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Denmark’s largest business medium4 + 1 quarters 2008
Berlingske BtBThe three strong media combination equals unique coverage
Berlingske BtB
Joint editorial office - Denmark’s largest business editorial office
This is Denmark’s only business magazine for top management, executive officers and counsellors offering wide coverage for large and medium-sized companies and it enjoys high integrity in the Danish business world.
This papers addresses small and medium size companies with under 99 employees. The paper enjoys a high readership percentage reading only this business paper.
This is the largest business paper east of the Great Belt, giving a unique overview of all relevant business news. The paper covers widely the target groups in question and it is published daily.
Complimentary media offering unprecedentedly a high coverage country wide of attractive target groups
Berlingske BtBLow double coverage – high net growth
Source: Index Denmark / Gallup 2H 2007.
Erhvervsbladet 93,000
Berlingske Business 254,000
BNY 148,000
70,000 11,000
96,000
8,000 40,000
199,000
4,000
332,000
358,000229,000
Gross coverage 495,000 readersNet coverage 428,000 readersDouble coverage 67,000 readers = 14 %
Berlingske BtBDenmark’s largest and unparalleled advertising media
Source: Index Denmark / Gallup 2H 2007.
427
201
317
0
50
100
150
200
250
300
350
400
450
Berlingske BtB Dagbladet Børsen JPH -Erhverv & Økonomi
1,000 readers
Berlingske BtBSupreme coverage of attractive target groups
Director and CEO
Source: Index Denmark / Gallup 2H 2007.
96
69
58
0
20
40
60
80
100
120
Berlingske BtB Dagbladet Børsen JPH -Erhverv & Økonomi
1,000 readers
Berlingske BtBSupreme coverage of attractive target groups
Manager
Source: Index Denmark / Gallup 2H 2007.
14.6
4.6 4.23.5
2.72.1
12.0
4.2
2.9
1.22.1
1
7.0
2.5
3.5
1.10.5
1.4
0
2
4
6
8
10
12
14
16
Sales/Marketing Financial Human resource Purchasing IT Info/Communications
1,000 readers
Berlingske BtB Dagbladet Børsen JPH -Erhverv & Økonomi
Berlingske BtB Supreme coverage of attractive target groups
Personal income
Source: Index Denmark / Gallup 2H 2007.
307
5842
127
3829
247
28 22
0
50
100
150
200
250
300
350
Below DKK 499,999 DKK 500,000 -699,999 DKK 700,000+
1,000 readers
Berlingske BtB Dagbladet Børsen JPH -Erhverv & Økonomi
Berlingske BtBSupreme coverage of attractive target groups
Source: Index Denmark / Gallup 2H 2007.
Purchasing agent149
87
100
0
20
40
60
80
100
120
140
160
1,000 readers
Berlingske BtB Dagbladet Børsen JPH -Erhverv & Økonomi
Berlingske BtBPositioning
Source: Index Denmark / Gallup 2H 2007.
Modern
Traditional
Individual
Community
Business OFFER in all 3 titles, 1 Price only
• 1 x 1/1 page in 4 color in each paper Dkk. 164.299 – 50% = 82.149,50
• 1 x ½ page in 4 color in each paper Dkk. 103.308 - 40% = 61.984,80
• 1 x ¼ page i 4 color in each paper Dkk. 55.030 – 30% = 38.521,00
