HOW TO POSITION YOURSELF AS...THE LOCAL

DENTAL AUTHORITY Without Working Harder Or Spending A Fortune On Advertising REVEALED: The ONE Missing Key You Need To Get clients to call you - instead of you pursuing them

Be recognized as an expert in your field

Earn the income you have always known you deserve

with this proven plan to more clients and more money!A fool proof system proven in multiple fields,

and in multiple countries world wide in the niche of dentistry.www.DentalPracticeSuccess.OrgSo, In What Business Are You In?!...Yes! You are a dentist... But the moment you opened a clinic and started your private practice you also became a business! And all successful business professionals know that they are NOT in the business of what they do -

But they ARE in the business of MARKETING WHAT THEY DO!This one understanding can transform your practice making it not only immensely successful but also lead to you creating a brand and becoming a local dental authority!Professional Competence + Intelligent Marketing = Successful Practice Know Your Competition FirstThe dental niche is an Immensely Competitive Landscape That can only get more intense. The sheer number of private practices and clinics that have mushroomed everywhere is staggering.With the entry of dental clinic chains, the competition today is something that the dentists in the past have never faced or even imagined. Add to this the batches of new dental students that graduate from the medical colleges every year and you know you have a recipe for cut throat competition!The Missing KEY You Need...It is a fact that most dentists, do not even have the basic business acumen to market their practices properly. At the most they end up throwing money at ineffective advertising or just blindly follow what every other dentist in town seems to do. As a private practitioner, understanding the business angle of your practice will put you heads and shoulders above your competition and almost guarantee your success as a local dental authority! Just advertising doesn't do much for professional services, and ... Anyway Every Dentist Is Advertising Today!As with all brands and businesses the one most crucial factor that differentiates between a mediocre practice and a phenomenal success is ...Marketing!But, not any ordinary, in your face, marketing.

Then How Do You Successfully Market Yourself As A Dentist ? The Answer is...Information MarketingWhile mundane advertising, is all about you

and seems like nothing but self promotional noise,

that people have got accustomed to and tune out of. Information marketing is client centric.It is a proven and intelligent way of giving your clients what they actually want

...Information!By educating them we attract them, by positioning ourselves as the industry expert.

By educating them we lead them to ask for your services, which they now know they need.

By educating them, we show that we care and build a good bonding with the clients which in turn leads to more repeated visits, referrals, good word of mouth, and a brand building practice!The Single, Most Effective Information Marketing Tool

To Build And Sustain A Professional Practice Is ...The Client NewsletterWhat Is A Newsletter ? A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers.

Newspapers and leaflets are types of newsletters.

Newsletters are perceived as information resources that are meant to inform and educate the subscribers and not as a sales tyool or advertisement.

They have a higher readership than any other forms of advertsising.

And people tend to be more receptive to the contents of a newsletter,

as they are conditioned to be less resistant to reading information, such as articles, than they are advertising.

A customer newsletter is the strongest marketing and

business building tool available bar none.Benefits Of A Well Engineered Client NewsletterBenefit #1: Newsletters Help Keep ClientsA good newsletter is like a fencing you put around your clients. Clients are continually aware of you, and you will be the obvious top of the head choice when it comes to the services you offer or the field you are in.

Universal Rule Of Repeat Business :

You should ALWAYS be communicating with clients to ensure that they don't leave to do business with someone else!

You are already sitting on a gold mine, and yet do not use it.

Do you know what that gold mine actually is?...

It is your existing client list!

Business statistics state that new customers cost six to seven times as much to acquire as maintaining existing customers Did You Know: A 5% Increase in Client Retention Can Increase Profits by Up to 95%

More importantly you can get existing clients to get you more new clients through referrals!

Benefit #2: Newsletters Help Get New ClientsKnow your client value.

A client can be worth so much more over time.

The total amount an average client spends with your practice,

is called the Life Time Value (LTV) Of A Client.

With A newsletter we can increase the number of repeat visits and also the amount one spends for services, as they can be educated to take bigger services depending on their need.

Both these will multiply the Average Client LTV of your practice.

But what is more significant is no client is an island.

Every client of yours has a circle of influence.

That is a group of people family, friends, neighbours & colleagues who are influenced by your client's suggestions & opinions.

A newsletter is the best way to stay on top of your clients' minds and

also induce your existing clients to refer your services to their circle of influence.

Which means more new clients to you!

Benefit #3: Newsletters Help Build Credibility & TrustA newsletter is not seen as marketing material or advertising it is perceived as a publication.

It provides a unique opportunity to educate your clients, which establishes you as the expert and attracts them to you for the services that they need as it is through you that they got the information in the first place.

A newsletter is also seen as massive social proof.

Most buying decisions in todays world of extensive advertising is based upon the social proof of the product or service that is proof from other people, like them, who have bought the product or service.

A newsletter, along with testimonials of clients, act as the most effective way of effeciently building that social proof.

Benefit #4: Newsletters Help You Stand Out From The CompetitionIn any field the one that publishes to reach people periodically, and keeps constant contact with clients soon becomes the trusted authority and industry leader.

All leading business brands and practices the world over have a client newsletter.

Over time a newsletter serves to retain existing clients, increase the life time value of a client, acquire new ones and builds one's presence in the market all this gives an unfair advantage over the competition.

Remember: Out of sight is out of mind!

Stay visible by keeping in touch and repeatedly communication with your prospects -

Your competition will soon be out of their mind!

Benefit #5: Newsletters Are An Excellent Way To Enhance Your Reputation As An Expert In Your Field Educating people by providing quality information, informing them of the latest news & developments in the field quickly position you as a expert in your field.

The greatest advantage with a newsletter is that it allows you to do so;

and also provides the opportunity to regularly & repeatedly communicate with your clients and stay in constant touch with them.

There is no other single tool that builds your reputation and brand recognition as fast and as effiiciently as a well engineered newsletter!

Not All Newsletters Are Equal!All afore mentioned benefits are guaranteed over time with the use of an effective newsletter. But not all newsletters are effective!

The following key components are a must in any well crafted newsletter:

1. Header with Logo, Your Photo and Contact methodA good header image always stays in the client's mind.

The name of the practice and the doctor's image get etched in their memory when they continue to see them regularly every month.

This leads to immediate recognition and branding.

It also provides a way to contact the clinic immediately. When they do want to find your contact details - they can do so by just opening any past issue of the newsletter which are all going to be in their email inbox forever!

2. Quality Content With Links To Authority SitesThe newsletters primary function, as seen by your clients, is to deliver valuable content. And the newsletter must do so!

Quality content that informs, educates and helps will always be valued by your clients, and they will be thankful to you for looking out for them.

Nothing beats this good will when it comes to quickly positioning yourself as the authority and building your practice.

By referring to authority sites, your clients will begin to associate the authority and expert status of the sites and brand with you!

3. Testimonials From Your ClientsSocial proof that's what testimonials are for.

Social proof removes doubt and worry from your client's mind.

By seeing neutral third parties giving good reviews about you and your practice people readily accept your expert status and gravitate towards you for their needs.

No amount of advertising can reproduce the results of such highlighted social proof.

Social proof has often proven to be the clinching factor

in the buying decisions of humans.

Having social proof is one thing highlighting them and communicating them to other clients is the secret to massive success.

4. OffersExcept in the case of an emergency, people tend to delay, and procrastinate any action. That's why an offer is required to push people into taking action.

An offer motivates people to opt for your service, at that point in time, as the offer available to them convinces them it is the best time or else they might lose something. They might have to pay more later, to get the same service, than going for it now!

No doubt this increases repeat visits; and

Also makes sure your clients don't go elsewhere, the next time to do business.

5. A Way To Refer Others To Your Newsletter And PracticePeople like to share isn't the success of facebook and other social media enough proof of that.

Similarly, your clients will like to share your newsletters for the quality nformation in it and also for the special offers.

They can anyway forward your newsletter to friends, family and colleagues thus building your client list and your practice.

But we can take it a step further -

By providing a way for your clients to directly sign others to your newsletter you can ensure that people not only get just 1 forwarded mail, but instead get all your forth coming newsletter!

6. DesignThis applies to the entire newsletter.

An effective newsletter must be well designed in a professional manner, as this subconsciously influences the way your clients perceive you and your services.

The newsletter must be well formatted, easy to read and yet achieve all the above mentioned actions.

Now check out a sample newsletter...

To see this newsletter in full resolution click on the link below:http://dentalpracticesuccess.org/demonewsletter1 Special Features Of The NewsletterHeader: Contains a prominent dentist's photo alongwith the practice logo and contact number

Content:Has informative and quality content regarding Teeth Whitening in this issue.

The article explains the benefits of doing it for a brighter smile, with statistics.

It also explains why teeth get dull, and it can be made whiter quickly by visiting a dentist.

There are links in the article and a video image which also links to an authority site with a video and long detailed article on teeth whitening.

IMPORTANT:When the visitor tries to leave the page after reading the article, our browser behavior technology senses their intention and creates a pop up of an ad of the dentist.

This association of the practice with an authority site, builds the brand value of the practice. It also creates a strong impression in the visitor's mind.

Testimonials:3 excerpts from client testimonials alongwith their residential area name are used for social proof.

When a person from the locality of the clinic reads the name of their area or an area close by the social proof gets greater credibility and people pay more attention to the testimonials.

Offer:An exclusive offer has been highlighted in the newsletter to incentivise people to approach the clinic for an appointment.

Refer A Friend Function:The reader can enroll themselves or another person for the newsletter by clicking on the refer link.

The link leads to an optin page of the practice and the email entered is put in the clinic's list and all newsletters, from the current one, are sent to the new recepients every month.

Footer:Ends the newsletter with full contact details of the practice along with visiting hours

Awesome! But....Doesn't it takes a lot of time and effort to create a good newsletter like this one?Frankly, yes it does.

We know that you are busy doing what you do best practicing dentistry and running your clinic. It's natural that you don't want to spend any amount of your free time for this as you need to live and enjoy your life as well!

Yet, its obvious that you need this important key tool

for the success of your practice.So, the solution is to - OUTSOURCE IT!1. Without Working Any Harder

2. Without Wasting Any Time Or Effort, And

3. Without Spending Much For Promoting Your Practice...You Can Get An Effective Practice Building Newsletter Now!www.DentalPracticeSuccess.orgPresents

The Fully Automated Done-For-You

Client Getting, Practice Building

& Expert Status

Newsletter Service For Dental Professionals

What You Get...1. We provide you a way to collect your client contact information and testimonials

2. We maintian your list for you

3. Create quality content for the newsletter every month along with the images

4. Design the newsletter

5. Customize the newsletter for you with your image, practice name, etc

6. Create links with your pop up on authority sites and

7. Provide a way to refer people to your list, via your own optin form.

What's More...

You Even Get A FREE 1 Month TRIALYou Will Get Your Own Custom Newsletter Created & Sent,

With All Related Components Set Up.

If You Then Want To Continue You Can Choose To Do So...

Our Usual Price For This Complete Service Is

Rs. 2999/- Per Month ($67)

For Every 100 Of Your Clients

BUT,

For Kick Starting The New Year 2015

And Building Both Businesses Yours & Ours

We Are Now Offering The LIMITED Opportunity

To Get This Practice Building Service

For Just Rs. 2999/- Per Month ($67)Rs.999/- Per Month ($37)

(For Every 100 Contacts In Your Database)

Take The FREE Trial Now

And ALSO GET...

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Of Just (Rs.2999) Rs.999/- Per Month

If You Choose To Continue With The Service

After The Free Trial!

CAUTION: The investment for this service will increase to Rs.2999/- Per Month after this Promotion. ...And all this for a proven and fool proof system

to grow your practice and

establich yourself as the local dental authority!

The Return On Investment (ROI)Like all smart business people you need to consider your return on investment (ROI), before making a buying business decision.

For spending about Rs.1000/- per month (For every 100 clients) for the Newsletter,

if you even get 1 or 2 repeat clients to come in for the month (out of the 100),

or if even just 1 extra new client is acquired

You know that you will already be in a positive return on investment!

But the effectiveness of the newsletter, as you can see, is much more than that.

As the number of clients in your database increase,

the number of repeat visits and the number of new clients acquired will increase significantly with it.But, the newsletter does more than that - It also increases the Average Life-Time Value (LVT) of your clients,

builds your brand reputation and positions you as an expert in your field

and the local dental authority!These invaluable assets must also be considered as your ROI!

With all these benefits, from a fool proof tool

that has been tried and tested in several fields;

and in several countries worldwide in the field of dentistry

It is, as they say, a total no brainer!

Avail The FREE Trial

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P.S: DO NOT Miss Out On The Single, Most Effective Marketing Tool

To Build And Sustain A Professional Practice ...Especially when it costs less than what one spends going out to a movie with the family, or eating out at a fancy restaurant.

Get Your Very Own Client Getting, Practice Building Newsletter

And Guarantee Your Professional / Business Success....

What is a newsletterBullets: benefits of a newsletterNot all newsletters are equal...

the Components Of a practice building newslettersIt takes a lot of time and effort to create a good newsletter -

solution: OUTSOURCE IT!Link:A demo newsletter: (image)

parts &

how it worksAn investment -

ROI of a newsletterPricing:

Value of a client

Lifetime value referrals & word of mouthEnrolling for a DFY Automated Client getting/Brand Building Newsletter

How the process works signing up, details, feedback form, newsletter customization, sent out every monthWhat you get:

database maintenance

DFY content & design

Customization of newsletter for your practiceBenefits re-iterateCTAInclude:statistics - -too many dentists

newsletter statsDr Dibyendu Mazumder, DCI president, said, The number of dentists keeps increasing every year but many of them dont have sufficient number of patients.

The Dental Council of India (DCI)