Demystifying Design…or how I came to hate unicorns

Rubbish.

Design is a gift.

Designers’ brains are just different.

All the magic Sucks to be you

Rubbish.

Great. So how do I do design?

Get to the point.

The Hambun

Thinking(Boring. Get me a unicorn!)

1

• no nonsense

• straight-froward

• not fancy fare

• what you see is what you get

• solid

• fat, round

• hearty

• the hambun swears & drinks beer in his underwear

What's a hambun? It's ham-on-a-bun.

Establishing Personality

Typography(Uh-oh. I suck at that. All type looks the same to me.)

2

HAMBUN

Hambun

HAMBUN

Hambun

Hambun

HambunHambun

HambunHambun

Hambun

HAMBUN

Hambun

HAMBUN

Hambun

Hambun

HambunHambun

HambunHambun

Hambun

HAMBUN

Hambun

HAMBUN

Hambun

Hambun

HambunHambun

HambunHambun

Hambun

HambunCooper Black

Visual markJust fancy talk for illustration/sign/icon etc…

what most people call the “logo”.

3

Ham hunting

ColoursYay, time to open the color picker and play with the rainbow!

No. Don’t do that.

4

Hambun+ +

H MBUN

Ham on a bun

H MBUN

H MBUNHam on a bun

Takeaways ?

You have dev tools in your brain too! Look around, inspect the details.

Inspect element.

Every great design comes out of a great concept.

Take the time to think.

When we play with partners who have more experience,we can only get better…

Ask for feedback!