentsply Sirona equipment’s as well, so their products and tools were part of my foundation in my educational journey.

Q. When did you invest in your fi rst piece of Dentsply Sirona equipment, and what was it?

A. My fi rst piece of Dentsply Sirona equipment was a C2 treatment centre in 2003.

Q. Your practice uses Dentsply Sirona products and equipment predominantly. What would you say is the advantage to your workfl ow and your practice by making this decision?

A. The equipment is the highest quality from Germany and that is defi nitely refl ected in the clinical outcome. The ease and simplicity of all the clinical workfl ow steps and superior after sales technical support and care means that my practice is as effi cient as possible.

Q. How do you fi nd the CEREC workfl ow? From scanning, designing, to grinding/milling and sintering/fi nalsation.

A. The CEREC workfl ow is simply amazing, and exactly what I wanted from a chairside solution. I have full control over the treatment plan phases. I closely evaluate the clinical situation depending on the clinical case, prepare and scan easily, drawing my margins the way I want them to be, respecting my preps and changing my parameters accordingly, depending on the material selection. I choose whether I want to grind my restorations or even use the extra fi ne grinding mode for superior precision and fi ne margins. I have the option to wet mill or dry mill my zirconia based crowns for the best fi t. With the CEREC SpeedFire I can sinter, stain and glaze chairside and deliver my restorations on the same day. Put simply, with CEREC, I feel I am the master who has full control of each clinical workfl ow step.

Q. Why did you choose CEREC over other CAD/CAM systems?

A. CEREC is a high end CAD/CAM solution that has been in the market for more than 30 years with the highest clinical performance and precision. Lots of CEREC milled restorations and specimens are being tested and evaluated in research centers all over the world. In addition there are thousands of clinical follow up cases, with over 20 years of successful clinical performance, published in international journals. The global popularity of CEREC is an added value, where lots of cases are being discussed accross hundreds of training centers and online training websites, and therefore the learning curve is faster for new users. Just Google CEREC and you will fi nd more than 2 million search results!

Q. Can you explain your experience with the Dentsply Sirona sales process, from initial interest through to purchase and after-sales support?

A. Dentsply Sirona sales reps I’ve dealt with have been very helpful and are highly qualifi ed. All my purchases have been very smooth and accommodating. Medi-Tech in Egypt (authorised Dentsply Sirona dealer), also off ered high-end after sales technical support.

Q. What are the types of cases you do with CEREC? E.g. restoration, implantology, orthodontics.

A. The question should actually be ‘what can’t I do with CEREC? Simply, I do everything with CEREC. Inlays, onlays, endo crowns, full crowns, micro prep veneers, veneers, bridges, screw retained implant abutments, cement retained implant abutments and surgical guides. Now CEREC is not only a quadrant solution, it’s a full mouth solution.

Q. How has CEREC, and single-visit dentistry, aff ected the satisfaction of your patients?

A. Patient satisfaction is very important for me. Patients will often take videos of the milling process and share it over their social media platforms. They are very happy having an aesthetic restoration to the highest degree of precision, all in a single visit. I also get a lot of referrals from their families and friends after they have shared their treatment experience.

Q. How has CEREC and digital dentistry impacted your business?

A. Year on year my business has increased thanks to the implementation of digital dentistry in my practice and my list of patients is growing every year.

Q. In your opinion, can you achieve a high return on investment with CEREC and digital dentistry?

A. Defi nitely, CEREC and digital dentistry are a good investment if they are used the right way. I haven’t met a CEREC owner who regretted the decision of investing in CEREC. It’s now a lifestyle for me.

Q. What would you say was your goal with CEREC, and would you say you have achieved this yet?

A. My goal with CEREC was to use it for full mouth solutions, and this has been achieved with the recent materials available, including software and hardware updates. I can do that with great confi dence and full patient satisfaction.

Q. What do think your biggest achievement has been in your career to this point and how did Dentsply Sirona help to make that a reality?

A. Stepping into the fi eld of digital dentistry has been a great achievement in my career. Dentsply Sirona’s technology development and continuous support defi nitely has had a positive impact and made my dream come true.

Bio:

• Graduated with a Bachelor of Science degree in Dentistry from Misr University for Science & Technology in Egypt in 2002. He graduated with a Master of Science degree in Fixed Prosthodontics, Faculty of Dentistry - Cairo University in 2008. Later in 2011, he had completed his PHD degree in Fixed Prosthodontics from Cairo University.

• CEREC and inLab user for 10 years• ISCD Certifi ed CEREC Trainer (2011 to present)• Dentsply Sirona certifi ed inLab trainer

Dr. Hassanien recently presented a live CEREC case at the MENA Summit in Sharm El Sheikh. View the pictures from the event on page 22-23.


16 17

Clinical Case

Lowest possible radiation exposure in pediatric dentistry:The 3D Low Dose ModeIn pediatric dentistry, clinicians need to pay special attention to the doses of radiation that are exposed to young patients. The following case study shows both the importance of 3D imaging to complete diagnosis while demonstrating that this can be achieved using the Low Dose Mode of the Orthophos SL 3D X-ray unit.

MethodsIn this case, the author took an initial two-dimensional panorama image using the Orthophos SL 2D/3D hybrid X-ray unit. Due to an incidental finding and the suspicion of an additional problem requiring treatment, a 3D image was taken using the hybrid unit’s Low Dose Mode.

Case StudyA young patient presented with lower jaw symptoms. Tooth 38 had a difficult arrangement (Dentitio difficilis). A traditional panorama image was taken using the practice’s Orthophos SL 2D/3D hybrid X-ray unit. The initial imaging showed several problems including that the mandibular canal was covering the root of tooth 38. It

also showed that the roots of teeth 38 and 48 were in the process of breaking down and that tooth 28 was displaced. I suspected that tooth 26 suffered from inflammation of the root tip. In order to confirm the diagnosis, the practice took a DVT but in Low Dose Mode with the Orthophos unit. By using a 3D image, it was clear that the mesial root of tooth 26 was indeed inflamed

1. The generated panorama image shows the displacement of tooth 28.

2. According to the transversal slice image (TSI) of the Low Dose scan the displaced tooth 28 shows no signs of its roots being resorbed.

4. The image confirms the suspicion of apical osteitis of the mesial root.

5. Positional relationship of tooth 38 to the mandibular canal.

3. The first signs of osteolysis are recognisable.

and infected. The 3D image also helped to show the positional relationship of tooth 38 to the mandibular canal and the interradicular position of tooth 28. It also showed osteolysis from tooth 27. In this case, the 3D image enabled a more complete diagnosis of the young patient’s symptoms and revealed several problems that were not immediately obvious.

1

2 3

4

5

ResultsEven in Low Dose Mode, the 3D images enabled proper visualisation of the positional relationship of tooth 38 to the mandibular canal and enabled the author to determine which of the three roots of tooth 26 was infected.

SummaryIn this case, 3D imaging in Low Dose

Mode delivered a high enough quality image to make a full diagnosis of the patient’s symptoms in order to develop of complete treatment plan. Low Dose Mode offers a reduction of radiation of up to 85 percent in comparison with traditional 3D imaging which is a benefit particularly in pediatric dentistry as children are more vulnerable to radiation-induced cancers.


18 19

The patient journey to the treatment chair of your practice is often long and full of hurdles. Do you know where and how many times patients have contact with your practice? Providing an outstanding, reliable and trustworthy experience at each touchpoint is the path to success. This applies to both new and existing patients as they have the tendency to postpone appointments. Find the most important touchpoints and start the patient’s journey to your clinic.

Feature Article

Finding

Confi rming

Arranging Appointments

REFERRALThe most important referencefor a practice still is a personalrecommendation.

REVIEW SITESPatients cannot evaluate your professional competence. To be on the safe side, patients attach increasing importance to reviews on the Internet.

ON THE INTERNETVia Google search, Google ads (Ad Words) or review sites. Most patients look for a practice online.

THE PRACTITIONER’S WEBSITEThe fi rst point of contact is always the website. Regardless of whether this was triggered by a recommendation or advertising: many patients will take a look at your website afterwards.

IN DAILY OR WEEKLY NEWSPAPERSHave you ever thought about publishing articles or placing an advertisement in newspapers?

LOCAL ADVERTISINGPatients want a practitioner nearthem. Posters, bus advertising orcar signage will raise your profi le.

TELEPHONE APPOINTMENTTrain your staff in telephone manners, where making a good impression on the patient is of vital importance.

ONLINE APPOINTMENTMake it easy for new patients! Off er them the opportunity tomake their appointments directly online or via WhatsApp.

At the practice

Treatment

At home

WELCOMEEnsure a friendly reception.Why don’t you off er your patientsa glass of water or a cup of coff ee?

TREATMENT ROOMMost people feel uncomfortableon a treatment chair. Create distractions through images or a screen.

NEWSLETTERBe remembered by your patients. For example, keep them informed about news on a quarterly basis.

YOUR PRACTICE’S ENTRANCE AREADoes your practice seen modern and friendly? Your practice’s impression is very important for patients.

WELCOMEYour patients feel taken seriously by a personal welcome. Pay an extra minute of attention.

APPOINTMENT REMINDERSAsk your patients whether they would like to be reminded of the check-up appointment every year. People like to postpone doctor’s appointments.

WAITING ROOMNobody likes waiting. Create a pleasant ambience in the waiting room.

FAREWELLSay goodbye to the patients andbriefl y discuss when the next appointment or check-up should be.

BIRTHDAY GREETINGSEveryone likes receiving birthday or Christmas greetings. Send a card orat least an email.

2

3

1

4

5

6

Touchpoint management and the patient journey


20 21

Innovative and Digital Solutions in Dentistry

We welcomed over 100 attendees to the inaugural MENA Summit at the Four Season’s Hotel in Sharm El Sheikh in Egypt, which focused on Innovative and Digital Solutions in Dentistry, for an exciting three day scientifi c and clinical educational program. This was the perfect opportunity for us to showcase to our customers in the MENA region just how we’re driving innovation and digital dental solutions to improve oral health.

The event started with a live CEREC case by Dr. Mohamed Hassanien showing how clinicians can handle a case in the anterior aesthetic zone starting with case planning, preparation and scanning, to design and milling. He demonstrated how to achieve single visit dentistry, while maintaining the highest aesthetic quality, keeping in mind the ultimate goal of achieving optimal patient satisfaction. He was followed by Dr. Marco Martignoni who presented a lecture on the importance of digital support in diagnosis, endo treatment and fi nal restorations.

The next day Dr. Gerd Frahsek presented a lecture on using CEREC for creating in-house surgical guides for single and

multiple implant cases, as well as a lecture on integrated implantology workfl ows for safer implantations.

Dr. Peter Gehrke then led attendees through a lecture on recognising the benefi ts and understanding the limitations of Digital Implant Prosthodontics, with Prof. Ahmed AbdelHakim rounding off the day discussing the benefi ts of lasers in treatment planning.

On the fi nal day our array of international speakers provided a range of workshops on topics including CEREC, CAD/CAM materials, Imaging, Integrated Implantology, Endodontics and Lasers.

With such an in-depth scientifi c and clinical educational program it was only fair that we provided some entertainment! In the evenings we arranged for the attendees to relax, network and enjoy the surroundings of Sharm El Sheikh. We hosted a cocktail reception at the Savoy Hotel on the fi rst night, in close proximity to the famous Soho Squareand a ‘Bedouin’ themed evening at the Four Season’s Hotel, with a fi re show and a belly dancer, on the second night.

“I’ve been really impressed by the MENA Summit. We wanted to make advancements in our practice and we’ve had every question

answered here during the three days.”Mohamed Al Alem

Al Alem Dental Centre, Egypt

23


Sharm El Sheikh, Egypt27th -29th September 2018

Event Highlights

CEREC Masters Club – Advanced Course

Celtra® Press and Celtra® Ceram Launch

Dr. Edmond Koyess Tour

Prof. Pierre Machtou Endo Lecture and Workshop

CEREC Masters Club Advanced Course – Dr. Andreas Bindl

CEREC and inLab Discovery Evenings

WaveOne® Gold and Guttacore® Training

ProTaper Next® Clinical Education Event

Istanbul, Turkey Saudi Arabia

Iraq, Bahrain and the UAE

Cairo, Egypt

Dubai and Abu Dhabi, UAE

Dubai and Abu Dhabi, UAE Manama, Bahrain

Jeddah City, Saudi Arabia

July September

8 doctors from the MENA region traveled to Istanbul, Turkey for a CEREC Masters Club Advanced Course. The course, called ‘Live Digital Smart Smile Design with Veneers’, was led by Assistant Prof. Cagdas Kislaoglu in his clinic, which involved lectures, workshops and a live patient case. The two-day course covered every step from tooth preparation using a microscope, to mock ups, digital designs, milling, glazing, finishing and rubber dam cementation.

We proudly hosted workshops, in Dammam, Riyadh and Jeddah as part of a 3-day tour to launch Celtra® Press and Celtra® Ceram in Saudi Arabia. A total of 70 attendees were expertly educated by Mr. Mario Pace, from Italy, to take full advantage of the qualities of Celtra® Press and Celtra® Ceram and make the most of the material for the benefit of the patient.

The tour started in Erbil, Iraq followed by a one day training in Dubai and ended in Bahrain. Nearly 120 private practitioners and university professors were trained on our latest 3D Endo™ Software to diagnose their cases more accurately before starting to access and perform their root canal treatments.

After the diagnosis, Dr. Koyess took attendees through the different stages of access opening, glide path management, irrigation protocols, cleaning and shaping and the final step of obturation. Participants then had the opportunity to share various challenges which they have in their practices in a Q&A session, including removal of broken instruments and retreatment. This was followed by a demonstration of the theory that was presented and all participants were given the chance to work with the tools themselves.

On Thursday 6th September we hosted a lecture to approximately 350 attendees called ‘Glide path: a critical step in root canal success’, presented by Prof. Pierre Machtou in Cairo as part of the EDSIC Congress. The lecture covered challenges due to difficult tooth anatomies or challenges created by a faulty procedure, starting from access, and cavity preparation to obturation, showing cases with these challenges, and how to diagnose and treat them. He also highlighted the importance of creating a glide path, how to manage tricky cases related to file separations and the effective use of ProUltraTM Endo Tips and ProRoot® MTA.

The lecture was then followed by a hands-on workshop for 17 dentists on our WaveOne® Gold and ProTaper® Gold solutions and Guttacore® obturation techniques.

As part of our commitment to supporting our CEREC customers we hosted an advanced course on ‘Digital Implantology and CEREC Guide 2’ in Dubai and Abu Dhabi, for a total of 22 attendees. The two day course was led by Dr. Andreas Bindl and Dr. Abdel Aziz Yehia and covered a range of topics, including CAD/CAM materials and their clinical application, digital implantology principles and virtual prosthetic planning with CEREC.

As always, we have been conducting our CEREC and inLab Discovery Evenings running every month. All participants have the chance to test drive the systems and see how efficient they are, first hand. These evenings are all about experiencing the latest advancements in technology and discovering the newest techniques to drive better, safer, faster dental care.

Dr. Ayman Mandora conducted a full-day workshop on WaveOne® Gold and Guttacore® for 35 participants in Bahrain. They were led through the many features of the complete solution with a detailed lecture and hands-on workshop.

In July, we hosted a clinical education event highlighting the features and benefits of the ProTaper Next® solution to 25 dentists in Jeddah City. The event was led by Prof. Mohamed Al Dakak through a lecture and hands-on demonstration.

Endodontic Workshop

Muscat, Oman

August

We hosted an endo workshop for the Ministry of Defence (MOD), in partnership with our dealer Bahwan Healthcare Centre LLC. The hands-on workshop, for 23 participants, was led by Dr. Khalifa Al Amri at the Military Dental Center. Thanks to our dealer Bahwan Healthcare Centre LLC for their help with facilitating the event.

24 25


If you have any questions or would like to discuss any of the products or articles featured in the new INSIGHT Magazine, please don’t hesitate to contact us.

Bay Gate Tower, 21st Floor, Al Sa’ada Street, Business Bay,P.O. Box 13734 – Dubai United Arab EmiratesTel: +971 4 523 0600www.dentsplysirona.com

Dr. Amro [email protected] +971 50 559 7780

[email protected]

Sales

Consumables

Implants

Harpreet AtwalSales Manager

Harpeet.Atwal@ dentsplysirona.com

% +971 55 249 8221

Sajid LeibnerRegional Sales Manager

Sajid.Leibner@ dentsplysirona.com

% +971 54 582 6403

Bassel KhuliefCommercial Leader

Bassel.Khulief@ dentsplysirona.com

% +20 100 101 0871

Ramy SelimSales Manager

Ramy.Selim@ dentsplysirona.com

% +43 676 848 414 697

Mostafa AlkhoulyCommercial Leader

[email protected]

% +966 50 811 1470

Loai MeqbilSales Manager [email protected]

% +966 50 088 2725

UAE KuwaitOmanQatar PakistanBahrain

Saudi ArabiaMoroccoAlgeriaTunisiaLebanonIraq

EgyptJordanSudanEthiopiaSyriaLibya

SaudiUAEBahrainOmanQatar

Lars KoerberSales Manager [email protected]

% +49 173 3497507

KuwaitEgyptLebanonAlgeriaIran

Equipment

Upcoming Events Dentsply Sirona Academy

International Speaker Tours, Special Events and Congresses

OctoberDate Topic Speaker Venue

11th - 12th October Imaging Tour Dr. Gert Sauer Abu Dhabi, Dubai

14th October CEREC Discovery Evening Dr. Abdul Aziz Yehia Abu Dhabi

16th October CEREC Discovery Evening Dr. Abdul Aziz Yehia Dubai

19th October Smile Design and Aesthetic Dentistry Dr. Ian Cline Dubai

November Date Topic Speaker Venue

11th November CEREC Discovery Evening Dr. Abdul Aziz Yehia Abu Dhabi

13th November CEREC Discovery Evening Dr. Abdul Aziz Yehia Dubai

DecemberDate Topic Speaker Venue

16th December CEREC Discovery Evening Dr. Abdul Aziz Yehia Abu Dhabi

18th December CEREC Discovery Evening Dr. Abdul Aziz Yehia Dubai

OctoberDate Topic Speaker Venue

11th - 13th October Imaging Tour Dr. Gert Sauer Abu Dhabi, Dubai, Saudi Arabia

16th - 17th October Ain Shams Congress Prof. Francesco Mannocci Cairo, Egypt

19th - 22nd October Smile Design and Aesthetic Dentistry Dr. Ian Cline Dubai, Saudi Arabia

24th - 27th October Endodontic Management Prof. Sergie Bouillaguet Morocco

NovemberDate Topic Speaker Venue

6th - 9th November Alexandria International Dental Congress Various Alexandria, Egypt

9th - 10th November 10th Dental Facial Cosmetic Congress TBC Dubai

15th - 17th NovemberKuwait Dental Administration Conference and Exhibition

TBC Kuwait

DecemberDate Topic Speaker Venue

December CEREC Masters Club event TBC Dubai

Contact usHead Office

General Manager

Sales & Marketing

27


26

Dentsply Sirona is the world’s largest provider of professional dental products. Our innovative solutions empower dental

dental disciplines. We are proud to be a preferred partner for dental professionals, practices and laboratories world-

and our international headquarters is based in Salzburg, Austria. As advanced as dentistry is today, we are one global team

NASDAQ under the symbol XRAY. www.dentsplysirona.com

Prosthetics

Implants

Preventive

Restorative Endodontics

OrthodonticsImaging Systems

Treatment Centers Instruments

CAD/CAM

Enabling Technologies Procedural Solutions

Dentsply Sirona is the world’s largest provider of professional dental products. Our innovative solutions empower dental

dental disciplines. We are proud to be a preferred partner for dental professionals, practices and laboratories world-

and our international headquarters is based in Salzburg, Austria. As advanced as dentistry is today, we are one global team

NASDAQ under the symbol XRAY. www.dentsplysirona.com

Prosthetics

Implants

Preventive

Restorative Endodontics

OrthodonticsImaging Systems

Treatment Centers Instruments

CAD/CAM

Enabling Technologies Procedural Solutions

Dentsply SironaThe Bay Gate Tower, 21st FloorAl Sa’ada Street, Business BayP.O. Box 13734 - DubaiUnited Arab EmiratesTel +971 4 523 0600

dentsplysirona.mena

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Documents

DENTISTRY VISIT DENTISTRY AQUASIL® ULTRA+...retention to secure the crown onto the abutment. Just click once on the crown with our unique Fixation Tool, and that’s it. Placement